• Title/Summary/Keyword: customer's needs

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The Effect of Emotional Intelligence on Salesperson's Behavior and Customers' Perceived Service Quality

  • Kim, Sang-Hee
    • Proceedings of the Korean DIstribution Association Conference
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    • 2007.08a
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    • pp.127-158
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    • 2007
  • This study discusses salespersons' emotional intelligence, one of the key abilities necessary to meet customers' needs effectively, and express positive emotions in frequent interactions with customer. Emotional intelligence refers to self-controllability and social ability emphasizing pro-social aspect and understanding of others. This study investigates how salespersons' emotional intelligence affects adaptive selling and positive emotional expression during the process of interaction with customers, and how such adaptive selling and positive emotional expression affects the quality of service perceived by customers. The results show that greater salespersons' emotional intelligence results in better adaptive selling and positive emotional expression. Such adaptive selling and positive emotional expression had significant effects on the quality of service perceived by customers. These results are important in that they address emotional intelligence as salespersons' emotional ability, which has been overlooked as an antecedent variable for improving adaptive selling and display of positive emotion, consequently provide another factor to help salespersons improve their selling behavior.

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An Effective Project risk Management Based on Systems Engineering (시스템엔지니어링에 기반한 효과적인 리스크 관리)

  • Kang, Top;Kim, Sung-Cheol;Oh, Jung-Taek
    • Journal of the Korean Society of Systems Engineering
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    • v.7 no.1
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    • pp.43-51
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    • 2011
  • SE generally defines approaching ways of conducting identification, verification and integration of an optimized product and process solution to meet customer's needs by leveraging organizational competency in engineering and management. To successfully develop a new product under mass production contract, it is important to efficiently carry out the program by ensuring that three major competencies are secured; core technology, system integration, and program management. For successful implementation of tasks in the three areas, systematic execution is called for, which requires identifying risk factors in advance. In particular, comprehensive risk management role and responsibility is required for program management. Success of a development program is determined by complex elements of human resources, organization culture, and overall competency of an organization in technology and program management, including capability of the program manager. In this paper, a risk management solution is suggested to lead a program to success with a more efficient way through actual risk management by the concept of SE around the above three areas.

Analysis on Resources technology's demands based on Customer needs' Factors (고객요구 속성에 기반하는 자원기술 수요 도출 연구)

  • Lee, Ok-Sun
    • Proceedings of the KAIS Fall Conference
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    • 2012.05a
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    • pp.319-322
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    • 2012
  • 초기 기술개발주체는 일원적인 기술진보 방향을 따랐으나 R&D 패러다임이 변화함에 따라 고객요구의 중요성을 인식하게 된다. 하지만 3세대 R&D와 같이 고객수요에만 중심을 둘 경우 기술혁신을 꾀하기 힘들어, 현재 보유한 기술개발역량 분석을 바탕으로 시장요구를 이해하고 다른 기술개발주체와 협력할 수 있는 기술투자전략이 요구된다. 광물자원, 에너지자원 기술과 같이 산업경제 및 국민 삶과 직결된, 경제사회 문제해결형 자원기술 개발의 중요성과 필요성은 증대하지만 공적 목표와 기술목표를 결합하는 것이 쉽지 않아 이를 해결할 수 있는 방법론 제시가 필요하다. 즉 효과적인 기술개발 우선순위 및 기술개발 투자전략을 수립하기 위해 기술개발역량 분석뿐만 아니라 정확한 고객수요 분석이 필수적임을 시사한다. 따라서 고객요구 속성을 고려한 사회적 기대 도출방법을 활용하여 3단계 수준의 자원기술 수요를 도출하였으며 수요의 변동성을 고려하여 3년후/5년후의 수요중요도를 측정하였다.

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Latest Trends of ISDN (ISDN의 최근동향)

  • Park, Hang-Gu
    • Electronics and Telecommunications Trends
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    • v.4 no.1
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    • pp.35-43
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    • 1989
  • The evolution of telecommunications has raised the profile of many segments of the network that were not previously considered important. Until recently, basic telephony existed with the extension of passive cables without any particular user network interface. In the area of data communications, the introduction of flexible packet switching has allowed the network to evolve in a far more efficient manner. To overcome such separated network problems and business needs of both users and network providers, the integrated narrowband ISDN concept is being developed in most countries for implementation in the public switched telephone network (PSTN). The targets of ISDN, in my opinion, can be explained as follows : To the user, ISDN should provide the services at any time, at any place, through any media. To the business customer using PABX or LAN applications, ISDN should introduce customized services rapidly and also, ISDN should be developed by the modular hardware and software design approach in order for new services to be introduced rapidly and effectively. Software can be also developed by non-expert local staff to cater for adopting new user's service requirements immediately. Finally, ISDN will be able to increase business chances and benefit both users and operating companies.

Transmission Error Analysis of the Helical Gears for the Elevator (엘리베이터용 헬리컬기어의 전달오차 해석)

  • Park, Chan-Il;Kim, Dae-Sik
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.26 no.12
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    • pp.2695-2702
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    • 2002
  • The elevator gear box with the helical gears needs to be developed instead of the one with the worm gears to improve the efficiency. In order to develop the gear box, the analytical tool to predict the helical gear noise is necessary to meet customer's noise requirement. Gear noise is related to the loaded transmission error. Therefore, the simulation program fer the loaded transmission error analysis of the helical gears is developed in this study. Using the developed program, the effects of tooth modification such as tip relief and the extent of tip relief are investigated. Finally, the procedures to determine the tip relief and the extent of tip relief are proposed.

A Study on the Successful Factors in the Application of RIMS Project for the Safe Operation of Rolling Stocks in the Public Transportation (공공교통 전동차 안전운행을 위한 RIMS 프로젝트 적용의 성공요인 연구)

  • Lee, Kang-Won;Bhang, Youn-Keun;Son, Young-Jin
    • Journal of the Korean Society for Railway
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    • v.9 no.5 s.36
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    • pp.555-560
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    • 2006
  • This study finds out and suggests success factors for the application of RIMS project through the case study of Seoul Metro and literature survey. The successful application of RIMS needs expert knowledge and concept of BOM, standardization of maintenance planning, check lists of heavy maintenance inspection, organization structure of rolling stock maintenance offices, material management system of warehousing and the process of parts repairing between offices, connection of material ordering system, problem solving of circular spare parts administration among inspection, maintenance, and material organizational units, systemic serial number management of parts with RFID, daily closing diary connected with work process chart, and sufficient period of RIMS's test run. RIMS contributes to real time management of rolling stock maintenance, transparency of management, reliability of train operation, customer satisfaction, and management innovation.

Recent Trend in Hot Rolling Technology of Steels (강판 열간압연의 기술개발 동향)

  • 신수철
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 1999.08a
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    • pp.3-9
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    • 1999
  • The recent technical trend in hot rolling of steel can be described as process and product technologies which have been progressed with modern mill equipment and computers. Precise gauge and width control can be achieved by up-to-date control methods such as AGC and AWC systems. Roll benders and various shape control systems enabled high quality flatness and crown control. Mills can produce higher tensile materials by new process based on process metallurgy. The use of high speed steel rolls and on line roll grinders make the schedule free rolling easier which results in cost saving. Process itself goes toward continuous and simple flow type which has lower operation. Endless rolling and strip casting are examples of the trend. Materials with higher tensile strength and various functions have been developed in last years to meet the customer's needs and this trend will continue.

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An Expert System of Grid Die Auto Design for Electron Gun (전자총 전극 금형 자동설계 전문가 시스템)

  • 박상봉
    • Journal of the Korean Society for Precision Engineering
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    • v.15 no.10
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    • pp.27-33
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    • 1998
  • Due to the requirement of high precision and complexity during the die design for electron gun elements, it sometimes causes human-errors. In addition, in the case of beginners, they have more trial and error than skilled engineers. To remove these problems and increase the productivity in the practice field, it needs the development of CAD system for electron gun element progressive die. Through this study, a CAD system of electron gun element progressive die, which is used, by knowledge base system including expert's technology in the practice, has been developed. To develop this system, it has used C-language under HP-UNIX system and CIS customer language of the EXCESS CAD/CAM system. An application of this system will provide effective aids to the designer in this field.

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The Effect of Personality Factors of Brand and Advertising Model and Personality Congruence on Brand Equity in Casual Apparel Brands (캐주얼 의류 브랜드에서 브랜드와 광고 모델의 개성요인과 개성 일치성이 브랜드 자산에 미치는 영향 연구)

  • Jeon, Hyeong-Jin;Shin, Sang-Moo
    • Journal of Fashion Business
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    • v.15 no.4
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    • pp.16-27
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    • 2011
  • Consumers fill up not only their needs but also their own identity through apparel product and company. From this point of view, Brand personality is essential to convey customer's personality through advertizing influencing on buying behavior. This study investigates how personality factors of brand and advertising model and personality congruence influenced upon brand equity in casual apparel brands. The research methodology was questionnaire distributed to individuals who used to buy casual apparel brand. A total of 58 returned questionnaires were analyzed by internal validity, factor analysis and regression analysis with SPSS 12.0. The results of this study are as follows: in casual apparel brands, personality factors of brand and advertising model influence on personality congruence. Personality congruence influences on brand recognition and brand loyalty among brand equity.

Research for Bill of Material of Train Tilting eXpress development (틸팅 차량 설계를 위한 부품관리 체계 구축 연구)

  • Song, Yongsoo;Han, Seong-Ho;Joeng, Yu-Jin
    • Journal of the Korean Society of Systems Engineering
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    • v.1 no.1
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    • pp.26-31
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    • 2005
  • In order to care about preserving the environment for future generations, each country has been required to make the laws of the environment. So manufacturers must design, manufacture and sell goods that meet customer's need and must do this while meeting the needs of the environment. In this research we have developed product structure and configuration management system that treats electronic catalogs for recycling of train parts. This research focused on two system. One is JAVA-based electronic catalog that give the information about recycling of train parts. The other is product structure and configuration management system based on electronic catalog and Bill of Materials(B.O.M).

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