• 제목/요약/키워드: convenience store

검색결과 425건 처리시간 0.03초

소매점 유형별 서비스 마케팅 전략에 관한 연구

  • 이문규;이인구
    • 한국유통학회지:유통연구
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    • 제2권1호
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    • pp.9-34
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    • 1997
  • The marketing environment around the Korean retail stores is becoming increasingly voltage due to the recent changes in the marketplace. These changes are not only offering business opportunities but also posing competitive threats for many retailers these days. The key to survival and growth of these retail stores lies in developing and delivering quality services. This article reports the findings of a field survey which measured customers current perceptions of six different types of stores in terms of various service dimensions. The store types examined in the study were: traditional markets, department stores, shopping centers$.$supermarkets, convenience stores, discount stores, and membership wholesale clubs. The study also makes an attempt to determine service dimensions which have significant impact on customer perceptions across different store types. By analyzing the gap between how stores are perceived and how they should be perceived, the article discusses and suggests strategic directions for each type of retail stores.

주유소의 가격결정전략 (The Pricing Behavior of Korean Gas Stations)

  • 조영진;이지훈;윤충한
    • 대한안전경영과학회지
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    • 제17권3호
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    • pp.331-341
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    • 2015
  • Gasoline prices vary across Korea. Some gas stations charge higher prices, while others charge lower prices. In this paper, we try to find: why gasoline prices differ markedly across regions. We empirically estimate the determinants of gas prices by incorporating supply side factors as well as demand side factors into the empirical model. Empirical results show that both location-specific factors and store-specific factors affect gas prices. Concentration of competing stores, store brands, ownership of gas stations, and self-service availability influence gas prices. In addition, the availability of other customer services such as convenience stores, car wash, and auto repairs affects gas prices.

A Study on Improvement of Electronic Library Services Using User Review Data in Mobile App Market

  • Noh, Younghee;Ro, Ji Yoon
    • International Journal of Knowledge Content Development & Technology
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    • 제11권1호
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    • pp.85-111
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    • 2021
  • This study aims to analyze users' assessment of electronic libraries in the mobile app market and promote service improvement based on this. To this end, the basic background and purpose of the research, research method, and research scope were first set, and the relevant literature and empirical prior studies were analyzed. Next, users' evaluations of electronic libraries were collected and analyzed from Google Play Store. Based on the results analyzed, measures to improve the quality of electronic libraries were discussed. Based on the results of the study, the following improvement measures are proposed. Need for systemic improvement and stabilization. Provision of applications suitable for multi-device environments. Resumption of services after systematic inspection after updating. Simplification of sign up, log in, and authentication procedures. User support through real-time chat. Introduction of a detailed assessment of reviews. Provision of guidance and user manual for electronic libraries. Improvements to expand user convenience, and Securing differentiation from other similar services.

Feature 저장소 기술 동향 (A Survey on Feature Store)

  • 허성진;김지용
    • 전자통신동향분석
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    • 제36권2호
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    • pp.65-74
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    • 2021
  • In this paper, we discussed the necessity and importance of introducing feature stores to establish a collaborative environment between data engineering work and data science work. We examined the technology trends of feature stores by analyzing the status of some major feature stores. Moreover, by introducing a feature store, we can reduce the cost of performing artificial intelligence (AI) projects and improve the performance and reliability of AI models and the convenience of model operation. The future task is to establish technical requirements for establishing a collaborative environment between data engineering work and data science work and develop a solution for providing a collaborative environment based on this.

남성 소비자의 소비가치에 따른 신사복 구매행동의 차이 (Differences in Purchase Behavior of Men's Suits among Male Consumption Value Groups)

  • 강유림;박광희
    • 한국의류학회지
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    • 제42권4호
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    • pp.584-598
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    • 2018
  • This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

인터넷 패션 쇼핑몰의 점포 충성 결정 요인: 자기 이미지, 위험 지각, 동조 (Determinants of Store Loyalty for the Internet Fashion Shopping Malls: Self-Image, Perceived Risk, and Conformity)

  • 박혜정;정소진
    • 복식문화연구
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    • 제16권6호
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    • pp.979-991
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    • 2008
  • The purpose of this study is to identify the determinants of store loyalty for the Internet fashion shopping malls. As determinants, this study included self-image, perceived risk, and conformity. This study hypothesized that positive self-image influences the Internet fashion shopping mall loyalty through perceived risk and conformity. Regarding the relationship between perceived risk and conformity, this study hypothesized that perceived risk positively influences conformity. Using convenience sampling method, data were gathered by surveying university students living in Seoul. Two hundred forty four questionnaires were used in the statistical analysis, and factor analysis and path analysis were conducted using structural equation modeling in analyzing data. The results showed that positive self-image significantly influenced the internet fashion shopping mall loyalty indirectly by influencing perceived risk. The results also showed that perceived risk positively influenced conformity which positively influenced the internet fashion shopping mall loyalty.

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기후변화에 따른 유통산업의 핵심 기상요인과 기업의 경제적 효율성 (Firm's Economic Efficiency and Critical Weather Information in Distribution Industry by Climate Change)

  • 이중우;고광근;전진환
    • 한국환경과학회지
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    • 제19권6호
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    • pp.787-797
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    • 2010
  • Nowadays meteorological information is systemized as a useful knowledge which has a significant effect on the overall industrial domains over the simple data. The distribution industry, which has the short life cycle, depends on the meteorological information at the strategic level. However, it is necessary to pay attention to the continuous investment in meteorological information because there is a hostility to paying for a service, particularly it does not provide accurate and reliable information. Therefore, the purpose of this study is to increase the usefulness of meteorological information in the distribution industry for its economic effectiveness from the core meteorological factors. We found significant meteorological factors (temperature, precipitation, disaster) that have a critical influence on the distribution industry through the hierarchical analysis process, and their importance according to the type of distribution channels, such as department store, large-scale discount store, convenience store, and home shopping. We performed the AHP analysis with 103 survey samples by middle managers from the various distribution channels. We found that precipitation is the critical meteorological factor across the distribution industry. Based on this result, we stress the difference in the level of the meteorological information in order for the effectiveness of each type of distribution channels.

인터넷 쇼핑몰 이용자의 가상점포 평가기준에 따른 관계몰입이 미래행동의도에 미치는 영향 (The Effect of Relationship Commitment on the Customer's Future Behavioral Intention Related to the Criteria of Evaluating Cyber Stores in Internet Shopping Malls)

  • 고은경;이선재
    • 대한가정학회지
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    • 제43권11호
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    • pp.153-164
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    • 2005
  • The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.

패션상품 브라우징 유인요소와 저해요소에 관한 질적 연구 (A Qualitative Study on Attracting and Hindering Factors for Fashion Browsing)

  • 김미성;이진화
    • 한국의류산업학회지
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    • 제12권4호
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    • pp.422-430
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    • 2010
  • Shopping is the activity not only purchasing goods/services but also pursuing the emotional satisfaction. Browsing can be defined as shopping behavior looking around the store without purchasing intention. Through the browsing activity, consumers are able to collect the information and be ready for the possible purchases while marketers have an opportunity to inform consumers of products/ stores/ brands. The more browsing activity, the more stimuli for buying, the more unplanned/ impulse buying. Therefore, this is the time that consumer's browsing activity is getting importance in the area of fashion marketing. The purpose of this study was to examine attracting and hindering factors related to browsing activity especially for purchase of fashion items, using a qualitative research method. An in-depth interview was conducted with 10 female shoppers ranged age 21-50. Included in the questions were consumer's opinions about VMD, convenience, traffic, salesman's attitude, companions, prices, sizes and fitting arrangement. The results of this study provide fashion store managers with the detailed and practical information to draw the consumers in the store.

아이스크림 전문점의 고객 선택 요인과 만족에 관한 연구 (A Study on Determinant Factors and Choice Intentions Ice Cream Stores)

  • 김하윤;윤수경;김명희
    • 동아시아식생활학회지
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    • 제17권3호
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    • pp.425-431
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    • 2007
  • This study focused on the attribution factors affecting customers' satisfaction and revisit behaviors related to ice cream stores. For this study, 180 ice cream consumers who were patrons of ice cream franchise stores were randomly selected. Among them, 31 did not completed the survey. Therefore, a total of 149 survey questionnaires were analyzed for the results. All results were carried out using the frequency, factor analysis, cross tabs, and regression procedure of the SPSS 10.0 package. The results indicated that customers who visit ice cream stores $2{\sim}3$ times per month have a preference for a particular ice cream store. Determinant factors for ice cream specialty stores were summarized as the extensiveness of the menu, advertisements and familiarity, economical benefits, convenience inside the store, location and accessibility, and kindness. Among these, four factors (extensiveness of menu, advertisement and reputation, economical benefits, location and accessibility) significantly affected the level of customer satisfaction.

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