• Title/Summary/Keyword: data analytics

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The Analysis of the APT Prelude by Big Data Analytics (빅데이터 분석을 통한 APT공격 전조 현상 분석)

  • Choi, Chan-young;Park, Dea-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.05a
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    • pp.317-320
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    • 2016
  • The NH-NongHyup network and servers were paralyzed in 2011, in the 2013 3.20 cyber attack happened and Classified documents of Korea Hydro & Nuclear Power Co. Ltd were leaked on December in 2015. All of them were conducted by a foreign country. These attacks were planned for a long time compared to the script kids attacks and the techniques used were very complex and sophisticated. However, no successful solution has been implemented to defend an APT attack thus far. Therefore, we will use big data analytics to analyze whether or not APT attack has occurred in order to defend against the manipulative attackers. This research is based on the data collected through ISAC monitoring among 3 hierarchical Korean defense system. First, we will introduce related research about big data analytics and machine learning. Then, we design two big data analytics models to detect an APT attack and evaluate the models' accuracy and other results. Lastly, we will present an effective response method to address a detected APT attack.

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A Critical Analysis of Learning Technologies and Informal Learning in Online Social Networks Using Learning Analytics

  • Audu Kafwa Dodo;Ezekiel Uzor OKike
    • International Journal of Computer Science & Network Security
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    • v.24 no.1
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    • pp.71-84
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    • 2024
  • This paper presents a critical analysis of the current application of big data in higher education and how Learning Analytics (LA), and Educational Data Mining (EDM) are helping to shape learning in higher education institutions that have applied the concepts successfully. An extensive literature review of Learning Analytics, Educational Data Mining, Learning Management Systems, Informal Learning and Online Social Networks are presented to understand their usage and trends in higher education pedagogy taking advantage of 21st century educational technologies and platforms. The roles of and benefits of these technologies in teaching and learning are critically examined. Imperatively, this study provides vital information for education stakeholders on the significance of establishing a teaching and learning agenda that takes advantage of today's educational relevant technologies to promote teaching and learning while also acknowledging the difficulties of 21st-century learning. Aside from the roles and benefits of these technologies, the review highlights major challenges and research needs apparent in the use and application of these technologies. It appears that there is lack of research understanding in the challenges and utilization of data effectively for learning analytics, despite the massive educational data generated by high institutions. Also due to the growing importance of LA, there appears to be a serious lack of academic research that explore the application and impact of LA in high institution, especially in the context of informal online social network learning. In addition, high institution managers seem not to understand the emerging trends of LA which could be useful in the running of higher education. Though LA is viewed as a complex and expensive technology that will culturally change the future of high institution, the question that comes to mind is whether the use of LA in relation to informal learning in online social network is really what is expected? A study to analyze and evaluate the elements that influence high usage of OSN is also needed in the African context. It is high time African Universities paid attention to the application and use of these technologies to create a simplified learning approach occasioned by the use of these technologies.

Predicting Selling Price of First Time Product for Online Seller using Big Data Analytics

  • Deora, Sukhvinder Singh;Kaur, Mandeep
    • International Journal of Computer Science & Network Security
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    • v.21 no.2
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    • pp.193-197
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    • 2021
  • Customers are increasingly attracted towards different e-commerce websites and applications for the purchase of products significantly. This is the reason the sellers are moving to different internet based services to sell their products online. The growth of customers in this sector has resulted in the use of big data analytics to understand customers' behavior in predicting the demand of items. It uses a complex process of examining large amount of data to uncover hidden patterns in the information. It is established on the basis of finding correlation between various parameters that are recorded, understanding purchase patterns and applying statistical measures on collected data. This paper is a document of the bottom-up strategy used to manage the selling price of a first-time product for maximizing profit while selling it online. It summarizes how existing customers' expectations can be used to increase the sale of product and attract the attention of the new customer for buying the new product.

STATISTICAL MODELLING USING DATA MINING TOOLS IN MERGERS AND ACQUISITION WITH REGARDS TO MANUFACTURE & SERVICE SECTOR

  • KALAIVANI, S.;SIVAKUMAR, K.;VIJAYARANGAM, J.
    • Journal of applied mathematics & informatics
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    • v.40 no.3_4
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    • pp.563-575
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    • 2022
  • Many organizations seek statistical modelling facilitated by data analytics technologies for determining the prediction models associated with M&A (Merger and Acquisition). By combining these data analytics tool alongside with data collection approaches aids organizations towards M&A decision making, followed by achieving profitable insights as well. It promotes for better visibility, overall improvements and effective negotiation strategies for post-M&A integration. This paper explores on the impact of pre and post integration of M&A in a standard organizational setting via devising a suitable statistical model via employing techniques such as Naïve Bayes, K-nearest neighbour (KNN), and Decision Tree & Support Vector Machine (SVM).

Relations between Reputation and Social Media Marketing Communication in Cryptocurrency Markets: Visual Analytics using Tableau

  • Park, Sejung;Park, Han Woo
    • International Journal of Contents
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    • v.17 no.1
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    • pp.1-10
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    • 2021
  • Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

Design and Implementation of ONVIF Video Analytics Service for a Smart IP Network camera (Smart IP 네트워크 카메라의 비디오 내용 분석 서비스 설계 및 구현)

  • Nguyen, Vo Thanh Phu;Nguyen, Thanh Binh;Chung, Sun-Tae;Kang, Ho-Seok
    • Proceedings of the Korea Multimedia Society Conference
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    • 2012.05a
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    • pp.102-105
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    • 2012
  • ONVIF is becoming a de factor standard specification for supporting interoperability among network video products, which also supports a specification for video analytics service. A smart IP network camera is an IP network supporting video analytics. In this paper, we present our efforts in integrating ONVIF Video Analytics Service into our currently developing smart IP network camera(SS IPNC; Soongsil Smart IP Network Camera). SSIPNC supports object detection, tracking, classification, and event detection with proprietary configuration protocol and meta data formats. SSIPNC is based on TI' IPNC ONVIF implementation which supports ONVI Core specification, and several ONVIF services such as device service, imaging service and media service, but not video analytics service.

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A Study on Development of Internal Information Leak Symptom Detection Model by Using Internal Information Leak Scenario & Data Analytics (내부정보 유출 시나리오와 Data Analytics 기법을 활용한 내부정보 유출징후 탐지 모형 개발에 관한 연구)

  • Park, Hyun-Chul;Park, Jin-Sang;Kim, Jungduk
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.30 no.5
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    • pp.957-966
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    • 2020
  • According to the recent statistics of the National Industrial Security Center, about 80% of the confidential leak are caused by former and current employees in the case of domestic confidential leak accidents. Most of the information leak incidents by these insiders are due to poor security management system and information leak detection technology. Blocking confidential leak of insiders is a very important issue in the corporate security sector, but many previous researches have focused on responding to intrusions by external threats rather than by insider threats. Therefore, in this research, we design an internal information leak scenario to effectively and efficiently detect various abnormalities occurring in the enterprise, analyze the key indicators of the leak symptoms derived from the scenarios by using data analytics and propose a model that accurately detects leak activities.

Design of Spark SQL Based Framework for Advanced Analytics (Spark SQL 기반 고도 분석 지원 프레임워크 설계)

  • Chung, Jaehwa
    • KIPS Transactions on Software and Data Engineering
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    • v.5 no.10
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    • pp.477-482
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    • 2016
  • As being the advanced analytics indispensable on big data for agile decision-making and tactical planning in enterprises, distributed processing platforms, such as Hadoop and Spark which distribute and handle the large volume of data on multiple nodes, receive great attention in the field. In Spark platform stack, Spark SQL unveiled recently to make Spark able to support distributed processing framework based on SQL. However, Spark SQL cannot effectively handle advanced analytics that involves machine learning and graph processing in terms of iterative tasks and task allocations. Motivated by these issues, this paper proposes the design of SQL-based big data optimal processing engine and processing framework to support advanced analytics in Spark environments. Big data optimal processing engines copes with complex SQL queries that involves multiple parameters and join, aggregation and sorting operations in distributed/parallel manner and the proposing framework optimizes machine learning process in terms of relational operations.

A Big Data-Driven Business Data Analysis System: Applications of Artificial Intelligence Techniques in Problem Solving

  • Donggeun Kim;Sangjin Kim;Juyong Ko;Jai Woo Lee
    • The Journal of Bigdata
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    • v.8 no.1
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    • pp.35-47
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    • 2023
  • It is crucial to develop effective and efficient big data analytics methods for problem-solving in the field of business in order to improve the performance of data analytics and reduce costs and risks in the analysis of customer data. In this study, a big data-driven data analysis system using artificial intelligence techniques is designed to increase the accuracy of big data analytics along with the rapid growth of the field of data science. We present a key direction for big data analysis systems through missing value imputation, outlier detection, feature extraction, utilization of explainable artificial intelligence techniques, and exploratory data analysis. Our objective is not only to develop big data analysis techniques with complex structures of business data but also to bridge the gap between the theoretical ideas in artificial intelligence methods and the analysis of real-world data in the field of business.

Big IoT Healthcare Data Analytics Framework Based on Fog and Cloud Computing

  • Alshammari, Hamoud;El-Ghany, Sameh Abd;Shehab, Abdulaziz
    • Journal of Information Processing Systems
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    • v.16 no.6
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    • pp.1238-1249
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    • 2020
  • Throughout the world, aging populations and doctor shortages have helped drive the increasing demand for smart healthcare systems. Recently, these systems have benefited from the evolution of the Internet of Things (IoT), big data, and machine learning. However, these advances result in the generation of large amounts of data, making healthcare data analysis a major issue. These data have a number of complex properties such as high-dimensionality, irregularity, and sparsity, which makes efficient processing difficult to implement. These challenges are met by big data analytics. In this paper, we propose an innovative analytic framework for big healthcare data that are collected either from IoT wearable devices or from archived patient medical images. The proposed method would efficiently address the data heterogeneity problem using middleware between heterogeneous data sources and MapReduce Hadoop clusters. Furthermore, the proposed framework enables the use of both fog computing and cloud platforms to handle the problems faced through online and offline data processing, data storage, and data classification. Additionally, it guarantees robust and secure knowledge of patient medical data.