• 가족자원경영과 정책
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• 제12권3호
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• pp.1-21
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• 2008

Research has emphasized that relationship marketing programs enhance customer satisfaction and reduce switching intentions by building switching barriers. However, the psychological reactance theory demonstrates that building switching barriers can make customers fsel that the alternative not chosen is more attractive, because their freedom of choice has been deprived. It can be hypothesized that a relationship marketing program, which is intended to offer various benefits to customers, may not result in positive customer attitude and behavior. This paper examines the effects of relationship marketing programs on customers' perceptions of switching cost and loss of freedom. The effects of those perceptions on customer satisfaction and switching intentions were identified. In addition, the moderating role of personal reactance was examined. The results of this study suggest that (1) perceived switching cost has significant influence on boosting perceived loss of freedom; (2) perceived loss of freedom has no significant effects on customer satisfaction; (3) perceived loss of freedom enhances customers' switching intentions. Furthermore, psychological reactance has a significant influence on customers' switching intentions. This study concludes that the role of relationship marketing programs should be reconsidered, especially in terms of customers' switching intentions. Customer satisfaction is not the key factor of predicting customers' future behavior.

• 디지털콘텐츠학회 논문지
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• 제18권3호
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• pp.559-565
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• 2017

스마트폰에 내장된 가속도 센서를 이용하여 사용자의 동작 상태나 행동을 인식하기 위한 연구가 다양하게 진행되어 왔다. 본 논문에서는 스마트폰의 3D 가속도 정보에 신경회로망을 적용하여 사람의 행동을 인식하는 연구를 진행하였다. 시계열 데이터를 신경회로망에 그대로 적용하면 성능상의 문제가 발생한다. 따라서 여러 시구간에 대해 특징을 추출하여 각 시구간에 대해 신경회로망을 학습시키고, 이 신경회로망들의 출력들을 입력으로 하여 학습하여 구성하는 다중 시구간 신경회로망을 제안하였다. 제안하는 방법을 실제 가속도 데이터에 적용한 결과 SVM, AdaBoost, IBk 등 다른 분류기보다 우수한 성능을 보였다.

• 한국환경교육학회지:환경교육
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• 제15권1호
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• pp.1-17
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• 2002

The aim of this study is to establish an object of environmental education in liberal arts, and to develop a teaming program and search for the most effective environmental teaching method. At first this study analyzed the current situations and problems of the present environmental education in the liberal arts. As a result of this analysis, I found that, most of environmental educations have been conducted mainly by an approach of natural science, inevitably they should have limits in which students can't have holistic view in solve the environmental problem. Due to the fact that, many students were attending lectures, teaching methods were limited in the forms lecture and video tapes. As I applied educational programs with various teaching methods for students in order to change cognition and value toward environment, I found that there was no significant difference of cognition even after applying the programs. This may be interpreted as, most students already had very sound and sustainable environmental view. But some programs with teaching method using role play, debate, cyber-debate lead students to have interest in environments, thus actively participating in the class. These methods, taking into consideration, the hundreds of enrolled students, seem to pose a problem in actual application. The most important matter is, how to develop a cognition and value toward environment into environmental behavior. Therefore, in the future, aim is to study what determines the factors for causing environmental behavior from a cognition and value of the environment, and a development of programs in this regard will be necessary.

• 한국학교보건학회지
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• 제30권3호
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• pp.295-305
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• 2017

Purpose: This study was conducted to evaluate the effect of Mindfulness-based Emotion Management Training for adolescents immersed in self-harm behaviors. Methods: The participants were 61 middle school students located in Seoul. Thirty students were assigned to the Mindfulness-based Emotion Management Training (M-EMT) group and the other 31 students were assigned to the waitlist group. The students in the M-EMT group participated in a total of 12 sessions, twice a week, for 6 weeks. The modules of the program comprised of mindfulness for emotion, mindfulness for behavior/impulse, mindfulness for thought, and coping with self-harming behavior. The Distress Tolerance Scale, Deliberate Self-Harm Inventory, Cognitive Emotion Regulation Questionnaire, and Scale Suicidal Ideation were assessed at baseline and post-intervention. Results: Compared to the waitlist group, the intervention group exhibited a statistically significant improvement in distress tolerance and cognitive emotion regulation and a statistically significant reduction in self-harming behaviors and suicidal ideation. Conclusion: These results support the hypothesis that mindfulness-based emotional management training has a positive effect on reducing self-harming behaviors and enhancing distress tolerance and cognitive emotional regulation.

• 정보교육학회논문지
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• 제25권2호
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• pp.405-412
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• 2021

본 논문은 초상권·저작권 및 사이버 폭력 등의 문제를 예방하고 대응하기 위하여 인공지능 기술을 활용한 딥페이크 앱 활용 윤리 교육 융합 프로젝트를 개발, 적용하였다. 상용 딥페이크 앱을 분석하고, 이를 활용한 초등교육과정에 적용 가능한 교과와 단원 내용을 프로젝트기반 융합·재구성하였다. 창의적 체험활동 중심의 융합 프로젝트는 UCC 제작 과정을 중점으로, 계획된 행동이론 기반의 정보통신 윤리 의식 측정 검사로 효과를 비교하였다. 사회 교과 중심의 융합 프로젝트에서는 화폐(금융)교육의 주제로 재구성하여 질적 분석하였다. 분석 결과, 인공지능 기술 앱 활용 융합수업은 정보통신 윤리 의식을 유의미하게 증진시키는 것을 확인하였다.

• 정보보호학회논문지
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• 제25권5호
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• pp.1027-1041
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• 2015

최근, Verizon(2010), 농협(2011), SK컴즈(2011), 그리고 3.20 사이버 테러(2013)와 같이 소중한 정보가 누출되고 자산에 피해가 발생한 후에야 보안 공격을 인지하는 APT (Advanced Persistent Threat) 공격 사례가 증가하고 있다. 이러한 APT 공격을 해결하고자 이상 행위 탐지 기술 관련 연구가 일부 진행되고 있으나, 대부분 알려진 악성 코드의 시그너쳐 기반으로 명백한 이상 행위를 탐지하는데 초점을 맞추고 있어서, 장기간 잠복하며 제로데이 취약점을 이용하고, 새로운 또는 변형된 악성 코드를 일관되게 사용하는 APT 공격에는 취약하여, 미탐율이 굉장히 높은 문제들을 겪고 있다. APT 공격을 탐지하기 위해서는 다양한 소스로부터 장기간에 걸쳐 대규모 데이터를 수집, 처리 및 분석하는 기술과, 데이터를 수집 즉시 실시간 분석하는 기술, 그리고 개별 공격들 간의 상관(correlation) 분석 기술이 동시에 요구되나, 기존 보안 시스템들은 이러한 복잡한 분석 능력이나 컴퓨팅 파워, 신속성 등이 부족하다. 본 논문에서는 기존 시스템들의 실시간 처리 및 분석 한계를 극복하기 위해, 패스트 데이터 기반 실시간 비정상 행위 탐지 시스템을 제안한다.

• 한국프랜차이즈경영연구
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• 제11권3호
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• pp.7-18
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• 2020

Purpose: Recently, information on 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' can be obtained through various media such as TV, Internet search, and SNS, and the culture of finding and sharing them has become a trend. Since PZB's SERVQUAL, there have been many studies measuring service quality, leading to hotels, restaurants and coffee shops. These studies of service quality include product quality in the service quality dimension. Hotels, restaurants, and coffee shops are provided with intangible services while customers visit and stay, but 'Delicious Restaurants (Mat-zip)' and 'Famous Bakeries' often stop by to buy products and return home. Therefore, the study on the effect of quality on customer behavior on 'Delicious Restaurants (Mat-zip)' should consider product quality separately. In this study, we want to study how each quality element affects the perceived value and response of customers by separating product quality and service quality. Research design, data, and methodology: This study tested the structural model of how the quality of products and services of famous bakeries affect customers' perceived value and response. As the quality factors, products, tangible services, and employee services were adopted, and perceived values adopted utilitarian and hedonic values, and customer responses adopted customer satisfaction and behavior intention. For this study, 203 survey data with experience using famous bakeries were analyzed using SPSS 22.0 and AMOS 22.0. Result: The research results are as follows. First, product quality positively influenced utilitarian value, hedonic value, and customer satisfaction, tangible service quality positively influenced utilitarian value, and employee service quality positively influenced hedonic value. Second, utilitarian value had a positive effect on behavioral intention, and hedonic value had a positive effect on customer satisfaction. Conclusions: In a famous bakery, it is basic that product quality should be given priority, and for customer satisfaction, employee service quality is half as important. In addition, for Behavior Intension (revisit by the customer), in addition to product quality, the quality of tangible services and employee services should be maintained at a quarter level.

• 대한인간공학회지
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• 제23권3호
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• pp.1-12
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• 2004

In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.

• 대한가정학회지
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• 제48권8호
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• pp.77-86
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• 2010

This study investigated the effects of maternal parenting behaviors and preschooler's emotional regulation on their internet-game addictive inclination. The participants were 129 mothers of 5 and 6 year-old preschoolers and their teachers from two day dare centers and one kindergarten in Seoul and Kyung-gi province. Data were analyzed by descriptive statistics and hierarchical regressions by SPSS program (12.0 version). The major findings were as follows: (1) Boys showed higher score of internet-game addictive inclination than that of girls. (2) mother's consistent parenting behaviors and preschooler's other-regulation behaviors significantly explained preschooler's internet-game addictive inclination. In conclusion, maternal parenting behaviors and preschooler's emotional regulation have influenced on preschooler's internet-game addictive inclination.

• 한국실내디자인학회논문집
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• 제27호
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• pp.162-167
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• 2001

The true space is the physical world affected a gravity but the cyber space is the world that rise above physical status and show developed space. This study shows that the factors of objective valuation and the indicators for the behavior analysis. It is established that the structural design indicators using the simulation have 4 steps; The indicator of complex space, the diagram of cognitive image, is the analysis of emotion and stimulation, and the dependent variables. Moreover the indicator of complex space is illustrated the connection degree, the symmetry, the axis of sight, and the degree of space division. For the effective analysis, the simulation is to be made matched with the true environment. Thus the simulation has the capability of the objective and correct more than those of true architectural environment. And it could establish immediately the experimental data and response.