• Korean journal of communication and information
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• v.21
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• pp.177-201
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• 2003

This study was designed to explore behaviors of readers of online papers. First, the factor analysis of the online paper motive statements yielded three interpretable factors : informativeness, convenience, economicalness. For online paper use habits, a similar factor analysis procedure resulted in three factors : active utilization, news seeking, information seeking. Informativeness motive and active utilization habit were strongly related, convenience motive and news seeking habit related. Online papers and newspapers were found to be in complementary relationship. Internet access and newspaper reading, active utilization and news seeking habits were significant predictors of online paper use. The result of this study showed online paper readers perceived interactive services online papers offered. and want to utilize those effectively. This study suggests that online papers need to develop various interactive services to attract readers.

• Korean Journal of Community Nutrition
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• v.5 no.4
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• pp.662-671
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• 2000

The purpose of this study was to analyze university students' perception of service quality attributes in residence hall foodservice. Questionnaires were hand delivered to 1,210 university students residing in a residence hall. A total of 1,011 was usable, resulting in an 83.6% response rate. The survey was conducted between October, 1998 and May, 1999. A statistical data analysis was completed using the SAS/Win 6.12 for Descriptive Analysis, $X^2$-test, t-test, ANOVA, Spearman Correlation, and Common factor Analysis, and Importance- Performance Analysis(IPA) was completed. Significant negative correlations between importance and performance were found with 'abundance of foods'(p < 0.001), 'discontent handling'(p < 0.001), and 'availability of new menus'(p < 0.01). factors including food, menu, sanitation, atmosphere, facilities, employee's attitude, and convenience were rearranged and a new dimension was created with the service. Employee's attitude and service factors received the highest scores in customer perception of importance and performance. Food, menu, and convenience factors were included in Quadrant A. female students had significantly higher importance mean scores than males, while males had significantly higher Performance mean scores. (Korean J Community Nutrition 5(4) : 662~671,2000)

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.433-444
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• 2021

The study seeks to identify the factors affecting the green marketing element of students' food purchasing decision at Co-opMart supermarket chain in Ho Chi Minh City through the application of a mix of qualitative and quantitative research methods that include probability sampling and convenient sampling of 400 students from Ho Chi Minh City University of Technology (HUTECH). The data are analyzed with SPSS software using Cronbach's Alpha, Exploratory Factor Analysis, Multiple Linear Regression and PATH model to test the model through the intermediate variable 'student's perception' and the hypotheses, identifying the green marketing effects on HUTECH students' food purchasing decisions at Ho Chi Minh City Co-opMart supermarket chain. The results of the study identify four factors of the green marketing mix (4Cs), namely, green commodity, green cost, green convenience, and green communication. All these factors have an influence on the student's food purchasing decision at Co-opMart supermarket. Cost is the strongest factor eliciting student's interest in purchasing green products, followed by convenience, then communication. Commodity has the least impact on green purchasing decision. This study proposes some feasible solutions for Co-opMart managers to attract more students using green food in the complex situation of contaminated food, which is extremely harmful to consumers' health.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1167-1180
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• 2008

The purpose of this study was to take the gauge of the importance-performance of the clothing store attribute in the department store. The survey was administered to customers of department stores in Deajeon city and frequency analysis, factor analysis, reliability analysis, and importance-performance analysis were used to analyze the data of 37 clothing store attributes. The findings of this study were as bellows: 1. 8 factors were distracted from 37 clothing store attributes by factor analysis (Factor 1: goods, Factor 2; store's facility and environment, Factor 3; salesman and service, Factor 4; brand, Factor 5; price, Factor 6; store's atmosphere, Factor 7; convenience of the transportation and access, Factor 8; promotion and advertisement) 2. as results of importance-performance analysis, 10 attributes were shown in area I (high importance and high performance) which needed a strategy of Keep Up the Good Work, 6 attributes in area II (low importance but high performance) fitted a strategy of Possible Overkill, 12 attributes in area III (high importance but low performance) corresponded to a strategy of Concentrate Here, and finally a strategy of Low Priority was needed to 9 attributes in area IV (low importance and low performance).

• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.81-87
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• 2018

Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.

• Korea Journal of Hospital Management
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• v.10 no.2
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• pp.26-44
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• 2005

The purpose of this study was to investigate these major factors on patient satisfaction, and to examine the affecting level of major factors in. The subjects in this study was 70 hospitals that were surveyed the hospital evaluation program containing the survey of patient satisfaction by KHIDI(Korea Health Industry Development Institute) from 1997 to 1999. The collected data was analysed SPSS for Windows(Ver 10.0). On basically, frequency analysis, t-test, and ANOVA was performed and, for more analysis, correlation analysis, factor analysis, multiple regression analysis, logistic regression analysis was utilized. According to this study, the major factors of inpatient satisfaction are divided 3 types facility factor, manpower factor, and service factor. And the major factors of outpatient satisfaction are analyzed 5 types; facility factor related direct medical service, facility factor related indirect medical services, manpower factor, pharmacy factor, and facility factor related utilization convenience. The importance of this study lies in the identification of major factors on hospital patient satisfaction.

• Journal of Korean Academy of Nursing
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• v.28 no.3
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• pp.540-549
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• 1998

This study has been designed to develop a health behavior scale. Data were collected through a survey over a period of two month period. Subjects who participated in the study were 298 Korean adults. The author used a convenience sampling method. The analysis of the data was done with SPSS PC for descriptive statistics and factor analysis. Initially 34 items were generated from the interview data of twenty one adults and from literature review and survey. This preliminary scale was analyzed for a reliability and validity. The results are as follow : 1. Crombach Coefficient alpha for the 30 items was .7907. 2. Factor analysis was done in order to confirm construct validity and nine factor were extracted from the results. These contributed 54.4% of the variance in the total score. 3. Nine factor label were 'exercise' 'stress management' 'energy conservation' 'limit in liking' 'selection of food' 'ingestion of natural food' 'health examination' 'relaxation' and 'nutrition'. The author suggests that this scale could be adequately applied in assessing the health behavior of Korean adults. The results of using this scale in a study can contribute to designing an appropriate health promotion strategy.

• Proceedings of the KSR Conference
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• 2004.10a
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• pp.449-454
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• 2004

As social and cultural value has been changed, customers are demanding equipment innovation of passenger quarters to improve the satisfaction of their needs and the level of transfortation culture. To promote the convenience of passenger and abstract the facilities factor of passenger quarters design, this article analyzed and compared with the facilities factor of passenger quarters which have been operated in domestic and foreign country. While domestic passenger quarters is composed of seat, toilet and washroom, foreign passengers quarters consist of various factor such as familly room, infant room, business room, conversation room, and multipurpose room. Especially, foreign passenger quarters have provided passenger with diversity of attachment space, securing movement line for weak person, and arranging infant/child's space.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.8 no.1
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• pp.95-104
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• 2001

This study was done to develop an euthanasia attitude scale. Subjects who participated in the study were a convenience sample of 234 Korean nurses. Data were collected through a survey over a period of three months. The analysis of the data was done using SPSS PC for descriptive statistics, factor analysis and Cronbach's Coefficient Alpha. Initially 63 items were generated from interview data from eighteen nurses and from a literature review. This preliminary scale was analyzed for a reliability and validity. The results are as follow: 1, Crombach's Coefficient alpha for the 19 items was .8804. 2. Factor analysis was done in order to confirm construct validity and four factor were extracted from the results. These contributed 56.6% of the variance in the total score. 3. Each factor was labled 'qualify of life', 'respect of life, 'client's right', 'medical ethics'. The author suggests that this scale could be used in assessing the attitude of Korean nurses toward euthanasia.

• Management & Information Systems Review
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• v.15
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• pp.147-164
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• 2004

The purpose of this paper is on employees as internal customers and the critical role this group plays in the delivery of quality results. The set up of research model for verification was as follows. The research model was drawn as internal service quality level $\Rightarrow$ internal customer satisfaction $\Rightarrow$ enterprise outcome. Then, two hypotheses were established to the research model. Through the factor analysis and multiple regression analysis, the results are as follows. First, internal service quality level turned out to be affected indirectly through internal customers' satisfaction rather than a direct factor to affect the enterprise outcome. Second, internal customers' satisfaction was proved to be the most important factor for the enterprise outcome as ti was the intimate factor precedent to the enterprise outcome. However, there could be a variation of response according to the personal circumstances of respondents since the respondents were from different enterprises and consisted various job positions and age group. Namely it included a limitation of rather unaccurate resulting values because the transverse methods were performed for convenience though it needed a longitudinal research to accomplish the general purpose of this study.