• Architectural research
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• 제8권1호
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• pp.9-16
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• 2006

Maximizing profit is the most significant object of commercial places. Especially for some places where its atmosphere is main concern of customers like $Caf{\acute{e}}s$, interior design is crucial. Thus it needs to evaluate human emotion and preference. Human Sensibility Ergonomics which is recently signified in various fields is an attempt to quantitatively analyze factors of human sensibility and apply it to design operation. This study attempted to infuse human sensibility ergonomics into $Caf{\acute{e}}$ interior design and analyzed preferable $Caf{\acute{e}}$ interior design factors. Because most $Caf{\acute{e}}s$ have their own target customers, so we assumed four different target customer groups divided by their age and gender groups in each age group. As a result, the difference of each group could be examined. Middle-aged group and males have main interest in the intensity of luminance, i.e. the brightness, whereas youths and females attach importance to both quality of light and color. In addition, there is a tendency for middle-aged group and males to see $Caf{\acute{e}}$ as a public place while young people and females recognize $Caf{\acute{e}}$ as a place for entertainment. Taking the result of this study into consideration can lead to successful $Caf{\acute{e}}$ interior design for specific target customers.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.490-495
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• 2004

• 디자인학연구
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• 제19권1호
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• pp.69-78
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• 2006

신발 제품은 기존의 발의 보호라는 기능적인 측면을 넘어서 오늘날 소비자의 주관적 감성을 바탕으로 하는 개성적이며 고급화된 측면이 강조되고 있으며, 이에 따라 기업의 제품개발 과정에도 영향을 미치고 있다. 특히 디자인 개발 과정에서 새로운 아이디어 발상을 통한 신발 제품의 컨셉을 확립하기 위해서는 인간의 감성을 바탕으로 하는 다양한 이미지 소스를 필요로 한다. 따라서 본 연구에서는 이러한 제품에 대한 소비자의 욕구와 디자이너의 욕구를 충족시키기 위하여 건축 및 구조물, 운송기기, 자연물, 일반제품의 4개 분류에 대한 1000개의 다양한 이미지에 대하여 300명의 피험자를 대상으로 온라인상의 웹(web)을 통하여 감성공학적 평가를 수행하였다. 또한 평가된 데이터를 바탕으로 기초 통계, 인자 분석 및 다차원척도 분석에 따른 결과를 제공하는 D/B를 웹 상으로 구축하였다.

• 대한가정학회지
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• 제44권4호
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• pp.133-144
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• 2006

The contemporary period is called "the age of sensibility" in which each individual consumer seeks to have her or his own products. Businesses are in need of design developments with an emphasis on customer sensitivity, and at the same time consumers must understand their own sensitivity to acquire information on designs that suit them. This research established a sensitivity and configuration database on designing men's jackets using the sensitivity engineering approach to clothing design information. The user interface was created on the Internet. Sixty-seven sensitivity terms of vocabulary appropriate for the assessment of men's jacket design were selected, and the different designs were classified into six items and 24 categories. Thirty men's jackets with different designs were produced for sensory testing and the results were analyzed in accordance with general linear I statistics. A sensitivity database was established for each category. My-sql, PHP, Java Script, and Html were used for the configuration database work. The configuration of items/categories, with the most appropriate sensitivity database information assigned to the selected sensitivity vocabulary, was programmed for display on the computer screen. The sensitivity vocabulary of a customer's choice for each factor was selected for the program to run, while the category and product configuration of the men's jacket most suitable for the search was displayed based on the user interface.

• 한국의류학회지
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• 제27권11호
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• pp.1198-1207
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• 2003

The purpose of this study was to develop customized necktie design according to Korean adult male's body characteristics. For this purpose, experimentations of visual sensory evaluation on visual stimuli which show a man's wearing various neckties were carried out. The subjects were students(n=130) majoring in fashion and design related area and experts(n=6). The data were analyzed by ANOVA, duncan test, pearson's correlation coefficient, cross tabulation using spss pc/sup +/ program. Also statistic of Korea adult men's body measurements(1997) were analyzed and used to decide appropriate necktie length according to the customer's various height. The results were as follows: First, there were significant difference in visual sensibility on the stimuli showing 1) relative location of belt and necktie, 2) neckties with various length using golden ratio to the experimental model's height. Therefore, the need of producing neckties with different length according to customer's various height were verified. Second, neckties with three different length(140cm, 145cm, 151cm) were suggested for the groups of 160cm-height, 170cm-height, 180cm-height according to Korean adult male's body characteristics and aspect of production.

• 융합경영연구
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• 제7권2호
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• pp.7-14
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• 2019

Purpose - Amid the slump in the food market, the importance of customer experience marketing is being highlighted as a strategy to satisfy consumers' needs. Research design, data, and Methodology - The survey used part 280 of the answers for the hypothesis test. This study confirmed 280 parts (93.3%) as final valid samples, excluding 40 disloyal sections of 340 sections. The survey was conducted between December 1, 2018 and December 30, 2018. An investigative factorial analysis and multiple regression analysis were conducted to test the hypotheses. Result - The results showed that sensibility and recognition were influenced by positive brand attitudes, but sense did not affect brand attitudes; senses and sensations had a positive effect on satisfaction; recognition did not affect satisfaction; brand attitudes had a positive influence on satisfaction; and brand attitudes and satisfaction had a positive influence on revisit intention. Conclusion - This study analyzed the experiences of customers visiting a family restaurant in order to determine how those experiences impacted the customers' satisfaction, brand attitudes, and revisit intentions. Several interesting results were uncovered from the study.

• 한국실내디자인학회논문집
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• 제20권2호
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• pp.72-84
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• 2011

In accordance with an active development, we now enjoy web 2.0 generation centering bilateral participation through the web 1.0 environment mainly providing the offering information and take a step web 3.0 understanding information by itself. The same time of digital technic development, consumption market arrived at market3.0 generation, also passed by market 1.0 and went via market 2.0 based on bilateral participation and understanding. This change have the marketing implement index changed as well. Nowadays, 7C is generalized of making up sensibility, emotion, communication, relationship, customization and interactive built as a major strategy from the day of 3p focused on customer environment, service process and 4P focused on physical quality of product. It isn't that brand and merchandise create life and experience like as past. It is focused on embodiment of a way of life, culture and creative experience from consumers' own. This treatise, therefore, fixes the object as flagship store positively reflecting the change and examine the change of a marketing code element and social factor stimulating customer behavior change. As a condition of this study, It fixes Maslow Motivation Theory as the main index of customer behavior, and 7C as the marketing code. This treatise ultimately studies the index of flagship store discussion based on domestic outdoor brand cases.

• 품질경영학회지
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• 제32권1호
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• pp.130-143
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• 2004

Although consumer needs for better products force manufactures to put emphasis on design, often development of a product has been done without the formal process to consider consumer needs. In order to identify the implicit needs of customers and the areas of potential demand on a product, several analysis scheme such as QFD (Quality Function Deployment) has been developed. QFD, also known as the House of Quality, is the efficient tool ever created to tie product and service design decisions directly to customer wants and needs, i.e. VoC (Voice of Customer) To utilize this tool on a product design, first of all, the consumers attributes and the engineering characteristics must be exactly investigated. However there were only few studies about them on shoe design. Hence in this paper we developed an innovative framework for shoes design based on QFD. As a result, we uncovered 29 dominant human satisfaction dimensions as the consumers attributes for customer-oriented quality evaluation of a comfortable shoes. Here, 29 human satisfaction dimensions for a shoe design were identified as the dimensions that represent the human sensitivity and psychological feeling on comfortable shoes. Also, we proposed 60 human interface elements as the engineering characteristics. The relationships between human satisfaction dimensions and human interface elements were investigated. This study will help the designers and manufacturers clarify the conceptual and abstract aspect of the design evaluation by proposing a more systematic and process-oriented method.

• 디자인학연구
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• 제13권2호
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• pp.7-13
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• 2000

자동차 특성에 대한 소비자의 감성을 자세하게 조사하여 자동차 설계 시에 적용시키는 것은 매우 중요하다. 제품 디자인에는 기능, 품질, 외형 등의 주요요인 들이 있으며, 그 중에서 외형에서 느껴지는 색감, 재질감, 형태감 등 소위 디자인 적 요인에 의한 이미지가 판매에 큰 영향을 주고 있다. 이러한 점에서 현대의 상품개발이 성공하기 위한 관건은 그 제품의 디자인에 있다고 해도 과언이 아닐 것이다. 그러므로 산업디자이너들은 소비자들이 제품을 실제 사용하는 데 관한 기능적인 문제와 연관지어 조형적인 측면을 고려하고 있다. 이와 같은 관점에서 본 연구의 목적은 소형 전기자동차의 외형을 디자인함에 있어서 인간의 니즈(Needs)를 객관적으로 감성 평가하여 구매자의 감성요구에 적합한 소형 전기자동차를 디자인하는데 두었다.

• 품질경영학회지
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• 제27권3호
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• pp.154-169
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• 1999

In many fields, Kansei engineering, often called Human Sensibility Ergonomics, has been applied to the product development for customer's satisfaction. Also, it may use to a lot of products and environments related to human's convenient life. If the measurement and the validation of human sensibility are accomplished subjectively and qualitatively, then a good design is expected. This paper considers an application of one of the Kansei engineering's techniques, extraction and categorization of the sensory words, to the products of mobile telecommunication units. First, 1st sensory words were extracted from Korean dictionary, catalogues, pamphlets, etc. Second, 2nd sensory words were extracted from the questionnaires, elimination of synonym, advise of expert, etc. Third, final sensory words were extracted from questionnaires, etc. Fourth, ask to answer the questionnaires with the extracted words in the five-grade semantic differential. Finally, The factor analysis is used to categorize the extracted sensory words, and shows that the words can be grouped into some categories.