• Title/Summary/Keyword: cosmetic image

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A Study of Advertising Appeal Types and Make-up Images in Cosmetic Advertising (화장품 광고에 표현된 소구형식과 메이크업 이미지에 대한 연구)

  • Yang, Su-Mi
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.2 s.2
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    • pp.59-70
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    • 2004
  • The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

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A Study On the Brand Image of Korean Herbal Cosmetics (한방화장품의 브랜드 이미지에 관한 연구)

  • Kim, Hye-Rang
    • Korean Journal of Korean Medical Institute of Dermatology and Aesthetics
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    • v.1 no.1
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    • pp.98-113
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    • 2005
  • This paper provides comparison and analysis between brand images of Korean herbal cosmetics and general, imported cosmetic brands, focusing on product's symbolic and functional images. The objective is to evaluate brand images of Korean herbal cosmetics to suggest a powerful brand image strategy that will be different and competitive. Data collection was performed on 300 adult women who were over 20 years of age and lived in Seoul or KyongKi area. Analysis was carried out using SPSS version 11.5 and frequency analysis, T-Test and $X^2$ verification was also performed. Analysis results for brand images of Korean herbal cosmetics are as follows. First, satisfaction scale as a purchase feature for users of Korean herbal cosmetics were 'Normal' 51.5%, 'Satisfactory' 35.1%, 'Very Satisfactory' 8.2% and 'Unsatisfactory' 5.2%. Regarding improvements, 'Efficacy, Effect' was the highest with 46%. Second, 'SEOLHWASOO' and 'BAEKOKSENG' among Korean herbal cosmetic brands, 'IOPE' and 'ISA KNOX' among general cosmetic brands and 'LANCOME' and 'CHANEL' among imported cosmetic brands displayed high recognition. Third, the symbolic and functional images of Korean herbal cosmetic brands were seen to be better compared to their general and imported counterparts. Especially, product related features of Korean herbal cosmetic brands received a more positive response compared to imported brands, which suggests that with research and improvement regarding non-product related features, functional images of herbal brands may be appraised ahead of imported brands. Fourth, there is a significant difference in brand preference according to the satisfaction of groups who actually use herbal cosmetics and the purchasing attitudes of groups who do not. Therefore, an active relationship marketing strategy is required to maximize satisfaction and to elicit favorable attitudes. By developing functional native ingredients, constructing data that can prove its efficacy and effects, and appealing its unique, differentiated symbolic value together with Orientalism, herbal medicines will be able to take off to be acknowledged worldwide.

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Efficacy Evaluation of Anti-wrinkle Products in Japan

  • Masaki Hitoshi
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.29 no.2 s.43
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    • pp.67-77
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    • 2003
  • Two categories of cosmetic products, cosmetics and quasi-drugs, have been established by the Ministry of Health, Labor and Welfare (MHLW) in Japan. Japanese pharmaceutical law has defined that products categorized as cosmetics do not exhibit any effects on human skin. In fact, cosmetic products are not permitted to claim any efficacy. On the other hand, products in the quasi-drug category can claim several efficacies such as anti-inflammatory effects, whitening/lightning effects, hair growth effects and so on. Unfortunately, the Japanese MHLW has not yet approved the efficacy of anti-aging/anti-wrinkle effects as a claim point. However, the population is aging, and the demand for anti-aging/anti-wrinkle products is increasing year by year. Japanese cosmetic companies have proposed to the MHLW that anti-aging/anti-wrinkle agents be approved as a claim concept of a quasi-drug. However, unified evaluation methods for anti-aging/anti-wrinkle effects have not been established. Currently, each company evaluates the efficacy of products/materials using their own original methods. Thus, to request approval of the MHLW, the establishment of a unified evaluation method is needed. Consequently, the Japan Cosmetic Industry Association (JCIA) has established a task force to develop guidelines for evaluating anti-wrinkle effects in 1998. In conclusion, the JCIA would like to adopt visual and image analysis scales to evaluate the anti-wrinkle effects objectively. Generally, wrinkles are roughly classified into three groups as fine wrinkles, linear deep wrinkles and crow's feet. However, academic societies of dermatology or cosmetics have not yet established a definition of wrinkles in Japan. Thus, in advance of setting up an evaluation method, the definition of wrinkles f3r evaluation must be decided. Wrinkles are defined by the task force of the JCIA as follows; furrows that people can recognize visually and that appear on the forehead, the corners of the eyes and the backs of the neck with aging. In addition, furrows are emphasized by exposure to solar light and by dry conditions. Visual evaluation is the most sensitive method and can be applied to most types of wrinkles. However, visual evaluation is hard to express digitally as results. Besides, in the case of image analysis, comparisons of data obtained from distinct examinations can not be done, because data from image analysis are relative values. Thus, to enhance the reliability of the evaluations, the adoption of an objective scale was required. The principle of the evaluation method is to analyze images taken from silicone replicas of wrinkle areas using several parameters, such as the proportion of the wrinkle $area({\%})$, the mean depth of the wrinkles (mm), the mean depth of the deepest wrinkle (m) and the deepest point on the deepest wrinkle. Lights are shown on the skin replica from an orthogonal direction of the main orientation of the wrinkle, and the resulting shadow images are quantified by the image analysis method. To increase the precision of the data or to allow comparisons of independent examinations, a scale with furrows of several depths, 200, 400, 600, 800, and $1000{\mu}m$, is adapted in the evaluation system. I will explain the guidelines established by the JCIA in the presentation.

Effects of Family, Friends, and Social Media Pressures on Acceptance of Cosmetic Surgical Procedures via Internalization and Appearance Satisfaction (가족, 친구, 소셜 미디어 압박이 내면화와 외모 만족도를 통해 성형수술 수용 정도에 미치는 영향)

  • Lee, Minsun;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.620-633
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    • 2019
  • The popularity of cosmetic procedures has increased over the past decade. Korean consumers have shown different levels of demand for the two types of cosmetic procedures (surgical and nonsurgical). This study examines the effect of appearance pressure from family, friends, and social media on the internalization and face/body satisfaction that can determine the levels of acceptance for each cosmetic procedure among young Korean females. Data was collected from 379 females in their 20s and 30s, using an online survey questionnaire. Statistical analysis were performed using SPSS 24.0 and AMOS. The results indicated that only social media pressure significantly influenced young women's internalization of attractive appearance. Internalization was negatively associated with face and body satisfaction. Face satisfaction was negatively related to the acceptance of cosmetic surgical and nonsurgical procedures; however, body satisfaction was not related to the acceptance of cosmetic surgical and nonsurgical procedures. This study highlights the significant importance of social media and its powerful impact on developing young women's body image perceptions.

A Study on Brand Image Influenced on Customer's Purchase Form - A Focusing on Cosmetic - (브랜드 이미지가 소비자의 구매형태에 미치는 영향에 관한 연구 - 국내 화장품을 중심으로 -)

  • Kim, Jung-Wook;Cho, Jai-Rip
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.75-80
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    • 2004
  • The study analyzes about brand image's effect and change when customers purchase product. Purpose of this study suggests how to influence that brand image come up to product purchase to cosmetic customer . Consumers compare with product and trademark when they select product. Consumers evaluate dissatisfaction and satisfaction about goods that they choose through comparison and analysis. Find the factor that decides consumer's choice. Give weight by the scores of each factor's relative importance. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis .

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A Study on Brand Image and Consumer Attitude Influenced on Products Choice Focusing on Cosmetic - (소비자의 태도와 브랜드 이미지가 제품 선택에 미치는 영향에 관한 연구 국내 화장품 시장을 중심으로-)

  • Kim Jung-Wook;Cho Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.25-30
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    • 2004
  • This study analyzes a change and an effect that brand image gets in product choose. Purpose of this study present the suggestion under the influence of degree that brand image gets in product purchase to cosmetic customer. Consumers investigate the product or trademark when purchase goods. They purchase goods through the comparison and analysis and evaluate the satisfaction and dissatisfaction with the contentment. Consumers complicate while compare the products and the consumer's choose the products. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis.

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Evaluation for the Improving Effect of Skin Surface by Image Analyzer (Image Analyser를 이용한 화장품 사용전후의 피부표면 개선에 대한 평가)

  • Baek, Byeong-Gi;Han, Chang-Gyu;Lee, Yeong-Un
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.16 no.1
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    • pp.18-29
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    • 1990
  • In this report, the variation of skin surface between before treatment and after treatment was investigated by skin image analyzer. The 30 volunteers were applied cream and lotion on the forearm Inside for 4 weeks, and the measurement parameter of skirl surface was adopted peak, length, height, and width. The results were as follows ; 1. variation trends of parameters was showed that number of peaks were increased, but length, height and width were decreased. 2. The order of improvement for skin surface are as follow ; height > length > peak > width. 3. And also disclosed that the number of peak has a correlation with width, and length has a correlation with height.

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Comparative Analysis of Chinese and Vietnamese Women's Perceptions of K-beauty Color Image (중국과 베트남 여성들의 K-뷰티 색채이미지 지각 비교 연구)

  • Zhao, Xue;Park, Jee Sun;Kim, Chanju
    • Journal of the Korean Society of Costume
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    • v.66 no.6
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    • pp.158-177
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    • 2016
  • In recent years, K-beauty including Korean cosmetics and beauty care tips, is becoming popular in various Asian countries such as China and Vietnam along, with the popularity of the Korean wave. Color images are a highly effective tool in establishing image development strategies in the process of developing cosmetic brands. Surveys on the color images of K-beauty perceived by foreigners need to be preceded for the development of differentiated images and the establishment of management strategies regarding K-beauty. Therefore, the purpose of this study was to examine the color images perceived by Asian consumers about K-beauty, and come up with measures to facilitate K-beauty. To this end, this study selected the two countries, China and Vietnam that show high levels of acceptance of K-beauty, and compared the color images of K-beauty perceived by female consumers in these countries. Then, the study visually suggested these images with color palettes, and compared differences in the perception of color images according to demographic characteristics. Beijing and Shanghai showed similar degrees of perception in most color images of K-beauty whereas Hanoi showed a lower perception level. K-beauty color images were classified into 6 groups: feminine, natural, elegant, modern, sensual, active, and popular, which represent symbolic images of K-beauty.

A Study of Fashion and Makeup Style based on Image -focusing on Daejeon and Gyeonggi University Students- (이미지에 따른 패션 및 메이크업 스타일 연구 - 대전과 경기지역 대학생을 중심으로-)

  • Cha, Su-Joung
    • Journal of Fashion Business
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    • v.20 no.4
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    • pp.96-109
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    • 2016
  • This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

Comparison on Cosmetic Impulse Buying, Personality Characteristic, and Self-image of College Women Based on Lifestyle (여대생의 라이프스타일에 따른 화장품충동구매와 성격특성 및 자아이미지의 비교)

  • Choi, Su-Koung
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.419-431
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    • 2007
  • The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern, personality characteristics, and self-image that cause them. Their life styles, cosmetic impulse buying pattern, personality characteristics, and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows. The lifestyles of college women are classified into seven styles; the style faithful to intellectual self, the style to participate actively in society, the style to pursue western value, the style to prefer decorating life, the style to pursue sound value, the passive others-oriented style and the style to pursue traditional life. Among them, the style faithful to intellectual self and the style to participate actively in society, and the style to pursue western value are shown to be important dimensions. When these lifestyles are classified, they are classified into the sound western-oriented style, the style to pursue conservative intelligence, the style to pursue active decoration, and the style to pursue traditional life. The western-oriented style and pursue active decoration style were more impulse buying orientated. But the pursue conservative intelligence style and pursue traditional life style showed quite different tendencies. These personality characteristics and self-image were supposd to contribute to their impulse buying.

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