• Asian-Australasian Journal of Animal Sciences
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• 제30권12호
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• pp.1674-1678
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• 2017

Objective: The aim of the study was to evaluate genetic correlations between the behavioural profile and performance in laying hens as an indirect answer to the question whether the observed behavioural responses are associated with increased levels of stress in these birds. Methods: The assessment of birds' temperament was carried out using the novel objects test. The behavioural test was conducted in two successive generations comprising 9,483 Rhode Island White (RIW) birds (approx. 4,700 individuals per generation) and 4,326 Rhode Island Red (RIR) birds (approx. 2,100 individuals per generation). Based on the recorded responses, the birds were divided into two groups: a fearful profile (1,418 RIW hens and 580 RIR hens) and a brave/curious profile (8,065 RIW hens and 3,746 RIR hens). The birds were subjected to standard assessment of their performance traits, including SM, age at sexual maturity; ST, shell thickness; SG, egg specific gravity; EW, mean egg weight; IP, initial egg production; and HC, number of hatched chicks. The pedigree was three generations deep (including two behaviourrecorded generations). Estimation of the (co)variance components was performed with the Gibbs sampling method, which accounts for the discrete character of the behavioural profile denotation. Results: The analyses revealed negative correlations between the performance traits of the laying hens and the behavioural profile defined as fearful. In the group of fearful RIW birds, delayed sexual maturation (0.22) as well as a decrease in the initial egg production (-0.30), egg weight (-0.54), egg specific gravity (-0.331), shell thickness (-0.11), and the number of hatched chicks (-0.24) could be expected. These correlations were less pronounced in the RIR breed, in which the fearful birds exhibited a decline in hatchability (-0.37), egg specific gravity (-0.11), and the number of hatched chicks (-0.18). There were no correlations in the case of the other traits or they were positive but exhibited a substantial standard error, as for the egg weight. Conclusion: To sum up the results obtained, it can be noted that behavioural responses indicating fearfulness, i.e. escape, avoidance, and approach-avoidance may reflect negative emotions experienced by birds. The negative correlations with performance in the group of fearful hens may indirectly indicate a high level of stress in these birds, especially in the white-feathered birds, where stronger performance-fearfulness correlations were found. Fearful birds should be eliminated from breeding by inclusion of the behavioural profile in the selection criterion in the case of laying hens.

• 한국콘텐츠학회논문지
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• 제15권8호
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• pp.588-597
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• 2015

본 연구는 유아용 그림책에 나타난 5세 누리과정 유아과학교육 내용의 범주별 분포를 알아보고, 유아과학교육 내용의 범주별 분포는 국내 외 그림책과 장르에 따라서 어떤 차이를 보이는지 파악하는데 그 목적이 있다. 연구 대상은 2012, 2013년 어린이도서연구회에서 발간한 <어린이 권장도서 목록>에 수록되어 있는 만 4세~7세 유아용 그림책 219권이었다. 연구도구는 유아용 그림책의 유아과학교육 내용분석을 위하여 5세 누리과정 자연탐구 영역의 내용체계로 제시되어 있는 항목을 사용하였다. 내용분석 범주는 2개의 상위범주와 7개의 하위범주로 설정하였다. 연구 자료는 내용분석 방법으로 분석준거에 의한 각 분석 항목에 해당하는 범주의 빈도와 백분율을 산출하였다. 연구결과는 첫째, 219권의 그림책에 나타난 유아과학교육 내용 상위범주 분석결과 '호기심을 유지하고 확장하기', '생명체와 자연환경 알아보기', '탐구기술 활용하기', '탐구과정 즐기기', '간단한 도구와 기계 활용하기', '물체와 물질 알아보기', '자연현상 알아보기' 순으로 나타났다. 둘째, 국내 외 그림책과 그림책의 장르에 따라서 살펴본 결과, '탐구하는 태도 기르기'보다 '과학적 탐구하기' 내용이 더 높게 분포 되어 있는 것으로 나타났다.

• 한국HCI학회논문지
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• 제5권1호
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• pp.37-43
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• 2010

트위터는 2006년 10월에 출시된 이래로 지속적으로 성장하고 있다. 특히 방문자 수 등의 수치적인 성장과 함께 마이크로 블로깅(micro blogging)이라는 새로운 소셜 네트워크의 양식을 확산시키고 있다. 국내에서도 me2day 등 '토종' 서비스가 등장했을 뿐 아니라, 향상된 모바일 디바이스의 인터넷 접근성이 마이크로 블로그의 확산을 자극 할 것으로 예측된다. 이런 맥락에서 본 연구는 마이크로 블로그라는 새로운 매체에 대한 예비 연구를 시도한다. 이를 위해, 국내 상황에 초점을 맞추어 국내 트위터 사용자 로그를 수집, 분석했다. 특히, 트위터라는 '외산' 서비스의 언어적, 문화적 장벽에도 불구하고 이를 극단적으로 활발하게 이용하는 "익스트림 헤비 유저"에 주목하여, 이들은 도대체 누구이며 왜, 어떤 방식으로 마이크로 블로그를 이용하는지 검토했다. 먼저, 무작위 추출 방식으로 일정 수준의 표본을 수집하여 팔로우와 메시지 작성 활동의 전반적인 양상을 검토하였다. 여기서 로렌츠 커브를 적용하여 활동의 쏠림 현상을 확인하였고, 이 곡선을 토대로 국내 트위터 강참여자 집단인 익스트림 헤비 유저 그룹을 도출하였다. 본 연구에서 확보한 표본 가운데에는 총 6명의 익스트림 헤비 유저가 있었고, 이들의 2010년 1월 중 일주일치의 실제 트위터 로그를 추가로 수집하여 분석하였다. 결과적으로 이들은 모바일과 데스크탑에서 다수의 클라이언트를 이용하여 다양한 방식으로 트위터에 접근하고 있었으며, 인터넷 이용 시간과 유사한 패턴으로 이용하되, 생활 속에서 "촘촘한(micro)" 시간 간격으로 꾸준히 많은 양의 메시지를 작성하고 있었다. 중요한 정보, 특별한 이벤트나 감정을 다룰 뿐 아니라, 습관적으로 트위터를 이용하고 있었으며 무엇보다 이들은 마치 SMS나 인터넷 메신저처럼 일종의 '대화의 도구'로써 트위터를 이용하고 있었다. 수집기간 중 이들이 작성한 트윗의 68%가 대화형에 속하는 것으로 나타났다. 또한 나머지 중 24%는 리트윗으로, 가상적으로(virtually) 연결된 '사람' 및 '관계'가 발화의 지배적인 동인(trigger)으로 작용하고 있음을 확인하였다.

• 미술이론과 현장
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• 제4호
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• pp.123-144
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• 2006

Foreigners who arrived in Korea after the age of enlightenment were Japanese, Chinese and 'Westerners' who were Europeans and Americans. The westerners were diplomats who visited Korea for colonization or for increasing their economical profits by trading after the spread of imperialism, and tourists curious of back countries, artists, explores and missionaries to perform their roles for their religious beliefs. They contacted with Korean cultural and educational people as missionaries and instructors during Japanese colonial period. In 1945, the allied forces occupied Korea under the name of takeover of Japanese colony after Japan's surrender and the relation between foreigners and Korean cultured men enter upon a new phase. For 3 years, American soldiers enforced lots of systems in Korea and many pro-American people were educated. This relationship lasted even after the establishment of the government of Korean Republic and especially, diplomats called as pro-Korean group came again after Korean War. Among them, there were lots of foreigners interested in cultures and arts. In particular, government officials under American Forces who were influential on political circles or diplomats widened their insights toward Korean cultural assets and collected them a lot. Those who were in Korea from the period of independence to 1950s wrote their impressions about Korean cultural assets on newspapers or journals after visiting contemporary Korean exhibitions. Among them, A. J. McTaggart, Richard Hertz and the Hendersons were dominant. They thought the artists had great interests in compromising and uniting the Orient and the West based on their knowledge of Korean cultural assets and they advised. However, it was different from Korean artist's point of view that the foreigners thought Korean art adhered oriental features and contained western contents. From foreigners' point of view, it is hard to understand the attitude Korean artists chose to keep their self-respect through experiencing the Korean war. It is difficult to distinguish their thought about Korean art based on their exotic taste from the Korean artists' local and peninsular features under Japanese imperialism. We can see their thought about Korean art and their viewpoint toward the third world, after staying in Korea for a short period and being a member of the first world. The basic thing was that they could see the potentialities through the worldwide, beautiful Korean cultural assets and they thought it was important to start with traditions. It is an evidence showing Korean artists' pride in regard to the art culture through experiencing the infringement of their country. By writing about illuminating Korean art from the third party's view, foreigners represented their thoughts through it that their economical, military superiority goes with their cultural superiority. The Korean artist's thought of emphasizing Korean history and traditions, reexamining and using it as an original creation may have been inspired by westerners' writings. 'The establishment of national art' that Korean artists gave emphasis then, didn't only affect one of the reactions toward external impact, 'the adhesion of tradition'. In the process of introducing Korean contemporary art and national treasure in America, different view caused by role differences-foreigner as selector and Korean as assistant-showed the fact evidently that the standard of beauty differed between them. By emphasizing that the basis to classify Korean cultural assets is different from the neighborhood China and Japan, they tried to reflect their understanding that the feature of Korean art is on speciality other than universality. And this make us understand that even when Korean artists profess modernism, they stress that the roots are on Korean and oriental tradition. It was obviously a different thought from foreigners' view on Korean art that Korean artists' conception of modernism and traditional roots are inherent in Korean history. In 1950s, after the independence, Korea had different ideas from foreigners that abstract was to be learned from the west. Korea was enduring tough times with their artists' self-respect which made them think that they can learn the method, but the spirit of abstract is in the orient.

• 지능정보연구
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• 제18권3호
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• pp.97-117
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• 2012

인터넷 사용자는 비디오를 보면서 소셜 네트워크 서비스를 이용하고 웹 검색을 하고, 비디오에 나타난 상품에 관심이 있을 경우 검색엔진을 통해 정보를 찾는다. 비디오와 사용자의 직접적인 상호작용을 위해 비디오 어노테이션에 대한 연구가 진행되었고, 스마트 TV 환경에서 어노테이션 된 비디오가 활용될 경우 사용자는 객체에 대한 링크를 통해 원하는 상품의 정보를 쉽게 확인할 수 있게 된다. 사용자가 상품에 대한 구매를 원할 경우 상품에 대한 정보검색 이외에 상품평이나 소셜 네트워크 친구의 의견을 통해 구매 결정을 한다. 소셜 네트워크로부터 발생되는 정보는 다른 정보에 비해 신뢰도가 높아 구매 결정에 큰 영향을 미친다. 하지만 현재 소셜 네트워크 서비스는 의견을 얻고자 할 경우 모든 소셜 네트워크 친구들에게 전달되고 많은 의견을 얻게 되어 이들로부터 유용한 정보를 파악하는 것은 쉽지 않다. 본 논문에서는 소셜 네트워크 사용자의 프로파일을 기반으로 상품에 대해 유용한 정보를 제공할 수 있는 친구를 규명하기 위한 필터링 방법을 제안한다. 사용자 프로파일은 페이스북의 사용자 정보와 페이스북 페이지의 'Like' 정보를 이용하여 구성된다. 프로파일의 상품 정보는 GoodRelations 온톨로지와 BestBuy 데이터를 이용하여 의미적으로 표현된다. 사용자가 비디오를 보면서 상품 정보를 얻고자 할 경우 어노테이션된 URI를 이용하여 정보가 전달된다. 시스템은 소셜 네트워크 친구들에 대한 사용자 프로파일과 BestBuy를 기반으로 어노테이션된 상품에 대한 의미적 유사도를 계산하고 유사도 값에 따라 순위가 결정한다. 결정된 순위는 유용한 정보를 제공할 수 있는 소셜 네트워크 상의 친구를 규명하는데 사용된다. 참가자의 동의하에 페이스북 정보를 활용하였고, 시스템에 의해 도출된 결과와 참가자 인터뷰를 통해 평가된 결과를 이용하여 타당성을 검증하였다. 비교 실험의 결과는 제안하는 시스템이 상품 구매결정을 하기 위해 유용한 정보를 획득할 수 있는 방법임을 증명한다.

• Asia Marketing Journal
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• 제14권2호
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• pp.97-125
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• 2012

연구목적 - 최근 기업에서 마케팅이나 광고를 할 때 아트를 활용하여 기존의 명화나 아티스트들과 협업한 새로운 작품을 제품에 접목하거나, 마케팅에 활용하는 경우가 늘어나는 추세이다. 아트 콜라보레이션 제품을 새로운 자극으로 생각하고, 자극에 민감하게 반응하는 독특성 추구성향과 호기심이 많은 소비자일수록 아트 콜라보레이션 제품에 대한 호감도가 증가할 것으로 본다. 따라서 본 연구는 아트마케팅에 대해 전반적으로 살펴보고, 개인특성인 호기심과 독특성 추구성향이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향과 구매의도에 미치는 영향을 알아 보았다. 그리고 성별에 따라 개인특성과 소비자의 감정 사이에 미치는 영향은 차이가 있을 것이라 예측하고 성별의 조절효과를 살펴보았다. 연구결과 - 호기심은 긍정적 감정에 정의 영향을 미치며, 환기와 부정적 감정에는 영향을 미치지 않는 것으로 나타났다. 독특성 추구성향 중 창의적 선택은 긍정적 감정과 환기에 정의 영향을 미치며, 부정적 감정에 부의 영향을 미치는 것으로 나타났다. 독특성 추구성향 중 비대중적 선택은 긍정적 감정과 부정적 감정에는 영향이 없는 것으로 나타났으며, 환기에는 유의한 것으로 나타났다. 그리고 독특성 추구성향 중 유사성 회피는 소비자의 감정에 어떠한 영향도 미치지 않는 것으로 나타났다. 그리고 성별에 따른 차이를 살펴본 결과, 창의적 선택과 부정적 감정 사이와 비대중적 선택과 부정적 감정 사이에서만 남녀 간의 차이가 유의한 것으로 나타났다. 시사점 - 소비자의 호기심을 유발시킬 수 있는 새로운 디자인이나 전략을 시도하면 효과적일 것을 알 수 있으며, 독특성 욕구 중 자신의 정체성을 표현하고자 하는 욕구가 높은 사람이 아트 제품에 대하여 감정의 영향을 많이 받음을 알 수 있다. 따라서 지속적으로 예술가들과 콜라보레이션 활동을 통해 소비자의 감성을 자극하는 제품을 생산해야 할 것이다. 성별에 따른 큰 차이가 없으므로 남녀 구분없이 모두의 관심을 끌 수 있는 마케팅을 해도 무관하다는 것을 알 수 있다.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.167-190
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• 2010

The research conducted here focuses on the effect of factors that affect the behavior of UCC (User Created Content) website users, other than user's rational recognition of how useful a UCC website can be. Most discussions in the existing literature on information systems have focused on users' evaluation how a UCC website can help to attain the users' own goals. However, there are other factors and this research pays attention to an individual's 'personality,' which is stable and biological in nature. Specifically, I have noted here that 'extroversion' and 'neuroticism,' the two common personality factors presented in Eysenck's most representative 'EPQ Model' and 'Big Five Model,' are the two personality factors that affect a site's 'usefulness,' by this I mean how useful does the user consider the website and its content. How useful a site is considered by the user is the other factor that has been regarded as the antecedent factor that influences the adoption of information systems in the existing MIS (Management Information System) research. Secondly, as using or creating a UCC website does not guarantee the user's or the creator's extrinsic motivation, unlike when using the information system within an organization, there is a greater likelihood that the increase in user's activities in relation to a UCC website is motivated by emotional factors rather than rational factors. Thus, I have decided to include the relationship between an individual's personality and what they find pleasurable in the research model. Thirdly, when based on the S-O-R Paradigm of Mehrabian and Russell, the two cognitive factors and emotional factors are finally affected by stimulus, and thus these factors ultimately have an effect on an individual's respondent behavior. Therefore, this research has presented an assumption that the recognition of how useful the site and content is and what emotional pleasure it provides will finally affect the behavior of the UCC website users. Finally, the relationship between the recognition of how useful a site is and how pleasurable it is to useand UCC usage may differ depending on certain situational conditions. In other words, the relationship between the three factors may vary according to how much users are involved in the creation of the website content. Creation thus emerges as the keyword of UCC. I analyzed the above relationships through the moderating variable of the user's involvement in the creation of the site. The research result shows the following: When it comes to the relationship between an individual's personality and what they find pleasurable it is extroverted users who have a greater likelihood to feel pleasure when using a UCC website, as was expected in this research. This in turn leads to a more active usage of the UCC web site because a person who is an extrovert likes to spend time on activities with other people, is sensitive to new experiences and stimuli and thus actively responds to these. An extroverted person accepts new UCC activities as part of his/her social life, rather than getting away from this new UCC environment. This is represented by the term 'Foxonomy' where the users meet a variety of users from all over the world and contact new types of content created by these users. However, neuroticism creates the opposite situation to that created by extroversion. The representative symptoms of neuroticism are instability, stress, and tension. These dispositions are more closely related to stress caused by a new environment rather than this creatingcuriosity or pleasure. Thus, neurotic persons have an uneasy feeling and will eventually avoid the situation where their own or others' daily lives are frequently exposed to the open web environment, this eventually makes them have a negative attitude towards the web environment. When it comes to an individual's personality and how useful site is, the two personality factors of extroversion and neuroticism both have a positive relationship with the recognition of how useful the site and its content is. The positive, curious, and social dispositions of extroverted persons tend to make them consider the future usefulness and possibilities of a new type of information system, or website, based on their positive attitude, which has a significant influence on the recognition of how useful these UCC sites are. Neuroticism also favorably affects how useful a UCC website can be through a different mechanism from that of extroversion. As the neurotic persons tend to feel uneasy and have much doubt about a new type of information system, they actively explore its usefulness in order to relieve their uncomfortable feelings. In other words, neurotic persons seek out how useful a site can be in order to secure their own stable feelings. Meanwhile, extroverted persons explore how useful a site can be because of their positive attitude and curiosity. As a lot of MIS research has revealed that the recognition of how useful a site can be and how pleasurable it can be to use have been proven to have a significant effect on UCC activity. However, the relationship between these factors reveals different aspects based on the user's involvement in creation. This factor of creationgauges the interest of users in the creation of UCC contents. Involvement is a variable that shows the level of an individual's mental effort in creating UCC contents. When a user is highly involved in the creation process and makes an enormous effort to create UCC content (classed a part of a high-involvement group), their own pleasure and recognition of how useful the site is have a significantly higher effect on the future usage of the UCC contents, more significantly than the users who sit back and just retrieve the UCC content created by others. The cognitive and emotional response of those in the low-involvement group is unlikely to last long,even if they recognize the contents of a UCC website is pleasurable and useful to them. However, the high-involvement group tends to participate in the creation and the usage of UCC more favorably, connecting the experience with their own goals. In this respect, this research presents an answer to the question; why so many people are participating in the usage of UCC, the representative form of the Web 2.0 that has drastically involved more and more people in the creation of UCC, even if they cannot gain any monetary or social compensation. Neither information system nor a website can succeed unless it secures a certain level of user base. Moreover, it cannot be further developed when the reasons, or problems, for people's participation are not suitably explored, even if it has a certain user base. Thus, what is significant in this research is that it has studied users' respondent behavior based on an individual's innate personality, emotion, and cognitive interaction, unlike the existing research that has focused on 'compensation' to explain users' participation with the UCC website. There are also limitations in this research. Firstly, I divided an individual's personality into extroversion and neuroticism; however, there are many other personal factors such as neuro-psychiatricism, which also needs to be analyzed for its influence on UCC activities. Secondly, as a UCC website comes in many types such as multimedia, Wikis, and podcasting, these types need to be included as a sub-category of the UCC websites and their relationship with personality, emotion, cognition, and behavior also needs to be analyzed.