• Title/Summary/Keyword: corporation image

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Effects of Corporate Social Responsibility (CSR) on Consumers' Food Purchasing Intention according to Purchasing Attributes (구매속성에 따른 기업의 사회적 책임활동이 소비자의 식품 구매의도에 미치는 영향)

  • Park, Jung-Soo;Sim, Ki Hyeon
    • The Korean Journal of Food And Nutrition
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    • v.27 no.5
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    • pp.859-871
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    • 2014
  • This study investigated the effects that corporate social responsibility (CSR) had on the credibility and image of a food corporation by analyzing the purchasing intention and food purchases of consumers. This analysis was undertaken in an attempt to establish a marketing strategy that meets consumer demands, and the results showed that all CSR activities undertaken by the food corporation had a positive effect on the reliability and image of the corporation and on consumers' purchase intention. The results indicate that the ethical aspect of the CSR activities had the greatest effect while their charitable aspect had the least effect on the reliability and purchase intention of the customers regarding the food corporation. Thus, it appears that establishing of suitable ethical doctrines and guidelines for corporate management by food corporation is effective in emphasizing the ethical aspects of their policies through transparent management by means of fair trade.

A Study on Image Difference between University Hospitals and Corporation Hospitals (대학운영병원과 기업운영병원에 대한 이미지 비교)

  • Lee, Hae-Jong;Jin, Ki-Nam;Chung, Hee-Jung
    • Journal of Preventive Medicine and Public Health
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    • v.28 no.4 s.51
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    • pp.885-897
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    • 1995
  • The objectives of this research are 1) to access different images held by three consumer groups (patients in university hospital, patients in corporation hospital, persons who are not currently visiting hospitals) on two types of hospitals(university hospitals and corporation hospitals), and 2) to investigate the personal factors affecting images of two types of hospitals. The data for this analysis were collected by questionnaire survey. A total of 403 interviews were conducted. Of these cases, 43 percent are male and 57 percent are female. The major statistical methods used for the analysis are paired t-test, factor analysis and multiple regression. The three consumer groups show a consensus that corporation hospitals are better than university hospitals in some aspects, such as kindness, facilities, and equipments. However, these groups disagree in certain images on two types of hospitals, such as popularity, credibility, and readiness for emergency. The images on two types of hospitals are varied by the respondents' sociodemographic characteristics such as age, sex, and by the type of hospital they are currently visiting.

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Design of Mixed Reality Visualization System for Operational Situation Using Cloud-based Geospatial Information (클라우드 기반 지리공간정보를 활용한 작전상황 혼합현실 가시화 시스템 설계)

  • Youngchan Jang;Jaeil Park;Eunji Cho;Songyun Kwak;Sang Heon Shin
    • Journal of the Korea Institute of Military Science and Technology
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    • v.27 no.1
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    • pp.60-69
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    • 2024
  • The importance of geospatial information is increasingly highlighted in the defense domain. Accurate and up-to-date geospatial data is essential for situational awareness, target analysis, and mission planning in millitary operations. The use of high-resolution geospatial data in military operations requires large storage and fast image processing capabilities. Efficient image processing is required for tasks such as extracting useful information from satellite images and creating 3D terrain for mission planning, In this paper, we designed a cloud-based operational situation mixed reality visualization system that utilizes large-scale geospatial information distributed processed on a cloud server based on the container orchestration platform Kubernetes. We implemented a prototype and confirmed the suitability of the design.

A Geometric Analysis of Frame Photography Using a Body-Fixed Image Sensor for Aerial Observation (공중관측용 몸체고정형 영상센서의 프레임촬영에 대한 기하학적 분석 방법)

  • Lee, Youngki;Jeong, Jinhong
    • Journal of the Korea Institute of Military Science and Technology
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    • v.22 no.5
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    • pp.590-598
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    • 2019
  • Aerial photographs taken by an image sensor fixed on a flight body, e.g. without a gimbal, are generally distorted according to its attitude, altitude and angle of view in flight. This can result in a significant difficulty of analyzing geometric information which should be integrated for numerous still frames. In this study, a simulation method of observation performance that uses geometric relationships between navigation data and image data is suggested, and this method is shown to be very useful for easily examining the integrated information such as the total range of photography, the time of target acquisition, etc.

53.1 Low power and low EMI display technologies based on the total image systematic approach

  • Okumura, Haruhiko;Baba, Masahiro;Takagi, Ayako;Sasaki, Hisashi;Matsuba, Mitsunori
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.1081-1085
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    • 2009
  • We have already developed EMI reducing techniques using lossless compression by vertically differential EMI suppression method (VDE[1]). It applies lossless modulo reduction and data bit mapping optimization for low voltage differential signaling (LVDS) transmission lines, that reduces the probability of transient bit and EMI by 12 dB [6][7]. We also improved and optimized the VDE for low power LCD interface. With this modified VDE algorithm[8], the developed FPGA was measured the reduction of the power consumption of LCD circuit by more than 15 % compared to the conventional methods in the case of 14-in LCD with SXGA resolution. The VDE algorithm is based on the total image systematic approach. In the VDE method, the present image signals are subtracted for the 1H delayed image signals and transferred to a column driver through a PCB. As the vertical correlations for image signals are very high, we expected that most of the vertically subtracted image signals remain 0 level and transient cycles become very long. As a result, the power consumption and EMI are extremely reduced for the transferred image signals on a PCB. In this paper, we discussed our proposed method by emphasizing the fact that systematic approach are important based on not only display point of view but also total system point of view.

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The Influence of Humor Effects for the Corporate Image (유머효과가 기업이미지에 미치는 영향에 관한 연구 - 광고에서의 유머효과를 중심으로 -)

  • 박영원
    • Archives of design research
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    • v.11 no.3
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    • pp.101-110
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    • 1998
  • It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

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Local Dimming Technique for High Dynamic Range LCD by White LED Backlight with New Control Algorithm

  • Huang, K.T.;Lee, Boris;Tsai, C.W.;Wu, C.C.;Cheng, C.F.;Chao, Andy;Yu, C.H.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.143-146
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    • 2008
  • Dynamic range of LCD panel can be dramatically improved by adaptive dimming technique. Adaptive control of LED backlight by input signal can reduce the light leakage of LCD panel and achieve high contrast ratio. An algorithm is proposed to distinguish the input signal and get proper luminance level. For lower cost of LCD panel, white light LED is used to accomplish 2D dimming and get better image performance of LCD.

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Image Analysis Algorithms for Comparative Genomic Hybridization (분자 세포 유전학 기법에 응용되는 영상 처리 기술)

  • Kim, De-Sok;Yoo, Jin-Sung;Lee, Jin-Woo;Kim, Jong-Won;Moon, Shin-Yong;Choi, Young-Min
    • Proceedings of the KOSOMBE Conference
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    • v.1998 no.11
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    • pp.66-69
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    • 1998
  • Comparative genomic hybridization (CGH) is an important molecular cytogenetics technique that maps abnormal copy number of specific DNA sequence of the chromosome. CGH is based on quantitative digital image analysis of ratio images from fluorescently labeled chromosomes. In this paper, we would like to introduce how recently developed image analysis algorithms are used for CGH techniques. To average the ratio profile of each chromosome, binarization, skeletonization, and stretching of chromosome images have been studied. Developed algorithms have been implemented in the karyotyping system ChIPS commercially developed at Biomedlab Co. Ltd.

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Preventing Method against the Occurrence of a Corona between a Dead End clamp and a Porcelain Insulator Used in 154kV Substation

  • Han, Woon-Ki;Choi, Jong-Soo;Lee, Jun;Kim, Jae-Chul
    • International Journal of Safety
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    • v.6 no.2
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    • pp.22-26
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    • 2007
  • An episode of corona is a heterogeneity-caused electric discharge that occurs when electric fields are formed layer on layer and concentrated on an electrode. Electric wires built at the tip of 154kV private facilities use dead end clamp spawns corona from homogeneity caused by field concentration. Corona induces power loss, noise, insulator failure and more. In this research, we've studied the characteristics of coronas that take place in porcelain insulators and terminal electric wires of supporting hard wares (dead end clamp) that are set up as spares in the 154kV private facilities use hydroelectricity installations to support electric wires. Corona, which cannot be identified by regular methods, was measured utilizing UV image camera. As the result of measuring corona via UV image camera, we've confirmed that the depletion of insulators was accelerated following the wire end treatment method and validated the stress intensity of insulators at various lengths of bare wires caused by electric fields via FEMLAB. We have also proposed a new model for relieving homogeneity-caused field concentration, and after analyzing the proposed model via FEMLAB, we've confirmed that the concentration of field distribution was indeed reduced. Such results are exploited in installation of private facilities use equipments, maintenance of insulators and hard wares as well as safety enhancement, and are anticipated to be effectively utilized in corona prevention measures.