• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2005.10a
• /
• pp.100-105
• /
• 2005

Recently cosmetic enterprises make rapid progress try to make well-known brands to perceive an image marketing. As the result, the brand's reliability continues to grow, beyond a medium of expression in two-dimensional, but through tridimensional, on brand's image runs strategies. In a strategic point suchlike visual as a shop's image give a stimulus to customers for increase invalue in corporate image and value of commodities. In the strategy of increase in sales, it is on the rise immediate constituent to consumers. Through cosmetic brand shops, cosmetic industries are provide personalized services and cultural facilities, rather than just selling products and to help revitalization of the cosmetic markets, and the pursuit of customer-oriented segmentation strategy to make changes for the better image for the shops. Each cosmetic brand shops' image of segmentation strategy has an effect on individual organizations and designs. As of today in Korea, cosmetic brand shop's designs, start to appear in the late 2000,will try to fine segmentation strategy for strengthen shop's image and research about unique quality of cosmetic brand shops into consumer orientation space, and make the best of significant prepare on the basis of directions for cosmetic brand shop which have ability to function as cultural facilities.

• Mycobiology
• /
• v.39 no.4
• /
• pp.306-309
• /
• 2011

Cladosporium cladosporioides H1 was found to be the most abundant microbe in Janggyeong Panjeon. C. cladosporioides H1 produced a 20 kDa xylanase, which was generally stable below $60^{\circ}C$ and had specialized activity in an acidic condition. Our results may lead to the development of a strategy for preservation of organic cultural heritage environments.

• The Journal of the Korea Contents Association
• /
• v.10 no.6
• /
• pp.297-306
• /
• 2010

A city is the space which has a various historical experiment and memories. From these social and cultural environment, regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city development, a serial activation policies are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the cities' tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is established and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for the historical and cultural city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing application strategy for the implication on the sustainable reproductive city.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.29 no.3
• /
• pp.339-359
• /
• 2018

The purpose of this study is to suggest a strategy of introduction of Larchiveum, which is a concept of multi cultural space in libraries. Problem of library space programs are discussed in terms of Larchiveum and Maker space, and recently it has been studied in various aspects such as Europeana, GLAM and DPLA from the view point of digital Larchiveum. As a multi cultural space, it is a strategy for constructing Larchiveum that reflects the recent maker's movement. Maker space that explores new ideas and encourages active participation of users, nature and health, curiosity and the construction of an attractive space using ecological concepts as key words. The processes and methods for constructing Larchiveum are classified into 3 types of space configuration, service, program, and operating regulation, and twelve details are laid out to derive the process and method of building Larchiveum as a future type library.

• Journal of Contemporary Eastern Asia
• /
• v.10 no.1
• /
• pp.43-54
• /
• 2011

• Trans-
• /
• v.5
• /
• pp.29-48
• /
• 2018

This study examines the popularization strategy of domestic dance field through media platform and examines it based on the interaction of cultural participants. What does popularization of dance ultimately mean? What are the characteristics of media-based popularization strategies? Can all of these attempts be understood as popularization strategy with same attributes? The purpose of this study is to examine the characteristics of broadcasting media, which are used as the main medium of dance popularization strategy, and the online platform that recently attracts attention, and to focus on the communication process of cultural participants related to each media. Through this approach, media based activities turns out to be Mass Culture, controlled by businessman, capital, making it impossible for the creator to communicate directly with the audience, and producing the cultural products planned by the businessman. On the other hand, an online community platform is classified as Popular Culture since it allows creator to communicate and interact with audience without the direct involvement of the businessman and guarantees the rights of creation. Thereby it function as appropriate media platform and expand the discourse on popularization of dance in Korea.

• Journal of Information Technology Application
• /
• v.1
• /
• pp.153-170
• /
• 1999

Business organizations suffer from transferring information technology(IT) into practice. If the problem is solely an technical issue, the strategy to solve the problem is assumed to be identical regardless of the cultural differences of the organizations. Many studies, however, indicated that the cultural differences between organizations were attributed to the differences of championing behaviors in the organizations. The study develops the cultural model of IT transfer from well developed countries to the less developed countries. It is assumed that the outcomes of IT systems are affected by the cultural sets, technology acculturation, and national technology infrastructure. This study examines the effects of cultural sets and technology acculturation on the outcome of IT systems, however. The analysis results show that technological acculturation has strong relationship with the individual IT outcomes and the cultural sets. The cultural sets, however, did not show any significant relation with the individual IT outcomes in the context of the structural model even though the correlation between the cultural sets and the IT outcomes were relatively high. Thus, kit is considered that the interaction between the technological acculturation and the cultural sets might interfere the relations.

• Archives of design research
• /
• v.15 no.1
• /
• pp.299-308
• /
• 2002

Along with the increasing social concern on cultural products and corresponding policy development by government many domestic regions have been trying to establish their own cultural identity. Based on the case stuffy for Gwang-Ju, this paper provides a methodology of developing cultural products from the unique regional resource. Its scope was classified into three categories: alread-developed, regional character and regional theme products. For this purpose, marketing strategies were established for quality improvement and promotion of cultural products through analysis on the current products including a questionnaire to customers. Then, conceptual designs for each scope were developed through the five steps of "selection of items", "target customer analysis", "concept establishment", "extraction of cultural factos7" and "derivation of conceptual design". The concept establishment was based on the expression of the material characteristics, the harmony of tradition and modernity, symbolization of images and so on. The cultural factors taken into account included the natural resources, historical heritages and landmarks. Finally, several examines of the conceptual designs were illustrated for commercial products. This study could be extended further in the future by introducing potential immaterial resources into the cultural factors.

• Journal of Navigation and Port Research
• /
• v.38 no.3
• /
• pp.291-298
• /
• 2014

This article aims to understand the meanings of urban regeneration utilizing culture and art focusing on a case of the waterfront development in Yokohama, and consider the role of culture and art playing in the cultural city strategy within the revitalization of regional cultures as a main intention by means of interrogation into the cultural policy and its practice in the waterfront development of a sea-port city. Yokohama has proceeded successfully the waterfront development through the creation of culture and art space by using the characterful and attractive urban scape and regional sources around the waterfront. In the cultural policy of 'the Creative City, Yokohama' as a part of 'Culture and Art Creatvie City' strategy of Japan, 'National Art Park plan' as a space planning policy realizes the regeneration of the waterfront through the creation of culture and art space. The examination on the basic intention of this venture and its practice helps comprehend a role of culture and art playing in the waterfront development of a sea-port city and shows the direction that the cultural policy would take in the waterfront regeneration.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.4
• /
• pp.1885-1894
• /
• 2014

The purpose of this study was to understand various cultural contents industry and current status for the managerial activities of governmental agencies and business corporations. Moreover, it was to develop model that guides to establish management strategy for future sustained growth. In this study, convenient matrix model was developed. As a result of FGI of experts who works in cultual contents industry, two axes of 'Industry attractiveness' and 'Technology strength' were deduced as main measurement factors and twenty-nine detail factors were deduced. After that those detail factors were deduced through two-time survey aimed cultural contents industry experts. To find out importance of each factor, AHP method was used. This study suggests the model that measure present level of cultural contents industry. Furthermore, we figured out feature each faces of matrix to suggest business strategy guide for future sustained growth. Then we defined the faces of matrix and suggested activities what had to do to governmental agencies and business corporations. We figure out feature of cultural contents industry through this study and contribute management activities of related organization by suggesting business strategic planning model which is not existed until now for cultural contents industry.