• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.17-22
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• 2020

Purpose: As consumers have difficulty in brand choice due to excessive information, using brand popularity as an advertising cue (e.g., Sales No. 1, Hit Product) has been getting more attention as an effective curation strategy for decreasing consumers' cognitive efforts. Accordingly, recent studies empirically demonstrate that consumers tend to prefer and choose a brand with a popularity cue and offer a useful information regarding how to use a popularity cue in marketing communication. However, extant research has mainly focused on investigating the impact of "brand popularity in a domestic market" on consumer behaviors. Thus, little is known about the effect of "brand popularity in a foreign market" on local consumers' decision-making process. Given that domestic consumers tend to purchase imported products from overseas countries, it can be meaningful information for global companies. Therefore, this research derives and tests the five hypotheses to examine how local consumers respond to brand popularity in a foreign market as an advertising cue. Specifically, it tests the three hypotheses regarding the direct and indirect effects of brand popularity in a foreign market on risk perception and purchase intention. Then, it tests two additional hypotheses about moderating effects of psychic distance on the relationship between brand popularity and risk perception as well as on the relationship between brand popularity and purchase intention. Seventy participants are exposed to an advertisement for an Indian cosmetic brand using a popularity cue in Indian market and answer the questions about brand evaluation. For data analysis, regression analysis is employed. The findings of this research show that perceived brand popularity lowers local consumers' perceived risk with a foreign brand. However, perceived brand popularity does not have a direct impact on purchase intention while it has an indirect effect through perceived risk. Meanwhile, psychic distance moderates the effect of perceived brand popularity on perceived risk level, but it has no impact on the relationship between brand popularity and purchase intention. This research is one of the first studies that demonstrate the positive impact of brand popularity in a foreign market on a local consumer's purchase decision, and it shows the effect can be moderated by psychic distance.

• ETRI Journal
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• 제27권3호
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• pp.330-333
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• 2005

The Inter-Channel Level Difference (ICLD) is a cue parameter to estimate spectral information in a binaural cue coding that has been recently in the spotlight as a multichannel audio signal compression technique. Even though the ICLD is an essential parameter, it is generally distorted by quantization. In this paper, a new modified ICLE representation method to minimize the quantization distortion is proposed by adopting a flexible determination of the reference channel and the unidirectional quantization. Our experimental result confirms that the proposed method improves the multichannel audio output quality even with the reduced bit-rate.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2003년도 ICCAS
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• pp.798-802
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• 2003

The robustness and reliability of vision algorithms is the key issue in robotic research and industrial applications. In this paper, the robust real time visual tracking in complex scene is considered. A common approach to increase robustness of a tracking system is to use different models (CAD model etc.) known a priori. Also fusion of multiple features facilitates robust detection and tracking of objects in scenes of realistic complexity. Because voting is a very simple or no model is needed for fusion, voting-based fusion of cues is applied. The approach for this algorithm is tested in a 3D Cartesian robot which tracks a toy vehicle moving along 3D rail, and the Kalman filter is used to estimate the motion parameters, namely the system state vector of moving object with unknown dynamics. Experimental results show that fusion of cues and motion estimation in a tracking system has a robust performance.

• 아동학회지
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• 제11권1호
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• pp.45-57
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• 1990

The purpose of the present study was to investigate the age-related differences in recall and to assess effects of presentation modality, encoding condition and cue modality on recall in terms of encoding specificity principles and dual-coding theory. Eighty children in each of 3grades(first, third and fifth) were presented a 30-item set of pictures or words on cars for recall in a study-test procedure. The experiment was designed as a 3(age) x 2(presentation modality:picture or word) x 2(encoding condition:random or category) x 2(cue modality:picuture or word) factorial design. Statistical analyses were with four-way ANOVA and $Scheff\acute{e}$ test. It was concluded from these results that when the stimulus was presented by pictures, encoded by category and the cues were also presented by pictures, recall increased in all ages. These results were interpreted in terms of encoding specificity principles and dual-coding theory.

• 음성과학
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• 제15권1호
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• pp.37-51
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• 2008

The main goal of this study is to examine if there is a difference in the utilization of a vowel length cue between Korean and Japanese L2 learners of English in their perception and production of postvocalic coda contrast in English. Given that Japanese subjects' performances on the identification and production tasks were much better than Korean subjects' performance, we may support the prediction based on the Feature Hypothesis which maintains that L1 phonological features can facilitate the perception of L2 acoustic cue. Since vowel length contrast is a phonological feature in Japanese but not in Korean, the tasks, which assess L2 leaners' ability to discriminate vowel length contrast in English, are much easier for the Japanese group than for the Korean group. Although the Japanese subjects demonstrated a better performance than the Korean subjects, the performance of the Japanese group was worse than that of the English control group. This finding implies that L2 learners, even Japanese learners, should be taught that the durational difference of the preceding vowels is the most important cue to differentiate postvocalic contrastive codas in English.

• 말소리와 음성과학
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• 제2권3호
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• pp.3-10
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• 2010

The proposal that a sound change is occurring in Korean stops was evidenced in this study through identification experiments on Korean stops. Perceptual weight of acoustic correlates to Korean stop manner contrast [VOT (Voice Onset Time), H1-H2 (amplitude difference between the first and second harmonics), and F0 (Fundamental frequency)] was examined with re-synthesized /$t^ha$/, /ta/, and /$t^*a$/ syllables for younger and older Seoul speakers of Korean. For the identification of the aspirated and lenis stops, F0 cue weight relative to VOT was greater for the younger listeners than the older listeners. For H1-H2 cue weight, the two listener groups were more or less the same. These findings were parallel to the production differences found in the earlier work of the author. Combined with production differences, these perception differences between younger and older generations of Seoul speakers suggested that there are generational differences in the phonetic targets of Korean aspirated and lenis stops and such differences are realized in the perception of the stops.

• IEIE Transactions on Smart Processing and Computing
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• 제4권5호
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• pp.349-353
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• 2015

The conventional intensity histogram does not indicate edge information, which is important in the perception of image contrast. In this paper, we propose a multi-cue histogram (MCH) to represent a collaborative distribution of both the intensity and the edges of an image. Based on the MCH, if the intensity values have high frequency and a large gradient magnitude, they are spread into a larger dynamic range. Otherwise, the intensity values are not strongly stretched. As a result, image details, such as edges and textures, can be enhanced while artifacts and noise can be prevented, as demonstrated in the experimental results.

• 복식
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• 제51권8호
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• pp.61-75
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• 2001

This study is designed to compare the evaluations of university students on clothing before and after the IMF crisis in Korea. The conclusions of this study are as follows : First, consumers' perceived quality, value and purchase willingness on high price are raised after the IMF crisis in single cue context. Second. consumers' perceived quality, value and purchase willingness on famous brand are raised after the IMF crisis in single cue context. Third, brand has more effect on quality and purchase willingness than price after the IMF crisis. Fourth, consumers' perceived value and purchase willingness get based on the comparison of both pence and brand after the IMF crisis. Fifth, the highest purchase willingness of university students occurs in the multiple cue context of low price and famous brand both before and after the IMF crisis.

• 아동학회지
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• 제24권4호
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• pp.15-27
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• 2003

The subjects were individually presented with the Maxi-doll task to examine false belief and with the flower-star (Stroop-like day-night) test to examine inhibitory control skill. In the $1^{st}$ session, the subjects were tested with both the Maxi tesk and the flower-star test. Three days later, subjects were retested with the Maxi task, including an inhibitory cue. Data were analyzed by 3-way ANOVA, age(2) $\times$ inhibitory level(2) $\times$ task type(Maxi-task or Maxi-including cue). All the main effects were significant and the interaction effect between inhibitory level and task type was also significant. Thus, their understanding of the mind and inhibitory control skill both influence children's performance on a typical false belief task.

• 한국전문물리치료학회지
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• 제1권1호
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• pp.92-97
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• 1994

It is well known that visual cues can improve the motor performance of Parkinsonian patients. Previous laboratory studies have examined the effects of visual cueing to the floor. This case study examined the effects of using a visual cue above eye level on the gait of a Parkinsonian man. It was found that cueing the patient to a target above eye level while waking not only improved the kinematic parameters of the gait cycle but also facilitated a more functional gait pattern with re-intergration of arm swing, rhythm, heel strike and a more erect posture. Visual targeting above eye level may serve as an important clinical tool for physiotherapists treating Parkinsonian patients.