• 제목/요약/키워드: coupon test

검색결과 79건 처리시간 0.025초

판매촉진 이용성향이 화장품 구매행동에 미치는 영향 (A study on the Impact of Consumers' Deal Proneness on Purchasing Behavior of Cosmetics)

  • 이승민
    • 한국패션뷰티학회지
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    • 제2권2호
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    • pp.48-58
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    • 2004
  • The purpose of this study was to identify the variables influencing consumers' deal proneness. The data were collected from 385 college female students living in Daegu, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, Cronbach's ${\alpha},\;X^2-test$, t-test and stepwise regression analysis. The results of the study were as follows: 1) There was found significant differences of demographic variables between domestic and imported cosmetics' consumers. 2) Deal proneness which were Consumers' responses to sales promotion were classified into six factors which were mileage proneness, display proneness, gifts proneness, sample/coupon proneness, sweepstakes proneness, make-up show proneness. 3) Domestic cosmetics' consumers who had higher gift proneness, sample/coupon proneness, mileage proneness had significantly positive influence on the buying experience of promoted cosmetics. Imported cosmetics' consumers who had higher sample/coupon proneness and lower make-up show proneness had significantly positive influence on the buying experience of promoted cosmetics.

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The Controlled Impedance Measurement on the PCB

  • Park, Min-Ju;Lee, Jae-Kyung;Yoon, Dal-Hwan;Min, Seung-Gi
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2003년도 ICCAS
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    • pp.113-117
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    • 2003
  • The digital systems include the noise in power supply, ground and packaging due to a simultaneous switching of signal, signal reflections and distortions on single and multiple transmission lines. The requirement for the controlled impedance on a PCB can be both a critical success factor and a design challenge. So, the invented tool simulates the tracks controlled impedance with the test coupon. It can saves the design time and supports the economical PCB design.

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퀵서비스레스토랑의 지각된 가격, 소비감정, 소비자만족과 재방문의도의 관계에 쿠폰유형이 미치는 조절효과에 관한 연구 (Testing the Moderating effect of Coupon Types on Perceived Price, Consumption Emotions, Customer Satisfaction and Revisit Intention in Quick Service Restaurants)

  • 데브 쟈니;정호균;장준호
    • 한국조리학회지
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    • 제17권1호
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    • pp.155-170
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    • 2011
  • 본 연구의 목적은 레스토랑 고객의 지각된 가격이 고객만족과 재방문의도에 영향을 미치는 과정에서 감정반응의 효과에 대해 검증하고 쿠폰유형에 따른 조절효과를 알아보고자 하였다. 본 연구의 자료는 퀵서비스레스토랑을 방문한 303명의 설문조사를 통해 추출되었고 자료분석은 SPSS 16과 AMOS 16.0 통계패키지프로그램이 사용되었다. 연구결과 감정반응은 지각된 가격과 고객만족의 관계에서 완전매개역할을 하는 것을 알 수 있다. 또한 쿠폰은 지각된 가격과 고객의 감정반응의 영향관계에서 조절효과를 하는 것을 알 수 있다. 또한 지각된 가격과 긍정적 소비감정에 대한 할인쿠폰의 조절효과는 무료쿠폰과 경품 쿠폰보다 강하게 나타났고 지각된 가격과 부정적 소비감정에 대한 조절효과는 경품쿠폰이 할인쿠폰보다 높게 나타났다. 본 연구의 시사점은 레스토랑 운영자가 적절하게 쿠폰을 사용함으로써 고객의 반응과 지각된 가격뿐만 아니라 고객의 만족수준을 높일 수 있을 것이다.

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패밀리레스토랑의 마케팅 활동에 대한 여성고객의 인지, 매력, 만족에 관한 연구 (A Study on Awareness, Attraction, Satisfaction of Women Customers in Family Restaurant Marketing Activity)

  • 이재련
    • 한국조리학회지
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    • 제9권1호
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    • pp.81-100
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    • 2003
  • This study performed a analysis of customer purchasing behavior in family restaurant. The type of family restaurant marketing activity was classified to free gift promotion, special menu promotion, discount promotion, membership program, coupon, co-marketing promotion were assumed to stimulus. The awareness of stimulus and exposure, attention, comprehension process was assumed to attraction and the contribution of stimulus was assumed to satisfaction on this study. A sample of study is assigned women customers are core customer group not family restaurant but all of industry. The study has showed co-marketing is the most outstanding marketing activity in family restaurant all of aspects and the awareness and attraction of co-marketing is higher than satisfaction. A result of t-test for awareness and attraction of discount and coupon promotion is attended. Attraction of them is higher than awareness. But satisfaction of them is lower than attraction means that family restaurants should makes an effort to develop the customer satisfaction to ensure customer loyalty through the discount and coupon promotion. On one-way ANOVA of awareness, attraction and satisfaction by age, discount and coupon promotion is related to it Speciality as low age as sensitive in awareness, attraction, satisfaction of discount promotion.

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A356 중공 주조 샤시 부품에서의 국부적인 인장 변형 특성에 미치는 미세 조직 분석 (Microstructural Analysis of Local Tensile Deformation Characteristics in A356 Hollow Sand Cast Chassis Part)

  • 김재중;고영진;임종대
    • 한국자동차공학회논문집
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    • 제18권6호
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    • pp.1-6
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    • 2010
  • Aluminum rear lower arm is designed for luxury sedan and manufactured by hollow sand casting in the present study. Here we present the relationship between local microstructure and coupon tensile test in the rear lower arm. The characteristics of the local tensile deformation are supposed to be dependent upon Si distribution and DAS (dendrite arm spacing). Si distribution affects the yield strength and DAS affects the elongation of local area in the part, respectively.

T형 복합재료 기둥의 좌굴 (Buckling of T-Shaped Composite Columns)

  • 이승식;백성용
    • 한국철도학회논문집
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    • 제9권1호
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    • pp.57-62
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    • 2006
  • Composite thin-walled members for civil engineering application are mainly produced by pultrusion technique, and they are generally made of a polymeric resin system reinforced by E-glass fibers due to economical reason. This material combination results in low elastic moduli of the composite materials and makes the design of composite members to be governed by stability limit state. Therefore the buckling behavior of composite thin-walled members was experimentally investigated in the present study. Axial compression was applied on each specimens by a hydraulic ram and knife edge fixtures were placed at both ends to simulate simple boundary condition. Axial compression, lateral displacements and twisting at the mid-height of each specimen were measured by a set of transducers during buckling test. The experimental buckling loads were compared with analytical results obtained through isotropic formulas. In the calculation of analytical results, elastic properties such as Young's modulus(E) and shear modulus(G) were replaced with EL and GLT obtained from coupon tests, respectively.

프랜차이즈 커피 전문점의 프로모션 종류가 고객 만족도와 행동의도에 미치는 영향 (Effect of Promotion Type on Customer Satisfaction and Behavioral Intention in Franchise Coffee Shop)

  • 남아영;윤지영
    • 한국식품영양학회지
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    • 제31권1호
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    • pp.173-184
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    • 2018
  • This research was conducted to examine coffee shop customers' preference and satisfaction by different types of promotion. Research samples ware adults with experience of any form of coffee shop promotion (n=209). Descriptive statistics, Chi-square, t-test and one-way ANOVA were used to analyze the relations among variables. Results showed that 'free coupon' was the most preferred ones. SNS was the most frequently used search method for coffee shop coupon promotion information. The most preferred event promotion was 'freebies', and preference levels were significantly different by age and employment status. 'Barista experience' was ranked highest in preference among cultural experience events. Drinking coffee was the most important purpose of visiting coffee shops, especially among unemployed, twenties, and women respondents. Coupon was evaluated the highest in usefulness and satisfaction among the three promotion methods. Event and cultural experience were preferred more by respondents in their twenties than those in their thirties. Results indicated that all promotion strategies are effective for increasing customer satisfaction and for inducing revisit. Findings also showed that preference for promotion was affected by customer characteristics such as age and gender. Therefore, coffee shops should consider using the most effective and attractive promotion strategy for their target market, while maintaining a consistent service quality level to fulfill customer expectation.

근거리장에서 NFS를 사용한 차폐효율 평가방법에 관한 연구 (A Study on the Evaluation Method of Shielding Effectiveness using NFS in Near-Field Tests)

  • 박정열;송인채;김부균;김은하
    • 전자공학회논문지
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    • 제53권8호
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    • pp.76-82
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    • 2016
  • 본 논문에서는 근거리장에서 NFS(near field scanning)를 사용한 차폐효율 평가 방법을 통해 CNT(carbon nanotube) 필름의 차폐 특성을 분석하였다. 차폐 특성 평가는 농도 5%와 1mm의 두께를 가지는 CNT 필름과 실제 IC package를 모사한 테스트쿠폰을 사용하여 CNT 필름과 테스트쿠폰과의 거리에 따른 전자파 차폐효율 및 측정 위치에 따른 차폐효율을 측정하였다. 그 결과 근거리장에서 측정된 차폐효율은 주파수에 따라 차폐효율이 달랐다. 테스트쿠폰의 중심에서 측정된 전기장 차폐효율은 fringing effect의 영향을 받는 패턴경계보다 전기장 차폐효율이 좋은 것으로 측정되었다. 이는 근거리장에서 측정된 차폐효율은 주파수뿐만 아니라 CNT 필름과 측정 프로브의 높이, 측정 위치와 같은 측정 환경에 영향을 받는 것을 보여준다. 결론적으로 근거리장에서 제안된 방법을 사용하여 측정한 차폐효율과 ASTM D 4935-10에 의해 측정된 차폐효율은 연관성을 찾기 어렵기 때문에 전장 시스템의 거리 영역에 따라 적절한 측정 방법을 고려하여 측정해야 한다.

Performance evaluation of METAMIC neutron absorber in spent fuel storage rack

  • Kim, Kiyoung;Chung, Sunghwan;Hong, Junhee
    • Nuclear Engineering and Technology
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    • 제50권5호
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    • pp.788-793
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    • 2018
  • High-density spent fuel (SF) storage racks have been installed to increase SF pool capacity. In these SF racks, neutron absorber materials were placed between fuel assemblies allowing the storage of fuel assemblies in close proximity to one another. The purpose of the neutron absorber materials is to preclude neutronic coupling between adjacent fuel assemblies and to maintain the fuel in a subcritical storage condition. METAMIC neutron absorber has been used in high-density storage racks. But, neutron absorber materials can be subject to severe conditions including long-term exposure to gamma radiation and neutron radiation. Recently, some of them have experienced degradation, such as white spots on the surface. Under these conditions, the material must continue to serve its intended function of absorbing neutrons. For the first time in Korea, this article uses a neutron attenuation test to examine the performance of METAMIC surveillance coupons. Also, scanning electron microscope analysis was carried out to verify the white spots that were detected on the surface of METAMIC. In the neutron attenuation test, there was no significant sign of boron loss in most of the METAMIC coupons, but the coupon with white spots had relatively less B-10 content than the others. In the scanning electron microscope analysis, corrosion material was detected in all METAMIC coupons. Especially, it was confirmed that the coupon with white spots contains much more corrosion material than the others.

MOBILE APP FOR COMPUTING OPTION PRICE OF THE FOUR-UNDERLYING ASSET STEP-DOWN ELS

  • JUNSEOK, KIM;DAEUN, JEONG;HANBYEOL, JANG;HYUNDONG, KIM
    • Journal of the Korean Society for Industrial and Applied Mathematics
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    • 제26권4호
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    • pp.343-352
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    • 2022
  • We present the user-friendly graphical user interface design and implementation of Monte Carlo simulation (MCS) for computing option price of the four-underlying asset step-down equity linked securities (ELS) using the Android platform. The ELS has been one of the most important and influential financial products in South Korea. Most ELS products are based on one-, two-, and three-underlying assets. However, currently there is a demand for higher coupon payment from ELS products because of the increased interest rate in financial market. In order to allow the investors to have higher coupon payment, it is necessary to design a multi-asset ELS such as four-asset step-down ELS. We conduct the computational experiments to demonstrate the performance of the Android platform for pricing four-asset step-down ELS. Furthermore, we perform a comparison test with a three-asset step-down ELS.