• 제목/요약/키워드: cue

검색결과 549건 처리시간 0.024초

의복가격지각의 다차원성에 관한 연구: 구매행동 유형화를 중심으로 (Toward a Conceptualization of Clothing Price Perception: A Taxonomy of shopping Behavior)

  • 이규혜;이은영
    • 한국의류학회지
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    • 제26권6호
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    • pp.877-888
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    • 2002
  • Price is a product attribute, which is determined by the function of the producing cost and profit. It is also identified as one of the most important components of the marketing mix. For consumers, price is an always-existing cue, definite evaluation criteria, and easily accessible information in the purchasing process. Considering the concept of the clothing-price in a comprehensive perspective encompassing economic, psychological and marketing perspectives, a theoretical model was developed. The model includes souses and dimensions of price perception and related behaviors. Souses of price perception were: the actual retail price at selling point, the internal reference price and external reference price. The dimensions of price perception included sacrifice perception, economic value perception, inference, savings perception and price as information perception. Clothing price related behaviors that flowed these dimensions were: low price consciousness, value for money consciousness, price-quality inference, price-prestige inference, sale proneness and price mavenism. An empirical study was conducted to validate the theoretical model. A questionnaire was developed and data were collected from 680 adult women living in Seoul, Korea. Confirmatory factor analysis as well as exploratory factor analysis results showed that theorized price related behaviors were successful classifications.

응용예술로서 건축 디자인의 상징성에 관한 연구 (A Study on the Symbolism of Architectural Design as an Applied Art)

  • 송석현
    • 한국실내디자인학회논문집
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    • 제23권3호
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    • pp.83-91
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    • 2014
  • As a applied art, Architecture is a synthetic art for dwelling and settlement. It has started with the origin of the human. and Artistical-technological indicator, include not only materiality but also immateriality such as history and society. After 20C, various categories of thinking is a undergoing rapid change. especially, beginning in 1900, The intrinsic value of "Fine Art" had lost their competitive power in the face of industrial revolution's mass production. and it has been displaced by a "new concept", such as a conveyance of meaning or rational way of thinking. This change means free from the tradition and custom of a past. for that reasons, Due to the nature of applied art, it always include design symbolism and designer's thinking is mainly processed in their own system of thinking. Symbolism for the art was distinguished from a general concept by the connotative meaning that called "the dual image". Therefore, at the start, this study will define about design and symbolism with a architecture as a applied art. then, Analysis the expression tendency of the contemporary architecture and modification. as a result, It aim to systematize mapping process and suggest the classification of various visual cue.

아동의 건강 자기 결정 지표에 대한 타당성 조사 (Validity test of the Health Self-Determinism Index for Korean Children)

  • 홍경자;이은주;신희선
    • 모자간호학회지
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    • 제3권2호
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    • pp.85-94
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    • 1993
  • The purpose of this study was to test the construct validity and reliability of the Health Self-Determinism Index for Children (HSDI-C), an instrument designed to measure intrinsic motivation in health behavior. An convenience sample of 558,7 to 13 years old children completed the Korean version of HSDI-C. The findings were as follows : 1. Construct validity was supported through factorial isolation of four theory-consistent subscales ; Internal-external cue responsive ness, Self-determinism in health judgement, Competency in health matters, and Self-determinism in health behavior /goal. The total percent of variance explained by 4 factors was 2 percent. 2. The correlations between the four factors were ranged from -.06 to .29 indicating that factors are not redundant and each factor contributes uniquely to the total construct. 3. Cronbach alpha coefficient for internal consistency was .96 for the total, and .72, .56, .69, and .75 on the respective subscales. Test-retest reliability for the total scale was .85 at 2 weeks. 4. The Analysis of variance for the HSDI-C total scale and subscales according to grades revealed that there were significant differences in means for the total and factor one and two, indicating younger children were more extrinsically motivated.

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Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls in India

  • Prashar, Sanjeev;Verma, Pranay;Parsad, Chandan;Vijay, T. Sai
    • The Journal of Asian Finance, Economics and Business
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    • 제2권3호
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    • pp.5-15
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    • 2015
  • This research paper has been attempted to inventory the atmospheric factors, contributing to better sales. Exploratory study was undertaken to identify various signs of store atmospherics variables that influence the buying behaviour of buyers. Thirty-four variables identified from this study were used to create a structured questionnaire. This questionnaire was then administered among shoppers in NCR Delhi using non-probability convenience sampling. To determine the atmospheric factors, Principal Component Analysis (PCA) along with Varimax Rotation was attempted. Using principal component factor analysis on the data collected, nine factors were identified to have impact on the store atmospheric. These were Querulous, Music, Sensitive, Budget Seeker, Sensuous, Light, Idler, Space seeker and Comfort Seeker. Contrary to the various earlier studies where music, space seeker and comfort seeker were considered to be most significant factors, light and querulous have emerged out to be the major factor that influences the store atmospheric. This study shows that customers are sensitive, space seekers and sensuous. Constituents of these factors reveal distinct patterns. This research may be used as guidelines for development and management of shopping malls in emerging countries. Retail marketers in India can take this cue in designing their strategies to attract consumers.

성인 남성근로자의 체중감소행동 변화단계에 따른 식생활 지침 실천 양상 및 건강신념 비교 (Comparison of practice of dietary guidelines and health beliefs according to stage of weight loss behavior change among male workers)

  • 송수정;안홍석;길진모
    • Journal of Nutrition and Health
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    • 제46권3호
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    • pp.276-284
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    • 2013
  • This study compared levels of health and dietary behavior practices and health beliefs according to the stage of weight loss behavior change of Korean male workers. A self-administered survey questionnaire was collected from 411 male adult workers residing in Seoul, Kyeonggi, Chungcheong region. Practices of health related behavior, including smoking, drinking, exercise, work related physical activity, and dietary behavior according to dietary guidelines were evaluated. In addition, the levels of perceived benefit, perceived barrier, perceived susceptibility, perceived seriousness, and perceived cue to action from the health belief model were measured according to the stages of weight loss behavior change. Significant differences in BMI, level of daily exercise, and practices of dietary behavior according to dietary guidelines were observed among stages of weight loss behavior change. Subjects who were in action/maintenance stage showed a more desirable level of health behavior and health belief model variables, except perceived barrier. Based on the findings of this study, it is suggested that subjects with different stages of behavior change need an appropriate specific nutrition education method and material for improvement of nutrition education efficacy.

가상 공간 개념 스케치를 위한 음향 반향을 포함하는 새로운 곡선 모델링 도구 (A New Curve Modeling Tool with the Acoustic Reflection for the Virtual Spatial Conceptual Sketch)

  • 최상민;김학수;채영호
    • 한국멀티미디어학회논문지
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    • 제12권2호
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    • pp.281-289
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    • 2009
  • 본 논문에서는 공간 스케치에 일반적으로 나타나는 깊이 입력 오차를 줄이는 효과적인 공간 입력을 구현하기 위해 깊이 값 인지를 도와주는 한 면 혹은 두 면의 가상 음향 반향판을 통한 새로운 상호작용 기술을 소개하고, 다양한 실험을 통해 음향 반향판을 가진 가상의 벽이 현실적인 가상 개념 디자인을 위한 효과적인 피드백으로 사용된 것을 보여 준다. 제안된 아이디어를 이용하여 깊이 값이 일정한 평면에서는 한 면 가상 음향 반향판의 피드백을 이용하여 모델과의 일치도를 약 35% 높일 수 있었고, 기울어진 평면에서는 두면 반향을 이용하여 한 면에 비해 악 4%의 일치도를 증가시킬 수 있었으며, 곡면 꽃병에서는 약 15%의 일치도를 증가시킬 수 있었다.

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Bridging the Gap between Grammar and Conversation in Korean College English Conversation Classes

  • Lee, Eun-Ah
    • 영어어문교육
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    • 제5호
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    • pp.27-48
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    • 1999
  • College students frequently feel their grammar knowledge from primary and middle school is not useful when they are asked to speak in college conversation classes. Because of their frustration at their lack of communicational ability as well as inappropriate teaching methods and class textbooks that have little to do with the student's major course of study, the student often has a low motivation to study. It is not uncommon for students to seek English education outside of their college classrooms by going to language institutes or studying abroad. College teachers need to find a way to use the student's background in grammar from primary and secondary schools. Despite the student's sentiment about his/her grammar education, grammar is an essential key to successful English conversation. Some ways that teachers can close the gap between primary and secondary school grammar education and college conversation classes are: to use a theme-based methodology, cue cards, and modeling. Activities such as Grammar Clinic, Grammar Police, and Show and Tell can be effective ways to bridge this gap. Teachers can use these activities and methods to correct such student errors as: incorrect word order, missing or unnecessary be verbs, confusion between be and do verbs, subject-verb agreement. and incorrect tense.

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Gabor Filter를 이용한 소실선 검출 기반의 깊이 지도 생성 기법 (Generation Method of Depth Map based on Vanishing Line using Gabor Filter)

  • 유태훈;이상훈
    • 한국융합학회논문지
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    • 제3권1호
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    • pp.13-17
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    • 2012
  • 본 논문에서는 기하학적 단서인 소실선과 텍스처를 이용하여 깊이 지도를 생성하는 방법을 제안한다. 소실선은 영상 내 존재하는 평행한 직선들에 의해 생성되는 것으로 영상에서 Gabor Filter를 통해 특정 각도의 경계를 추출하고 이를 허프 변환을 통해 직선을 추출하여 소실선을 검출해낸다. 검출된 소실선에 따라 초기 깊이 지도를 생성하고 텍스처 단서인 슈퍼 픽셀을 이용한 상대적 깊이 지도를 결합하여 최종 깊이 지도를 생성한다. 소실선을 이용한 초기 깊이지도와 슈퍼 픽셀을 이용한 상대적 깊이 지도를 결합함으로써 보다 신뢰성 있는 깊이 지도가 생성되었다.

한국어 파열음의 음향적 특성과 지각 단서 (Acoustic characteristics and perceptual cues for Korean Stops)

  • 이경희;정명숙
    • 음성과학
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    • 제7권2호
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    • pp.139-155
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    • 2000
  • The aim of this research is to investigate acoustic characteristics of three different types of Korean Stops-plain, tensed, and aspirated-, and employ these as a base to determine which one(s) can be used as perceptual cues. In this paper, we have examined acoustic characteristics of Korean Stops, especially voice onset time(VOT), closure duration(CD), degree of pitch of following vowels and differences in the intensity of the Stops build-up after the onset of voicing. From the above characteristics, differences can be made between word-initial and word-medial positions. That is to say, in word-initial position, the three Korean Stops are distinguished by VOT and pitch, whereas in word-medial by CD, VOT and pitch. However, the acoustic characteristics do not have the same value as perceptual cues. In both word-initial, and medial positions, the immediately following vowels play the most important role in perceiving Korean Stops. And in case of word'-medial positions,. CD and VOT also play important perceptual roles. In order to have a more fine-grained distinction among Korean Stops, we think future research should be done to investigate which factor(s) of the following vowels is/are the most determinative perceptual cue(s). However, based on our investigation, we may conclude that it is highly plausible that pitch can be one of the most important perceptual cues when distinguishing the three Korean Stops.

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가상 음원 이미징을 위한 향상된 진폭 패닝 기법 (Enhanced Amplitude Panning for Virtual Source Imaging)

  • 현동일;박영철;윤대희
    • 전자공학회논문지
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    • 제50권3호
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    • pp.139-145
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    • 2013
  • 본 논문에서는 스테레오 패닝 시스템에 대해 기존의 진폭 패닝이 가지는 문제점을 분석하였다. 이러한 문제점이 피드포워드 빗형 필터 형태로 발생하는 것을 관찰하고 이를 해결하기 위하여 피드백 빗형 필터를 사용한 스테레오 진폭 패닝 시스템을 제안하였다. 방향 인지에 대해 중요한 단서인 양이간레벨차의 차이가 최소가 되도록 하여 빗형 필터를 설계하였으며 제안된 시스템이 방향 인지에 관련된 대역에 대해 선택적으로 동작하도록 주파수 대역을 설정하였다. 제안된 시스템의 성능을 주관적 음질 평가를 통하여 검증하였다.