• Asia Marketing Journal
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• v.17 no.3
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• IE interfaces
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• v.18 no.1
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• pp.82-87
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• 2005

Most of virtual reality systems ask users to control 3D objects or to navigate 3D world using 3D controllers. To maximize the human performance in the control, the design of virtual reality system and its input and output devices should be optimized. In this study, an experiment was designed to investigate the effects of three resolution factors of a virtual reality system on the human performance. Six subjects conducted the experiment for the factors; two frame rates, three spatial resolutions, and three pictorial contents. The result showed that the greater the spatial resolution was, the higher the human performance was. For the temporal resolution, fixed frame rate at 18 Hz was better than the varied maximized frame rate. For the pictorial contents, the virtual space with orientation cues marked the greatest performance than the other two conditions; the virtual space without any orientation cue and the virtual space like real world. These results could be applied for the design of virtual reality systems.

• Journal of the Korean housing association
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• v.9 no.1
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• pp.11-19
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• 1998

A transitional trend of architectural elements which would happen naturally in a building may be a cue to the changes of the times. In this respect, this study is to investigate the transformation of types of windows and doors with the full-openable bay size in Korean Buddhist Temples and search for transitional process on types of windows and doors according to the flow of the times. As the results of this study, the following conclusion could be obtained. 1. The type of bunhap(connected door frame) Deul E-Yul-Gae doors + Deul E-Yul-Gas (life up) single windows would be changed from windows of a bay just beside a on the transition that the whole would be altered into the same type. 2. The type of Bunhap (connected door frame)Deul E-Yul-Gae doors + Bunhap (connected door frame) Deul E-Yul-Gae doors would be changed into Bunhap swinging doors that the whole of windows and doors could be opend very easily. 3. The type of Bunhap swinging doors + Bunhap swinging doors would be seen in the transition that windows and doors would be altered separately due to the exchange from window and doors of one of a middle bay or a bay just beside a middle bay to swinging doors and etc.

• Korean journal of communication and information
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• v.46
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• pp.75-107
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• 2009

Nevertheless reported the same events, news audience have diverse sense of sights and opinions about the events because of the different news frames. This notion was repeatedly evi nnced by several framing studies. This pa wa tried to analyse an interacting relationship between viewer’s level of elaboration likelihood and the effects of the news frames. This pa wa sfrrted with a discussion about the framing effects, then compared them with Elaboration Likelihood Ms notraming effely. And this study conducted an ex waiment selecting indivi ual dispngitions (involvement and cognitive complexity) and message characteristics(number of cues and arguments) as intermediating variables on the message framing effects. This study found out that, the more involvement about the issues the viewers had, the more their thoughts coincided with the issue's frame. On the other hand, when the viewers had low involvement about the issues and cognitive complexity, the framing effects were not found because they processed the messages through the peripheral route. Although the viewers' cognitive complexity was a factor in choosing the central route, but it was not directly connected to the framing effect. Both the number of cues and argument diversity in the messages had positive relationships with the framing effects.

• Korean Journal of Cognitive Science
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• v.16 no.2
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• pp.123-140
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• 2005

The purpose of this paper is to examine the frequency and usage of sentence patterns appearing in electronic dictionaries used in Korean language education in order to design an automatic sentence patterns checking. First, the concept of sentence patterns is defined and it is classified into sentence structure patterns and sentencial expression patterns. Sentence structure patterns and sentencial expression patterns are analyzed how they are expressed in the Korean Learner's Corpus. learner's Corpus is built into the Standard Corpus, which all Korean Learners must learn, and the Errors Corpus made by learners. From these research, we will find out how frequently the Sentential Patterns are being used in the Standard Corpus which has been made of Korean Texts and how the Sentential Pattern are being used in the Errors Corpus which were constructed from Korean learner's writings. Finally, having described the Sentential Patterns on the Sentential Electric Dictionary, we determine the optimum speed in the search for the Sentential Pattern.

• Korean journal of communication and information
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• v.42
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• pp.205-248
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• 2008

There emerges a growing concern about South Korea's intellectual dependence on U.S. financial news media. However, those media's inherent relationship with national economic and financial interests has been poorly addressed. This paper thus attempts to identify such a strategic partnership between media and the government by analysing news coverages over four critical arena interwoven with U.S. dollar based financial system. For this purpose, total 152 news articles about Asia crisis, Asian Monetary Fund, Malaysia currency crisis and the new international financial architecture have been examined in terms of frame, attitude, cue-givers and discursive strategies. Research results indicate that not only have the media actively deferred to government leadership bur they have also acted as public diplomats in way of not hampering journalistic credibility. Hence, it is claimed that Korean society needs to formulate a model of media's strategic partnership with government at least in foreign policy arena, as well as to launch discursive strategies against nation-bound global news media.

• Journal of KIISE:Software and Applications
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• v.31 no.11
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• pp.1543-1550
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• 2004

Modeling from images is a cost-effective means of obtaining 3D geometric models. These models can be effectively constructed from classical Structure from Motion algorithm. However, it's too difficult to reconstruct whole scenes using SFM method since general sites contain a very complex shapes and brilliant colours. To overcome this difficulty, the current paper proposes a new reconstruction method based on a moving Planar mirror. We devise the mirror posture instead of scene itself as a cue for reconstructing the geometry That implies that the geometric cues are inserted into the scene by compulsion. With this method, we can obtain the geometric details regardless of the scene complexity. For this purpose, we first capture image sequences through the moving mirror containing the interested scene, and then calibrate the camera through the mirror's posture. Since the calibration results are still inaccurate due to the detection error, the camera pose is revised using frame-correspondence of the comer points that are easily obtained using the initial camera posture. Finally, 3D information is computed from a set of calibrated image sequences. We validate our approach with a set of experiments on some complex objects.