• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.851-861
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• 1998

The present study examined the consumer's evaluations of apparel quality and price, and the brand recognition according to the consumer's decision making styles(quality-conscious, brand-conscious, and price-conscious consumers). The two hundred and three subjects were asked to evaluate the quality and price of the two almost identical experimental blouses except for brand labels. One was the national brand, Keith and the other was the private brand, Ivy house. Also, the subjects were asked to answer if they recognize these two brands. The data were collected by self-administered questionnaire and were analyzed by frequency, percentage, one-way ANOVA, two-way ANOVA, and factor analysis. The results of the study were as floows: (1) Examining the perceptions of product qualities, generally speaking, all three types of the consumers evaluated the national brand's qualities more highly than those of the private brand. However, in-part, the price-conscious consumers evaluated some product charac-teristics more highly than those of national brand: touch of fabric, sewing, and the hemline finishing. (2) Investigating the perceptions of product prices, All three types of the consumers evaluated the price of the national brand more highly than that of the private brand. Among those, the price-conscious consumers recognized the price of the national brands most expensively. (3) Identifying the brand recognition of the two brands, the brand-conscious consumers showed the highest brand recognition and the price-conscious consumers showed the lowest brand recognition in both national and private brands, 51.9% of the total respondents identified the private brand showing comparatively high brand recognition. (4) Examining the relationship between the demographic factors and the consumer decision making styles, the monthly household income was statistically significant. Namely, 71.4% of the brand-conscious consumers have the monthly household income of 3,000,000 Won or higher which means that the higher monthly household income, the higher tendency to be brand-conscious consumers.

• Korean Journal of Cognitive Science
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• v.15 no.3
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• pp.1-14
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• 2004

This research examined the effects of individual differences on visual discrimination skill teaming and its transfer to novel stimuli. Individual participants were categorized as having an analytic or holistic cognitive style, high or low working memory capacity, and high or low levels of rationality, experientiality, and adaptive decision-making styles. Participants received easy or difficult training for the serially presented discrimination task, and then transferred to novel discriminations. Training content interacted with cognitive style and working memory capacity to affect transfer accuracy performance, but individual differences in decision-making styles did not affect transfer performance. Results suggest individual differences should be taken into account when designing an interface for visual discrimination.

• Journal of Gifted/Talented Education
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• v.22 no.2
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• pp.221-241
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• 2012

The purpose of this study was to explore differences in styles of perfectionism, stress, and career decision-making of gifted musicians by their grade level and examine the effect of perfectionism and stress of gifted musicians on their rational career decision-making. The participants of this study were 88 gifted musicians attending in the middle school of arts. The results indicated that there were significant differences in dimensions of perfectionism by the grade level of gifted musicians. The tendency of self-oriented, other-oriented, and socially prescribed perfectionism was higher with grade level. There were significant differences by grade level in stresses that gifted musicians experienced. The higher a grade level was, the more gifted musicians got stresses in self-development, parent-child relationship, peer relationship, and school life. The effect of grade level on career decision-making was significant in the rational and the transitional career decision-making. The higher a grade level was, the more rational decision-making was but the less transitional decision-making was. Meanwhile, when the effect of perfectionism and stress of gifted musicians on the rational career decision-making was examined, the rational career decision-making was predicted by self oriented perfectionism and self-development stress.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.880-892
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• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.418-426
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• 2015

Smartphone users select restaurants using restaurant recommendation apps and use previous visitors' reviews as key decision-making information. It has not been studied yet how users react to negative reviews and how their reactions lead into the dining decision. In this study, we examined whether there are differences in the influence of negative reviews on intention to visit the restaurant according to users' decision making styles. This study confirmed negative reviews affect user decision differently according to three attributes (food, service, and atmosphere), and also partially verified that the effects of negative reviews are different according to decision-making style.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7068-7076
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• 2014

This study examined differences in beauty majors' career maturity and career decision-making depending on the grade and analyzed the relationship between the career maturity with the career decision-making to present basic data for guidelines that would help any relevant field with their career consultations and education targeting those students majoring in beauty at college. A total of 336 beauty majors in the metropolitan area were selected as the research subjects. The study confirmed that the higher the grade, the greater the career maturity. The students who had a higher level of career maturity tended to be included in the reasonable career decision-making category while those students with a lower level of career maturity were determined to conduct dependent decision-making. In terms of the career decision, the students in the higher grades were reasonable enough to make decisions logically because they collect various information through systematic stages but when it comes to the students in the lower grades, they were divided into the intuitive type that would reach a decision through emotional self-recognition depending on how one feels at this moment or what situation one is going through as well as the dependent type that would let people or environments influence one's decision-making. The grades of the students tended to cause differences in the career maturity and the career decision-making, and the significance between the two variables was proven. If the relevant fields carry out systematic grade-focused programs and career guidance not only to improve the career maturity of even the lower graders but also to encourage the students to make reasonable decisions, such programs and career guidance will be a help when the students try to determine a career.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.286-294
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• 2023

We studied learners' perceptions and learning styles of project research activities in the chemical field conducted by 54 science high school students. In a survey of students' perceptions of task research, positive responses were found in "internal motivation," "cooperation," "task solving," and "tenacity and immersion," and statistically significant differences were found in "self-directedness," "cooperation," and "tenacity and immersion" by year. The 'lower' group responded most positively in the 'cooperation' category, and the 'higher' group responded most positively in the 'task solving' category. As a result of investigating the learning styles of the students who conducted the task research, it was found in the order of assimilator, converger, accommodator, and diverger. The assimilators showed the characteristic of systematically and scientifically approaching the problem. Convergers were found to have excellent problem-solving and decision-making ability, are practical, and have experimental-based thinking characteristics. In this study, the characteristics of science high school students showed well in the results of the learning style performed.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.1787-1795
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• 2007

The objectives of this paper are to introduce the PI(Public Involvement) in railway project and case study about public participation in decision making process for Ko-Yang light rail line development, besides to emphasize the importance of information considering the difference of resident location, regional character and so on are investigated before and after public participation. As the results, it was clarified about PI activities styles that consensus is not achieved in Ko-Yang public participation, the psychological factor such as the knowledge and satisfaction, receptivity about light rail project strongly is affected to making decision.

• Asia pacific journal of information systems
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• v.11 no.4
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• pp.175-186
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• 2001

Though people frequently rely on intuition in managing activities, they rarely use it in developing effective decision-making support systems. In this report, we investigate the correlations between characteristics of cognition and emotion and judgmental time-series forecasting accuracy, and compare their strengths by using a self-supervised adaptive neural network. Through the experiments, we hope to help find a desirable atmosphere for decision-making. Our experiments showed that both cognition characteristics and emotion characteristics had correlations with the time-series forecasting accuracy, and that cognition characteristics had larger correlation than emotion characteristics. We also found that conceptual style had larger correlation than behavioral or analytical styles with the accuracy.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.970-977
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• 2009

Organizational personnel must have well-developed interpersonal skills to deal with the different stakeholders and departments, to work at different levels in the hierarchy, and to meet varying performance requirements. Many leadership development and mentoring programs are designed to expose students as well as construction professionals to contemporary leadership techniques and skills. Leadership skills generally separate into three decision-making styles with varying degrees: 1) Autocratic, 2) Participate, and 3) Free-rein. This paper describes the study of leadership styles among 174 construction professionals and addresses the most appropriate leadership style for a project executive and a project manager in relation to compare with the characteristic leadership style and job functions. The study supports the growing importance of leadership skills as a component of managerial functions and provides a benchmark to identify a dominant leadership skill for a specific managerial position.