• International Commerce and Information Review
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• v.8 no.3
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• pp.323-341
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• 2006

The world industry structure is characterized as service economics concerned with key words of global, information and culture. Developed countries have expanded a value-added of service economics along with rapid growth of service economics. In this change of economic environment in the world, China have converted their strategy of an economic management into coping with the industrial structure of service in the 11th 5-year plan. The purpose of the paper, therefore, is to find out the new commerce strategy of China, and searching for the counter plan of Korea. Chapter 2 begins with the change of economic strategy in China and their cultural factors using service industry. Chapter3 deals with, from the basis of chapter 2, China's service export strategy to abroad and our counter plan that is able to export and expand Korean service and culture industry into China.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.131-148
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• 2011

Our work empirically investigates the cultural differences of Social Networking Service (SNS) users in China, Korea and U.S. We construct a survey questionnaire from existing literature and test it for reliability, validity, and model fit. Then we collect data and validate the cultural differences of SNS users in three nations. Our results show different rankings from existing literature in cultural dimensions about three nations. In terms of masculinity, we find China > U.S. > Korea, similar to Hofstede. In individualism, we find U.S. > Korea > China, different from Hofstede (U.S. > China > Korea). In power distance, it is shown that Korea > China > U.S., different from Hofstede (China > Korea > U.S.). Uncertainty avoidance is found that U.S. > Korea > China, lowered ranking of Korea from the top among three nations in Hofstede. We find that these outcomes would be useful in updating national culture of the three nations and for future research about cultural impacts on SNS adoption.

• The Research Journal of the Costume Culture
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• v.11 no.1
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• pp.135-152
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• 2003

The purpose of this study is to analyze the symbolic meaning which is immanent in the children´s clothing advertisement text. For the purpose of this research, this study used the semiotic method which are in parallel. Namely, rearranged the R. Barthes´theory and S. Chapman's analysing frame in order to decode meaning which is immanent in the advertisement text, and 1 coded children's clothing advertisement according to the market fractionation cause (age. sex and brand image), and analysed the paradigmatic meaning and socio-cultural meaning- As a result, to carry on the effective children's clothing advertisements. the discriminate paradigmatic system which corresponds with the concept of company brand and the quality of the target consumer should be selected, and the purchaser volition considering desire of target consumer's self image and brand image should be made. Futhermore it should be the social-cultural product reflecting a phenomenon in the social-cultural actual condition. Therefore we must understand the social-cultural meaning in the children's clothing advertisement and then have to establish an advertisement strategy.

• Proceedings of the KSR Conference
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• 2003.10b
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• pp.197-202
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• 2003

A Railroad Cars playa prominent role in a matter of transportation yet it cannot be discussed here for cultural space. On the other hand, considering railroad customers' increaced desire(craving) for cultural space, we design it in the train so that we provide customers not only transportation but also fullfil them desire for culture. In the competitive cultural era. The aim of the new strategy for railroad bussiness is both inspiving art and operating exhibition facilities in the train(railroad). Through analysis of exhibition space and environment, we design exhibition space to equip cultural facilities in the train then lead to make railroad business' new social education role by the inside and outside of the country.

• Journal of Information Technology Applications and Management
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• v.11 no.1
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• pp.83-100
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• 2004

Understanding characteristics of Internet businesses from a cross-cultural perspective could offer valuable insights on developing business strategies and policies. This work is concerned with revealing divergence and convergence of Internet businesses in their financial performance, given organizational conditions and cultural context. For this, we studied the association between static organizational attributes (core activity, origination, firm age, and industry type) and a firms financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that, besides industry type, overall connection between selected organizational variables and financial performance was weak. Cross-national comparison showed that Korean firms financial performance was comparable to U.S firms during the period of economic turbulence. A noticeable difference was that Korean Internet firms and their business models were more service-oriented than U.S. counterparts.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.75-80
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• 2005

The purpose of this research is to verify what factors change a cultural heritage into a tourist product. And how to create tourist products through Korean world cultural heritage items in a way it contributes to the Korean tourism industry. To develope this theory of tourism product resources development we should organize a competitive strategy with concerted efforts to develop and maintain the cultural image of the historical site and devote great efforts for the preservation, development and creation of its own unique historical tradition and culture.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.141-142
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• 2013

한국문화원은 외국에서 한국을 효과적으로 알릴 수 있는 세계의 한국과도 같은 공간으로써 문화원의 잘 된 운영과 홍보는 '코리아 프리미엄' 향상에 크게 기여할 수 있기에 해외한국문화원 운영에 주의를 기울여야한다. 한국문화홍보 중 효과적인 한국어 보급을 위해서는 한국문화원과 세종학당을 구별하여 학습자들이 보다 심도 있게 학업을 이어가야할 수 있도록 해야 하고, 한국콘텐츠 접근을 용이하게 하고 IT강국 한국의 이미지를 제고하기 위해서 사이버 한국문화원 개설을 통해 문화 콘텐츠 인터넷 플랫폼을 구축하여야 한다.

• Journal of the Korean Society for Railway
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• v.7 no.3
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• pp.278-282
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• 2004

A Railroad Cars playa prominent role in a matter of transportation however, yet it cannot be discussed here for cultural space. On the other hand, considering railroad customers' increaced desire(craving) for cultural space, we design it in the train so that we provide customers not only transportation but also fullfil them desire for culture. In the competitive cultural era. The aim of the new strategy for railroad business is both inspiving art and operating exhibition facilities in the train(railroad). Through analysis of exhibition space and environment, we design exhibition space to equip cultural facilities in the train then lead to make railroad business' new social education role by the inside and outside of the country.

• Journal of the Korean Institute of Rural Architecture
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• v.10 no.2
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• pp.9-16
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• 2008

GongJu is a historical city. There has been scattered Baekje, Chosun and modern cultural heritages in GongJu. Cultural heritages in Baekje is simply preserved in their current condition. Chosun and modern cultural heritages have left their traces only, so that faded from the memory of the world. We must not lose the historical interconnectedness that is created by these heritages. This study is to analyze the architectural culture contents and its practical use program in urban side, and search for the strategy. The purpose of this study is as follows: The first is to retrieve the scattered heritages according to the age and area(as a spot). The second is to improve the street landscape through the linear linkage connecting from spot to spot.(as a line) The last is to create the image of historical city through the regional development.(as an area)

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.105-117
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• 2020

The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.