• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권8호
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• pp.3258-3275
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• 2015

The rise in recent technology has changed the ways, in which people communicate with one another. Social networking services (SNSs) have become one of the most representative means. General SNSs allow users to create their own unique profiles, search for fellow members, share information, etc., while other SNSs have functions that cater to different needs of users. As a result, users of SNSs have begun to pick and choose different SNSs and concurrently use multiple SNSs in order to fulfill all their needs. This exploratory study examined which SNSs are used together and the characteristics that predict the use of multiple SNSs. In addition, it observed the differences between consumers' usage of multiple SNSs in different cultures. An online survey was administered to SNS users in the United States and Korea. The results of the study showed that the use of multiple SNSs is not yet prevalent in Korea, the country that represented a collectivistic culture. In addition, in the U.S., the highest number of users reported that they were active on at least three SNSs.

• Journal of Conservation Science
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• 제35권1호
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• pp.33-40
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• 2019

During the conservation and maintenance of the birthplace center yard of President Asan Yoon Bosun, four porcelain enamel dishware were excavated from the central yard well. The glaze layer of excavated enamel was severely damaged; hence, the conservation process was done rapidly. In addition, scientific investigation and analysis were conducted to confirm the material properties of the glaze layer. It was confirmed that the outer surface was inverted and dried, while the inner surface was upright and fired during the glazing and drying process by measuring the film thickness. By examining the breakup phenomenon, the breaking up of the white enamel on the colored enamel was confirmed. This indicates that the colored glaze rose to the surface depending on the density of the colored glaze and white glaze. The investigation of the cross-section of the film confirmed that the lower layer formed according to the bonding properties with metal during the glazing process. Analysis of the constituents of the identified lower layer confirmed that there are differences between the specific components of the metal oxide of the lower layer and the surface color development of the upper layer.

• Journal of Digital Convergence
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• 제12권8호
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• pp.67-76
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• 2014

In this study, we investigated opinion leaders' communication activities on Facebook and analyzed the differences of communication patterns on Facebook between Korean and US college students. As a primary source of information, we conducted an online survey to collect data from students currently enrolled at two different universities in US. Additionally, we utilized online survey data previously collected from Korean students. According to our analysis, we found that US male students had more active opinion leadership than Korean male students. Also, opinion leadership of Korean students' was significantly associated with both active and passive communication patterns on Facebook whereas opinion leadership of US students' was significantly associated with passive communication patterns.

• Journal of the Ergonomics Society of Korea
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• 제34권6호
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• pp.563-581
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• 2015

Objective: This study was conducted to investigate the potential of sematic network analysis for design research. Background: As HCD (Human-Centered Design) was emphasized, lots of design research methodologies were developed and used in order to find user needs. However, it is still difficult to discover users' latent needs. This study suggests the semantic network analysis as a complementary means for design research, and proved its potential through the practical application, which compares multi-screen purchase and usage behaviors between America and China. Method: We conducted an in-depth interview with 32 consumers from USA and China, and analyzed interview texts through semantic network analysis. Cross cultural differences in purchase and usage behaviors were investigated, based on measuring centrality and community modularity of devices, functions, key buying factors and brands. Results: Americans use more services and functions in the multi-screen environment, compared to Chinese. As a device substitutes other devices, traditional boundaries of the devices are disappearing in the USA. Americans consider function to recall Apple, but Chinese consider function, design and brand to recall Apple, Sony and Samsung as an important brand at the time of their purchase. Conclusion: This study shows the potential of semantic network analysis for design research through the practical application. Semantic network analysis presents how the concepts regarding a theme are structured in the cognitive map of users with visual images and quantitative data. Therefore, it can complement the qualitative analysis of the existing design research. Application: As the design environment becomes more and more complicated like multi-screen environment, semantic network analysis, which is able to provide design insights in the intuitive and holistic perspective, will be acknowledged as an effective tool for further design research.

• Journal of the Korean housing association
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• 제6권2호
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• pp.181-189
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• 1995

It is thought as more important for us to understand foreign countrie's culture in the modern society. because the world is becoming closer day by day thiough the develepment of communication and mass-media. Cross-cultural study could play a role to give an opportunity for people to understand foreign countrie’s culture easily.In this respect, this study was planned to find out similarity and difference between Danish and Korean folk tables made and used before the 20th century during the 18th-l9th century as a part of the comparative study of folk furniture between the two countries. It would be very interesting if we could find something valuable between Danish and Korean folk furniture. because they are located very far away each other geographically with less cultural communication before.There were more differences than similarity between the folk tables of the two countries and major findings were as followings : Firstly, there were many kinds of space-saving tables in Denmark. whereas only a few kinds of tables which could be removed easily after their usage were found in KoreaSecondly, Banish folk tables were more emphasized on the function rather than decoration. Whereas Korean folk tables were smaller lower and more decorative than Danish ones to fit their life-style of sitting on the floor.Thirdly, many Danish folk tables were made of bare wood. while Korean ones were finished by transparent lacquer or vegetable oil. Stone tops if tables were rare in both countries. Lastly. there were common factors in the design of legs of folk tables in both countries. It was interesting that animal legs such as deg tiger cat. lion, and eagle were used for design motif of the table legs. But trestle leg, cross leg and gate leg were not found in Korean folk tables. As a conclusion, throughout this study, it became obvious that life-style was one of the most important factor influencing on the design of furniture.

• Journal of the Korean Society of Food Culture
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• 제29권6호
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• pp.567-576
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• 2014

Bulgogi (Korean-traditional barbequed beef) is one of the most globally well-known Korean foods. Though various attempts have been made to promote bulgogi, studies are limited understanding mostly to US consumers or foreigners who reside in Korea. China, the world's most populous country, has the biggest market potential in the world. The purpose of this study was to understand reasons of liking or disliking bulgogi products in Chinese consumers who reside in China in comparison to Korean consumers. The bulgogi used in this study differed in its main marinating ingredients. Check-all-thatapply (CATA) questionnaire was used to collect the reasons why one liked or disliked the given bulgogi product. CATA result showed that even for the same product, Korean and Chinese consumers liked or disliked it for different reasons. In particular, unlike Koreans, Chinese consumers reported sweet taste and garlic flavor as reasons for disliking the samples with high amounts of sugar and garlic, respectively. This seemed to be the result of differences in familiarity of consumers to certain tastes and flavors. The results imply the influence of culture in consumer preferences.

• Journal of the East Asian Society of Dietary Life
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• 제22권2호
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• pp.190-198
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• 2012

This research evaluated and analyzed the level of acceptability of spinach according to blanching time by testing consumer taste of corresponding countries for the purpose of globalizing Korean food. General taste, appearance, flavor, and texture of spinach blanched for 20 seconds were highly evaluated by Koreans and Japanese ($p$<0.05), who are used to the method of slightly blanching, mixing, and eating spinach. On the other hand, general taste, appearance, flavor, and texture of spinach blanched for 5 minutes was highly evaluated by the French ($p$<0.05), who are used to eating boiled spinach. Concerning the result of JAR, there were clear differences in hardness and boiling level according to country among spinach samples, even though they were blanched for the same time and mixed with the same spices. Koreans and Japanese evaluated that hardness and boiling level of spinach blanched for 20 seconds were proper, whereas the French evaluated that spinach scalded for 20 seconds was too raw and crispy. Under the same context, French consumers evaluated that hardness and boiling level of spinach blanched for 5 minutes was proper, whereas Koreans and Japanese evaluated that spinach blanched for 5 minutes was boiled too much. These results show that familiarity level is an important driver of affecting the preference levels for three kinds of spinach according to country.

• Korean Journal of Food Science and Technology
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• 제52권2호
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• pp.172-176
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• 2020

Recently, it has been reported that the positive emotional responses from previously consumed food could be transferred to the new food, affecting the acceptance of the food. This study was conducted to develop emotional lexicons for evaluating consumers' emotional responses to the food. Focus group interviews were conducted using 15 Koreans and 23 Chinese consumers to elicit emotional terms for Korean food HMR products. Using 23 Chinese participants who did not participate in the previous interview, emotional terms were screened through discussions in an interview setting. An online survey among 50 Koreans and 50 Chinese was carried out to evaluate and verify the valence and arousal potential of the selected terms. Elicited emotional terms in these two countries had similar valence and arousal potentials. However, cross-cultural differences were also found, mostly in arousal potential. Therefore, interpretation should be done carefully when comparing emotional responses between Korean and Chinese subjects.

• Journal of Gifted/Talented Education
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• 제20권3호
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• pp.867-883
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• 2010

Recognizing the importance of motivation, goal orientation, and attitudes toward schools is an important component for educators to consider as they establish positive learning communities for gifted learners. The purpose of this study was to describe attitudes toward school and self relationship to schoolwork for students who are enrolled in the 5th, 6th, and 7th grade, identified as gifted, accelerated in at least one subject (mathematics), and living in Korea or the United States. Comparisons were conducted for country of origin and gender for all subscales on the School Attitude Assessment Survey-Revised (McCoach & Siegle, 2004). Of the 507 participants (278 Korean and 229 American), girls scored higher on the motivation/self-regulation scale than boys and American students scored higher than Korean students on attitudes toward school, academic self perceptions, goal orientation, and motivation. There were no differences by country or gender on attitudes toward teachers.

• Cross-Cultural Studies
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• 제33권
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• pp.331-358
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• 2013

This paper looks into several aspects of linguistic behaviors attested in Korean and American English corpora. A special attention is paid to the areas of politeness phenomena, terms of address, power and solidarity, practice of flattery, and closely-related non-linguistic behaviors such as tipping and gift-giving conventions. An analysis of the data reveals that Korean society remains very much superior-oriented, non-egalitarian, non-democratic despite the pride and sense of accomplishment among the populace that the nation has achieved a satisfactory level of democracy. In particular, the following facts in Korean and the Korean society are exposed by an examination of the data: ${\bullet}$ There is a notional gap of positive politeness ${\bullet}$ Superiors enjoy an unfair advantage in the power and solidarity system ${\bullet}$ The terms of address system is set up to make a clear distinction between levels and the terms of address, in turn, dictate norms of expected behavior ${\bullet}$ The notion and practice of flattery heavily favors superiors ${\bullet}$ Non-linguistic acts of gift-giving and tipping are consistent with the examined social interactions As a result, all the benefits, emotional as well as material, are garnered by superiors. These facts may reflect the real Korea that people are used to being comfortable with, a pre-modern, feudalistic society, something akin to its kin in the north. We may proclaim that we aspire to a more democratic society. However, it appears Koreans, deep inside, may have been seeking a powerful dictator all along. These findings help provide a partial but insightful clue to the political puzzle: why Koreans grew uncomfortable with an egalitarian and democratic president and could not save him, but instead replaced him with a succession of a corrupted businessman and the authoritarian daughter of a former dictator. The flight to democracy has stalled in midair, not quite making the grade yet. There is plenty of linguistic evidence in Korean.