• Asia Marketing Journal
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• v.17 no.4
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• pp.43-61
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• 2016

This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a "single stimulus" such as the "company" or the "company's products / services." However, in the case of the "recommendation to friend" question of the NPS system there are two stimuli namely the "company product/service" and the influence of "friends." Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as "overall satisfaction" or "repurchase." Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as "detractors" when in fact they are "ambivalent customers." Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli).

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.295-303
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• 2024

Understanding cultural diversity is tremendously important to academia and businesses. The Central Asia is strategically important to Korea specially for businesses. Of the about two million foreign residents living in Korea, Central Asians take fifth place and the region is a home of 300,000 Korean decedents called "Koryoin." With its increasingly recognized the potential and relevance, the former Soviet region has gained importance for businesses and academia in South Korea. This study uses the Hofstede's classifications to exploratorily analyze the relationship between Central Asian people's experience of Korean products and services and their loyalty to Korean products and services.

• The Korean Journal of Food & Health Convergence
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• v.10 no.4
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• pp.21-27
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• 2024

The purpose of this study is to identify the sociocultural aspects of zero-calorie beverage consumption among young Koreans. Through an interview methodology, this study explores the perceptions of zero-calorie beverages, consumption behavior, and the important role of zero-calorie beverages in identity formation. The study uniquely integrates theories from health psychology, sociology, and cultural studies to analyze the complex interplay between individual health beliefs, social norms, and evolving cultural trends. The results show that the choice of zero-calorie beverages is heavily influenced by health consciousness, pervasive appearance culture, social media dynamics, and shifting workplace paradigms. Participants had a nuanced view of these drinks as both a "healthy alternative" and an "artificial product," reflecting the deep ambivalence that characterizes modern consumer society. Importantly, we found that the consumption of zero-calorie beverages serves as a means of sophisticated self-expression and impression management, acting as a form of cultural capital. This study makes a significant contribution to our understanding of health behavior in specific sociocultural contexts and provides important insights for health policy makers, marketing strategists. The study emphasizes that a multidisciplinary approach is essential in studying contemporary food and beverage consumption patterns, which have far-reaching implications for public health efforts and social epidemiology at home and abroad.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.3
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• pp.151-171
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• 2016

This study investigated the contents of twitters of metropolitans by year and city using language network analysis. The possibility of twitter as a medium of information provision was also explored. This study employed KrKwic, Ucinet6, and Netdraw programs to conduct language network analysis. As the results, the network was mainly formed with information about civic administration (citizen, management, opening service, participation) and information about citizens living (cultural events, parks, way to work) in 2014. However, information about civic service and announcement (citizen, civic opinion, opening service, civic service, events) occupied a central role in the network of 2015. The results showed that different keywords were derived by year and city in network analysis by city.

• Korean System Dynamics Review
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• v.16 no.2
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• pp.75-100
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• 2015

The purpose of this study is to analyze causation of Ecosystem service's trade-off(ES trade-off) and to establish baseline data for wise spatial planning and management. In order to understand why and how ES trade-off occurs, systems thinking and causal loops were employed. The causal loop of ecosystem service creation cycle includes profits quantification process, decision making process, spatial planning and management process, and ecosystem services creation process. The profits quantification process has a limitation that all ecosystem service categories were not included in profits quantification, because quantification method for cultural services is insufficient. These problems led to unequal discussion opportunity in decision making process. ES trade-off occurs through transition of ecosystem function in spatial scale and temporal scale. In spatial scale, land-use variation and resource-use variation contribute to change an ecosystem function for different ES category by spatial planning and management. In temporal scale, a change of an ecosystem function for different ES category is influenced by ecological succession, seasonal change and land cover variation, which are parameter from environmental features. This study presented that spatial planning and management should ecosystem service assessment in order to enhance balanced ecosystem services.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.2
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• pp.5-24
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• 2013

Many students with disabilities at the university face difficulties in educational inequity, cultural isolation, information illiteracy, and discrimination in the broad range of campus activities. The biggest barrier is the lack or difficulty of access to knowledge and information needed for learning. Libraries, therefore, must not discriminate against students with disabilities and should ensure equal access to and use of information resources and services. This paper analyzed the satisfaction and requirements on facility and space services, direct and indirect services, total library service of students with disabilities based on the results of the survey and interview. This paper suggested ways to improve service satisfaction of students with disabilities in a university library.

• Journal of the Korean Society for information Management
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• v.27 no.3
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• pp.67-82
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• 2010

In comparison to the services provided by the typical information systems, the historical records from the period before the modern times require additional information services to reflect the format and content oriented peculiarities of the data. The additional services also need to be considered in light of the users' information needs. For this study, a series of literature reviews was conducted to present the specific analysis criteria for the historical information services. Based on these criteria, the domestic and foreign historical information service provision and use status was investigated. In addition, users' information needs were identified and user-based historical information service improvement suggestions were generated.

• Journal of The Korean Digital Architecture Interior Association
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• v.11 no.3
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• pp.43-51
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• 2011

Currently the locations of Unpleasant Facilities, especially surrounding the site selections, have been causing conflicts among the national government, many local governments and local residents. These Unpleasant Facilities must be necessary facilities for people's modern cultural lives, but there is no obvious solution that will make us all pleasant for the locations of them until now. In this study, we'll focused on applying the Floating architecture, one of the variety of marine structures, as an alternative location of Public service facilities accommodating Unpleasant Facilities which are classified as public service facilities. Of course, there should be beforehand studies in which we can define Unpleasant Facilities and analyse the conflicts surrounding the locations of them, and we can suggest that applying the Floating architecture should be the very solution to solve all these problems together. And as our main study, we should research and develop the structure and construction, maintenance and management of the Floating architecture which will be applied to the Unpleasant Facilities, together with the environmental considerations of their emergence on the waters. In future, to secure Unpleasant Facilities sites will become more and more difficult, and so Various kinds of public service facilities will have to be the subject to the floating construction.

• Korean journal of food and cookery science
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• v.22 no.3 s.93
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• pp.346-354
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• 2006

The purpose of this study was to gather useful information for establishing an efficient marketing direction by investigating the performance (satisfaction) and importance for the quality, popularization and merchandising of local foods in the Ulsan area. A questionnaire was answered by 500 citizens over 16 years old living in the Ulsan area. The study data were analyzed by Importance-Performance Analysis method(IPA), frequency analysis, T-test, and ANOVA. The analysis of the quality attributes of local foods for tourist merchandising showed that importance was generally higher than performance. 'Sanitation', 'taste', 'freshness', 'healthfulness', 'nutrition' and 'service' were revealed to be significant ones in the quality attributes. The respondents thought that a lot of emphasis needs to be placed on 'generalizing and globalizing local cuisine', 'passing down traditional recipes','hosting various cultural events related with traditional foods', and 'increasing the number of restaurants specializing in local traditional foods'.

• Journal of Korean Library and Information Science Society
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• v.35 no.3
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• pp.321-339
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• 2004

The basis of public libraries as a service organization dependes on the customer's needs and expectation. Recently, public libraries have faced an existence crisis attacked from the development of Internet and the various cultural programs of other organizations. Thus, public libraries required continuos effort in order to get the existence necessity from community and customers. This paper investigates and compares with the public Service Charter provided a customer oriented public service, public library evaluation indexes by the Ministry of Culture & Tourism Gyeonggi Province, and a public satisfaction survey by Seoul Metropolitan. Thus this paper can provide the basis materials fur future public library evaluation.