• 한국생활과학회지
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• 제16권1호
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• pp.89-101
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• 2007

This study deals with classification of various approaches regarding consumer experience, core characteristics, and contribution of experiential marketing. This study classifies seven approaches regarding consumer experience into 4 broad views (1)experience as experiential brand concept, 2)experience as a behavior, 3)experience as a behavior focusing on an affect, 4)experience as a holistic experience. Each of these 4 views of experience as well as the seven approaches is further explained in details. Five core characteristics of experiential marketing are suggested: l)forming a deep relationship between a customer and a brand, 2)being related to personal final values, 3)holistic experience with a brand, 4)fun, pleasure, and immersion, and 5)keeping customers through customer satisfaction and giving impression to a customer. Five propositions based on these core characteristics are suggested. The contribution of experiential marketing is suggested.

• 한국생활과학회지
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• 제23권6호
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• pp.1049-1069
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• 2014

The purpose of this study was to examine post-divorce adjustment and new partnership of immigrant single mother after divorce. 4 immigrant single mothers from Vietnam were interviewed and data were analyzed by qualitative method. The results were as follows. First, immigrant single mothers coped with stress after divorce through sending their children to Vietnam, working and remittance. Second, they began dating a new man in the work place who were of various nationalities, such as Korean, Vietnamese, Uzbekistan and developed partnership to remarry, cohabit or date with deep intimacy. Third, single immigrant mothers in various partnership like remarriage, cohabitation or dating were satisfied with intimate and loving relationships and support from both sides parents and the birth of new child. However, participants were anxious about the new partner's favoritism toward the biological child and discrimination against the new partner with an unfamiliar cultural background, for example, being from a like a Muslim country. The results suggested immigrant women after divorce showed various partnership on a path towards marriage and that we should pay attention to the aspects of change in multicultural families after divorce.

• 한국생활과학회지
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• 제17권2호
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• pp.255-269
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• 2008

The study is to investigate how much middle-aged male worker's life stress affect their psychological well-being. The subject group was 223 male workers aged from 40 to 59 with a wife and children. The results are as follows: 1) the middle-aged male workers perceive an economic life stress as a most stressful problem, and mostly use a 'direct-positive' coping behavior(CB) type to settle the stress among 4 stress CB types. 2) Economic life and marital stress, 'indirect-active' and 'direct-active' CB give deep effects on their life satisfaction. 3) The effecting factors on their depression are work stress, marital stress, health stress, a 'direct-passive', an 'indirect-active', an 'indirect-passive' CB and their income. In order to increase their life satisfaction and to decrease their depression, concludingly, it is most significant for them to have a strong marital relationship and actively cope with life stress.

• 생태와환경
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• 제53권2호
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• pp.156-164
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• 2020

The accurate estimation of fish assemblages is highly dependent on the sampling gear used for sampling. We used data from 15 sampling sites along the Nakdong River, which is a large river in South Korea, to identify differences in assemblages and sizes of freshwater fishes collected with either cast nets or gill nets, the two most commonly used sampling gear in South Korea. The two gears differed in the fish assemblages they captured, with more species caught by gill nets. Further, due to its tighter mesh size, the cast net caught significantly smaller fishes than the gill nets(independent t-test, p<0.05). We found the cast net to be appropriate for species that inhabit shallow (less than 2 m) and open water, but inappropriate for deep water, habitats with plant beds, and nocturnal species. Thus, cast net sampling is not efficient in a large river environment, and a combination of sampling methods is more suitable for understanding fish assemblages in such habitats. In general, appropriate selection of fishing methods to specific habitats is necessary to improve data quality and minimize the misrepresentation of environmental conditions.

• 한국생활과학회지
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• 제18권2호
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• pp.547-555
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• 2009

The lifestyle of customers visiting nail shops is categorized into four such as the types of 'pursuit of fashion', 'pursuit of brand', 'conservative frugality', 'premeditated pursuit'. Subjects are divided into 3 groups such as a 'pragmatist group', an 'achievement-oriented group' and a 'brand-oriented group'. Customers satisfaction level was measured in the subcategories of a 'personal service', a 'technical service', a 'facility service' and an 'after-sales service'. Their satisfaction levels depending on the types of customers' lifestyle have meaningful differences in a 'technical' and an 'after-sales' service. The 'pragmatist group' shows the highest mark in a 'personal service' and an 'achievement-oriented', it prefers the 'personal' and 'facility service' evenly. The 'brand-oriented' group shows high concern in the 'technical service'. Concludingly, the types of customers' lifestyle which influence their revisiting of the nail shop have deep relation to customers' satisfaction level in the 'personal', 'technical', 'facility', and 'after-sales service' of nail shops. Especially the 'facility service' is highly influential in customer's revisiting.

• 한국가정과학회지
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• 제3권2호
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• pp.101-111
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• 2000

The purpose of this study is to examine needed abilities of Korean apparel merchandisers and to propose a basic design of textbook for an education of Korean apparel merchandisers. For this purpose. the role and needed abilities of Korean apparel merchandisers'. and the contents of other textbooks under same topic were examined. Data of Korean apparel merchandisers'abilities to execute their role were collected by interviewing 7 apparel merchandisers who work for major Korean apparel manufacturers. Korean apparel merchandisers are expected to have following abilities : comprehensive and analytic Judgement. knowledge of clothing and textiles. deep understanding of the apparel market, budget planning and accounting. cooperation in the execution of tasks, ability of summarizing data, healthcare, and computing skills. The textbook is divided into five parts. The titles and brief description of them are as follows : Part I - Introduction Basic concept and composition factors of apparel merchandising and the role of apparel merchandisers in Korean apparel industry will be discussed. Part II - Apparel Merchandising Environment The structure of apparel manufacturers and apparel industries In Korea. other environmental factors, and apparel consumer behavior will be investigated. Part III - Apparel Market Analysis Market segmentation. brand evaluation, product positioning. target market strategies, and market research will be investigated. Part IV- Apparel Merchandising Apparel merchandising processes will be introduced and explained in detail. Part V - Global Apparel Merchandising Global apparel merchandising environment and strategies. and global sourcing and marketing will be discussed.

• 한국환경교육학회지:환경교육
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• 제12권1호
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• pp.276-293
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• 1999

An environmentally hot issue has arisen from the plan of Young-Wall Dam Construction at Tong river in Korea lately. The point at issue is which value is bigger between the water conservation for human use in future and the ecosystem protection for the intrinsic value of nature including animals and plants there. The purpose of this study is in the qualitative understanding of college students' critical thinking ability and opinion and the environmental values of them through the analysis of their writings. Various environmental values written in the 7th revised national curriculum of Korea are used as a criteria to investigate students' environmental values in their written opinions. Various environmental values are shown up to be handled such as the anthropocentrism, ecocentrism, pro-technology etc. Students of Dept. of Environment Teaching in the Kongju National University are the subject of this study. It shows that they have a deep understanding of the Young-Wall Dam issue and assert their opinions objectively and critically. Most of them(89.5%, n=17) are against the constructional plan of the Young-Wall Dam. Students who are for the plan are proved to have pro-technology value only and the others who are against to have various values including deer ecology.

• Proceedings of the National Institute of Ecology of the Republic of Korea
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• 제4권3호
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• pp.95-103
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• 2023

This study aimed to identify the initial migratory macroinvertebrate species in two newly created mountain wetlands. To analyze the initial immigration species of macroinvertebrates, two experimental sites and two control sites were selected after habitat creation and investigated thrice from spring to fall. Benthic macroinvertebrates were collected quantitatively from each site using a Surber sampler and Modified D-frame deep net. After restoration at the two experimental sites, the number of macroinvertebrate species and individuals gradually increased from spring to fall and continued to increase over time with the development of waterside vegetation and habitat stabilization at the experimental sites. The species initially introduced to mountain wetlands after their creation were Ephemera strigata, Ephemera orientalis, Chironomidae sp., and Aquaris paludum. Subsequently, predators such as Davidius lunatus, Sieboldius albardae, Oyamia nigribasis, and Sialis longidens were introduced. Additionally, as a differentiating physicochemical factor between the two habitats, current velocity, which determines the distribution characteristics of benthic macroinvertebrates, and water temperature, which impacts the growth of organisms, showed a relatively stronger influence.

• 한국환경교육학회지:환경교육
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• 제14권1호
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• pp.92-106
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• 2001

The main goal of this paper is to suggest a new path to new ecological paradigm in social environmental education. The old paradigm of environmental education consists of two elements. The first element is emphasis on the seriousness and urgency of environmental problems while the second one is the presentation of concrete action programs as solutions of environmental problems. The missing point of this paradigm is the internal process of meaning construction of actors. Any kind of social action must be based on the meaning which the actors gives to their own action. Becoming an environmentally conscious actor, therefore, actor himself needs to interpret the world from the new perspective. In this paper, we call the change of worldview in the deepest sense 'conversion'. Ecological conversion means shift from anthropocentrism to ecocentrism. In the following sections, main characteristics of ecological world view are specified and some examples of ecological confessions which reveal ecological world view are presented. In this last section, 7 ways of lifestyle change which can facilitate ecological conversion are suggested: 1) trying to be alone for a while everyday; 2) making peaceful state of mind; 3) sharpening the 'green sensitivity'; 4) creating slow way of life; 5) choosing voluntary simplicity; 6)raising spirituality; 7) practicing sharing and caring. Social environmental education in the new ecological paradigm could be considered as a starting point towards a civilizational shift from the dominant materialist civilization to the post-material ecological civilization.

• Journal of Ecology and Environment
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• 제42권4호
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• pp.220-227
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• 2018

Background: To understand the ecological characteristics of floating mat in which endangered species of Iris laevigata and Menyanthes trifoliata inhabit, we surveyed the vegetation and water environments of a floating mat wetland and examined the relations between ecological characteristics of the mat. Results: Although Phragmites australis and Zizania latifolia were found at all experimental quadrats (n = 61) as the major vegetational components of the floating mat wetland, they showed relatively poor growth performances in terms of shoot height (< 2 m) and biomass production (<$300g/m^2$) compared with those in soil-based wetlands because of oligotrophic water condition. The competitiveness and distribution of P. australis and Z. latifolia seemed to be determined by water level difference by micro-topography rather than water chemistry. Conclusion: P. australis and endangered plant species mainly occurred in the area of relatively shallow water, whereas Z. latifolia and deep-water species such as Scirpus fluviatilis mostly inhabit in the area of deep water on the floating mat. Continuously maintained water level and oligotrophic water condition in the floating mat appeared to be important environments for endangered species such as I. laevigata and M. trifoliata.