• Title/Summary/Keyword: customer behavior analysis

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Women's Skin Care Factors Affecting Korean Women's Skin and Beauty Industry Market

  • CHOI, Jong-Won;YOO, Ho-Gil;KWON, Young-Eun;KWON, Lee-Seung
    • The Journal of Industrial Distribution & Business
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    • v.10 no.8
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    • pp.25-32
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    • 2019
  • Purpose - This study aims to explore women's beauty industry market and growth development by identifying the main factors of women's perception of skin health care. Research design, data, and methodology - The survey was conducted on women aged 20 to 60 living in Seoul. For the statistical analysis, frequency analysis, t-test and one-way ANOVA were conducted, and significant differences in p<0.05 were tested through the multiple range test of the Scheffe. The factor analysis was conducted to verify the validity of questions, and the reliability was determined by the coefficient of Cronbach's α. Results - The lower the age, the higher the perception of the skin, and women pay a higher price for skin health as a provisional customer. 'Acne care' was the most common skin condition (32.8%), 'life style' (79.8%) was the most important part of skin care. Final education was the highest level of skin care for women with a professional background (M=3.41) (F=4.028, p<.05). Conclusions - The differences in the recognition of health knowledge by age, marital status, and household monthly income were significant, but there was no difference between jobs and final education. Customers who use less skin care than customers who frequently use the skin care center were more aware of skin health, and women who have a high awareness of skin are more interested in aging and regenerating due to the skin care.

Feature-Oriented Requirements Change Management with Value Analysis (가치분석을 통한 휘처 기반의 요구사항 변경 관리)

  • Ahn, Sang-Im;Chong, Ki-Won
    • The Journal of Society for e-Business Studies
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    • v.12 no.3
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    • pp.33-47
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    • 2007
  • The requirements have been changed during development progresses, since it is impossible to define all of software requirements. These requirements change leads to mistakes because the developers cannot completely understand the software's structure and behavior, or they cannot discover all parts affected by a change. Requirement changes have to be managed and assessed to ensure that they are feasible, make economic sense and contribute to the business needs of the customer organization. We propose a feature-oriented requirements change management method to manage requirements change with value analysis and feature-oriented traceability links including intermediate catalysis using features. Our approach offers two contributions to the study of requirements change: (1) We define requirements change tree to make user requirements change request generalize by feature level. (2) We provide overall process such as change request normalization, change impact analysis, solution dealing with change request, change request implementation, change request evaluation. In addition, we especially present the results of a case study which is carried out in asset management portal system in details.

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An Analysis on the Factors Affecting Revisit and Defection of Long-term Outpatients in Neighboring Pharmacy of General Hospital (종합병원 장기처방환자의 인근 약국 재방문 및 이탈 요인 분석)

  • Oh, Chang-Kyun;Choi, Byung-Chul;Sohn, Uy-Dong
    • YAKHAK HOEJI
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    • v.49 no.6
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    • pp.449-458
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    • 2005
  • There have been rapid changes in the pharmaceutical environment after the separation of Dispensing and Prescribing practice. In the early stage of this system, outpatients had few options to choose their pharmacies due to various obstacles. Under these circumstances, this study on the defection tendency of long-term care patients was performed through the analysis of outpatients who quit visiting a pharmacy nearby general hospital. PowerBuilder ver 9.0 program was used to extract significant data, and SPSS package was employed for statistic analysis. 3,308 outpatients who visited a pharmacy nearby hospital for a month (in January, 2004) were studied. Patients' sex, age and location of residence, the class of medical insurance, the characteristic type of medication (powder, split form, medication for external use/injection), waiting time, disease (department) were considered as variable factors. It turned out that the patient revisit ratio was 80.8$\%$ and the patient defection ratio was 32.4$\%$. As was expected, those factors mentioned above influenced on the revisit and defection ratio considerably. In terms of patient factors, it proved that there was no relationship among sex, location of residence, the class of medical insurance and revisit (defection) ratio. Only age factor influenced the ratio; the older, the higher revisit ratio and the less defection ratio. In respect of dispensing factors, there were obvious relationships among the factors and the ratio: bill (money they had to pay individually), waiting time, number of medications, splitting of tablets, unit price of drug and revisit (defection) ratio showed significant relationship. The result of this study revealed an aspect of outpatients' behavior and it could be used as a reference for better patient service and customer relationship management.

A PageRank based Data Indexing Method for Designing Natural Language Interface to CRM Databases (분석 CRM 실무자의 자연어 질의 처리를 위한 기업 데이터베이스 구성요소 인덱싱 방법론)

  • Park, Sung-Hyuk;Hwang, Kyeong-Seo;Lee, Dong-Won
    • CRM연구
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    • v.2 no.2
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    • pp.53-70
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    • 2009
  • Understanding consumer behavior based on the analysis of the customer data is one essential part of analytic CRM. To do this, the analytic skills for data extraction and data processing are required to users. As a user has various kinds of questions for the consumer data analysis, the user should use database language such as SQL. However, for the firm's user, to generate SQL statements is not easy because the accuracy of the query result is hugely influenced by the knowledge of work-site operation and the firm's database. This paper proposes a natural language based database search framework finding relevant database elements. Specifically, we describe how our TableRank method can understand the user's natural query language and provide proper relations and attributes of data records to the user. Through several experiments, it is supported that the TableRank provides accurate database elements related to the user's natural query. We also show that the close distance among relations in the database represents the high data connectivity which guarantees matching with a search query from a user.

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Comparative Analysis of User's and Library Staff's Perceptions on the Library Service Quality of the Information Commons in the National Digital Library of Korea (국립중앙도서관 디지털도서관 정보광장의 서비스품질에 대한 이용자와 직원의 인식 비교분석)

  • Oh, Dong-Geun;Cho, Hyun-Yang;Yeo, Ji-Suk
    • Journal of Information Management
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    • v.41 no.3
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    • pp.85-104
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    • 2010
  • This study tries to survey general behaviors of the users and their's perceptions on the service quality, with the staff members' expectations, of the Information Commons in the National Digital Library of Korea. 'Computer Cluster,' 'User guide service' and 'Internet information' are most used and general facilities, services, and contents are most satisfied. The comparative analysis shows that the customers' perceptions of overall satisfaction, customer loyalty, and service quality and overall satisfaction of each three primary dimensions(library staff, resources and services, facility and physical environment) are higher than those of staff members' expectations.

A Study on the Quality of Mobile Web Service for Environment Landscape Architecture - Focus on Korean Professional Portal Site, Lafent - (환경조경 이동통신용 웹의 서비스 품질 연구 - 전문포털사이트 라펜트를 중심으로 -)

  • Choi, Ja-Ho;Oh, Jeong-Hak
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.23 no.2
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    • pp.17-31
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    • 2020
  • In the field of environmental landscape architecture, the internet medium is used as an effective communication tool not only in the private level but also in the policy level. Recently, the active utilization of mobile web service is emphasized as the time changes, but there is not much improvement or advance in services due to lack of relevant studies. Therefore, this study is intended to provide basic data needed for improvement and advance by researching the quality of mobile web service among multichannel services provided in environmental landscape architecture related internet media. The model for measuring service quality is SERVQUAL, which was verified in the study of Choi(2015), Choi and Koo(2016), and the final valid samples are total 230. First, the subjects were analyzed as the representative media that are possible to acquire comprehensive knowledge related to environmental landscape architecture. Second, the highest importance level in each subsection was 'protection and security maintenance of customer information' followed by 'Reliability about accurate information supply'. Regarding performance level, 'Reliability about accurate information supply' and 'professional knowledge to communicate with users' are highly evaluated. Third, regarding Importance-Performance Analysis(IPA), the first priority management should is 'Tangibles', and the next are 'Responsibility' and 'Empathy'. The ones for maintenance of the status quo are 'Reliability' and 'Assurance', and there is none for effort reduction. Meanwhile, regarding the importance of each factor and difference in the quality of PC web service and mobile web service studied before, the biggest difference is in 'Tangibles', followed by 'Assurance', 'Empathy', 'Responsibility' and 'Reliability'. It is suggested that the revitalization of Landscape information science(LB1106) presented in the National Science&Technology Standard Classification System is needed. In the future, it is necessary to research the change trend on users' response through continuous evaluation of improved mobile web service.

Use Case Identification Method based on Goal oriented Requirements Engineering(GoRE) (Goal 지향 요구공학 기반의 유스케이스 식별 방법)

  • Park, Bokyung;Kim, R. Youngchul
    • KIPS Transactions on Software and Data Engineering
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    • v.3 no.7
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    • pp.255-262
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    • 2014
  • Our previous research[1] suggested object extraction and modeling method based on Fillmore's case grammar. This approach had not considered of use case extraction and method. To solve this problem, we adopt Fillmore's semantic method as linguistic approach into requirement engineering, which refine fillmore's case grammar for extracting and modeling use cases from customer requirements. This Refined mechanism includes the definition of a structured procedure and the representation of visual notations for 'case' modeling. This paper also proposes the use case decision matrix to identify use case size from extracted use cases based on goal oriented requirement engineering(GoRE), which related with the complexity of use case, and also prioritizes the use cases with this matrix. It demonstrates our proposal with the bank ATM system.

An Empirical Analysis of the Characteristics of Acquiring Manufacturing Firms in Korea : The Focus on Environmental Factors and Firm Performance (합병한 국내 제조기업들의 특징에 관한 실증적 연구 : 환경적 요인과 기업성과를 중심으로)

  • Lee, Younsuk;Park, Soohoon
    • Korean Management Science Review
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    • v.32 no.2
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    • pp.91-109
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    • 2015
  • The M&A of firms has been emerged as the effective means of fast diversification and growth in dynamic environment. However, the empirical research about M&A in Korea has not been implemented rich due to the difficulty of obtaining M&A data. In this research, we empirically investigate the relationships among M&A, environment and firms' performance focused on Korean manufacturing firms, understanding the current practice of M&A in Korea. We use the Manufacturing Productivity Panel Survey Data, which are collected by Korea Productivity Center in 2013. The sample size is 575 and the sample is divided into M&A group and non-M&A group. We conduct logit analysis with the independent variables of environment factors (munificence, dynamic, uncertainty), and firms' performance (sales growth, ROS, labor productivity and Inventory turnover), and dependent variable of M&A group or non M&A group. The results show that M&A is closely related to environment feature and firm performance: M&A firms are likely to be the higher munificence and dynamic and the lower sales growth and higher profitability than non-M&A group. In addition, we also examine the characteristics of firms by M&A types (competitors, customer/supplier and firms from unrelated industry). These results imply that if firms confront the pressure of uncertainty (dynamic) and the lower growth, they tend to choose M&A. Futhermore, to profoundly understand the behavior of firms about M&A, it is required to classify the M&A firms by merge types.

Transmission Error Influences by Initial Tension of Timing Chain System (타이밍 체인 시스템의 초기 장력이 전달 오차에 미치는 영향)

  • Park, Yongsik;Jung, Taeksu;Hong, Yunhwa;Kim, Youngjin;Park, Youngkyun;Lee, Jungjin;Cho, Chongdu
    • Transactions of the Korean Society of Automotive Engineers
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    • v.25 no.2
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    • pp.133-139
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    • 2017
  • The timing chain system, which is a typical power transmission technology applied to a vehicle, has been widely used by the automotive industry because it is normally designed to last a car's lifetime. However, the timing chain system may cause some problems due to the shape of the chains and the polygonal behavior on contact between the chain and the sprocket. In addition, noise and vibration caused by transmission error are the most typical problems encountered by major automotive manufacturers and they are considered as the main source of customer complaint. The initial tension of the chain-sprocket system is thought to be the main cause of transmission error, and it is regarded as the source of engine vibration and noise. The initial tension of the chain system should be controlled carefully since a low initial tension can cause twisting, which may lead to a system malfunction, while a high initial tension can reduce the service life due to a worn down contact surface. In this paper, the kinematic analysis model is generated with various initial tensions, which are controlled by changing the shape of the fixed guide with the largest contact surface with chain. The results showed that the transmission error was minimized on a particular range of initial tension, and the tendency showed that the error changed with a higher sensitivity at a lower initial tension.

State Transition Diagram을 이용한 신규 정보통신 서비스의 대체/보완관계 분석: 와이브로(WiBro) 서비스를 중심으로

  • An Jae-Hyeon;Kim Mun-Gu;Han Sang-Pil;Park Bong-Won;Lee Sang-Yun;Bang Yeong-Seok
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.304-316
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    • 2004
  • When new services are introduced, one of the drivers for market performance of them is the interactions among existing and new services. They are characterized by the substitution or complementary effects among existing and new service or the cannibalization of existing services by new services. This paper analyzes these issues in the telecommunications service industry context. To analyze them, a simple graphical tool or State Transition Diagram(STD) is developed and used. The diagram helps to clearly represent and explain the substitution, complement and cannibalization impact. Then, using the face-to-face survey of 1,200 people, a new wireless internet access service or WiBro is analyzed to identify the substitution/complement and cannibalization impacts in relation with the other competing services. Additionally, the important factors explaining customer subscription and substitution behavior are identified. The analysis results indicate that males, students or on-line game users are more likely to subscribe WiBro. Also, among the potential WiBro subscribers, customers who are less satisfied with the existing fixed line broadband internet access services are more likely to stop subscribing the fixed line service, which implies substitution by a new service. Additionally, this raises the issue of cannibalization if the existing and new services are provided by the same company. In fact we find the cannibalization effect is more serious for the cost sensitive group. We believe that our tool, approach, analysis results and their implications would be very helpful to devise a winning strategy for the new services in the highly uncertain telecommunications business environment.

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