• Title/Summary/Keyword: costume image

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Characteristics of Natural Prints Design in Fashion Collections - Paris, Milan & New York from 2011 SS to 2012 SS - (패션 컬렉션에 나타난 자연문양디자인의 특성 - 2011 S/S ~2012 S/S 파리, 밀란, 뉴욕 컬렉션을 중심으로 -)

  • Kwon, Hae-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.1
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    • pp.91-109
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    • 2013
  • The main objective of this research was to understand the latest trends of natural print design through the quantitative & qualitative analysis of fashion appeared in contemporary female collections. The research criteria was defined as 3 seasons from 2011 S/S to 2012 S/S. Data collection of 726 was done through review of 'pr$\hat{e}$t-$\grave{a}$-porter Collections' of three major fashion cities; Paris, Milan and NY. Statistical analysis of frequency with chi-square test was conducted. Also qualitative interpretation of natural print design' characteristics was completed. The main findings were as follows.; The average occurrence rate of natural print design from 2011SS to 2012 SS in three collections were 6.4% in Milan 6.4%, 5.5% in Paris and 6.8% in N.Y. The five source types of natural prints in contemporary women's fashion collections were identified and the order of their appearance were as follows: flowers, plants, animals, insects & marine organisms and compound one. The plant prints were expressed by stylized or realistic touch. Flower patterns showed more variables than plants, however, there were no big difference in their image and major characteristics. The animal prints demonstrated two aspects. First one used typical animal print of fur or skin, but the other one draw the animal figure like paintings. The compound source type presented the most interesting and fresh pattern design ideas. In the insects & marine organisms, mainly butterfly and seashell & starfish, etc. appeared as real shapes or sometimes were stylized.

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An Aesthetic Review on the Traditional Active Sports Wear Design - Focusing on Korean Wrestling Uniform- (전통 국기복 디자인에 관한 미학적 고찰 -씨름복을 중심으로-)

  • Yun, Eul-Yo;Park, Sun-Kyung
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.105-116
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    • 2005
  • Focusing on costume research to set image of Korean wrestling that has potential power as a traditional and cultural item, the purpose of this research is to systemize Korean wrestling uniform and offer suggestions regarding visualization, and to carry out basic ground research to develop Korean wrestling uniform design. For the basic part, I compared world wrestling and Korean wrestling in an effort to learn more about the history of wrestling uniform along with its transitional changes. And for the practical part, I studied the criterion of the current wresting and its uniform, and classified the aesthetic points of Korean wresting uniform into four categories in the view point of design ground research: tradition and uniqueness, usability and compatibility, symbolism and ornamentation, variety and unification. It is concluded that the most important part in designing Korean wrestling uniform lie in how to consistently visualize it based on the above mentioned aesthetic points. As the theoretical research on aesthetic parts of Korean wrestling uniform, this research finds its meaning in suggesting guideline for design concept and development while planning traditional and cultural costume design which will be materialized in the follow-up research.

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Industrial review and competitiveness analysis of footwear market (신발 산업 현황과 경쟁력 분석)

  • Lee, Ji-Yeon;Uh, Mi-Kyung;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.1
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    • pp.59-72
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    • 2019
  • The purpose of this study is to analyze the present condition of the Korean footwear industry, and its competitiveness through related precedent research. Research was done by analyzing data from the Korean Statistical Information Service, the Korea International Trade Association and advanced research about the footwear industry. Footwear markets all over the world are growing continuously. The main consumers are China, America and India. World footwear trade is showing a growth trend on the basis of cost and amount. The main exporting countries are China, Vietnam and Italy, while main importing countries are America, Germany and France. The domestic market and the export market of footwear in Korea are decreasing. The scale of exporting footwear is gradually decreasing, however the scale of importing footwear is increasing. Korea exports footwear to China, Vietnam and Japan and imports them from China, Vietnam and Indonesia. Studies concening the footwear industry implied that the competitiveness of Korea has been weakened both in the domestic and the export markets. To enhance the competitiveness of Korean footwear corporations, long-term support at the national level is needed. Especially, cultivating competitive experts is crucial to improve the competitiveness of designs and the quality of products. Furthermore, branding strategies using the Korean wave, Korean culture and the national image of Korea, as well as platform strategies to communicate with consumers globally and selling high-quality products are significant.

A study on preference of Baekje culture relics and purchasing behaviors of fashion cultural products of adolescents (청소년의 백제문화 유물에 대한 선호도와 패션문화상품 구매행동 연구)

  • Lee, Mi-sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.41-56
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    • 2018
  • The purposes of this study were to investigate preference of Baekje culture relics and to examine purchasing behaviors of fashion cultural products of adolescents. The subjects were 421 adolescents and measuring instruments consisted of Baekje relics preference items, fashion cultural products purchasing behaviors items, and subject' demographic attributions. The data were analyzed by frequency analysis, $x^2$ test, factor analysis, t-test, ANOVA and Duncan's multiple range test using SPSS program. The results were as follows. First, adolescents were more likely to prefer crown ornaments of the King Muryong in Kongju region, and gilt-bronze incense burner and halo in Buyeo region. Second, as fashion cultural products, adolescents were more likely to prefer T-shirts and accessory items, and modern image. As product selection criteria, they considered aesthetics as the most important factor, followed by symbolism and practicality. Adolescents evaluated the resonable purchase price of fashion cultural products as less than 20,000 won for T-shirts, cap & bag, and less than 10,000 won for accessories. The adolescent's satisfaction of fashion cultural products was low, and the main dissatisfaction was high prices, and the lack of practicality and diversity. Third, the preference for Baekje cultural relics and purchasing behaviors of fashion cultural products differed according to age and sex of adolescents. This study showed that fashion culture products for adolescents need to be designed in a modern sense with a unique cultural symbolism, focusing on T-shirts and accessories items. In addition, fashion cultural products companies should established the product development plan considering the characteristics according to the age and sex of adolescents.

Characteristics of différance image in contemporary men's fashion (현대 남성 패션에 나타난 해체주의 '차연'적 표현 특성)

  • Lee, Han-na;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.27 no.3
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    • pp.222-238
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    • 2019
  • This study is aimed at applying the philosophical concept of "$diff{\acute{e}}rance$" to contemporary men's fashion design, which could effectively show the shift in thinking. For the study method, the author examined the theoretical background of deconstruction and prepared the standard of analysis by organizing the concept of "$diff{\acute{e}}rance$," which exists at the center of philosophy. This study selected the three most popular brands: Maison Margiela, Comme des Garcons, and Yohji Yamamoto. The results are as follows. First, there is expression of perpetual reservation emphasizing time. This includes texture, patchworks, hems with ladder, and exposure of seam that expresses the trace of time flow and delayed delivery of immediate meaning, and the expression creates delay between major and minor and leads to consistent role exchange. Second, the trace of blank that emphasizes the space gives a visual sense of weight on spares with the intentionally granted space, as well as the space that is the trace of trace and creates a sense of depth through the direction of empty space. Third, the space created in the process of wearing cloth is visualized, the structure of clothing is deconstructed, and the movement from the process recomposes the shape of space and expands the definition that enables expansion of time and space. Fourth, the undetermined relationship expresses the border of time and space visually and deconstructs time and space. The approaches are mostly constructive, demonstrating an avant-garde form of clothes-wearing to show the non-form or imbalance condition.

A study on design characteristics of SPA brand knitwear in domestic and overseas markets - With a Focus on the 2019 S/S Season - (국내외 SPA 브랜드 니트웨어의 디자인 특성에 관한 연구 - 2019년 S/S 시즌 중심으로 -)

  • Lee, Yoo-Mi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.3
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    • pp.121-136
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    • 2019
  • The fashion market is expanding and competition is intensifying due to the contraction of consumption in response to the economic recession and changes in trends. In this study, design characteristics reflecting the brand identity and trend are analyzed as important factors for success. In this study, we will look at the design characteristics of knitwear among SPA brand products and help to plan knit designs. First, six brands were selected based on the sales and the number of stores in domestic and foreign SPA brands. The selected brands include UNIQLO, ZARA, H&M, SPAO, TOPTEN, and 8Seconds. We have selected weft knitting knitwear products(1,736 pieces), which are currently sold in domestic and foreign SPA brands, as silhouette items, knitwear design items, gauges, colors, patterns, images, and items as analysis items to analyze the causes of the differences in the design characteristics of domestic and foreign knitwear. The SPA brand has a wide range of tattoo floors, emphasizing practical aspects, a silhouette that fits the body, and a comfortable daily style. Domestic and foreign SPA brands did not show much difference, but Korean brands had a lower diversity of organization and used color for stable sales, showing a lower concern in trend and strong point color applications. If foreign brands pursue femininity based on a sexy image, Korean brands displayed a difference, emphasizing cute images. As for other design factors, it was found that brand identity was reflected more than domestically. As the cycle of trends becomes shorter, fast fashion is expected to continue in the future, and it is hoped that this research will be used as useful data for design projects of domestic companies.

Analysis of design elements by men's fashion type using flower images (꽃 이미지 남성복 패션 유형별 디자인 구성요소 분석)

  • Kim, Jihye;Yoo, Youngsun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.1
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    • pp.47-59
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    • 2021
  • This study aims to provide inspiration and methods for menswear design by analyzing elements for men's fashion using flower images. The results are as follows: Men's fashion types with flower images were categorized as classic tailored, casual tailored, casual wear, sports-outdoor. The order of frquency was casual tailored, casual, classic tailored, and sports outdoor. For the classic tailored type, the flower images are related with an X-line silhouette, and the arrangement methods, such as a scattered patterns, one-point patterns, and surface techniques, such as printing and embroidery were used, and similar color or monochromatic schemes appeared sequentially. For the casual tailored type, the flower images are related to an H-line silhouette, arrangement methods such as a scattered pattern, panel pattern, and surface techniques, such as print, embroidery, and jacquard were used, similar color and accent color schemes appeared sequentially. For the casual type, the flower images are related to H-line and Y-line silhouettes, and arrangement methods, such as a scattered pattern, all-round continuous pattern, and panel pattern, and surface techniques, such as print, jacquard, embroidery, and patchwork were used, similar color and contrast color schemes appeared sequentially. For the sports outdoor type, the flower image were related to A-line and H-line silhouettes, arrangement methods, such as a scattered pattern and all-round continuous pattern, and surface techniques, such as print and jacquard were used, monochromatic scheme and contrast color schemes appeared sequentially. Therefore, the flower images in men's fashion were applied to various design elements, and displayed an interesting result, different from conventional design approach.

A study on the expression types and internal meanings of ecology images appeared in modern digital fashion (현대 디지털 패션에 나타난 생태적 이미지의 표현유형과 내적 의미)

  • Kang, Junho;Kwon, Giyoung
    • The Research Journal of the Costume Culture
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    • v.29 no.3
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    • pp.422-436
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    • 2021
  • The fashion industry analyzes the value of its essence with ecological design and is expressed as an innovative sculpture using digital technology. Accordingly, this study explores ecological images and digital technologies, categorizes types and derives their meanings through analysis of ecological images shown in modern digital fashion. A literature survey was conducted on ecological images and digital technology as a theoretical background. To analyze the expression type and internal meanings of ecological images, designs with ecological formability were selected and analyzed from related journals, books, and internet sites. The finding are as follows: The expression type was first identified as organic curved garment silhouettes of a non-material liquid with digital retouching. Second, ecological fashion design includes structural shape that applies the silhouette of an organism and patterning of the ecosystem. Third, ecosystems consist of interactions between components of an ecosystem that appear in the interactive type. Accordingly, the internal meanings of ecological images in modern digital fashion are: first, digital fashion can encircle the inherent concepts of nature as organic collections of individuals; second, digital ecological images emphasize a sense of community with coexistence and harmony, playing a complementary role; and finally, the images express perceptual features by providing people with transcendent experiences. This study is significant as it analyzes new formative features based on ecological systems in the digital fashion environment, establishes an aesthetic system through internal meanings, and enhances awareness of human-natural relationships.

Art Mask Designs with Decorative Characteristics of the Rococo Age (로코코 시대의 장식적 특성을 응용한 아트마스크 디자인)

  • Oh, Su Min;Rhee, Young Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.1
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    • pp.15-33
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    • 2022
  • The purpose of this study was to categorize the decorative characteristics of the Rococo Age, which displays the most glamorous and elegant decorative beauty, in architecture, interior decorations, paintings, and patterns, and to analyze these characteristics and graft them onto art masks in a modern way. Piece I is a mixed media piece that based its motif on the ceilings and pulpits of the German Vis Pilgrimage Church, which is representative architecture of the Rococo Age. It was glamorously produced using gold and cubic zirconia. Piece II is also a mixed media piece that borrowed its motif from the exterior and gazebo of the Sanssouci Palace in Germany, another representative piece of architecture from the Rococo Age, and it was produced to clearly display the image of the Sanssouci Palace, using emerald and ivory. Piece III applies the furniture trends of the Rococo Age. Curves in S and C shapes, which can often be found in Chinese furniture, along with dark backgrounds, common in portrait paintings, were applied to give a sense of weight and dignity. Piece IV is an application of the fabric patterns of the Rococo Age. Continuous patterns of flowers and greenery stems were drawn on the mask to recreate the fabric patterns of the age. Piece V used the painting 'Swing' of the Rococo Age as its inspiration. Lace and ribbon decorations were used to emphasize feminine beauty and express the loveliness of the woman that appears in the painting. Piece VI borrows from the painting 'Madame de Pompadour' of the Rococo Age and the clothing worn by Pompadour. This piece grafted colors and themes through the painting and expressed a fusion of the dresses of Pompadour and lace that is clearly displayed in the architecture, paintings, clothing, interior decorations, and patterns of the Rococo Age, along with the rocaille (asymmetrically shaped decorations that resemble clams), flowers, leaves, stems, and Chinoiserie styles. These motifs clearly display the decorative characteristics of the age and these were grafted them onto art masks, confirming that it is possible to create new designs.

A study on the effect of importance of information and communication technology service in fashion stores on behavior intention (패션 매장의 정보통신기술(ICT) 서비스 중요도가 행동 의도에 미치는 영향 연구)

  • Kim, Min-kyung;Yu, Ji-hun
    • The Research Journal of the Costume Culture
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    • v.29 no.6
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    • pp.922-931
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    • 2021
  • Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.