• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.8
• /
• pp.1297-1309
• /
• 2007

The purpose of this study is to investigate the effect of shirt color, tie color, tone, perceiver' gender on impression formation by applying tone-in-tone coloration of shirt and necktie: coloration of two colors. This experiment was designed to utilize the $2{\times}6{\times}4{\times}2$ factorial designs. and they are shirt color(red, blue), tie color(red, yellow red, yellow, green, blue, purple), tone(vivid, light, dull, dark), and perceiver' gender(a male, a female). The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 48 upper body photographs which were color outputs by CAD system(4D-box program). The subjects of this research were 288 male and 288 female college students. There were established impression dimension from factor analysis 27 bi-polar adjectives and investigated the effect of interaction between each variable affected impression formations. The items of the adjectives are classified into 4 Impression dimensions: activity, potency, attractiveness, and tenderness. Shirt color, tie color, tone, and perceiver' gender influenced on impression formation. Specially, tie color and tone influenced on the 4 impression dimension greatly by interaction as well as independently. As a result tie is very important clue of impression formation in tone-in-tone coloration of shirt and necktie. Even though tie occupies only a small area in men's clothes it has great effect since it is close to the face.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.4
• /
• pp.731-742
• /
• 2001

The purpose of this research was to evaluate the harmony of colors of the traditional Korean skirt and jacket. 3 colors of jacket and 6 colors of skirt were combined by 4 kind of colors tone. The Korean women college students and the American women college students (University of Wisconsin-Madison) were selected to evaluate the harmony of colors. It could be supposed that the different evaluation were caused by their different cultural backgrounds. The results of the research can be summarized as follows. When colors were combined with four tone(vivid, light, dull and dark), American students evaluated the same colors of red skirt and red jacket, green skirt and green jacket as harmonized coloration. But Korean students thought they were not harmonized. The yellow colors of jacket and the similar colors of red skirt were evaluated as harmonized by both Korean and American students. They evaluated the green jacket and the red skirt of contrast color as harmonized. The different tone of color caused the different evaluation of harmony of colors by both Korean and American students.

• Fashion & Textile Research Journal
• /
• v.13 no.2
• /
• pp.147-154
• /
• 2011

The purpose of this study was to investigate the clothing image according to coloration, tone, and interval of checked pattern in color contrast. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 24 color pictures, in which coloration(RB: Red+Blue, YP: Yellow+Purple), tone(light, dull, dark), and interval(0.5 cm, 1.5 cm, 3.5 cm, 5.5 cm) were manipulated. The 7-point scale was used for evaluation of clothing image. Data were obtained from 240 female college students living in Seoul, Gwangju, Jinju, and Masan on May 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Clothing image according to coloration, tone, and interval of checked pattern consisted of five dimensions of attractiveness, freshness, appeal, modesty, and activity. Coloration showed an independent effect on attractiveness and appeal. Tone showed an independent effect on freshness, appeal, and modesty. Interval showed an independent effect on freshness. Also, interaction effects of coloration and tone on appeal were found. Interaction effects of coloration and interval on modesty were found.

• Fashion & Textile Research Journal
• /
• v.9 no.2
• /
• pp.138-144
• /
• 2007

The purpose of this research was to compare the harmony of tone on tone coloration according to transformation of color area-ratio in shirt and necktie. The respondents were asked to evaluate 48 stimuli of the shirt and necktie with the coloration of the shirt/necktie, the necktie/shirt was separately compounded to be 4 tones such as vivid, light, dull, dark. The subjects were 288 female undergraduate students. The data was analyzed by using SPSS program. Analysis methods were ANOVA, LSD test and t-test. The results of each can be summerized as follows. As to the red, combination of v-lt made a difference in the harmony of coloration according to the transformation of color area-ratio. As to the blue, combination of v-lt, v-dk, lt-d made a difference in the harmony of coloration according to the transformation of color area-ratio. As to the purple, v-lt, v-d was evaluated as harmonized coloration regardless of area-ratio by both male and female students. As to the green, v-lt, lt-d was evaluated as harmonized coloration regardless of area-ratio by both male and female students.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.3 no.1 s.4
• /
• pp.61-71
• /
• 2005

Everything of the world we live in has its own unique color. Those colors move us, enrich our every day life, and make us happy. When we have our hairs dyed by a color we like, we may look different, feeling confident and activated. We select a color fur our hair color design depending on such symbolic aspects as our life styles, self-images or personalities. Namely, we tend to choose a color the image of which we like. Such a tendency implies that it should be important to study hair colors in multi-faceted ways. The purpose of this study was to survey people's preferences of hair color tone images depending on their demographic and physical variables and thereby, determine the correlations between their preferences and variables. For this purpose, hair colors tones were classified into 11 categories and thereby, subjects' preferences of hair tones were analyzed in terms of the image adjective combinations. The results of this study can be summarized as follows; As a result of analyzing subjects' preferences of hair color tones depending on their such demographic variables as gender, age group and marital status, it was found that males tended to prefer dark tones more than females, and that those in their 30's or older tended to select dark tones more than those in their 20's. On the other hand, the married preferred medium bright tones more than the singles. Furthermore, such physical variables as body size, weight and apparel size were found correlated with hair color tone preferences. To be specific, shorter people desired more to have their hair colors match with their natural ones not to be less exposed to others. Lastly, as a result of analyzing the correlation between hair color tone preferences and weight and apparel size, it was found that fat people tended more to prefer medium bright color tones than normal or slim people.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.13 no.2
• /
• pp.63-71
• /
• 2011

The purpose of this study was to analyze children's clothing preference on animated character color. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 30 color pictures, in which gender (boy, girl), type of character (Mickey Mouse, Mini Mouse), hue of character (red, yellow, green, blue, purple), and tone of character (vivid, light, dark) were manipulated. The 5-point scale was used to evaluate children's clothing preferences. Data were obtained from 300 boys and 300 girls living in Seoul, Busan, Jinju, and Changwon in April 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows. Tone of character had an independent effect on children's clothing preference. Interaction effects of gender and hue of the character were found. Interaction effects of gender and tone of the character were found. Interaction effects of type and tone of the character were found.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.5 s.153
• /
• pp.684-698
• /
• 2006

This study consists of the stimuli of a female model in her twenties with twenty-two different facial make-up. The subjects of this study are one thousand low hundred ninety seven purposive sampled-male and female grown-ups throughout the country. The period of the research was the December of 2004, one month, and the materials were analyzed by factor analysis, T-examination, analysis of variance, Cronbach's a, Duncan's Multiple Range Test. Here follows the result of the research. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, in age/lip color perception of bright skin tone, there was difference of Intelligence and Charm. In age/image make-up perception of bright skin tone, there was difference of Familiarity, Charm especially on Cool image make-up. Thirdly in habitant/lip color perception of dark skin tone, there was difference of Intelligence and Charm. In habitant/image make-up perception of bright skin tone, there was difference of Familiarity, Charm and of bright skin tone, Intelligence, Charm, Tradition and Youth. Fourthly, there were the interaction effects on the gender of perceivers and lip color and image make-up of perceivers habitant. Lastly, in preference rate, lip color was more affected by age and image make-up were more affected by perceivers habitant.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.7
• /
• pp.962-973
• /
• 2004

The purpose of this research is to understand the harmony of chromatic and achromatic colors of the traditional Korean dress. The subjects were women＇s college students in Korea and America. Chromatic colon, red, yellow, and green color, were chosen for the color of the Korean jacket, and achromatic colors were chosen for the color of the skirt, and then the colors＇ chroma were controlled and value of color was changed. In addition, the three colors of the jacket were combined with four kinds of the colors＇ tone. Then, the students of both countries assessed about the harmony for 48 colorations which were variously incorporated with the tones of skirt and jacket. The results of research can be summarized as follows. When red jackets were combined with skirts of achromatic colors, students of both counties showed the different views in the range of harmony and disharmony for colorations of white(N9) skin and vivid jacket, and white(N9) skirt and dark jacket, and black(N2) skirt and light jacket, and black(N2) skirt and dull jacket. In the tone of yellow jackets and achromatic skirts, students of both counties showed similar responses in that a light yellow jacket was well matched with dark grey(N4) and black(N2) skirt. While Korean students generally evaluated that coloration was well harmonized when low value color was arranged below, American students thought, that the tones of a harmonized skirt were different, according to the jacket＇s tones. When green jackets were combined with stills of achromatic colors, colorations that showed their different views of both countries were a white(N9) skirt combined with vivid, light, dull jackets, and a light grey(N7) skirt and dull jacket, and a dark grey(N4) skirt and dark jacket. Among 48 stimuli of coloration on the chromatic and achromatic colors, Korean students evaluated 16sets and American students judged 28 sets as harmonized colors. Therefore, it came to the conclusion that Korean students had the sense of harmonious coloration of more narrow range than American students.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.7
• /
• pp.964-975
• /
• 2000

The purposes of this study were to analyze the color preference for clothing of Korean male and female adults and to provide the useful data for the fashion color planning. The result of this study showed that the preferences in hue and tone are different mainly by season. The most preferred colors in clothing are YR, B and Y. Y is preferred in spring, B and W in summe, YR in fall, Gy and Black in winter. The most preferred tones in clothing are pale tone in spring and summer, dark tone in fall and winter. The color preference for casual wear is more varied than the color preference for formal wear. The tones of low saturation are preferred for formal wear and the tones of high saturation are preferred for casual wear.

• Journal of Fashion Business
• /
• v.23 no.6
• /
• pp.64-75
• /
• 2019

This study analyzed the clothing color preferences of elementary students and the colors of clothes actually worn at school in terms of hue and tone. The sample consisted of 385 students enrolled at a public elementary school in Seoul. In this study, 120 color cards were used to guide the hue and tone. Descriptive statistics and chi-square analysis were used to analyze the data. The results were as follows. First, the most preferred clothing colors were achromatic, purple blue, red, and blue, while the most preferred tones were vivid, and pale. Second, the largest percentage of top colors worn at school were achromatic and vivid tones, while the largest percentage of bottom colors at school were achromatic and dark tones. Third, elementary boys preferred vivid and strong tones, while girls preferred pale and vivid tones. Fourth, students at higher grades preferred deeper and darker tones compared with students in lower grades.