• 제목/요약/키워드: deconstructing

검색결과 34건 처리시간 0.023초

Understanding Postmodern Consumer Culture through Fashion Adveytisements: Deconstruction of Calvin Klein's Fashion Advertisements

  • Lee, Jaeil
    • The International Journal of Costume Culture
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    • 제5권3호
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    • pp.173-183
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    • 2002
  • The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

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기업의 해체와 수익 구조의 변화에 관한 연구 (A Study on Deconstructing the Organization and the Change of Revenue Structure)

  • 최원영;이춘열;전성현
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2000년도 추계학술대회 E-Business와 정보보안
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    • pp.186-197
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    • 2000
  • 기업의 해체 이후 등장한 인터넷 비즈니스 기업들은 기존의 오프라인 기업들과는 달리 비즈니스에 의한 수익을 올리지 못하고 있다. 아직도 임계점에 도달하지 못해서 그런 것일까\ulcorner 아니면 기존의 수익 구조로는 어떤 한계가 있는 것일까\ulcorner 많은 연구에서 인터넷 비즈니스는 선점의 효과를 강조하고 있다. 경쟁에서 먼저 임계점에 도달한 인터넷 기업들은 주가로 보상을 받고 있기도 하다. 그러나, 임계점에 도달한 기업이 아직도 비즈니스에 의한 수익의 창출에는 그다지 성과를 올리지 못하고 있는 것 같다. 본 연구에서 주장하는 것은 다음의 두 가지이다. 첫째는, 인터넷 비즈니스 기업들은 임계점을 중시한 나머지 수익 구조에 대한 전략의 수립에 실패하였다. 둘째는, 인터넷 비즈니스 기업들은 기존의 오프라인 기업들과는 달리 온라인 기업 중심으로 이루어 졌기 때문에 기존의 오프라인 기업들과는 근본적으로 다른 수익 구조를 가져야 할 것이다. 즉, 기존의 온라인 기업들의 사업 방식과는 달라야 한다. 누구나 흉내낼 수 있는, 그래서 경쟁상의 우위를 지속적으로 유지시키기가 어려운, 운영의 효율성 중심이 아닌, 어떤 차별화된 전략을 가져야 할 것이다.

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필립 스탁과 론 아라드의 가구디자인 특성 비교 연구 (A Study on Comparing Characteristics of Philippe Starck's furniture design with Ron Arad's)

  • 이진영
    • 한국실내디자인학회논문집
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    • 제14권5호
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    • pp.193-204
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    • 2005
  • Design took a radical turn in the 1980's, deconstructing the rigid ideology of the Modernism, often with great humor. Contemporary representable Avant-garde designers, Philippe Starck and Ron Arad brazenly borrowed from the 'historical elements' of previous styles and created bio-morphic forms with whimsical names of furniture. This study is proposed to understand the diversity of contemporary design, by comparing these two furniture designers. It also covers the common factors in contemporary furniture design, and analyzes their individual differences and similarities in design. It helps to plan the foundation of design methods for 21C, and predict and respond to the future as a reference point. Philippe Starck links Romantic Rationalism within Minimal style and Ron Arad links Deconstructivism within High-tech style but both of them pursue of Organic concept design in their furniture through the concept of humanism. They are able to establish a base of contemporary furniture design by adapting new conceptual form, and design process for the general public.

Implementation of Self-expression Tool with Interactive Hangeul

  • Lim, Sooyeon
    • International Journal of Internet, Broadcasting and Communication
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    • 제10권4호
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    • pp.43-49
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    • 2018
  • Modern people communicate in a digital space without being limited by physical space and time. On the internet, people's desire for self-expression is getting bigger, and the most common self-expression tool is characters. Characters are visual materials to express human thoughts and desires. This study is a method to positively express the viewer's self in an interactive Hangeul system. The proposed system produces new formative shapes and meanings of Hangeul through the process of deconstructing and reconstructing the characters. Immediate character transformations that are synchronized with the motion of the viewer act as a tool of self-expression by inducing the viewer's active interaction repeatedly. Therefore, the proposed interactive Hangeul is more than enough to be used as a new graphic tool beyond the text to be read, and it is highly likely to develop into cultural contents using it.

An Art of Arbitration:Dispute Resolutions in Shakespeare's The Merchant of Venice

  • Yeon, Jeom-Suk
    • 통상정보연구
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    • 제7권4호
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    • pp.457-466
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    • 2005
  • The main narrative of Shakespeare's The Merchant of Venice deals with a dispute over the matter of bond in regard to moneylending, and its consequences upon the eventual default. Only the clever interference of a lawyer or judge brings the crisis to an end. In solving his dispute over the bond between Antonio, the merchant of Venice, and Shylock, the money lender and a Jew, Shakespeare offers one of the most famous trial scenes in literature. This trial scene presents the art of arbitration by Portia who was disguised as a Doctor of Law and sheds light on the nature of law, justice, equity, and divine law. What one cannot overlook in this trial scene is the importance of reading ability. After all, interpretation is the next stage of reading. Drawing just verdicts and wise arbitration while at the same time deconstructing the implicit violence and incongruity in law is based on ceaseless effort of analytic and creative act of reading.

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Finding the hidden messages in the film "Korean War"

  • Yoo, Ji-Young
    • International Journal of Contents
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    • 제5권3호
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    • pp.91-97
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    • 2009
  • This research is a study of the documentary film entitled "Korean War." My research focuses on the collective trauma and amnesia of the Korean War among the people of the U.S. in an effort to understand ongoing tensions between the U.S. and the two Koreas, both North and South. A study of the film also gives a way to read the hidden meaning of the film through deconstructing the film with Peircian semiotics, and scrutinizing its artistic choices of visual language. This study provides a review of the theory of trauma. It also gives insight into understanding the perceptions of the Korean War in the U.S.

영화 <도쿄!>에 나타난 도시적 삶의 양상 (Aspects of the Urban Life in Tokyo!)

  • 신정아;최용호
    • 비교문화연구
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    • 제45권
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    • pp.245-268
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    • 2016
  • 2008년 개봉된 영화 <도쿄!>는 미셸 공드리 감독의 <인테리어 디자인>, 레오 카락스 감독의 <메르드>, 봉준호 감독의 <흔들리는 도쿄>로 구성되어 있다. 이 세 편의 단편은 모두 도시적 삶에서 비롯된 자기 소외의 경험을 다룬다. 도시에서 어떻게 자기 자신으로 살아남을 것인가? 삶의 문제는 근본적으로 삶의 자기 유지와 관련되어 있다. <도쿄!>에서 세 명의 감독이 펼쳐놓은 이야기는 이러한 도시적 삶이 자기-보존적이면서 동시에 자기-해체적인 양상을 띠고 있음을 보여준다. 도시는 문을 열면서 닫고 닫으면서 여는 이중구속의 역설적 움직임이 지속적으로 이루어지는 공간이다. 도시적 삶은 이러한 움직임 속에서 데리다가 무한하게 확장할 것을 제안했던 자가면역적 논리에 항상 노출되어 있다. 삶의 문제는 근본적으로 삶의 자기 유지와 관련된다. <도쿄!>를 구성하는 세 편의 단편에서 도시적 삶은 전유적, 탈전유적, 비전유적인 존재 양상을 통해 자기성을 드러낸다. 전유적 자기가 타자를 다시 제 소유로 삼음으로써 자기를 더욱 강화한다면 비전유적 자기는 순수하게 동일한 것으로 남고자 스스로를 방어한다. 이러한 도시적 삶의 양상은 필연적으로 자가면역적 반작용에 부딪칠 수밖에 없다. 오직 탈전유적 자기만이 자가면역적 반작용 속에서 약속 안의 위협을 감수하며 자기성의 움직임의 또 다른 양상의 가능성을 예표한다.

미용 산업체 종사자의 성취동기 관련 요인에 관한 질적 연구 (A Qualitative Study on Factors related to Achievement Motivation of Beauty Industry Professionals)

  • 강주아;이영주
    • 복식문화연구
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    • 제20권4호
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    • pp.535-548
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    • 2012
  • The purpose of this study is to research the achievement motivation of beauty industry professionals. The research method involved one-on-one, in-depth interviews with 7 hair professionals, 7 make-up professionals and 7 skincare professionals. The in-depth interviews were recorded in their entirety, and the recorded content was transcribed and organized. Analysis of the transcribed data involved encoding, deconstructing and re-composing the interview content. Research results revealed 5 factors that were extracted to explain the achievement motivation of beauty industry professionals. Four of the 5 factors were similar to the results of precedent studies, but the remaining factor presented unique characteristics. The 4 common factors were "motive to pursue success", "motive to avoid failure", "motive to meet challenges" and "goal-oriented motive". The factor discovered in this study was "relationship-oriented motive", which is characterized by the tendency to place importance in relationships with superiors, colleagues and customers based on the working characteristics of beauty industry professionals. Based on the results of this study, beauty industry professionals can learn about goals that must be met in various stages in order to establish a system for accomplishing those goals, implement an emotional education program for mental balance, introduce a competitive team system, and carry out a relationship improvement program to increase work efficiency.

플립러닝의 교육적 의미에 대한 이론적 탐색: 대화주의 관점에서 (A Theoretical Exploration of Pedagogical Meaning of Flipped Learning from the Perspective of Dialogism)

  • 박양주
    • 한국융합학회논문지
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    • 제8권1호
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    • pp.173-179
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    • 2017
  • 본 논문의 목적은 바흐친(Bakhtin)의 대화주의의 관점에서 플립러닝의 교육적 의미를 고찰하는 것이다. 플립러닝의 등장은 테크놀로지의 발달에 연유한다. 테크놀로지의 발달은 교육적 시공간을 재배치함으로써 수업에 대한 기존의 경직된 관점에 균열을 불러일으킨다. 새롭게 출현한 융합적 시공간 안에서 플립러닝은 수업 안과 밖의 활동을 뒤바꾸고, 강의 중심을 활동 중심으로 역전시키며, 교사와 학생의 위상과 역할을 새롭게 규정한다. 이러한 플립러닝의 시도는 대화주의의 관점에서 볼 때 다음의 교육적 의미를 지닌다. 첫째 교육적 대화의 과정을 수업의 전면으로 부각시킨다. 둘째, 교육적 대화에의 참여가 확장 강화된다. 셋째, 지식에 대한 기존의 권위를 해체한다. 넷째, 학습자 자신의 목소리에 권위를 부여함으로써 교육적 대화에서의 학습자 주도성을 높인다.

18, 19세기 남성 코트를 응용한 디자인과 패턴 연구 (A Study on the Design and Pattern Applying Men's Coat of 18th and 19th Century)

  • 안현주
    • 한국의상디자인학회지
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    • 제8권2호
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    • pp.145-157
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    • 2006
  • The purpose of this study is to suggest new designs and patterns for men's coat by deconstructing and restructuring 18th and 19th century men's coat. In the postmodern society, the reinterpretation of the past fashion trends or items through extensive historical investigation has been frequently used as new design motifs and the new source of creative fashion design. Especially in the contemporary society, as multifarious forms and presentations are emphasized even in the men's fashion, it is urgently required more than ever to do thorough and extensive research for the design and structure of men's fashion. Therefore, through historical research on men's fashion, the 18th and 19th century men's coat, which is generally considered to be the most developed one in the concept and shape of 'coat,' has been reinterpreted and deconstructed to make new design for men's coat which corresponds to the trends and sensibility of contemporary fashion. In addition to this, to facilitate practical use of this new design by fashion public, the plane patterns for the actual production of these coat designs were presented.

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