• 제목/요약/키워드: cosmopolitanism

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Cosmopolitanism and the Mediating Effect of Country Image on Consumers' Purchase, Visit and Investment Intentions

  • SOUSA, Ana;NOBRE, Helena;FARHANGMEHR, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • 제6권4호
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    • pp.159-170
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    • 2019
  • The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

세계주의와 자국중심주의가 의류제품의 쇼핑에 미치는 영향 (Effects of Cosmopolitanism and Nationalism on Apparel Product Shopping)

  • 윤송이;이규혜
    • 한국의류학회지
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    • 제31권7호
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    • pp.1085-1096
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    • 2007
  • Globalization of market has put considerable research activities in cosmopolitism and nationalism. In addition, consumer's perception of product's country of origin is widely regarded as an important influence on their shopping behavior. The objective of this paper is to investigate the joint effect of cosmopolitanism and nationalism on shopping orientation and awareness of the country of origin of fashion products among Korean young consumers. Data from 471 young Korean consumers were analyzed. According to the cosmopolitanism/nationalism measure, respondents were segmented into three groups: global, local and glocal group. Results indicated that global and glocal consumers value symbolic and non-conforming aspects of fashion product shopping and were more interested in country of origin of products than local consumers. Global consumers showed higher level of foreign product preference than local and glocal consumers. Some managerial implication for marketing practitioners was suggested.

문화유사 및 공감이 도움의향에 미치는 영향: 세계시민주의의 조절된 매개효과 검증 (The Influence of Cultural Similarity and Empathy on Helping Intention: Testing the Moderated Mediating Effect of Cosmopolitanism)

  • 이창환;손영우;임혜빈
    • 감성과학
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    • 제18권4호
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    • pp.35-46
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    • 2015
  • 기존 심리학 연구에 의하면, 사람들이 본인과 유사한 대상에게 더 높은 수준의 도움을 제공하고자 하는 까닭은 본인과 유사한 내집단 구성원에게 더 높은 공감을 경험하기 때문이다. 본 연구는 이와 같은 도움의향에 있어서의 내집단 편향의 크기를 매개하는 공감의 효과를 세계시민주의 수준이 조절하는지를 검증하기 위하여 실시되었다. 본 연구에서 참가자들은 문화 유사성 수준이 각기 다른 국가 출신의 교환 학생들에 대한 설명을 읽고, 공감 수준과 도움의향, 세계시민주의 성향을 측정하는 문항에 응답하였다. 연구 결과, 도움을 필요로 하는 대상과의 문화 유사성과 도움의향의 관계를 공감이 매개한다는 사실이 확인되었으며, 문화 유사성과 공감의 매개 모형에 있어서의 세계시민주의의 조절효과가 지지되었다. 구체적으로, 세계시민주의 의식이 낮은 사람 참가자들은 대상과의 문화 유사성이 높을 때 더 높은 공감 수준을 보였지만, 세계시민주의 의식이 높은 참가자들은 대상과의 문화 유사성이 높고 낮음과 관계없이 도움이 필요한 대상에게 유사한 수준의 공감 수준을 보여주는 것으로 나타났다.

가라타니 고진의 『제국의 구조』에 대한 소고 (A Critical Review on Karatani Kojin's The Structure of Empire)

  • 박도영
    • 사회경제평론
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    • 제31권1호
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    • pp.147-171
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    • 2018
  • "제국의 구조"에서 가라타니 고진은 제국에서 코즈모폴리터니즘이라는 교환양식 D의 요소를 발견하고, 이를 토대로 세계공화국은 주권국가를 지양하는 것인데, 그것은 또 다른 관점에서 말하면 '제국'을 고차원에서 회복하는 것이라고 주장한다. 이로써 가라타니 고진의 교환양식 D는 자유의 상호성, 증여의 호수성 그리고 코즈모폴리터니즘을 그 내용으로 포섭하게 되었다.그러나 가라타니 고진이 제시하는 세계공화국에 이르는 길에는 여전히 이론적인 빈 곳이 존재하는데, 본 논문은 그것이 민주주의라고 주장한다.

관광쇼핑객이 추구하는 가치가 패션브랜드 태도와 쇼핑만족도에 미치는 영향 -코스모폴리타니즘의 조절효과를 중심으로- (The Effects of Tourist Shopping Value on Fashion Brand Attitude and Shopping Satisfaction -The Moderating Role of Cosmopolitanism -)

  • 허희진
    • 한국의류산업학회지
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    • 제23권5호
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    • pp.576-585
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    • 2021
  • This study sought to identify the types of fashion brands preferred by tourists based on the shopping values that they pursue through purchases at tourist destinations and to verify the effects of these values on their satisfaction. To obtain a representative sample of South Korea's tourist shoppers, a survey was conducted among 300 subjects involving adult men and women in their twenties to sixties. Structural equation modeling analyses were performed on the collected data using SPSS and AMOS. The effects of tourist shopping values on brand attitudes were verified by dividing tourist shopping values into social, epistemic, and functional values and dividing brand attitudes into attitudes toward fashion global and local brands. Additionally, this work intended to ascertain the moderating effect of cosmopolitanism on tourist shopping behaviors. The analysis results reveal that a high level of epistemic value as perceived by tourists during shopping resulted in a corresponding high level of preference for local fashion brands. Furthermore, a high level of social value as perceived by tourists led to a high level of preference toward global fashion brands. Contrastingly, functional value influenced both local and global brands. As a result of the moderating effect, in the group with high cosmopolitanism tendency, the effect of epistemic value was not significant, but the low group significantly affected brand attitude based on the social and epistemic value. Given its academic and practical implications, the present study is likely to broaden the understanding of tourist shopping and facilitate future research on that phenomenon.

「태양신의 황소들」, 혹은 카오스모폴리타니즘의 탄생 ("The Oxen of the Sun," or the Birth of Chaosmopolitanism)

  • 김석
    • 영어영문학
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    • 제55권1호
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    • pp.177-198
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    • 2009
  • How are we approach the fourteenth chapter of Ulysses known as 'The Oxen of the Sun' in this globalized age of hyper-theorization? My paper argues that examining the wide reverberations set off by Derrida's comment in "Ulysses Gramophone"-"Everything has already happened to us with Ulysses"-in relation to the central textual theme of cosmopolitanism may provide a reading that not only pays due respect to the critical legacy of the early structuralist interpretations but equally takes into account the political sensibilities of our time. The neologism 'chaosmopolitanism,'in fact, serves as that very critical measure designed to bridge the gap separating the long tradition of Western Eurocentric discourse on cosmopolitanism on the one hand and the geopolitical background conditioning its discursive possibility, namely, the chaotic condition of international colonialism on the other, whose exemplary, and exemplarily creative, fusion bears none other name than Ulysses. But the idea of chaosmopolitanism gains its conceptual leverage on yet another, no less pivotal register, for, just as with Derrida's first-person plural pronoun, the trope leads us to reflect on our own situatedness in the East Asian region in light of Joyce's unabashedly universalist vision, whose over-arching textual purview nonetheless leaves the space called the Far East in the singular position of virtual exclusion. What does it then mean to enjoy Joyce's "chaffering allincluding most farraginous chronicle" in light of our East Asian perspective? To this second question, my inquiry turns to the dual theme of enjoyment and debt as they are problematized by Stephen Dedalus' telegram to Mulligan, which reads, "the sentimentalist is he who would enjoy without incurring the immense debtorship for a thing done." Itself a quotation from George Meredith's novel The Ordeal of Richard Feverel, the transcribed message invites us to reconsider the scrupulous endeavor underwriting Joyce's signatory gusto, but at the same time forcing us to confront and reassess our own debt to the problematic heritage known as Western literature or, to borrow Derrida's expression, Abrahamic language.

미술과 집단성 (Art and Collectivity)

  • 곽건초
    • 미술이론과 현장
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    • 제4호
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    • pp.181-202
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    • 2006
  • "When it comes to art, nationalism is a goodticket to ride with", says the title of a report in the Indian Express (Mumbai, 29 Oct 2000). The newspaper report goes on to say that since Indian art was kept "ethnic" by colonialism, national liberation meant opening up to the world on India's own terms. Advocacy, at the tail end of the 20th century, would contrast dramatically with the call by Rabindranath Tagore, the founder of the academy at Santiniketan in 1901, to guard against the fetish of nationalism. "The colourless vagueness of cosmopolitanism," Tagore pronounced, "nor thefierce self-idolatry of nation-worship, is the goal of human history" (Nationalism, 1917). This contrast is significant on two counts. First is the positive aspect of "nation" as a frame in art production or circulation, at the current point of globalization when massive expansion of cultural consumers may be realized through prevailing communication networks and technology. The organization of the information market, most vividly demonstrated through the recent FIFA World Cup when one out of every five living human beings on earth watched the finals, is predicated on nations as categories. An extension of the Indian Express argument would be that tagging of artworks along the category of nation would help ensure greatest reception, and would in turn open up the reified category of "art," so as to consider new impetus from aesthetic traditions from all parts of the world many of which hereto fore regarded as "ethnic," so as to liberate art from any hegemony of "international standards." Secondly, the critique of nationalism points to a transnational civic sphere, be it Tagore's notion of people-not-nation, or the much mo re recent "transnational constellation" of Jurgen Habermas (2001), a vision for the European Union w here civil sphere beyond confines of nation opens up new possibilities, and may serve as a model for a liberated sphere on global scale. There are other levels of collectivity which art may address, for instance the Indonesian example of local communities headed by Ketua Rukun Tetangga, the neighbourhood headmen, in which community matters of culture and the arts are organically woven into the communal fabric. Art and collectivity at the national-transnational level yield a contrasting situation of, on the idealized end, the dual inputs of local culture and tradition through "nation" as necessary frame, and the concurrent development of a transnational, culturally and aesthetically vibrant civic sphere that will ensure a cosmopolitanism that is not a "colourless vagueness." In art historical studies, this is seen, for instance, in the recent discussion on "cosmopolitan modernisms." Conversely, we may see a dual tyranny of a nationalism that is a closure (sometimes stated as "ethno-nationalism" which is disputable), and an internationalism that is evolved through restrictive understanding of historical development within privileged expressions. In art historical terms, where there is a lack of investigation into the reality of multiple modernisms, the possibility of a democratic cosmopolitanism in art is severely curtailed. The advocacy of a liberal cosmopolitanism without a democratic foundation returns art to dominance of historical privileged category. A local community with lack of transnational inputs may sometimes place emphasis on neo-traditionalism which is also a double edged sword, as re kindling with traditions is both liberating and restrictive, which in turn interplays with the push and pull of the collective matrix.

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시각예술제품에 대한 소비자 자민족중심주의와 적대감 관련 연구: 한국 제품에 대한 중국 소비자의 반응 (A study of consumer ethnocentrism and animosity about visual arts products: Response of Chinese consumers to Korean products)

  • 김성;최유화
    • 한국의상디자인학회지
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    • 제22권4호
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    • pp.79-91
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    • 2020
  • This research aims to study the effect of consumer ethnocentrism and animosity towards the purchase of Korean visual arts products by Chinese consumers. Total of 302 questionnaires were distributed for measuring the constructs using the online survey website (www.sojump.com). All the questionnaires were validated and tested for further statistical analysis through exploratory factor analysis (EFA) and later a confirmatory factor analysis (CFA) using SPSS 22.0 and AMOS 22.0 statistical systems. In addition, structural equation modeling technique (SEM) was applied for testing the hypotheses. Among all variables, consumer ethnocentrism plays the most negatively significant role, followed by animosity toward buying Korean products. Fortunately, there is a positive variable, cosmopolitanism, that can help mitigate the impact of this hostility, and more interesting results are described in detail in the current paper. This study has been added value between theory and practice exploring ethnocentrism and animosity effects, and more theoretical and managerial implications are discussed.

이성애 중심 공간에서 조화로운 게잉과 게이의 성적 수행 공간으로: 종로구 '게이빈' 사례를 중심으로 (Compromised Sexual Territoriality Under Reflexive Cosmopolitanism: From Coffee Bean to Gay Bean in South Korea)

  • 로버트 해밀튼
    • 한국지역지리학회지
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    • 제23권1호
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    • pp.23-46
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    • 2017
  • 본 연구는 종로구에 위치한 커피빈이 어떻게 '게이빈'으로 불리며 게이들의 모임 장소라는 성적인 이미지가 생겼는지를 분석하는 것이다. 이를 위해 Michel de Certeau의 모델을 이용하여 이성애 중심공간(heteronormative space)에서의 게잉(게이 행위-행동-수행)의 활발한 역동성을 연구했다. 인터뷰를 통해 수집한 데이터를 활용하여 특정한 공간을 두고 경쟁하는 게이와 이성애자들 사이의 협상전술(negotiation)과 대응기제(coping mechanisms)를 분석했다. 이를 통해 특정한 공간에서 성적 정체성이 상이한 주체들 사이에 공간을 차지하기 위한 비폭력적 경쟁이 지속되는 것을 관찰할 수 있었다. 이는 게이들이 이성애 중심 공간을 어떻게 조화롭게 '게이화'할 수 있는지를 보여주고 있다. 게이빈이 자연스럽게 '게이화'될 수 있었던 배경에는 성찰적 코스모폴리타니즘으로 인해 공간적 위치와 전술이 성적 공간의 평화적인 상호 양보(compromise)를 이끌어 냈다는 것이 중요하다. 특히, 게이빈은 비정상행위(deviant behavior)에 관대한 역사를 가진 두 공간인 인사동과 탑골공원 사이에 위치하여, 다양성과 '타자'에 대한 수용이라는 코스모폴리탄의 이상의 혜택을 누려왔다. 즉 외국인을 환영하는 공간(인사동)과 비정상적 행위에 관대한 공간(탑골공원) 사이에서 게이의 수행성은 존재할 수 있었던 것이다. 그러나, 이성애 중심 공간에서 게잉이 조화롭게 유지된 것은 외부 공간의 관대한 역사에 기인한 것뿐만 아니라 내부에서의 정체성 조절 전술 덕분이 기도 했다. 이성애 중심 공간에서의 질서 유지(policing)는 게이 커뮤니티를 기반으로 게이들에 의해 자체적으로 이루어졌다.

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'Viral Cosmopolitanism' and the Politics of Identity Production/Destruction in Hari Kunzru's Transmission

  • Chung, Hyeyurn
    • 영미문화
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    • 제14권1호
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    • pp.219-239
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    • 2014
  • Arjun Appadurai contends that "the new global cultural economy has to be seen as a complex, overlapping, disjunctive order that cannot any longer be understood in terms of existing center-periphery models" (32); though discerning and perhaps becoming more and more apt, Appadurai's observation of the breakdown of the "center-periphery" binary appears as mere "academic jargon" in the lives of new immigrants, tackling the murky waters of identity politics in the transcultural technoscape of modern America in Kunzru's Transmission. Kunzru's antihero is Arjun Mehta, a software technician, who comes to America with high hopes of realizing the "American Dream." To a certain extent, Arjun himself is culpable of resurrecting the "center" as he prioritizes America and its values over all else. Despite his best efforts, Arjun cannot prevail in the perilous politics of exclusion/inclusion, and is relegated into a "high-tech coolie," exploited for his technological savvy. Even as the "center-periphery" binary stays intact in the production of an (Asian) American identity, it becomes undone in the hands of this "would-be" American; ultimately denied inclusion into America, Arjun unleashes a destructive virus that has major global consequences. In a sense, the boundary that separates the center and the periphery comes down as both collectively become victims to Arjun's retributive malfeasance. Arjun seems to rely on the "American" promise that old allegiances (to a national identity) are now defunct and new ones can be easily forged; as Kunzru's Transmission demonstrates with the tragic story of Arjun, the complex politics of identity production in America does not necessarily deliver on this promise. This essay hence aims to examine the politics of (national) belonging in the age of transnationalism.