• 비교문화연구
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• 제24권
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• pp.184-195
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• 2011

Acknowledging the importance of English as the language of tourism discourse, this paper explores its current standing in the landscape of tourism in Oman. It also investigates its features and functions aimed at promoting the country as a wonderful tourist destination to people around the globe and framing tourism as a customer-oriented industry that meets tourists' interests and needs. To convey these messages the authors examine English tourism discourse in Oman from linguistic, pragmatic and socio-cultural perspectives.

• 비교문화연구
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• 제45권
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• pp.497-517
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• 2016

This paper interrogates the theoretical foundations of Cross-Cultural Studies across the Social Sciences through an examination of the field ELT. Through an examination of ELT's major theoretical and pedagogical moves, this paper illustrates how ELT is by nature a field of cross-Cultural Studies. A closer examination of the history of ELT shows how the colonial genesis of the field indicates a skewed representation of power between native English speaking nations and non-native speaking nations both in terms of academic theories and pedagogies, as well as socio-cultural relations of power. A further analysis of how the field theorizes and represents various relations of power between disparate cultures in ELT literature explicates the dilemma of the objectivity and neutrality of Cross-Cultural research in ELT. In doing so, the analyses included in this paper thus necessarily raises questions regarding the theoretical foundations of research methodologies of Cross-Cultural Studies in terms of the reflexivity of researchers and the problematic of how, or if, relations of power are included in the studies. This paper questions whether studies that do not include these research perspectives properly represent the disparate cultures under study, or are more of a biased, or Orientalized (Said, 1979) interpretation of cultures.

• Journal of Hospice and Palliative Care
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• 제8권2호
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• pp.124-130
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• 2005

• 한국콘텐츠학회논문지
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• 제6권10호
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• pp.53-61
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• 2006

교차문화적 관점에서 보면 일국의 문화, 그리고 현지국 소비자가 가지고 있는 가치관과 태도는 글로벌 마케팅 전략에 중요한 영향을 미치고 있다. 본 연구는 한국 소비자들이 지각하는 소비자 자민족 중심주의와 문화적 친근성이 심리적 거리와 국가이미지, 그리고 경쟁적 브랜드선택에 미치는 영향관계를 분석한다. 자료는 대인면접을 통해 수집하였으며, 총 234명의 응답이 최종분석에 사용되었다. 본 연구의 결과는 다음과 같다. 첫째, 문화적 친근성은 심리적 거리에는 부의 영향, 국가이미지에는 정의영향을 미치는 것으로 조사되었다. 둘째, 소비자 자민족 중심주의는 심리적 거리와 국가이미지에 영향을 미치는 것으로 조사되었다. 마지막으로 국가이미지는 경쟁적 브랜드 선택에 부의 영향을 미치는 것으로 조사되었으나 심리적 거리는 영향을 미치지 않았다.

• 비교문화연구
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• 제36권
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• pp.5-35
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• 2014

This study attempts to give a review of social media users' choice of a particular name for the sake of signaling identity cues and interaction with the others. The social media names could be classified into different categories such as traditional/cultural anthroponyms, nicknames and fictitious IDs etc. Out of these categories, it is the phenomenon of choice and construction of fictitious social media IDs by Pakistani social media users which has been reviewed and scrutinized in this particular article. This study examined fictitious IDs of Pakistani social media users from Critical Discourse Analysis and System Functional Linguistics perspectives and demonstrates how nationalistic, ethnic and religious identities are negotiated, constructed, deconstructed and reconstructed by the social media users through a particular ID choice.

• Journal of Community Nutrition
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• 제5권4호
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• pp.195-208
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• 2003

Drawing from journal articles, community nutrition textbooks, government documents, national conference reports, the author's own work in community programming, and discussions with practicing Community Nutritionists, this article illuminates the scope and character of community nutrition in the United States. It traces the roots of community nutrition in home economics, nutrition, education, communication, social and behavioral sciences, and describes the evolution of theory. And finally it suggests issues to be addressed by community nutrition researchers and practitioners through collaborations that integrate perspectives within community nutrition and strategically cross disciplinary boundaries. These include： 1) theory development and application in research and practice within philosophically consistent perspectives； 2) methodological development (qualitative and quantitative) drawing from the social and behavioral sciences that apply to community nutrition； 3) taking a long view of community nutrition and recognizing that change requires integrated efforts over long periods of time； 4) engaging community stakeholders in research as well as program planning and 5) engaging with community nutritionists from other countries for cross-cultural research and conceptualization. This journal and the Korean Society for Community Nutrition, as the only journal and society expressly devoted to community nutrition, would be the best context for such collaborations.

• 가정과삶의질연구
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• 제25권2호
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• pp.137-153
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• 2007

The purpose of this study was to explore the similarities and differences of elements of successful aging in Western and Korean society using a background of time and dominant values of each society. Content analysis of concepts and components of 'successful aging' was performed based on 12 Korean articles and 23 Western articles. The major findings were: (1) The studies of successful aging accomplished since 2001 and the studies that explore the elements of successful aging perceived by the elderly mentioned diverse elements as essential to successful aging. (2) There were both common and distinct components of successful aging in Western and Korean society. Some of the essential components for successful aging were commonly accepted, but others were varied and unique, reflecting the period of experience and cultural values. These results could be used to better understand unique successful aging of the Korean elderly, as well as to establish a basis of intervention that meets the specific demands of this population.

• 비교문화연구
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• 제20권
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• pp.295-321
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• 2010

The trend of globalization has sharpened the debate on interculturality, which scholars examine from different and often conflicting points of view ('content' vs. 'practice', 'culture-specific' vs. 'universal', 'communication (meta)theory' vs. 'communication practice', 'individual' vs. 'collective', etc.). Whereas all these approaches are necessary to describe the multiple dimensions of interculturality, their dichotomous nature does not help to account for its internal complexity, which cannot be dissociated from the connections that exist among all these dimensions. The difficulty posed by the essentialist interpretations that tend to result from these dichotomies is compounded by the fact that in postmodern debates priority has been given to approaches that emphasize individual or collective agency over structural constraints which have to do with political economy or with cultural and linguistic codes and traditions. This paper aims mainly at suggesting that the dissolution of the boundaries that exist between these approaches should be pursued in order to get a fuller and richer approach to their common object of study. After discussing, by way of illustration, content-based and practice-based perspectives, we suggest that one way of getting beyond these dichotomies consists in focusing on the 'interactional' dimension of interculturality, which means laying emphasis on intersubjectivity and, particularly, on the individual subjects considered as members of different cultural communities who strive to transcend their sociocultural boundaries in order to reach harmonious interactions in a world in which inequality and the de-territorialization of people and cultures are central features.

• 비교문화연구
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• 제23권
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• pp.101-126
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• 2011

The principal purpose of this study is to analyse and critique how precisely the representation of women in the film Retrato de Teresa reconstructs the socio-cultural image of the female in the late seventies of Cuban society. The film of Pastor Vega is obviously an outstanding challenge on the new subject of 'women's liberation' against machismo in the context of the Cuban society. Teresa, the female character, as a socio-cultural image of the Cuban society don't focuses on the declarative and iconic images of the women's role as a revolutionary heroin that had appeared frequently in the films of the sixties, but she struggles for getting more realistic and pragmatic values such as women's emancipation to take rights in daily life. Therefore, the declaration of the emancipation of Teresa against machismo of her husband $Ram{\acute{o}}n$ has the special and symbolic meanings of social role and function of the film in the process of Cuban cultural revolution. The film concentrates on inducing the audience to make new perspectives such as women and gender issues in the daily experience of Cuban society where the machista ideologies and practices characteristic of a patriarchal society. Conclusively the female image of this film does not represent a national heroin, but reflects the women's desire, hope, and dreams in the society. Teresa makes the audience think of representations of the true meanings of the revolution in daily life, the machista ideologies in the patriarchal society, and the women's role and fuction in the Cuban society.

• Asia Marketing Journal
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• 제21권3호
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• pp.21-46
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• 2019

This study compares the ethical inclination regarding consumer misbehaviors from two countries with contrasting cultural characteristics. National samples of South Korean and American adults provided their perceptions of the appropriateness of 12 ethically questionable consumer actions. The scenarios ranged from illegal actions, such as fraudulently inflating one's losses when filing an insurance claim to legal, yet questionable, actions such as purchasing an item that the buyer recognizes as having been mispriced. The 12 scenarios exhibited a wide range of mean responses in both countries, thereby supporting the oft-stated premise that consumer ethics is a situational phenomenon. Findings indicate not only where the cultures diverge but also where they converge towards a degree of congruence. Plausible explanations for differences based upon cultural dynamics are provided.