• 제목/요약/키워드: customer's characteristics

검색결과 681건 처리시간 0.035초

협력은 항상 옳은가? 거래 의존성과 비선형 관계를 고려한 공급사슬 협력에 대한 재고찰 (Does it Always Pay to be Collaborative? Supply Chain Collaboration Revisited in the Consideration of Supplier-Buyer Dependence and Curvilinear Relationships)

  • 이수열
    • 한국경영과학회지
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    • 제40권3호
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    • pp.73-95
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    • 2015
  • Firms have reexamined and restructured their supply chain based on a long-term and partnership perspective as a firm's competitive advantage increasingly relies on its supply chain capability. A number of scholar works has provided evidence to support the positive effects of supply chain collaboration; however, the relationship between collaboration and performance is still inconclusive. This study refuses to have blinded faith on supply chain collaboration, but rather this paper suggests that the contribution of collaboration to supply chain performance improvement can be limited and vary along the contextual characteristics of a buyer-supplier relationship. Moreover, we argue that the relationship between supply chain collaboration and performance can be curvilinear. This paper provides and test hypotheses regarding the relationship between supply chain collaboration and performance. By using data of the Manufacturing Panel Survey (MPS), this study empirically validates the hypotheses. Overall, the results of the study support our hypotheses about a limited contribution of supply chain collaboration to manufacturing performance, which is opposite to a conventional expectation. Particularly, the effects of supply chain collaboration differ depending on the dimensions of performance such as customer satisfaction, quality, cost, delivery, and flexibility as well as the dependency in the buyer-supplier relationship. Moreover, the results of the study indicate that supply chain collaboration and performance may have curvilinear relationships in a certain context. Through a comprehensive model and empirical evidence, this study presents a better understanding of supply chain collaboration and provokes an open discussion about the effects of collaboration. This study also provides insightful implications for managers of buyers as well as suppliers who wish to foster stronger supply chain performance via a deep buyer-supplier relationship and collaboration.

건축다이어그램에 나타난 시각정보의 변음방식에 관한 연구 - 렘 쿨하스와 MVRDV의 프로젝트를 중심으로 - (A Study on the Transformal Usage of Visual Information in Architectural Diagrams - Focusing on the Projects by Rem Koolhaas and MVRDV -)

  • 박영호
    • 한국실내디자인학회논문집
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    • 제17권6호
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    • pp.71-81
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    • 2008
  • The purposes of this research are to correctly understand the relationship between a visual communication structure and a semantic communication structure when integrating and changing various architectural visual information. This study will classify various diagrams, which have been actively applied to the works of Rem Koolhaas and MVRDV when designing architecture, and based on the classification, it will analyze how the expression viewpoints inherent in the diagrams are changed and applied to processing and changing architectural visual information. The transformal usage of the visual information of architectural diagrams is classified into an analysis-centered processing method and a concept-centered processing method, and the characteristics of their usage are analyzed. The former shows an observer-centered expression viewpoint which effectively delivers an architect's analyzed architectural information or intent to a customer or an observer. It also allows an easy perception of the analyzed data, and uses qualitative expression viewpoints. The method combines systematic expression viewpoints, which value a relationship with visual information, and various architectural visual information; uses the combined expression viewpoints as one diagram for delivering various information simultaneously and for changing visual information. The latter shows author-centered subjective expression viewpoints, which are different from reproduction-centered fixed expression viewpoints. This method uses arbitrary expression viewpoints that overly extort, change or manipulate visual information. It shows simultaneous expression viewpoints that integrate various architectural visual information via omniscient expression viewpoints, such as reversing or projecting the points of viewing subjects, which human beings cannot perceive.

반복-수평력을 받는 프리캐스트기둥- RC기초 Anchor 접합부의 내력 실험 연구 (Strength Experimental Study on Precast Column-R.C. Foundation Anchor Joint Subjected to Cyclic Horizontal Loading)

  • 이호;정환목;차병기;변상민
    • 한국공간구조학회논문집
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    • 제9권2호
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    • pp.45-52
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    • 2009
  • 이 논문은 반복-수평력을 받는 프리캐스트 기둥-RC 기초 Anchor 접합부의 반복-수평력에 대한 내력 특성을 규명하기 위함이다. 본 연구는 하부 기초에 프리캐스트 콘크리트 기둥과 기초를 Anchor식으로 접합한 콘크리트 구조체가 정확한 응력전달 경로 및 파괴 메커니즘에 있어서 기존의 콘크리트-강재 연결부와 어떠한 차이가 있는지 제시한다. 반복-수평력 작용하의 철근의 인발력 실험결과는 프리캐스트 기둥-RC 기초 Anchor 시공에 필요한 철근의 최소 필요 삽입 깊이를 제시한다. 또한, 실험을 통해 제시된 응력 전달 경로 및 파괴 메커니즘을 제품별 메뉴얼에 제시되어 있는 메커니즘과 비교, 검토함으로서 접합부의 명확한 응력전달 경로 및 파괴 메커니즘을 시공자의 요구 성능에 맞게 제시한다. 그러므로 본 연구를 통해 프리캐스트 콘크리트 기둥의 정확한 주근의 개수, 공칭직경, 정착 길이 등에 대한 최적의 설계 조건을 제시함으로써, 시공 시 이들에 대한 정확한 데이터를 제공한다.

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Development of Basic Pattern of Wedding Dress I - Focused on Torso Pattern for Top Dresses -

  • Kwon, Sookhee
    • 한국의류산업학회지
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    • 제20권4호
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    • pp.439-448
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    • 2018
  • This thesis intends to suggest a new wedding dress pattern through researches on history and changes of wedding dress, researches on silhouette and details and analyses of existing basic patterns. In this study, to develop torso patterns of top dresses selected as preferred designs through literature reviews and company surveys, dress form sizes suitable for standard sizes were selected and study basic patterns were made using draping techniques. The study finds characteristics of body type dimension that is changed when wearing brassiere (hereinafter, 'bra') for wedding dress through customer surveys for development of basic patterns of wedding dress. That is, wearing wedding bra was used for the purpose of increasing the bust size and we will evaluate later whether this increase helps completeness of aesthetic impression through wearing evaluation. As the result, it was found out that top torso pattern wearing wedding bra made wearers feel more comfortable and in the aspect of aesthetic impression, it provided impacts on women's beautiful silhouettes. The effects of whether a bra is used or not on changes in patterns were reviewed through the degree of polymerization of finished patterns. When a bra for dresses was worn, the waist front length increased by1.7cm, the bust circumference increased by 2.1cm, and the amount of dart increased by 1.5cm in the patterns. A new torso pattern for top dresses, which will solve problems evaluated in each of the above from the aspect of composition of pattern by a method through analysis of existing basic patterns and multi-dimensional cut patterns wearing wedding bra, will be suggested.

실버 디자인에 표현된 비주얼 이미지의 크리에이티브 전략에 대한 연구 -인쇄매체 광고디자인을 중심으로- (A study on creative strategy of visual expressed in silver design. -Focusing on the advertising design of print media. -)

  • 여훈구;남후남
    • 디자인학연구
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    • 제15권2호
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    • pp.101-114
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    • 2002
  • On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

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기능성 아웃도어 재킷의 행택을 통한 성능정보 제공 현황과 유용성 및 대안연구 (A Survey research on Current Situation and Effectiveness of Performance Information in the Hang-Tag of Functional Outdoor Jacket)

  • 이은별;방기성;유신정
    • 한국의류산업학회지
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    • 제16권5호
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    • pp.800-810
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    • 2014
  • In this study, the current status of product information of functional outdoor jackets in the hang-tags was investigated in perspective of consumer protection. Effectiveness and preferred alternatives to hang-tag information were also investigated. For the market survey, 1560 hang-tags from 676 functional outdoor jackets were investigated. For the effectiveness and preferred alternatives, 472 adults in their 20-60's were surveyed. The average number of hang-tags was 2.3 but 5.9% did not provide any product information. The contents included functional property of fabric; quality guarantee; brand introduction; product characteristics; instructions for care/usage; subsidiary material information, and they were different depending on end-use of jackets. Consumers strongly wanted explanations of the terms used in the hang-tag and could not accurately figure out the functions of the products from hang-tag information regardless of expression methods. The percentage of incorrect answer of 'figure/foreign language' method was extremely high. It is a noticeable feature of graph method that customers perceived that the graph was difficult to understand, but the percentage of correct answers was much higher than other methods, implying that graph method was possibly more useful at delivering accurate information to the customers who pursuit information. Customers strongly agreed to need of alternative methods and preferred an unified performance grade from selected functions based on the end-use of products. Customers also wanted to include the information of performance change after laundering. The results could provide practical insights to the consumers, companies, and the government to prepare proper guideline/policies for consumer protection.

패션사이클 가속화에 따른 의류소비 행태 연구 (A Study on Consumption Behaviors in Accordance with the Acceleration of Fashion Cycle)

  • 최주영;임성민;김미숙
    • 한국의류학회지
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    • 제32권7호
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    • pp.1137-1148
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    • 2008
  • The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.

통학용 학생 가방 개선을 위한 구매기준과 착용 불만족 경험 조사 (Investigation on the Purchasing Criteria and Discomfort of School Backpack for Adolescents)

  • 고경희;나영주
    • 한국의류학회지
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    • 제32권8호
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    • pp.1179-1189
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    • 2008
  • The purpose of this study is to investigate the satisfaction of the adolescents' school backpack bag and the important criteria when purchasing for developing comfort and functional backpack. The questionnaire was composed and surveyed with 245 middle school students and the data were analyzed through SPSS 13.0. Purchasing criteria were grouped into 5: practical, shop environment, comfort, aesthetic and maintenance. Satisfaction factors were function/comfort, fashion/aesthetic and durability/A.S. 50.2% of students recognized the inappropriate wearing backpack might cause the deformation of body shape. And the wrong habit of wearing bag was found to affect the body posture of students. Main symptoms caused by wearing it for long time are ‘sweating around shoulder and back' and ‘feeling stiff in shoulders and waist'. Needs arise to develop the bag which could prevent them and to educate students how to wear bags. According to the result from MDS of purchasing criteria, one axis is product vs. environment, and other is functional vs. psychological aspects. According to the result from MDS of bag satisfaction, one axis is function/durability vs. fashion/appearance, and other is gestalt quality vs. part quality. They wanted the improvement in the aspects of shape/design, material, maintenance, comfort and usability of the bags. Specially it is required that we research the adolescent customer-oriented way and develop the new materials or shapes pursuing both shoulder comfort and characteristics.

웹 기반 공공고용정보시스템 워크넷(Work-Net)평가에 관한 연구 (A Study on the Evaluation of the Work-Net, a Web-based Public Employment Information System)

  • 김순원
    • 정보관리학회지
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    • 제20권2호
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    • pp.93-112
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    • 2003
  • 정보기술의 발전과 더불어 국가경쟁력 및 대국민 서비스 강화를 위한 공공정보시스템의 구축이 확산되고 있다. 또한 막대한 공공재원이 투자되는 공공정보시스템은 효율성에 대한 정기적인 평가를 통한 존재가치의 입증 및 문제점 진단을 통한 성능개선의 요구도 증대되고 있다. 따라서 본 연구는 국내의 대표적인 웹 기반 공공고용정보시스템 워크넷(Work-Net)의 데이터 및 서비스 품질을 102명의 이용자를 대상으로 평가하였다. 측정도구는 학계에서 많이 사용해온 정보내용, 정확성, 적시성, 출력형태, 사용의 용이성, 지원성으로 구성하였으며 t-test와 일원변량분석(one-way ANOVA)을 실시하여 이용자의 특성 및 검색정보에 따른 차이를 살펴보았다. 또한 최근 구직자들의 고용정보시스템에 대한 요구사항들을 분석하였다. 본 연구결과는 공공 및 민간운영 고용정보시스템 운영체제 효율화에 기여할 수 있는 유용한 기초자료를 제공할 것으로 본다.

추구 편익에 따른 커피 전문점의 시장 세분화 연구 (A Study on the Market Segmentation in Coffee Shop Customer's Benefit Sought)

  • 김기란;김동진
    • 한국조리학회지
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    • 제16권4호
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    • pp.139-150
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    • 2010
  • 본 연구의 목적은 국내 커피 전문점 이용 고객을 대상으로 추구 편익 변수를 기초로 하여 시장을 세분화하고자 한다. 수집된 자료는 SPSS Win 17.0 통계 프로그램을 이용하여 빈도 분석, 요인 분석, 신뢰도 분석, 군집 분석, 일원 분산 분석, 교차 분석 등을 실시하였다. 연구 결과, 추구 편익 변수를 요인 분석한 결과, 5개요인(분위기 요인, 가치 요인, 마케팅 요인, 청결 및 편리성 요인, 서비스 요인)이 도출되었다. 도출된 5 개 요인을 이용하여 군집 분석을 실시한 결과, 3 개의 세분 시(소극적 편익 추구 집단, 마케팅 편익 추구 집단, 감성 편익 추구 집단)으로 분류되었다. 또한, 세분 시장에 따른 인구통계학적 및 이용 행태 특성의 차이를 검증하고자 교차분석을 실시하였다. 세분 시장별 특성을 파악하여 커피 시장의 이익창출을 위한 자료로 활용할 수 있는 마케팅 방안을 제시하고자 한다.

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