• 한국생활과학회지
• /
• 제21권1호
• /
• pp.151-163
• /
• 2012

The purpose of this study was to examine the effects of perceived fit and brand transfer on extension evaluation in luxury fashion brands. The instrument for this research was a self-administered questionnaire based on a previously developed scale. The variables addressed in this scale included perceived fit, brand value for both parent brand (clothing) and extension brand (home line), extension brand association, and purchase intention of the product in extension brands. The participants in this research comprised of 215 female consumers between the ages of 19 and 51 demographically distributed nationwide. Data were analyzed by descriptive statistics, paired t-test, factor analysis, and regression analysis via SPSS 12.0. Findings showed that brand value consisted of two factors: cognitive and hedonic value in luxury fashion brands. Parent brand value was significantly related to perceived fit with a positive effect on brand association and hedonic value in extension brands. With respect to brand transfer, cognitive value of the parent brand increased the extension brand's cognitive value, while hedonic value of the parent brand increased the extension brand's hedonic value. In addition, purchase intention of the product in the extension brands was determined by the perceived fit and hedonic value of extension brands. This study also discusses the managerial implications for marketers in developing effective luxury brand extensions into new product categories, which leads to a synergy effect in building brand equity in the luxury fashion market.

• 한국의류학회지
• /
• 제22권8호
• /
• pp.1122-1131
• /
• 1998

The purpose of this study was to examine the effects of brand-related and corporate-realted knowledge on brand-name extension and corporate-name extension, respectively in fashion market. Here, it is designed into three types of brand and corporate awareness; 1) Higher brand awareness and corporate awareness, 2) higher brand awareness and lower corporate awareness, and 3) lower brand awareness and higher corporate awareness. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure evaluations of brand-name extension and corporate-name extension and brand-related and corporate-related knowledge in terms of familiarity, use experience, self-assessed knowledge, evaluation of attributes and attitude. Employing a sample of 621 women, data were analyzed by Multi-Regression analysis. Major findings of this study are summarized as follows; 1) In level of higher brand and corporate awareness, the evaluations of brand-name extension were influenced by corporate-related knowledge such as brand use experience, evaluation of brand attributes and brand attitude. Also, the evaluations of corporate-name extension were influenced by both brand-related knowledge such as brand attitude and corporate-related knowledge such as use experience of product awareness and lower corporate awareness, brand-related knowledge such as evaluation of brand attributes and brand attitude was identified as the important factor in the evaluations of brand-name extension. 3) In level of lower brand awareness and higher corporate awareness, corporate-related knowledge such as attitude toward corporate was identified as the important factor in the evaluations of corporate-name extension.

• 한국전문물리치료학회지
• /
• 제28권2호
• /
• pp.93-100
• /
• 2021

Background: Lateral epicondylitis (LE) is the most common chronic musculoskeletal conditions of the upper extremity with pain and wrist extension disability. The tendon which is most affected is the extensor carpi radialis brevis (ECRB). Previous study evaluated the effect of taping technique on patient with LE, but no study investigated the changes of electromyography (EMG) on ECRB when using dynamic taping (DT) technique. Objects: The aim of this study was to investigate the effect of DT technique using dynamic tape on muscle activity of ECRB during wrist isometric extension, isotonic extension and flexion. Methods: Twenty-one healthy subjects volunteered to participate in this study. Subjects were instructed to perform wrist isometric extension, isotonic extension and flexion without and with DT on origin area of ECRB. Wrist isometric extension was performed at 75%, 50% and 25% (%maximal voluntary contraction force), respectively, based on maximum contraction force. Isotonic extension and flexion test used dumbbell. EMG data was collected from ECRB. Results: EMG of ECRB were statistically significant decrease in wrist isotonic extension after DT (p < 0.05). Significant increase in wrist isometric extension during 25% and 50% force task (p < 0.05). Conclusion: This study applied DT technique to suppress the wrist extensor muscles in 21 healthy adults in their twenties. Change in muscle activity was compared in the ECRB muscle during wrist isometric extension, isotonic extension and flexion task. Based on the results of this study, the DT technique applied to the wrist and forearm area can reduce the load on the wrist extensors when the wrist performs various movements during daily life movements or repetitive tasks, and by using these effects, excessive stress is applied to tennis elbow patients.

• 한국식물병리학회:학술대회논문집
• /
• 한국식물병리학회 1999년도 정기총회 및 춘계 학술발표회
• /
• pp.42.2-42
• /
• 1999

• 한국의류학회지
• /
• 제29권6호
• /
• pp.753-763
• /
• 2005

The purpose of this study was to determine effects of apparel product's brand personality, and brand equity on its brand extension. For the data collection, women in their 20s were surveyed, and a total of 576 questionnaire were finally used. Brand Reneevon and brand Enc were selected through a preliminary survey and then compared in terms of brand extension. Results of the study can be summarized as follows. 1 The brand personality of casual apparel for women consisted of low factors such as uniqueness, competence, fashionability and sincerity, while the brand equity of apparel included three factors brand loyalty, perceived quality and leadership, and brand association and awareness. 2. There was a significant positive correlation between brand personality and brand equity. 3. Brand Reneevon was found higher in brand equity than the brand Enc. 4. Brand extension was influenced by perceived quality and leadership. In case of the brand Enc, brand extension into fashion accessories was significantly affected by brand personality. 5. Brand Reneevon was found better than Brand Enc in brand extension, especially into fashion accessories.

• 한국산학기술학회논문지
• /
• 제19권4호
• /
• pp.77-84
• /
• 2018

최근 도로 사업에 대한 BIM(Building Information Modeling) 의무화 등 토목분야의 BIM 확대 적용이 현실화됨에 따라 BIM 적용과 운영을 위한 기준, 시스템 개발 등 대비가 필요한 시점이다. 토목시설물은 국가 공공시설로서 건설생애주기 데이터를 통합적으로 생산, 공유 및 관리하기 위한 BIM 데이터 표준 개발이 중요하다. 국내외적으로 BIM 데이터 교화표준은 국제표준인 IFC(Industry Foundation Classes)를 활용 및 확장하는 추세이나, 하천시설에 대한 IFC 확장은 진행된 바 없다. 본 연구는 하천분야 IFC 기반 스키마 확장을 위한 기초연구로서, 작업분류체계를 활용한 IFC 확장 개발방안을 제시하고자 한다. 이를 위해 다음과 같은 절차로 연구를 수행하였다. 첫째, IFC 구조와 IFC 스키마 확장개발 선행사례를 분석하여 하천시설 표현을 위한 IFC 확장 개발방안을 선정하였다. 둘째, 하천 WBS(Work Breakdown Structure)를 분석하여 확장할 구성요소를 도출하고 IFC 스키마 상위 구조에 맞게 분류하였다. 셋째, 분류한 하천시설 구성요소를 IFC 클래스 위계와 구성에 맞게 배치하여 하천 IFC 스키마 상위 구조 확장안을 마련하였다. 본 연구는 하천분야 IFC 기반 스키마 확장을 위한 기초연구로서, 제시한 IFC 상위 구조 확장안과 개발방법론을 기반으로 향후 부품 및 부재, 배수시설 요소 등의 추가 개발과 함께 세부 유형과 상세 속성을 도출하여 스키마를 완성해 나갈 예정이다.

• 한국정보디스플레이학회:학술대회논문집
• /
• 한국정보디스플레이학회 2006년도 6th International Meeting on Information Display
• /
• pp.1247-1250
• /
• 2006

A new liquid crystal display (LCD) Data identified Time Extension (DiTEX) driving scheme with a high charged voltage is proposed. The different charged voltage owing to the differential charging time and various initial pixel-potential can be eliminated or diminished under this method. It is compatible with a 2-row inversion and can be realized into the commercial dual-sided gate circuits.

• 한국전문물리치료학회지
• /
• 제13권2호
• /
• pp.70-76
• /
• 2006

The purpose of this study was to investigate the effects of hip extension velocity (7.5 degree/second, 30 degree/second) on the relative onset time of the gluteus maximus in relation to the hamstring during hip extension in prone position. Thirteen healthy male subjects (mean age=22.6 years [SD=1.8], mean weight=73.4 kg [SD=10.3], mean height=176.1 cm [SD=6.3]) voluntarily participated in this study. Electromyographic data was collected on the gluteus maximus and hamstring to determine onset time. Statistical analyses were performed with the paired t-test. The results showed that the onset time of the hamstring was significantly faster than that of the gluteus maximus in both fast and slow hip extension velocity. The gluteus maximus began contraction .079 seconds later following the contraction of the hamstring. The onset time of the hamstring was significantly faster in fast hip extension velocity compared with slow hip extension velocity. In conclusion, it was determined that the onset time of the gluteus maximus was faster with fast hip extension velocity compared with slow hip extension velocity. There was a statistically significant difference between the onset times of the gluteus maximus and hamstring in relation to the two velocities (p<.05). Further study is needed to examine whether the velocity of hip extension can influence the onset time in a similar fashion in patients with low back pain.

• 농촌지도와개발
• /
• 제20권2호
• /
• pp.383-405
• /
• 2013

본 연구의 목적은 농촌지도사의 직무별로 관련성 있는 역량을 도출하고자 하였으며 이를 위해 농촌지도사의 직무와 개별역량 간의 대응분석을 실시하였다. 분석결과 농촌지도사의 지도기획 직무는 '문제해결' 및 '아이디어 창출' 역량과 관련성이 높게 나타났으며, 생활개선 교육 직무는 '지도사업평가', '고객지향성' 및 '이해력' 역량과 관련성이 높게 나타났고, 작물기술보급 직무는 '현장지도' 및 '책임성' 역량과 관련성이 높은 것으로 분석되었다. 본 연구에서는 이러한 분석결과를 바탕으로 향후 농촌지도사들의 역량강화를 통한 직무의 효과성을 제고하기 위하여 직무별로 관련성이 높게 나타난 역량들에 대한 중점적인 교육이 실시될 필요성을 제시하였다. 또한 신규지도사의 최초 직무 배치시 개별역량의 측정 결과를 바탕으로 적정한 직무에 배치할 수 있는 기초자료로 활용하고자 하였다.

• 한국정보통신학회논문지
• /
• 제7권4호
• /
• pp.750-757
• /
• 2003

현재 XML응용 분야 가운데 XML 표준 데이터를 이용하여 정보의 교환 및 변환을 하여 시스템의 이식성과 확장성을 증대시키고자 하는 연구가 활발하게 이루어지고 있다. 본 논문은 클라이언트와 서버사이에서 비호환성과 확장에 따른 개발비용 문제를 해결하기 위해 클라이언트와 서버사이에 XML 중간계층을 이용한 시스템 설계를 제시한다. 이 방법은 클라이언트와 서버사이의 프로그램 개발시 중간 조정 역할을 하며, 이질적인 환경에서의 이식성과 시스템의 확장성을 증대시킨다. 본 논문은 XML 기반 DB를 이용하여 전자상거래를 위한 XML 데이터 처리 시스템을 설계 및 구현하였다. 기대효과로는 XML 기반의 전자상거래 구조를 활용함으로서 시스템 확장성과 시스템의 유지보수를 위한 비용절감이 기대된다.