• Journal of The Korean Digital Architecture Interior Association
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• v.9 no.1
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• pp.11-18
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• 2009

Recently major construction companies are building Housing Cultural Center instead of existing model house or housing gallery for accomplishing new marketing strategy. This Housing Cultural Center are different with existing model house or housing gallery on scale, spacial composition and operating program. And Background of differentiation is caused by change of housing market's environment, consumer's awareness level, service and marketing strategy. Because existing model house or housing gallery can not supply various consumer's needs and change of awareness level. Therefore, recent Housing Cultural Center is focused on cultural marketing for rapidly adjusting to new customer's need, including new customer acquisition and old customer retention. In accordance with this situation, it is very important to analyze out type and trend of Housing Cultural Center as facility for enlargement of cultural service and companies's social role for consumer. Therefore, the purpose of this study is an analysis about the trend of Housing Cultural Center as cultural space and a presentation of concept, function and direction when other construction companies build Housing Cultural Center hereafter.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.167-180
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• 2007

This study analyzes the Asian, African and Latin American cultural hybrids in modem fashion, and offers a direction for desirable cultural hybrids in modem fashion. First, the cultural hybrids have been considered in two aspect: global hybrids and structural hybrids. Second, the trends of Asian, African and Latin American cultural hybrids have been interpreted differently depending on the cultural backgrounds of each area. However, the cultural hybrid representing the change of tradition in Asia, Africa and Latin America is a common trend, and is used to describe the social changes. Third, this study examines the global hybrid trend in modem fashion based on the hybrid trend of Asian, African and Latin American culture found in the four major collections from 2000 S/S to 2005 F/W. Until recently, the exotic images have been determined in the viewpoint of Western world, and utilization by the world-renowned designers in the four major collections plays the major role in converting the regional cultural elements into global ones. Fourth, this study also examines the structural hybrids in modem fashion based on the hybrid trend found in Asian, African and Latin American designer collections between 2000 S/S and 2005 F/W. The works which are connected to the world trend, but are also rooted from the cultural and regional traditions demonstrate the globalization of the Asian, African and Latin American fashion. Fashion is a messenger of a culture, and its importance as a symbol of a cultural trend is growing.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.83-99
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• 2013

This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.538-548
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• 2000

A study analyzes the eclectic trend shown in Andy Warhol look to explain the pluralistic aspect which is expressed in the late 20th century's fashion. Eclecticism is a trial to dismantle the barriers between pure art and popular art, high culture and low culture. This pursues harmonious accommodation and coexistence of all areas without being confined in the conventional lofty taste or high art. This thesis studies the characteristic aspects of the eclectic trend by classifying this trend into sell culture, mass media and fashion around the Andy Warhol look. The sexual eclectic trend in Warhol look is bisexual one shown in clubland and the world of modeling and supplies fashion with abundant expression and ambiguity. Warhol established cultural eclecticism by compounding high cultural factors and low cultural factors. broke up the boundary between street fashion and high fashion and escaped from the fixed idea on materials and design. Also he generalized and democratized specialty or nobility conventional paintings had possessed through introducing repetition and mediocrity and fully utilized every kind of mass media, Hollywood movie stars and daily necessaries in producing works. Andy Warhol who asserted‘Business Art’that was the mixed form of artistry and commercialism had creative and futuristic taste and proposed the direction to develop current fashion and art where the concept of economy is importantly brought into relief.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.199-214
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• 2012

$21^{st}$ century customer is voluntary actor, who has hegemony of communication based on digital surrounding. They are co-creator dismantling boundary between production and spending, and digital homonarrance of digital storyteller acting on the emotion. What is more, they prove the utility of 5 sense, value, experience, and story in market. 20th century Me generation is changing into We generation, who overcomes a sense of alienation and aim at smart life style for harmonious symbiosis with earth environments. Customer cultural trends are as follow as that 1) personalization of taste and experience, 2) spreading and sharing about personal use and experience, 3) consumption centered the value, 4) retreat and healthcare, 5) counter trend comes into the reaction about the forceful major trend. Contemporary customer changes essence of the life on the ground of emotion, symbol, image, and value not a commodity, function, and logos, and demands into change about direction of business to mostly enterprises. Customer's need and desire are on the increase as various emotion and value. Therefore, change of customer cultural trend is barometers for the growth and development of new fashion industry in $21^{st}$ century.

• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.300-313
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• 2005

Hybrid trend of the 21st century is an important basis to express fashion Alexander McQueen is a representative designer of Hybrid trend which combines heterogeneous elements into oneconcept. Accordingly, this study distributed and analyzed Hybrid trend which was in Alexander McQueen's work like below. First, there was a racial Hybrid trend which combined different local culture in shared space of the world in his fashion work and he challenged to Westernized ideal beauty with new recognition and knowledge about beside countries of Western Europe which were considered as not important culture due to perceiving relative value of a pluralist society and created new way aesthetic consciousness. Second, he expressed a historical character of a combination of tradition and modern by his fashion work based on wide historical knowledge of a dress. He created a new line in contrast to the past with a perfect design through combination of the style from the tradition with the parody and displayed his own design world. Third, he treated instability and disorder from the interior essential dissolution, thus he had a cultural character which broke down the boundary of cultural genre and style. This attitude showed transformation of constructivism and deconstruction view, secession and distortion, mixture, duplication, secession and insert by his fashion work.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.371-382
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• 2017

This study aims to analyze the research trend of cultural policy-related papers based on 832 key words among 186 whole articles in the Journal of Cultural Policy by the Korea Culture & Tourism Institute from October 2008 to January 2017. The analysis was performed using a big data analysis technique called the Semantic Network Analysis. The Semantic Network Analysis consists of frequency analysis, density analysis, centrality analysis including degree centrality, betweenness centrality, and eigenvector centrality. Lastly, the study shows a figure visualizing the results of the centrality analysis through Netdraw program. The most frequently exposed key words were 'culture', 'cultural policy/administration', 'cultural industry/cultural content', 'policy', 'creative industry', in the order. The key word 'culture' was ranked as the first in all the analysis of degree centrality, betweenness centrality and eigenvector centrality, followed by 'policy' and 'cultural policy/administraion'. The key word 'cultural industry/cultural content' with very high frequency recorded high points in degree centrality and eigenvector centrality, but showed relatively low points in betweenness centrality.

• Journal of People, Plants, and Environment
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• v.24 no.4
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• pp.415-427
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• 2021

Background and objective: This study examined the changes in the cultural trend of use for green infrastructure in Seoul due to COVID-19 pandemic. Methods: The subjects of this study are 8 sites of green infrastructure selected by type: Forested green infrastructure, Watershed green infrastructure, Park green infrastructure, Walkway green infrastructure. The data used for analysis was blog posts for a total of four years from August 1, 2016 to July 31, 2020. The analysis method was conducted keyword frequency analysis, topic modeling, and related keyword analysis. Results: The results of this study are as follows. First, the number of posts on green infrastructure has increased since COVID-19, especially forested green infrastructure and watershed green infrastructure with abundant naturalness and high openness. Second, the cultural trend keywords before and after COVID-19 changed from large-scale to small-scale, community-based to individual-based activities, and nondaily to daily culture. Third, after COVID-19, topics and keywords related to coronavirus showed that the cultural trends were reflected on appreciation, activities, and dailiness based on natural resources. In sum, the interest in green infrastructure in Seoul has increased after COVID-19. Also, the change of green infrastructure represents the increased demand for experience that reflects the need and expectation for nature. Conclusion: The new trend of green Infrastructure in the pandemic era should be considered in the the individual relaxations & activities.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.134-146
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• 2006

Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.

• Lingua Humanitatis
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• v.1 no.2
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• pp.67-90
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• 2001

In the past few years, a trend has emerged emphasizing the interdisciplinary relationship between cultural and literary studies, and "memory" has been suggested as the central theme in this trend. According to Aleida and Jan Assmann, "memory" as collective memory (not individual recollection) has various functions and forms, of which communicative memory and cultural memory occupy opposite poles of a central axis. Whereas communicative memory relates to the living past shared among contemporaries, cultural memory relates to "recollected history" rather than factual history. Cultural memory finds transmission through symbolic media such as myths, festivities, and literary works. Literary works preserve critical and living memories as opposed to forgotten memories. In other words, literature should be better read as "criticism and memory" than "imitation and preservation." Works of literature are characterized by a turning away from repetition toward representation-the process of "making present" of what is past.