• Korean Journal of Human Ecology
• /
• v.21 no.1
• /
• pp.151-163
• /
• 2012

The purpose of this study was to examine the effects of perceived fit and brand transfer on extension evaluation in luxury fashion brands. The instrument for this research was a self-administered questionnaire based on a previously developed scale. The variables addressed in this scale included perceived fit, brand value for both parent brand (clothing) and extension brand (home line), extension brand association, and purchase intention of the product in extension brands. The participants in this research comprised of 215 female consumers between the ages of 19 and 51 demographically distributed nationwide. Data were analyzed by descriptive statistics, paired t-test, factor analysis, and regression analysis via SPSS 12.0. Findings showed that brand value consisted of two factors: cognitive and hedonic value in luxury fashion brands. Parent brand value was significantly related to perceived fit with a positive effect on brand association and hedonic value in extension brands. With respect to brand transfer, cognitive value of the parent brand increased the extension brand's cognitive value, while hedonic value of the parent brand increased the extension brand's hedonic value. In addition, purchase intention of the product in the extension brands was determined by the perceived fit and hedonic value of extension brands. This study also discusses the managerial implications for marketers in developing effective luxury brand extensions into new product categories, which leads to a synergy effect in building brand equity in the luxury fashion market.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.22 no.8
• /
• pp.1122-1131
• /
• 1998

The purpose of this study was to examine the effects of brand-related and corporate-realted knowledge on brand-name extension and corporate-name extension, respectively in fashion market. Here, it is designed into three types of brand and corporate awareness; 1) Higher brand awareness and corporate awareness, 2) higher brand awareness and lower corporate awareness, and 3) lower brand awareness and higher corporate awareness. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure evaluations of brand-name extension and corporate-name extension and brand-related and corporate-related knowledge in terms of familiarity, use experience, self-assessed knowledge, evaluation of attributes and attitude. Employing a sample of 621 women, data were analyzed by Multi-Regression analysis. Major findings of this study are summarized as follows; 1) In level of higher brand and corporate awareness, the evaluations of brand-name extension were influenced by corporate-related knowledge such as brand use experience, evaluation of brand attributes and brand attitude. Also, the evaluations of corporate-name extension were influenced by both brand-related knowledge such as brand attitude and corporate-related knowledge such as use experience of product awareness and lower corporate awareness, brand-related knowledge such as evaluation of brand attributes and brand attitude was identified as the important factor in the evaluations of brand-name extension. 3) In level of lower brand awareness and higher corporate awareness, corporate-related knowledge such as attitude toward corporate was identified as the important factor in the evaluations of corporate-name extension.

• Physical Therapy Korea
• /
• v.28 no.2
• /
• pp.93-100
• /
• 2021

Background: Lateral epicondylitis (LE) is the most common chronic musculoskeletal conditions of the upper extremity with pain and wrist extension disability. The tendon which is most affected is the extensor carpi radialis brevis (ECRB). Previous study evaluated the effect of taping technique on patient with LE, but no study investigated the changes of electromyography (EMG) on ECRB when using dynamic taping (DT) technique. Objects: The aim of this study was to investigate the effect of DT technique using dynamic tape on muscle activity of ECRB during wrist isometric extension, isotonic extension and flexion. Methods: Twenty-one healthy subjects volunteered to participate in this study. Subjects were instructed to perform wrist isometric extension, isotonic extension and flexion without and with DT on origin area of ECRB. Wrist isometric extension was performed at 75%, 50% and 25% (%maximal voluntary contraction force), respectively, based on maximum contraction force. Isotonic extension and flexion test used dumbbell. EMG data was collected from ECRB. Results: EMG of ECRB were statistically significant decrease in wrist isotonic extension after DT (p < 0.05). Significant increase in wrist isometric extension during 25% and 50% force task (p < 0.05). Conclusion: This study applied DT technique to suppress the wrist extensor muscles in 21 healthy adults in their twenties. Change in muscle activity was compared in the ECRB muscle during wrist isometric extension, isotonic extension and flexion task. Based on the results of this study, the DT technique applied to the wrist and forearm area can reduce the load on the wrist extensors when the wrist performs various movements during daily life movements or repetitive tasks, and by using these effects, excessive stress is applied to tennis elbow patients.

• Proceedings of the Korean Society of Plant Pathology Conference
• /
• 1999.04a
• /
• pp.42.2-42
• /
• 1999

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.6
• /
• pp.753-763
• /
• 2005

The purpose of this study was to determine effects of apparel product's brand personality, and brand equity on its brand extension. For the data collection, women in their 20s were surveyed, and a total of 576 questionnaire were finally used. Brand Reneevon and brand Enc were selected through a preliminary survey and then compared in terms of brand extension. Results of the study can be summarized as follows. 1 The brand personality of casual apparel for women consisted of low factors such as uniqueness, competence, fashionability and sincerity, while the brand equity of apparel included three factors brand loyalty, perceived quality and leadership, and brand association and awareness. 2. There was a significant positive correlation between brand personality and brand equity. 3. Brand Reneevon was found higher in brand equity than the brand Enc. 4. Brand extension was influenced by perceived quality and leadership. In case of the brand Enc, brand extension into fashion accessories was significantly affected by brand personality. 5. Brand Reneevon was found better than Brand Enc in brand extension, especially into fashion accessories.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.4
• /
• pp.77-84
• /
• 2018

As the application of BIM (Building Information Modeling) to the civil sector has become practical, and mandatory for road projects, the standardization, development of systems, etc. for the application and operation of BIM are required. In particular, it is important to develop BIM data standards for producing, sharing and managing the lifecycle data of civil facilities because they are commonly national public facilities. The BIM data standards have been developed by utilizing or extending IFC (Industry Foundation Classes), which is an international standard, but schema extensions of river facilities has not been developed thus far. This study proposes an approach to an IFC extension for river facilities using the WBS (Work Breakdown Structure) as a fundamental study for IFC-based schema extension in the river field. For this purpose, the research was carried out as follows. First, the IFC extension development method was selected to represent the river facilities by analyzing the existing IFC structure and previous research cases for the IFC extension. Second, extended elements of the river facilities were identified through an analysis of the WBS and classified according to the high-level structure of the IFC schema. Third, the classified elements were arranged based on the IFC hierarchy and the IFC schema extension for river facilities was established. Based on the suggested extension method of IFC schema, this study developed the schema by defining the element components and parts of river facilities, such as distribution flow elements and deriving their detailed types and properties.

• 한국정보디스플레이학회:학술대회논문집
• /
• 2006.08a
• /
• pp.1247-1250
• /
• 2006

A new liquid crystal display (LCD) Data identified Time Extension (DiTEX) driving scheme with a high charged voltage is proposed. The different charged voltage owing to the differential charging time and various initial pixel-potential can be eliminated or diminished under this method. It is compatible with a 2-row inversion and can be realized into the commercial dual-sided gate circuits.

• Physical Therapy Korea
• /
• v.13 no.2
• /
• pp.70-76
• /
• 2006

The purpose of this study was to investigate the effects of hip extension velocity (7.5 degree/second, 30 degree/second) on the relative onset time of the gluteus maximus in relation to the hamstring during hip extension in prone position. Thirteen healthy male subjects (mean age=22.6 years [SD=1.8], mean weight=73.4 kg [SD=10.3], mean height=176.1 cm [SD=6.3]) voluntarily participated in this study. Electromyographic data was collected on the gluteus maximus and hamstring to determine onset time. Statistical analyses were performed with the paired t-test. The results showed that the onset time of the hamstring was significantly faster than that of the gluteus maximus in both fast and slow hip extension velocity. The gluteus maximus began contraction .079 seconds later following the contraction of the hamstring. The onset time of the hamstring was significantly faster in fast hip extension velocity compared with slow hip extension velocity. In conclusion, it was determined that the onset time of the gluteus maximus was faster with fast hip extension velocity compared with slow hip extension velocity. There was a statistically significant difference between the onset times of the gluteus maximus and hamstring in relation to the two velocities (p<.05). Further study is needed to examine whether the velocity of hip extension can influence the onset time in a similar fashion in patients with low back pain.

• Journal of Agricultural Extension & Community Development
• /
• v.20 no.2
• /
• pp.383-405
• /
• 2013

The purpose of this study is trying to drive the competence relevant to extension worker's functions. We also conducted a correspondence analysis between the individual competence and extension worker's functions. As a result of the analysis, the functions of guidance planning correlated with 'problem solving' and 'creation of ideas'. Education functions correlated with 'extension work evaluation', 'customer satisfaction' and 'understanding'. And crop technology diffusion functions were analyzed relevant to the ability of 'training skill' and 'responsibility' is high. In this study, extension empowerment need to educate suitable education which is high relation between competency and extension worker's functions and develop new suitable education model. And the baseline data will be made use, when arrange reasonable function to new extension workers, through individual competency measured.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.7 no.4
• /
• pp.750-757
• /
• 2003

Many issues about portability and extension of system converting and exchanging information using XML standard data are being studied currently. This paper proposes design using XML processing layer for mediation between client and server to solve the development cost problem for compatibility and extension of client/server environment. This maintains mediation role for programming development between client and server and increases extension of system and portability of hetero geneous environment. This paper implements and designs XML data processing system for EC using XML DB among hetrogeneous databases. We expect cost-down by maintenance of system using this architecture for electronic commerce.