• Asia Marketing Journal
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• v.10 no.4
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• pp.35-64
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• 2009

In an effort to increase our understanding of green buying behavior, the present study proposes and tests a comprehensive model of how values influence attitudes toward the environment and preferences for green products in a cross-cultural setting. Data were collected from a survey with consumers in two cultures, diametrically different on values salient to environmental consumerism, the U.S. and Korea. As a result of model testing both at the national and multi-group levels, a refined, final model is presented. While the core human values were found to relate to environmental attitudes and green buying behavior, the patterns of the relationships among the variables emerged to differ between the two cultures, highlighting the importance of cross-cultural investigations in this area. Results suggest that biospheric values significantly influence environmental attitudes and green consumption in both countries. However, the effects of egoism were significant among American respondents whereas altruism appeared to have a significant influence on attitude and behavior in the Korean sample. Findings of this study should aid international marketers in their understanding of what drives consumers' green buying behavior in different cultural settings.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.565-570
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• 2007

With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.104-108
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• 2000

The paper sets the goal as understanding relationship between usability and subjective preference with the cross- cultural comparison between korea and Japan. Total 42 Korean and japanese housewives participated in the experiment where subjects evaluated their subjective preferences on 16 different variations of computer-simulated microwave ovens. In additions, subjects also performed usability testing over 9 different microwave ovens with 6 different tasks given to users. Subjective preferences and usability were analyzed by Conjoint analysis to identify relative importance of features. The results showed that, in case of Korean subjects, subjective preference has positive relationship with usability (i.e. aesthetically good product also showed better performance in usability testing).However, Japanese subjects showed the tendency that subjectively preferred products are not necessarily evaluated good in usability testing (i.e. god aesthetic is one thing and high usability is another). this difference leads the speculation that culture plays a role in balancing the relationship between aesthetic and functionality.

• Cross-Cultural Studies
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• v.22
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• pp.279-301
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• 2011

This paper is aimed to examine the current research and educational problems of foreign studies in Korean universities and review some alternative ways. Area studies as foreign studies have several characteristics which are different from those of the other research disciplines. It is a research and educational program that promotes comprehensive understanding about political, economic, social, and cultural phenomena of a specific area in the world. For better understand 'others', researchers in the field of area studies must explain the whole mechanism of the area, which could be revealed in terms of the very existence of its reality. Foreign studies are accomplished with joint-research method, collaborating two or more different research disciplines and based on the contemporary system of knowledge accumulation and educational program. Therefore, the critical issue can be gradually taken on a political and social characteristic. At this point, research and educational manner in foreign studies field in Korea should be changed to secure the academic reflections of temporality, sociality, placeness using a new paradigm such as complexity.

• Cross-Cultural Studies
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• v.21
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• pp.87-111
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• 2010

This research examines the concept of 'homo sovieticus' by reviewing the sociological essay novel homo sovieticus written by Zinoviev who was one of the well-known dissident in Soviet Union period, and attempts to have critical understanding of the concept. It is an interesting research topic that current Russia and Russians who get through the historical layers from Soviet to post-Soviet regime at the time current trend that allows to have various academic discussions of post-Soviet. It is required to examine the past of Russia and Russian to make precise estimation of their current and future. Therefore, it is necessary to re-examine the term of 'homo sovieticus' which is conventionally accepted. This research aims at broad comprehension of homo-sovieticus by focusing on the Zinoviev's own understanding instead of the habitual use of the term which only contains ideological and political intention.

• Cross-Cultural Studies
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• v.41
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• pp.141-161
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• 2015

A fundamental understanding of "sustainable development" is generally related to a triptych of social justice, ecological integrity, and economic well-being. It aims at a development of human societies that would achieve the reconciliation of social justice, ecological integrity, and the well-being of all living systems an the planet. Furthermore, the quest for "sustainable development" focuses on economic, ecological, and social dimensions. interdependence of culture and sustainable development. The original syntax was not quite standard English, i.e., it was also unclear and vague. Ergo, this is a hypothetical edit. If you demur, then please rectify it. In Germany, th "Tutzinger Manifest" also includes the cultural dimension as a major dimension of sustainability, thereby arguing for the integration of culture in strategies for sustainability; and furthermore for the building of networks in order to overcome this gap. The cultural dimension of sustainability in Germany involves not only cultural policy, but also culture management.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.4
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• pp.239-246
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• 2013

Global restaurant franchises are becoming more and more popular in China, Japan, and South Korea. Understanding target customers' needs for restaurant franchises is considered one of the most important factors for their business success. In this study, four domains-food-related domain (FRD), interior-related domain (IRD), staff-related domain (SRD), and convenience-related domain (CRD)-and 24 elements were classified. A survey with 450 respondents in the three capital cities (Beijing, Tokyo, and Seoul) was then conducted to examine the effect of the factors influencing customer satisfaction. After statistical analysis, thirteen main elements were found as factors influencing customer satisfaction. The analysis result showed that the food-related domain (FRD) was the most important in Beijing. The interior-related domain (IRD) and the convenience-related domain (CRD) were considered the most important in Tokyo and Seoul. Some cultural differences in customer satisfaction were also found. The results provide a guideline for better customer experience management of a restaurant franchise in the three cities.

• Cross-Cultural Studies
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• v.31
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• pp.7-33
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• 2013

The ultimate goal of women's studies and feminist critics is to improve the understanding on women and recognize women's values. When we examine the Korean women's history on the viewpoint of gender, we can find that the gender role is not fixed. We do not have any proofs that there are any kinds of gaps between women and men in ability and temperament. All of women's identity and subjectivity in status and activities was not insignificant. Especially women's subjectivity in high social standing was superior. The women's activities in economic area were energetically. The productive activities were lively, too. The patrilineal decent is usual in Chana though China is in the same Confucianism cultural area. But patrilineal and matrilineal decent were popular used until the early days in Chosun Dynasty. Only sons can be inherited father's estate in China but it's not in our country. Also the patriarch had the economic power in family in China but the housewives had the power in ours. The feminism has been making efforts for the equality of sexes and the dismantling of the patriarchal sex role for a long time. Every feminist activities included feminist theory and cultural criticism has the goal to increase women's liberty and equality and change the world. This study to understand the historical substance of Korean women is on the way, too.

• Cross-Cultural Studies
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• v.21
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• pp.271-288
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• 2010

In their everyday life, people form social phenomena and relations through the shapes and habits of animals. Therefore, animals contain the idea of the way of life of certain nations, spiritual and cultural feelings, and the symbolic meaning which can be recognized between the members of the unique nation. The symbolism of animals varies depending on different nations, because the adages are the essence of the language including their culture, thought, custom, and life. Examining their own adages can be one of the ways to find out what the animals symbolize in different nations. Another reason is that they are the dictionaries, reflecting their own way of thinking and traditional values, so to speak. The research shows that, between Korean and Chinese adages, it is in a similar frequency, using materials such as mammals, birds, fishes, reptiles, and insects. The adages are focused on the 12 animals which is familiar to both nations, a rat, an ox, a tiger, a rabbit, a dragon, a snake, a horse, a lamb, a monkey, a rooster, a dog and a boar. We compared the symbolism, the surface meanings in adages, and the figurative meanings of these animals in Korea and China. As a result, it is found that some are almost the same in usage. However, some are totally different such as expressions related to the animals, the cultural differences and clear understanding. It is necessary to do comparative researches in a detailed and various way by studying the issues derived from verbalism.

• Journal of the Korean association of regional geographers
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• v.17 no.2
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• pp.231-244
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• 2011

This study is to examine how activities using local multi -cultural resources and world geography lessons using the CCAP(Cross-Cultural Awareness Programme) affect students' multi-cultural understanding. Activities using local multi-cultural resources were carried by visiting in an alien worker community, volunteering in multicultural center, attending on UNESCO ASP(Associated School Program), and making radio broadcasting program associated with 'SCN FM' which is a local broadcasting station on the weekend. And world geography lessons using the CCAP were conducted with 5 classes including orientation by inviting foreign instructors from that place after reconstructing the Southeast and South Asia unit of the countries such as Pakistan, the Philippines, Myanmar and Cambodia. According to twice questionnaire survey conducted before and after activities using local multi-cultural resources and world geography lessons using the CCAP, it appeared that students had familiarity more than before through direct meeting with foreigners inside and outside classroom, and understood and respected other cultures by acquiring contextual regional knowledge. In the end, multi-cultural activities and world geography lessons using the CCAP contributed to students' global citizenship, which overcame prejudice toward third world cultures. Like that, if world geography classes provide continually students with opportunities to experience directly diverse cultures inside and outside classroom, world geography overcome negative image that it transmit decontextual regional knowledge and is regarded as the subject that is very fit for nurturing global citizenship based on contextual knowledge, consideration and tolerance needed in global and multi-cultural society.