• 제목/요약/키워드: creative business model

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리더의 창의성이 종업원의 직무만족과 혁신행동에 미치는 영향: 긍정심리자본과 창의적 자기효능감의 매개효과와 팀응집성의 조절된 매개효과를 중심으로 (Effects of Leaders' Creativity on Employees' Job Satisfaction and Innovation Behavior: Focusing on the Mediating Effect of Positive Psychological Capital and Creative Self-efficacy and the Moderated Mediating Effect of Team Cohesiveness)

  • 김지웅;강민정
    • 벤처창업연구
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    • 제17권3호
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    • pp.165-182
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    • 2022
  • 본 연구는 조직 내 창의적 리더의 존재를 지각하였을 경우 종업원의 직무만족과 혁신 행동에 유의한 영향을 미치는가를 중점적으로 고찰하였다. 또한 본 연구는 지각된 리더의 창의성과 종업원들의 직무만족, 혁신 행동 간의 관계에서 긍정심리자본, 창의적 자기효능의 매개효과를 확인하였다. 추가적으로 본 연구를 통해 리더의 창의성이 긍정심리자본 및 창의적 자기효능감에 영향을 미치는 관계에서 팀응집성의 조절된 매개효과를 확인하였다. SmartPLS 3.0 구조방정식 모형을 활용한 측정도구 검증 방법을 이용하여 확인적 요인분석 및 요인별 경로분석 실시 후 연구 모형을 실증 분석한 결과, 종업원의 지각된 리더의 창의성은 종업원의 직무만족과 혁신행동에는 직접적으로 유의한 영향을 미치지 않는 것으로 나타났다. 다만 지각된 리더의 창의성은 긍정심리자본을 매개로 직무만족과 혁신행동에 유의한 영향을 미치는 것으로 나타났다. 또한 리더의 창의성은 긍정심리자본과 창의적 자기효능감을 이중매개로 하여 종업원의 직무만족에 유의미한 영향을 미치지 않은 것으로 나타났다. 그러나 리더의 창의성은 긍정심리자본과 창의적 자기효능감을 이중매개로 해서 종업원의 혁신행동에는 유의하게 영향을 미치는 것으로 밝혀졌다. 마지막으로 팀 응집성을 조절된 매개변수로 설정해 가설을 검증한 결과, 긍정심리자본의 매개효과는 팀응집성이 높은 경우에만 유의하였으며, 창의적 자기효능감의 매개효과는 팀 응집성이 평균 이상인 경우에만 유의한 것으로 나타났다. 본 연구는 변수별 실증 분석 결과를 바탕으로 지각된 리더의 창의성과 그 중요성에 대한 시대적 요구를 고찰하고 추가적으로 조직 구성원의 직무만족 및 혁신행동에 미치는 영향 요인 변수들 간의 관계를 분석하였다. 본 연구는 긍정심리자본과 창의적 자기효능감을 고양시키기 위한 구체적인 조직 전략의 수립 방안을 제언하였다는 데에 연구의 의의가 있다.

Influencing Factors of Research Collaboration Intention in Virtual Academic Communities in China

  • Yan, Chunlai;Li, Hongxia
    • Journal of Information Science Theory and Practice
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    • 제9권2호
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    • pp.83-98
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    • 2021
  • Research collaboration is an important strategy to improve research output, and virtual academic communities (VACs) have become an important platform to collaborate on. This paper reveals the influencing factors of researchers' collaboration intention in VACs from two attributes: individual, and inter-members. On the basis of the Social Cognitive Theory, Social Exchange Theory, social network theory, and Five-Factor Model, this paper constructed a model demonstrating the influencing factors of VACs researchers' collaboration intention. A self-administered questionnaire was employed on members of four VACs in China to collect data; subsequently, 558 usable responses were analyzed using structural equation modeling. The result showed that openness, conscientiousness, reciprocity, trust, and the social network characteristic had a significant influence on the collaboration intention of researchers in VACs, while self-efficacy, agreeableness, extroversion, neuroticism, and experience had no significant effects on the collaboration intention of researchers in VACs. This model plays a positive role in promoting the research collaboration intention of Chinese VACs researchers and in guiding the construction of VAC platforms.

모방전략의 유용성에 관한 연구: 이디야 사례 (Imitation as a Viable Strategy: The Case of Ediya in Korean Coffee Franchise Industry)

  • 최진아
    • 유통과학연구
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    • 제15권6호
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    • pp.47-56
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    • 2017
  • Purpose - The purpose of this study is to examine the viability of imitation strategy. Imitation strategy is one of the strategic options that a late mover can choose, and by selecting the strategy, the company imitates key elements of the business model of first movers, and modifies them to suit its conditions. The author attempted to explain how the elements of first mover's business models were creatively adapted to suit the conditions of late movers so that they can secure market position face-to-face market leaders. Research design, data, and methodology - For the purpose of the study, Korean coffee franchise industry was selected to compare the strategies of first and late movers and to discuss imitation strategy in detail. The author conducted in-depth case study of first mover and business model innovator Starbucks and Ediya Coffee, one of their imitators. The paper examines how Ediya has imitated and modified the business model of Starbucks to secure its unique competitive position in domestic market by using value chain and generic strategy analysis. Results - Starbucks and Ediya were compared in terms of their interior design, the price level of beverages, the variety of side dishes, and shop locations. Starbucks have invested interior design heavily to shops, offered diverse beverages and side dishes with relatively high price, the shops are located in central areas, whereas Ediya has concentrated on achieving cost leadership in all value activities as maintaining the quality of key products. Ediya succeeded in achieving best-provider strategy, in which it enjoys both cost leadership and differentiation advantages, largely by the strategic alliance with the biggest coffee manufacturer, Dongsuh Foods in Korea. Conclusions - Though Ediya is the imitator of Starbucks, it has modified Starbucks business models and succeeded in providing the 'third place' experience for budget-minded customers. Ediya has also succeeded in benefiting its franchisees by lowering costs and simplifying the various tasks of coffee shop management. Due to these factors, Ediya could become one of the largest number shops as the coffee franchise in Korea.

Multi-criteria Evaluation of Mobile Network Sharing Policies in Korea

  • Song, Young-Keun;Zo, Hangjung;Ciganek, Andrew P.
    • ETRI Journal
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    • 제36권4호
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    • pp.572-580
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    • 2014
  • Mobile operators in saturated markets increasingly favor mobile network sharing (MNS) over facility-based competition. Previous research examining MNS primarily focused on its positive effects, while the negative effects were largely overlooked. This study proposes a decision-making model using an analytic hierarchy process technique to evaluate decision-making criteria among various types of MNS policies. The decision-making model was applied to Wireless Broadband services in Korea to determine the relative importance of both positive and negative evaluation criteria and preference among multiple types of MNS policies. Positive evaluation criteria (that is, efficiency) were far greater in importance than negative evaluation criteria (that is, competition harm). The preference for adopting MNS among five alternative approaches was also revealed. The study findings offer immediate policy insights in Korea and provide a decision-making framework for policy makers in other countries to utilize.

1인 창조기업의 성공요인에 관한 연구 (The Study of Key Success Factors of One-Person Creative Firms)

  • 정준수;나관식;유연우
    • 디지털융복합연구
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    • 제12권10호
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    • pp.201-209
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    • 2014
  • 본 연구에서는 1인 창조기업의 성공요인을 주관적 요인과 객관적 요인으로 분류하여, 대표적인 재무적 성과인 매출액과 당기 순이익에 유의한 영향을 미치는 변수들을 분석하고자 한다. 특히 정부지원을 받은 1인 창조기업들이 좋은 경영 성과를 내기 위해서는 어떠한 요인들이 필요한 것인지, 혹은 집중해야 하는지에 관하여 연구하였다. 연구 분석 결과, 매출액에는 주관적 요인 2개(판단력, 기획력)변수와 객관적 요인 4개(특허출원건수, 특허등록건수, 사업 지속 기간, 초기 자본금) 등 총 6개 변수가 유의한 영향을 미치고, 당기순이익에는 창업자의 주관적 요인 중 도전 의식의 변수와 객관적 요인 중 사업 준비 기간, 사업 지속 기간, 초기 자본금 등의 요인이 유의한 영향을 미치는 것으로 나타났다. 결국 이러한 요인들이 정(+)과 부(-)의 관계로써 매출액과 당기순이익에 대한 중요한 요인으로 나타났다. 향후, 본 연구 결과를 바탕으로 보다 세밀한 연구 모형을 도출하여 엄격한 가설 검정의 후속 연구의 필요성이 요구된다.

정보통신산업으로서 e-Book 비즈니스 전략 (Study on e-Book Business Strategy in Information & Communication Industry)

  • 박재수;김학진;안영직
    • 한국정보통신학회논문지
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    • 제18권9호
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    • pp.2057-2065
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    • 2014
  • 전자책 산업은 인쇄문화와 정보통신의 융합이며, 새로운 비즈니스이지만, 우리나라의 시스템적인 변화는 역동적이지 않다. 세계적인 시장 플레이어들은 단말기, 플랫폼, 네트워크를 활용하여 회원제 또는 커뮤니티형 비즈니스 모델을 만들어가고 있지만 우리나라는 창조적인 콘텐츠 제작에 아쉬움이 많다. 단말기 또는 네트워크 서비스 등에 국한되어 있는 바, 본 연구는 다각적인 모델링의 가능성을 제안했다. 그리고 전자책 산업의 발전을 위한 전략적인 접근방법으로서 플랫폼 기술과 서비스 콘텐츠의 다양한 개발도 중요하지만 개발된 기술의 응용을 시사하고 있다.

Symmetric and Asymmetric Effects of Financial Innovation and FDI on Exchange Rate Volatility: Evidence from South Asian Countries

  • QAMRUZZAMAN, Md.;MEHTA, Ahmed Muneeb;KHALID, Rimsha;SERFRAZ, Ayesha;SALEEM, Hina
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.23-36
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    • 2021
  • The study explores the nexus between foreign direct investment (FDI), financial innovation, and exchange rate volatility in selected South Asian countries for 1980 to 2017. The study applies the unit root test, Autoregressive Distributed Lagged, nonlinear ARDL, and causality test following Toda-Yamamoto. Unit root tests ascertain that variables are integrated in a mixed order; few variables are stationary at a level and few after the first difference. Empirical model estimation with ARDL, Long-run cointegration revealed with the tests of FPSS, WPSS, and tBDM by rejecting the null hypothesis of "no cointegration." This finding suggests that, in the long-run financial innovation, FDI inflows, and exchange rate volatility move together. Moreover, study findings established adverse effects running from FDI inflows and financial innovation to exchange rate volatility in the long run. These findings suggest that continual FDI inflows and innovativeness in the financial system assist in lessening the volatility in the foreign exchange market. Furthermore, nonlinear ARDL confirms the presence of asymmetric cointegration in the model. The standard Wald test established asymmetric effects running from FDI inflows and financial innovation to exchange rate volatility, both in the long and short run. Directional causality unveils feedback hypothesis holds for explaining causality between FDI, financial innovation, and exchange rate volatility.

Impact of Institutional and Business Distance on Subsidiary Performance: The Mediation of Subsidiary Entrepreneurship

  • Minkyoung Park;Min-Jae Lee;Taewoo Roh
    • Journal of Korea Trade
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    • 제27권2호
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    • pp.77-95
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    • 2023
  • Purpose - This study aims to identify the importance of subsidiary entrepreneurship as a key factor when MNE attempts to invest in challenging overseas markets. Through the simultaneous consideration of institutional theory and entrepreneurship theory, this study would like to examine how Korean subsidiaries in the Middle East improve their performance locally. Design/methodology - To reflect the characteristics of emerging markets, this study conducted a survey of Korean subsidiaries in the Middle East in cooperation with KOTRA and analyzed the hypotheses using a structural equation model based on 249 valid responses. Findings - The findings of this study are as follows. First, we found that institutional and business distance would positively affect subsidiaries' entrepreneurship. The result that subsidiaries' entrepreneurship is positively affected by institutional and business distance implies that attempts to close the difference between heterogeneous markets would increase subsidiaries' innovative proactiveness, such as R&D and creative marketing strategies. Second, we confirmed that the institutional and business distance positively mediate the subsidiaries' entrepreneurship growth, leading to high performance. Therefore, Korean subsidiaries are required and prepared to establish strategies to better understand institutional and business distances in advance and reduce the liability of foreignness by conducting customized research and training programs before sending Korean expatriates to local subsidiaries in the Middle East. Originality/value - This study contributed to institutional and entrepreneurship theory by proving the traditional relationship between institutional and business distance to subsidiaries' performance and the mediation of subsidiary entrepreneurship.

GENEPLORE 창의적 사고 과정 모델과 지식발달론에 기초한 영재아 과학-기술-사회(STS) 창의력 교육 프로그램 개발 (The Educational Program Development of Creativity in Science-Technology-Society for Gifted and Talented Children based on GENEPLORE Creative Thinking Process and Theory of Knowledge Development)

  • 전명남
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2003년도 춘계종합학술대회논문집
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    • pp.74-87
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    • 2003
  • 과학-기술-사회에서의 창의력 교육은 창의적 사고의 과정과 과학적 지식 발달 이론에 근거하여 기존의 창의력 개발 교육보다 진일보한 방식으로 이루어져야 할 것이며 영재아를 위한 창의력 개발 교육의 구체적인 방안과 실천이 요구되고 있다. Wallas, Weisberg 등의 의해 창의적 사고 과정에 대한 논의가 이루어져 왔으나 최근 Finke 등에 의해 창의적 사고과정으로서 ‘생성단계’와 ‘탐구단계’로 구성된 GENEPLORE 사고 과정이 제안되었다. 또한, 창의력은 기반 지식의 영향으로 발휘된다는 연구들이 대두되어 왔음에도 불구하고, 지식발달론에 근거한 창의력 교육 문제는 논의 수준에 그치고 있다. Piaget(1977), Gallagher(1981) 등은 지식발달이 경험적 추상과 반성적 추상의 과정에 기초하여 이루어지고 있음을 이론적 및 실증적으로 규명해 낸 바 있으며 최근 인지과학 분야의 연구성과는 지식발달의 과정을 다루는데 초점 맞추어지고 있다. 이 연구에서는 컴퓨터, 네트웍, 바이오텍, 로봇, E-비즈니스, E-교육, E-건강, 나노텍, 오락 등의 과학-기술-사회 주제를 중심으로 영재아를 위한 ‘개인과 창의적 사고 방법 및 사횔 및 과학기술을 통합적으로 다루는 창의적 사고 모형을 개발’하였으며, 구체적인 프로그램 내용구성을 소개하였다.

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창업보육센터의 주요 서비스 요소에 대한 품질속성 분류 (Quality Attribute Classification of Service Elements in Business Incubation Center)

  • 김승현;전영록
    • 산업경영시스템학회지
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    • 제37권3호
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    • pp.75-81
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    • 2014
  • To establish a new creative economy, the worldwide efforts have been made to wriggle out the old economic paradigm after the financial crisis of 2008. When it comes to the limitation of the viability. the start up companies have a high risk of failure. Therefore business incubator (BI) should carry out the role to improve their viability. As for the maximization of the effect on the business incubating services as move in companies, it is important for BI to increase the level of business incubating services by the systemic and scientific measurement. This study showed that the quality of the BI center services was measured by Kano analysis and the previous research as follows. First, BI quality attribute by Timko's customer satisfaction came out into the attractive qualities on the 14 items that amount to the 70% of 20 business incubating services items. It is desirable to perform the strategy for the satisfaction. Secondly, basic business incubating services were interpreted as the one-dimensional quality like incubating spaces, parking facilities, security facilities, industry technology development funds, and incubating managers. Finally, training and educational service was recognized as indifferent quality. Futhermore, the improvement and the limitation of this study as well as the interpretation of analysis results are also provided.