• International journal of advanced smart convergence
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• 제10권4호
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• pp.158-164
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• 2021

The purpose of this study is to analyze the structural relationship between customer's pleasure, customer satisfaction, switching cost, and relationship commitment using the fitness center and provide implications. Specifically, this study aims to investigate the effect of the degree of customer's awareness of pleasure on the relationship commitment through the medium of customer satisfaction and switching cost. For this purpose, the structural equation model was constructed based on the previous studies, and the exogenous variables were pleasure, and the endogenous variables were customer satisfaction, switching costs and relationship commitment. The subjects of this study were customers who used fitness centers in the metropolitan area. The sampling method for the sample survey was a total of 277 people using convenience sampling. 257 copies were used as final data except for 20 samples that were not appropriate for the study. The statistical program for data analysis was IBM SPSS Ver. 26.0 and Amos 21.0. The specific data processing method is as follows: First, frequency analysis was conducted to understand the general characteristics of the subjects. In order to verify the validity and reliability of the research tools, confirmatory factor analysis and reliability analysis were conducted. In order to understand the theoretical relationship between each variable, structural equation model was conducted. The results of data processing on the research model are as follows: First, the pleasure of the fitness center customers had a positive effect on customer satisfaction. Second, customer satisfaction had a positive effect on the switching costs. Third, customer satisfaction had a positive effect on the customer commitment. Fourth, switching costs had a positive effect on customer commitment.

• 한국의류학회지
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• 제30권9_10호
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• pp.1389-1399
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• 2006

The purpose of this study was to measure customer equity, to identify customer equity dimensions reflecting characteristics of fashion products, and to understand dimensions that influence customer equity of fashion product. As for this research, an exit poll was conducted at 6 department stores located in Seoul and total 406 responses were used for the analysis. For the data analysis, descriptive statistics(i. e. frequency, percent, $X^{2}$), factor analysis, multiple-regression were used by utilizing SPSS 10.0 program. The results of this study were as follows: First, 35.5% of fashion product customer equity distributes between 1 million and 3 million won, 32.8% between 100,000 won and 1 million won in present. Second, as a result of factor analysis, dimensions of fashion product customer equity consists of 6 factors, including 'personalized relationship', 'discriminative brand image', 'cognitive value', 'beneficial value', 'constant brand image', and 'credible relationship' Third, the effect of fashion product factors on consumer equity, the higher 'personalized relationship', 'unique brand image', and 'trust relationship' are, the higher customer equity is. In conclusion, this study has significance in that it helps measure customer equity by predicting consumer's future purchase behavior in money and to understand influencing factors for fashion product customer equity.

• 유통과학연구
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• 제20권11호
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• pp.33-45
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• 2022

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

• 한국의류학회지
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• 제27권11호
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• pp.1198-1207
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• 2003

The purpose of this study was to develop customized necktie design according to Korean adult male's body characteristics. For this purpose, experimentations of visual sensory evaluation on visual stimuli which show a man's wearing various neckties were carried out. The subjects were students(n=130) majoring in fashion and design related area and experts(n=6). The data were analyzed by ANOVA, duncan test, pearson's correlation coefficient, cross tabulation using spss pc/sup +/ program. Also statistic of Korea adult men's body measurements(1997) were analyzed and used to decide appropriate necktie length according to the customer's various height. The results were as follows: First, there were significant difference in visual sensibility on the stimuli showing 1) relative location of belt and necktie, 2) neckties with various length using golden ratio to the experimental model's height. Therefore, the need of producing neckties with different length according to customer's various height were verified. Second, neckties with three different length(140cm, 145cm, 151cm) were suggested for the groups of 160cm-height, 170cm-height, 180cm-height according to Korean adult male's body characteristics and aspect of production.

• 한국콘텐츠학회논문지
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• 제2권1호
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• pp.113-119
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• 2002

인터넷의 폭발적인 확산은 다양한 서비스를 지원하는 웹사이트를 활성화시켰고 구매나 콘텐츠의 이용과 같은 다양한 인터넷 기반의 비즈니스 활동이 일어나고 있다. 또한 사용자들에 대한 경쟁적인 서비스는 웹사이트 운영의 차별화 된 전략을 필요로 하게 만들었고, 개인화 된 서비스의 필요성을 대두시켰다. 개인화를 지원하는 서비스는 주로 고객의 개별적인 특성이나 선호도를 기반으로 정량적인 자료를 통해 이루어지고 있다. 본 연구는 인터넷 감성 커뮤니티에 로그인하는 사용자의 사용자 정보를 이용하여 생체리듬을 파악하고, 사용자의 생체리듬에 따라 로그인한 사용자의 생체리듬에 가장 적합한 사용자 인터페이스를 제공하는 인터넷 감성 커뮤니티 서비스 방법 및 시스템의 설계에 초점을 두고 있다. 제안한 시스템을 한 사용자 감성 기반의 개인화 된 서비스의 제공은 고객의 충성도의 향상을 통해 웹사이트 가치를 높일 수 있을 것이다.

• 품질경영학회지
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• 제45권4호
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• pp.903-916
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• 2017

Purpose: The paper analyzes empirically the causal relationship between customer-oriented Quality circle activities and Business Performance for Korean service firms. We compare the operational characteristic behavior of the service firms and business performance. Methods: In this study, we used 3 variables, QC activities, Employee commitment and business performance. Especially, Service SME's QC Circle activities were analyzed in related with growth of company on the basis activities such as Leadership(team), improvement activity, Organizational learning, customer-focus activity and employee suggestion. Results: The result of analysis showed that employee commitment affected significantly on financial performance and non-financial performance and in turn, improvement activities, Organizational learning and customer-focus activity affected significantly on business performance (financial and non-financial). Conclusion: In the summary of the characteristics of this study based on the research results, first, segmenting the QCC activities in the service business into 5 elements can be considered to be differentiated from the existing researches in the aspect of utilizing the organization's objective-oriented variables differently from the researches utilized the variables related personal characteristics. Second, this study suggested the recent research results that suggested the problems of the QCC clearly, through which what new QC story approach was suggested has working level value in the aspect of activating the service QCC.

• 통상정보연구
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• 제17권2호
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• pp.95-120
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• 2015

본 연구는 기존 연구들과 차별화하기 위해 소비자들의 의사결정과정단계에 기반을 둔 AIF모형(Awareness-Interest-Final Decision)을 개발하였다. 본 연구모형은 구매의사결정 내리기까지 소비자의 심리변화와 내면적 의사결정과정이 다단계적으로 이루어지고 있다는데 착안하여 구매의사결정을 내리기까지 어떤 단계를 거치는지 파악하고, 각 구매단계별 영향요인을 순서적으로 분석할 필요가 있다는데 초점을 두고 있다. 즉, 소비자의 의료기관 선택행위를 다단계로 파악하고 단계별 결정요인을 분석하였다. 이러한 관점에서 본 연구는 첫 번째 단계인 인식단계에서는 의료기관의 브랜드 인지도가 중요하며, 둘째, 관심단계에서는 의료기관의 서비스 스케이프와 서비스 품질이 중요하다고 보고 있다. 셋째, 최종결정단계에서는 가격대비 효능측면에서 소비자의 지각가치가 중요하다고 보고 있다. 결과적으로 AIF모형에서 제시한 네 가지 요인(브랜드 인지도, 서비스 스케이프, 서비스품질, 지각가치)을 고객충성도에 영향을 주는 요인으로 보고, 116명의 중국인을 대상으로 실증분석하였다. 공분산구조모형을 통한 실증분석 결과 브랜드인지도와 지각가치가 고객충성도에 유의한 결과가 나타났다.

• 한국병원경영학회지
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• 제24권1호
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• pp.57-76
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• 2019

The purpose of this study was to investigate the effect of characteristics of hospital choice and hospital service quality on service value, customer satisfaction and hospital revisiting intent and a survey involving patients and their caregivers who used the hospital before was conducted for empirical analysis. Thus, the theory and factors concerning the characteristics of hospital choice, hospital service quality, service value, customer satisfaction and hospital revisiting intent and relevant preceding research were explored after examining the preceding research, the research model was developed accordingly. A total of 459 collected questionnaires were analyze after carrying out the survey on a national scale. The findings of this study have significance since it identified the motivation that affect the choice of hospital and provide information. Also, this study could be utilized as reference data for hospitals to survive in the fierce competition, as it carried out factual survey on considerations when making choice of hospital. Furthermore, due to the low expectation of patients and caregivers for hospital administration, the study indicated that it's linked to a significantly low chance of customer satisfaction and provide the cause. This study was differentiated with other research on hospital choice since it selected security as a factor of hospital choice, though it's not discussed in the preceding research and moreover, conducted the empirical analysis. And the results of empirical analysis revealed that customers felt that service value was improved when the information security was strengthened. In other words, the strengthening of hospital information security could be hospital choice motivation, which means this study provided practical implication.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2007년도 추계학술대회 논문집
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• pp.206-210
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• 2007

IEC 62278 presents a process to implement a consistent approach to the management of reliability for railway applications. A reliability program has to be established at the outset of a project in order to manage reliability activities effectively through the life cycle. The first step of the reliability program is to evaluate reliability requirements and targets based on the system specifications. The system specifications are derived from the customer's needs. The way in which the system requirements reflect the customer's needs is strongly dependent on the characteristics of the product. In general the customer of commercial trains presents the system requirements from their needs. However, the relation between the customer and supplier is equivocal for a project to development a prototype train, and the reliability program should be different from that of an usual commercial project. This paper deals with a process to manage reliability activities for the development of a protype train based on the experiences obtained from the development of the Korea High-Speed Train: Hanvit-350.

• Asia pacific journal of information systems
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• 제9권2호
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• pp.133-150
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• 1999

With the increase of using internet in business, the gathering of customer information with real time process is emphasized more and more. This paper summarized the several characteristics of internet survey as a tool of gathering information of customer, and did empirical test for the effect of the design of cyber shopping mall on the customer's buying decision using internet survey. The survey result shows that the customer's buying decision in cyber shopping mall is affected by design factors such as multimedia and consistent framework of homepage. The survey also shows that as the intention of using cyber shopping mall is high, the more preference for navigation aid, and as the internet experience is long, the less preference for the animation and too much using of graphics.