• Title/Summary/Keyword: cross-channel

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Cross-channel consumption behavior of clothing product - A cross-category analysis - (의류제품 크로스채널 소비행동 - 타제품군과의 비교 -)

  • Hong, Woo Jung;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.27 no.2
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    • pp.98-108
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    • 2019
  • With the expansion of various distribution channels in online and offline stores, TV, and mobile, consumers now have more information search and retail selection channels to choose from than ever before. Major retailers now use multi- and omni-channel strategies. This study focused on cross-channel consumption, which involves the use of different information search and purchase channels. Using cross-channel consumption, consumers can search for information online and then make purchases offline and vice versa. The purpose of this study was to examine the relationship between channel strategies and other consumer variables, and the study also assessed the effect of product type. To conduct this empirical study, the researchers developed a consumer questionnaire concerning three consumer channel strategies-on-on, cross, and off-off-and four product categories-clothing, cosmetics, books, and electronics. The results indicated that gender and marital status did not influence consumer channel strategies, but that age did have a significant influence. The analysis showed that consumers in their 40s preferred the cross channel strategy, perceiving it to be effective, satisfactory, and rewarding. Compared to other products, clothing products showed higher levels of cross channel strategies. Consumers indicated that they prefer searching for information online and then purchasing clothing offline. Overall, clothing products generated higher levels of channel satisfaction and channel switch intentions. Cross-channel clothing shoppers reported effective information retrieval times but longer delivery times.

The Effect of Reward Channel and Reward Time of Customer Loyalty Programs for On-offline Channels -Focusing on Department Stores and Online Shopping Stores- (온-오프라인 채널에서 운영하는 고객보상프로그램의 보상채널과 보상시점에 따른 효과 분석 -백화점과 온라인 종합몰을 중심으로-)

  • Park, Minjung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.4
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    • pp.467-481
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    • 2013
  • The study examined the main effect of the reward channel and reward time of customer loyalty programs for on-offline shopping channels; in addition, it investigated the interaction effect of the reward channels and merchandise as well as the interaction effect of the reward time and merchandise. An online apparel shopping web experiment was conducted with a 2 (reward channel: online channel reward vs. offline channel reward) ${\times}2$ (reward time: immediate vs. delayed) ${\times}2$ (merchandise: online channel product vs. offline channel products) between-subject factorial design. An online shopping channel was considered the core-shopping channel and a department store was considered the cross-shopping channel. Loyalty program value, core-channel loyalty and cross-channel loyalty were measured as dependent variables. A total of 845 shoppers (who had experiences in shopping in both channels) participated in the experiment. The results of the study revealed (1) the main effect of the reward channel on loyalty program value, core-channel loyalty and cross-channel loyalty [online>offline channel rewards], (2) the main effect of reward time on loyalty program value, core-channel loyalty and cross-channel loyalty [immediate>delayed reward], and (3) the interaction effect of the reward channel and merchandise on loyalty program value, core-channel loyalty, and cross-channel loyalty. (4) Finally the study found that loyalty program value affected cross-channel loyalty indirectly through core-channel loyalty. This study suggested diverse theoretical and managerial implications for multi-channel retailers.

CFD Analysis on a Flow Channel of a Bipolar Plate with Varying Cross-sectional Area in a PEM Fuel Cell (PEM 연료전지용 Bipolar Plate의 변화단면 유로에 대한 CFD 해석)

  • Yang, Dong-Jin;Park, Woon-Jean
    • New & Renewable Energy
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    • v.3 no.3
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    • pp.14-19
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    • 2007
  • A flow channel model of a bipolar plate with varying cross-sectional area was newly designed for improving performance and efficiency of a PEM fuel cell stack. As a result, the varying cross-sectional area model showed poor uniformity in velocity distribution, however, maximum velocity in the flow path is about 30% faster than that of the uniform cross-sectional area model. The proposed varying cross-sectional area model is expected to diffuse operating fluids more easily into diffusion layer because it has relatively higher values in pressure distribution compared with other flow channel models. It is expected that the implementation of the varying cross-sectional area model can reduce not only the mass transport loss but also the activation loss in a PEM fuel cell, and open circuit voltage of a fuel cell can thus be increased slightly.

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Adaptive Blind MMSE Equalization for SIMO Channel

  • Ahn, Kyung-Seung;Baik, Heung-Ki
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.27 no.8A
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    • pp.753-762
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    • 2002
  • Blind equalization of transmission channel is important in communication areas and signal processing applications because it does not need training sequences, nor dose it require a priori channel information. In this paper, an adaptive blind MMSE channel equalization technique based on second-order statistics in investigated. We present an adaptive blind MMSE channel equalization using multichannel linear prediction error method for estimating cross-correlation vector. They can be implemented as RLS or LMS algorithms to recursively update the cross-correlation vector. Once cross-correlation vector is available, it can be used for MMSE channel equalization. Unlike many known subspace methods, our proposed algorithms do not require channel order estimation. Therefore, our algorithms are robust to channel order mismatch. Performance of our algorithms and comparisons with existing algorithms are shown for real measured digital microwave channel.

Numerical Study on the Droplet Flows in a Cross-Junction Channel Using the Lattice Boltzmann Method (Lattice Boltzmann 법을 이용한 Cross-Junction 채널 내의 droplet 유동에 관한 수치해석적 연구)

  • Park, Jae-Hyoun;Suh, Young-Kweon
    • Proceedings of the Korea Committee for Ocean Resources and Engineering Conference
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    • 2006.11a
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    • pp.407-410
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    • 2006
  • This study describes a simulation of two-dimensional bubble forming and motion by the Lattice Boltzmann Method with the phase field equation. The free energy model is used to treat the interfacial force and deformation of binary fluids system, drawn into a T-junction the micro channel. A numerical simulation of a binary flow in a cross-junction channel is carried out by using the parallel computation method. The aim in this investigation is to examine the applicability of LBM to numerical analysis of binary fluid separation and motion in the micro channel.

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Measurement-Based Stochastic Cross-Correlation Models of a Multilink Channel in Cooperative Communication Environments

  • Park, Jae-Joon;Kim, Myung-Don;Kwon, Heon-Kook;Chung, Hyun Kyu;Yin, Xuefeng;Fu, Yaoyao
    • ETRI Journal
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    • v.34 no.6
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    • pp.858-868
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    • 2012
  • In this paper, stochastic models for the cross-correlation of multiple channels are established based on measurement data collected using a wideband multiple-input multiple-output relay Band Exploration and Channel Sounder system at 3.7 GHz. We propose models for the cross-correlation characteristics of large-scale parameters (LSPs) between two links, that is, the base station and mobile station (MS) link and the relay station and MS link. The LSPs include shadow fading, Rician K-factor, delay spread, angle spread of arrival, and angle spread of departure. Furthermore, models are established for the cross-correlation of the small-scale fading in the impulse responses of two links. The statistics of these model parameters are investigated as functions of geometrical features of the multilink. They are extracted from a large amount of cross-correlation observations, which are obtained in three measurement sites along more than one hundred measurement routes. These models can be used together with the standard single-link channel models for the generation of correlated components, for example, path clusters, in two separate channels.

The Influences of Mobile Channel Configurations on Channel Integration Quality in Cross-Channel Electronic Commerce

  • Junghwan Kim;Miri Kim;Seonjin Shin;Jaeki Song
    • Asia pacific journal of information systems
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    • v.27 no.1
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    • pp.18-37
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    • 2017
  • Many retailers have extended their extant online channels (i.e., websites) to mobile channels for communicating with and delivering their products or services to customers. However, retailers have trouble delivering a cohesive and seamless customer experience across the Web and mobile channels. To address this challenge, we propose a way for retailers to enrich customers' seamless experiences across channels by configuring mobile channels (functionality- and interactivity-oriented configurations) along with traditional Web channels. This study theoretically contributes a research framework that posits the role of mobile channels as an extension of existing websites. It also provides practical insight for effectively articulating an e-commerce strategy in cross-channel electronic commerce.

Analysis of Inter-channel Cross Flow Effect on PWR LOCA (채널간 교차류가 냉각재상실사고에 미치는 영향분석)

  • Park, Jong-Ho;Lee, Sang-Yong;Han, Ki-In
    • Nuclear Engineering and Technology
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    • v.20 no.2
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    • pp.80-87
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    • 1988
  • Predicted in this paper are flow distributions in average and hot channels of the reactor core during small and large break LOCAs. Also estimated based on REALP5/MOD2 calculations are the effects of cross flow between channels on LOCA analysis results. It has been so far generally accepted that a single average channel is sufficient for small break LOCA core hydraulic modelling. However, based on these calculation results, hot channel modeling (two channel modeling) is found necessary in order to guarantee more reliable and conservative results. In large break LOCA blowdown phase, the hot channel thermal hydraulics is worse than that of average channel in both cases with the without consideration of cross flow.

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Stereo Echo Canceller Using Non-linear Pre-processing Filter (비선형 전처리 필터를 이용한 스테레오 음향반향 제거기)

  • 정일규;김현태;박장식;손경식
    • Proceedings of the IEEK Conference
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    • 2000.09a
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    • pp.193-196
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    • 2000
  • An stereophonic acoustic echo canceller cannot exactly estimate the echo path in the receiving room, because of the cross-correlation between stereo signals. In this paper, the new preprocessing filter is proposed to reduce the cross-correlation between the signals without influence on stereophonic sound. Two channel signals are linearly decorrelated by using orthogonality principles and the attenuated absolute values of the decorrelated signals are added to each channel input signals. Assuming that the power of each channel signal is larger than that of the cross-correlation, computational burden is reduced.

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Complex-Channel Blind Equalization Using Cross-Correntropy (상호 코렌트로피를 이용한 복소 채널 블라인드 등화)

  • Kim, Nam-Yong
    • Journal of Internet Computing and Services
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    • v.11 no.5
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    • pp.19-26
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    • 2010
  • The criterionmaximizing cross-correntropy (MCC) of two different random variables has yielded superior performance comparing to mean squared error criterion. In this paper we present a complex-valued blind equalizer algorithm for QAM and complex channel environments based on cross-correntropy criterion which uses, as two variables, equalizer output PDF and Parzen PDF estimate of a self-generated symbol set. Simulation results show significantly enhanced performance of symbol-point concentration with no phase rotation in complex-channel communication.