• Asian Journal of Innovation and Policy
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• 제5권1호
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• pp.1-18
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• 2016

Catch-up is a well-known and familiar terminology for innovation scholars in developing countries such as Taiwan, Korea and China. The strategy, however, is too difficult to perform in each industry. This study looks into a catch-up strategy that Apple and Xiaomi used and examines the results on the creative imitation of business model in the smartphone industry. It is quite surprising that even Apple is based on catch-up strategy. They wanted to catch-up Nokia. Our case study shows that these two companies quickly caught up with the leaders, and the common feature of their strategy is characterized as creative imitation of business model. Creative imitation of business model is different from creative imitation of innovation. Furthermore, this research confirms that the creative imitation of business model leads to aggressive creative innovation.

• Journal of Korea Trade
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• 제25권4호
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• pp.128-145
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• 2021

Purpose - The main purpose of this study is thus to investigate the contingent effect of imitation strategies on firm performance in transition economies such as China, focusing on pure and creative imitation. Design/methodology - We conducted a survey targeting department heads of each company who have more than 10 years work experiences. We assessed that the ability to gain trust and to access information from high-ranking informants would be greater if the firms were from the same country - Korea - as the lead researcher. A total of 200 highly reliable samples were obtained, which could effectively explain the nine variables set in the study. Relevant hypotheses were tested using a hierarchical linear model (HLM). Findings - The findings suggest that SMEs' technology level also had a positive impact on performance. Firms with better technology had a positive impact on performance, irrespective of pure or creative imitation. This reflects the cases where many Korean SMEs entering China without high technology level lose their competitiveness due to Chinese firms' technology catch-up within a short period of time. Originality/value - SMEs that lack technology and know-how need to focus on pure imitation strategies. It is possible that SMEs can perform creative imitation, but it seems difficult under the current circumstances. Therefore, SMEs with limitations in technology and know-how should maintain their competitive advantage for a while, by maintaining their pure imitation strategy.

• 패션비즈니스
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• 제5권4호
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• pp.14-26
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• 2001

A lot of designers are adopting a mixed imitation as techniques of cretion because cultural boundary and structure of meaning in the era of post-modernism are collapsed and dissolved. I raise up a question mark to how can genuine and creative designers can be identified at this epoch when we are today familiar with the trend of informationalization, opening and globalization. Characterisitics of multi-culturalism and compromising blending are meshed with appearance of a theory of disorganization and consumer-driven economic activity of multi-national enterprises in the age of post capitalism. Accordingly it can be said that designers are leaning upon public and consumeroriented pattern rather than pursuing a creative cultural production. With mass media in rapid advancement and public culture in father dissemination, mass production and mass re-production became a natural cultural phenomenon strengthen ing its root. Creative designers somewhat slow and limitative in pace of adaption to rapid changing society amid such social backgrounds and flooded information are coming to dead-end of wall. A mixed imitation as techniques of creation is a result of borrowing, duplicating or re-combining of existing things because the mixed imitation is equivalent to borrowing, copying, compilation and recombination of well-known artworks, motive, diverse people's cultural features, image, techniques and the likes. It is too delicate thing for one to definitely distinguish such cultural phenomenon from either one as creative work or a plagiarized work. Looking into the facts as they are, we should recognize the designers limitation in their creative works by means of the mixed imitation. thus we can have a view upon them from a criticizing standpoint against the designers creation and imitation. On the other hand, when we look at things how the mixed imitation appears in the fashion as a piece of culture, we can understand something of the contemporary designers. I try to find a significance in seeking out a method of approaching to creative fashion designers direction in future times.

• 디자인학연구
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• 제11권1호
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• pp.279-289
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• 1998

문제를 삼고자 하는 것은, 그 어떤 분야의 기술적인 경우보다도 훌륭하다거나 혹은 그렇지 아니하다라는 논의와는 확연하게 구분되는, 일컬어 모방(模倣 ; imitation)에 대한 $\ulcorner$의도적인 관심$\lrcorner$그것이다. 오늘의 창작행위는, 그 진행방식이나 제작의 방법에 있어 중요한 변화를 요구받아야 한다고 보고 있다. 예컨대$\ulcorner$남의 것의 저력(底力)$\lrcorner$을 근거로 하여$\ulcorner$나의 것의 내용의 확충(擴充)$\lrcorner$을 유도해 낼 수 있다면, 그것도 대단히 바람직한 일이라는 사고로부터의 출발이다. 그러므로 모방에 대한 논의는 단순히$\ulcorner$훔침$\lrcorner$의 관점에서가 아닌, 학문적이고 전문적인 입장에서 시도돼야 한다는 것이다. 또 이 노릇(=모방)은 창작 체(創作體)의 전체성과 비교하여, 오히려 그것을 앞서야 한다는 전제 또한 타당성 있는 필연으로 인식시킨다는 것이다. 한마디로 의미의 발생적 충돌까지도 포함시킴으로써, 실제로 다각, 다변적인 연결 및 접근을 필요로 하는, 특히 디자인학의 본질적 지향이, 보다 확실하게 정립돼야한다는 것이다

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.233-236
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• 2001

This study explores on the static and dynamic growth patterns of high-tech ventures in Korea. We developed an integrative framework with target market (local vs. global), product/market maturity (existing vs. emerging), and technological capability (follower vs. pioneer). We also identified seven new ventures strategies as follows: i) reactive imitation, ii) proactive localization, iii) import substitution, iv) creative imitation, v) early market-entry, vi) global niche, and vii) global innovation. With five successful Korean new ventures, we found different competitive behaviors and performance among new venture strategic types. This study also observed two different growth patterns: growth through strategic replication and growth through strategic change. It depends on whether they are pursuing similar strategy over time or different strategy within for growth. In addition, we found that creative imitation plays a stepping-stone role in two-step internationalization processes. Although this study is exploratory and needs more empirical studies, it can provide new ventures with meaningful guidelines for growth and internationalization with a dynamic perspective.

• 복식
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• 제50권5호
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• pp.143-157
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• 2000

The pastiche is one of the most unique characteristics in the post-modern period. The pastiche fashion design is an intentional imitation expressed by deconstructivity of the design. It has become the major creation method of post-modern fashion by expressing the image from the variety and creativity. The concept of imitation in pastiche is the important fashion subject which lead the dynamics and creativities of fashion when It has freshness and spiritual energy. The values of creative area of pastiche are as fellows - firstly, it provides the delightness through the disharmony by being released from the restraint and stress of the restricted society. Secondly, the characteristics of restoration generated by development and reproduced from imitation has become an origin of creation. Thirdly, the boundary between subculture and high-class culture would be dismantled and the elements of these culture are mixed to become a unique image through its abundance and compromise vague public culture. Fourthly, the pastiche fashion dismantles the basic structure of clothes to endow avant-garde esthetic appreciation. Fifthly, the folklore fashion representing the culture of minority and neighboring countries would become a new destroying the historically fixed clue. sixthly, the reinterpretation of pastiche fashion discovers the new regulations and beauties from Imitation to provides tow Important elements of post-capitalism fashion, dynamics and creativity. Lastly the consistent adaptation of image of fashion design with strong technical and theoretical basis can establish new fashions of this era with its unique creativeness.

• 한국산학기술학회논문지
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• 제17권8호
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• pp.335-343
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• 2016

소셜미디어 서비스 플랫폼에서 이용자가 콘텐츠를 생산하고 공유하는 활동이 활발하게 이루어지고 있다. 소셜미디어 이용자는 일상적인 생활 콘텐츠를 게재하는 것뿐만 아니라 창의성을 기반으로 콘텐츠를 모방하고 창작하는 행위를 많이 한다. 이에 본 논문은 소셜미디어 사용에서 개인의 창의성과 모방 그리고 창의적 행동 간의 영향 관계를 살펴보고자 하였다. 또한 소셜미디어 사용자의 연령 및 학력과 창의성간의 상호작용이 모방에 미치는 효과를 파악함으로써 개인수준의 인구통계학적 특성이 창의성과 모방과의 관계에 미치는 조절 효과를 실증 분석하고자 하였다. 본 연구에서는 소셜미디어 서비스를 이용하는 개인들을 대상으로 약 3달간 설문조사를 수행하였으며, 최종적으로 564개의 설문데이터를 대상으로 분석하였다. 본 연구의 결과들을 정리하면 다음과 같다. 첫째, 창의성은 모방에 유의한 수준에서 긍정적인 영향을 미치고 있는 반면 창작에는 직접적으로 유의한 영향을 미치지 않는 것으로 나타나고 있다. 둘째, 소셜미디어에서 모방은 콘텐츠 창작에서 중요한 역할을 하는 것으로 나타났다. 마지막으로, 소셜미디어 사용자의 연령과 학력수준이 창의성과 모방간의 관계를 조절하지 않는 것으로 밝혀졌다. 이상의 연구결과를 바탕으로 연구의 실무적, 학문적 시사점을 제시하였다.

• 유통과학연구
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• 제15권6호
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• pp.47-56
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• 2017

Purpose - The purpose of this study is to examine the viability of imitation strategy. Imitation strategy is one of the strategic options that a late mover can choose, and by selecting the strategy, the company imitates key elements of the business model of first movers, and modifies them to suit its conditions. The author attempted to explain how the elements of first mover's business models were creatively adapted to suit the conditions of late movers so that they can secure market position face-to-face market leaders. Research design, data, and methodology - For the purpose of the study, Korean coffee franchise industry was selected to compare the strategies of first and late movers and to discuss imitation strategy in detail. The author conducted in-depth case study of first mover and business model innovator Starbucks and Ediya Coffee, one of their imitators. The paper examines how Ediya has imitated and modified the business model of Starbucks to secure its unique competitive position in domestic market by using value chain and generic strategy analysis. Results - Starbucks and Ediya were compared in terms of their interior design, the price level of beverages, the variety of side dishes, and shop locations. Starbucks have invested interior design heavily to shops, offered diverse beverages and side dishes with relatively high price, the shops are located in central areas, whereas Ediya has concentrated on achieving cost leadership in all value activities as maintaining the quality of key products. Ediya succeeded in achieving best-provider strategy, in which it enjoys both cost leadership and differentiation advantages, largely by the strategic alliance with the biggest coffee manufacturer, Dongsuh Foods in Korea. Conclusions - Though Ediya is the imitator of Starbucks, it has modified Starbucks business models and succeeded in providing the 'third place' experience for budget-minded customers. Ediya has also succeeded in benefiting its franchisees by lowering costs and simplifying the various tasks of coffee shop management. Due to these factors, Ediya could become one of the largest number shops as the coffee franchise in Korea.

• 정보교육학회논문지
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• 제22권2호
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• pp.231-238
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• 2018

소프트웨어 교육이 교육 현장에서 다루어지기 시작했지만 현장 교사가 활용할 수 있는 피지컬 컴퓨팅 교구 및 수업 가이드라인이 부족한 실정이다. 따라서 본 연구에서는 마이크로비트라는 피지컬 컴퓨팅 교구를 활용한 창의 컴퓨팅 교육 프로그램을 제시하였다. 교육 프로그램에 적용된 동시따응발(MDIAP) 교수학습모형은 동기 유발, 시연하기, 따라하기, 응용하기, 발표하기의 5단계로 구성되었다. 교수-학습 과정은 마이크로비트의 기본 센서와 추가적인 센서, 구동장치를 활용한 메이커 학습으로 구성하여 나선형으로 제시하였다. 이러한 일련의 교수 학습 활동을 통하여 학생들의 창의 컴퓨팅 사고력을 키울 수 있을 것으로 기대한다.

• 한국생활과학회지
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• 제11권3호
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• pp.287-299
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• 2002

Post-modernism exists with different shapes in overall cultural phenomena. Among the creative methods of composing post-modernism, there are representation, parody, plural coding, trans avant-garde etc. Summing up the influence of creative method of post-modernism on modem fashion led to the following results. 1. The phenomenon appears that value and valuelessness are easily reversed, and things with historical and traditional meanings are being ignored. 2. The boundary between higher culture and public culture is being disorganized, and mixed imitation phenomenon ignoring the differences between male and female is emerging 3. The mental and historial aspects in fashion pattern are highly thought of and the trend to understand human body from the various angles emerges. 4. In the consumer-oriented society, it appears in the form of meanings to achieve the self-achievement in individual life, to express one's idea and desire in the esthetical point of views. 5. It shows that through arranging the striking things and the distorted things, it takes the compromised method of re-appreciating the existing ideas. The phenomena in the post-modernism occurring in fashion design forced the concept of the uniformed existing fashion to be changed, creating a various fashions. That can just be called the dehumanization trend in the era of post-modernism, which is the most important formative feature in modern fashion.