• Journal of the Korean Data and Information Science Society
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• 제22권6호
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• pp.1041-1051
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• 2011

정보기술의 발달은 인간에게 많은 유익한 정보를 쉽게 제공하고 있으나 그 유익한 정보를 부적절한 사용자로부터 보호할 필요가 생겼다. 정보와 관련된 위험을 분석 및 관리하는 과정에서 정보에 대한 가치를 정확히 측정해야 한다. 한 가지 방법으로 조건부 가치 측정법에 대하여 고찰하려 한다. 공공재 또는 비시장재의 가치를 평가하는 방법인 조건부 가치 측정법을 통하면 관심 대상의 가치에 대한 불용의액수를 통계인 방법으로 추정할 수 있다. 특별히, 지불 용의액에 대한 신뢰구간의 추정에 초점을 맞추어 보았다. 정보시스템에 존재하는 정보의 가치를 보전하기 위해 지불하고자 하는 금액으로부터 정보의 가치를 통계적으로 추정하는 방법을 R을 이용한 사례를 분석하여 소개한다.

• 한국산림과학회지
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• 제95권5호
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• pp.551-555
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• 2006

This research was conducted to estimate the use and preservation values of Jirisan national park, using a dichotomous choice contingent valuation. Jirisan national park was estimated to have the use value of 6,377 won per visitor. In terms of preservation value was estimated 13,030 won per housed per year. The results of this research show that Jirisan national park generated considerable use and preservation values, exceeding far greater than current admission fees. The findings also indicate that the estimated economic value provides enough justification for the national park service to increase admission fees in order to maintain the quality of the natural environment. This result may contribute to guidance on the pricing policy of national park managers and practitioners, although public policy may be made in the political arena.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.367-370
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• 2015

Building deterioration reflects the degradation of basic building performance including structural performance, energy performance, durability, and safety, and it also includes perceived deterioration, which considers a user-based perspective. More than 50% of the existing buildings in Korea are over 15 years old and public buildings compose 2.5% of all buildings domestically. Therefore, there are several different problems, such as poor energy efficiency, structural performance, and safety. To address the challenges of increasing stock in deteriorated buildings, it is necessary to make decisions about reconstruction or renovation. In this study, we propose a new method to evaluate public building value with a contingent valuation method (CVM). By estimating willing-to-pay (WTP) from users of private buildings in similar situation with the public building, it is possible to compare market prices and calculate a correction factor to adjust the WTP data. Finally, we apply the correction factor to the WTP of a public building and estimate market price, willingness to pay (WTP). Finally, we apply the correction factor to willing to pay (WTP) of public building and estimate market price.

• 한국경제지리학회지
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• 제9권2호
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• pp.211-224
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• 2006

본 연구는 가상적 가치추정법(contingent valuation method)을 이용하여 도시자연공원의 가치를 평가 분석하였다. 본 연구는 남산, 관악산 및 팔달산을 연구대상지로 선정하여 자원가치 즉, 가상적 가치추정방법(CVM)에 의해 인당 평균 보전가치액 및 자원의 전체 보전가치를 측정하였다. 분석결과에 의하면 대도시 자연공원 즉, 관악산, 남산, 그리고 팔달산의 자원가치는 각각 790원, 1,390원, 그리고 620원으로 나타났다. 인당 평균 보전가치에서는 남산이 타 공원보다 약 2배 정도 높았으며, 남산, 관악산 및 팔달산의 순으로 나타났다. 보전가치중 선택권가치, 존재가치, 그리고 유산가치의 비중을 살펴볼 때 선택권가치는 20%대, 존재가치는 30%대, 그리고 유산가치는 40%대의 비중을 보이고 있어 유산가치, 존재가치 그리고 선택권가치 순으로 나타났다.

• 한국HCI학회논문지
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• 제11권1호
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• pp.11-19
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• 2016

본 연구는 사용자 경험(UX)에 대한 경제적 가치 평가 모델을 탐색하고 적용하는 것을 목적으로 수행되었다. 스마트폰 잠금해제 UX를 대상으로 터치형, 지문인식, 홍채인식에 대해 조건부 가치측정법(contingent valuation method, CVM)을 적용하였다. 경제적 가치를 산출하기 위한 가치추정법 중에서 조건부 가치측정법을 선택한 이유는 잠금해제와 같은 인터페이스 요소들은 스마트폰을 이용할 때 중요한 사용자 경험적 가치이지만 시장에서 별개로 거래되지 않는 비 시장 재화이기 때문이다. 스마트폰 잠금해제를 조건부 가치측정법 중 이중 양분선택형 방식(double-bounded dichotomous choice)으로 설문조사하여 로짓 모형으로 분석한 결과 터치형 잠금해제 인터페이스는 529원, 지문인식 잠금해제는 4,214원, 홍채인식 잠금해제는 1,376원으로 경제적 가치가 나타났다. 즉, 지문인식 잠금해제가 가장 높은 경제적 가치를 나타냈으며, 그 다음으로 홍채인식, 터치형 순이었다. 이 연구의 주요 기여점은 UX 디자인에 대해 경제적 가치를 평가하는 방법론적 시도를 수행하였고, 체계적이고 신뢰도 있는 결과를 산출하였다는 점이다.

• 대한건축학회논문집:계획계
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• 제34권5호
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• pp.3-10
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• 2018

The purpose of this study is to estimate the attractiveness value according to the preference level on architectural aesthetic. This research starts from the concept that aesthetic is phenomenon and from the viewpoint of 'attraction value' which affects goods. Interactive internet surveys were conducted for 500 citizens of Seoul metropolitan city who are potential users of the Nodle Islet Cultural Center. Based on the scenarios and questionnaires with fuzzy models, we have examined the evaluation of architectural aesthetic and monetary willing-to-payment, and estimated the economic value by preference level of architectural aesthetic through linear regression analysis. The main results of the study are as follows: First, the economic value of the Nodle Islet Cultural Center was estimated at ?15,683.43/person. Residents of Seoul metropolitan city were willing to accept the increase in the above-mentioned amount of the facility fares when their preferred works (average 86.81 points) were constructed. (P <0/05) Second, it is confirmed that the economic value increases dramatically as the preference level of architectural aesthetic increases. Third, it is presumed that the infinite valuation of architectural aesthetic and the problem of free riding coexist in the estimation of economic valuation of architectural aesthetic for public buildings. Fourth, by mixing the fuzzy logic with contingent valuation method, starting point bias and no response biases that happened in contingent valuation could be disappeared. bias elimination must be considered seriously because another bias could be happened in full process of the research. The results of this study will serve as a basis for spreading architectural aesthetic value-oriented research from the vague and obscure aesthetic-centered discussion on the existing architectural aesthetic. In addition, it will be an opportunity to draw institutional application and utilization strategy of architectural aesthetic through architectural aesthetic value research.

• 한국유기농업학회지
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• 제11권1호
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• pp.39-53
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• 2003

This study attempted to estimating economic value of environmental resource by using the contingent valuation method(CVM), known as one of the tool measuring the economic benefits. To analysis the preservation value of Bong-seo Mt.. the surveys were conducted for citizens resident in Cheonan city. The sample sizes of the survey were 200 respectively. The survey method adopted face-to-face interview method as a mean of correcting useful response. This study considers models for evaluating the willingness to pay(WTP) based on payment card contingent valuation survey data and has attempted to measure goodness of fit for the data obtained from the survey design. It was estimated that the average WTP of Cheonan citizens for a maintenance and management of Bong-seo Mt. was 5,010 won per month and 60 ,118 won per year. When it is translated by total number of households in Cheonan city, there is the preservation value of approximately 8.8 billion won per year. On the other hand, total expense of development increased about 1.7 times over including application of the preservation value.

• Ocean and Polar Research
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• 제27권2호
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• pp.161-169
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• 2005

In recent days, most of the lagoons in Korea have been lost on account of indiscreet development and pollution. Thus, this study measures the conservation value of the Songji lagoon, a representative lagoon in Korea by using the contingent valuation (CV) method and specifies the non-use value of Songji lagoon. The survey was carefully desigrled and implemented to meet a number of recommendation rules suggested in the literature. The overall results show that the respondents well accepted the contingent market and would be willing to pay a significant amount for the proposed program to conserve Songii lagoon. Total Conservation value of Songji lagoon amounted to approximately 21.2 billion Korean won per year. Moreover, the non-use value of Songji lagoon amounted 15.7 billion Korean won per yew. The results of measuring the conservation value provide decision-makers with data indispensable to devising a conservation and management policy.

• Ocean and Polar Research
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• 제29권1호
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• pp.69-80
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• 2007

This paper attempts to measure the environmental value of the Nakdong-river estuary, which is ecologically important but confronted with the threat of development. Especially, in order to elicit the environmental values of its four attributes, contingent valuation method(CVM) based on multi-attribute utility theory is applied and the CVM survey was rigorously designed to comply with the guidelines for best-practiced CVM studies. We surveyed a randomly selected sample of 400 and 350 households in Busan and six large cities(Seoul, Incheon, Daegu, Daejeon, Gwangju, and Ulsan), respectively and asked respondents questions in person-to-person interviews about how they would willing to pay for the estuary conservation and management program. Respondents overall accepted the contingent market and were willing to contribute a significant amount(2,457 won in Busan and 3,560 won in six large cities), on average, per household per year, which implies that there exists a large difference between the two. The aggregate values of the Nakdong-river estuary in Busan and six large cities amount to 2.92 and 22.32 billion won, respectively, per year. In addition, expanding the values to Korea produces 51.34 billion won per year. The quantitative values can be utilized in planning and decision-making about development versus conservation of the estuary.

• 한국습지학회지
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• 제14권1호
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• pp.147-158
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• 2012

최근 들어, 습지에 대한 관심이 증대하면서 습지에 대한 가치를 평가하는 연구가 많이 진행되고 있다. 그러나 습지의 가치평가는 자연습지에 대해서만 수행되었다. 본 연구에서는 댐도 습지의 기능을 수행한다고 가정하였으며, 이를 댐습지라 정의하고 댐습지에 대한 가치평가를 수행하였다. 가치평가 기법으로는 조건부가치측정법(CVM)을 사용하였으며, 대상지역은 용담댐으로 연구를 수행하였다. 가치평가를 수행하기 위해 6대광역시에서 설문조사를 실시하였다. 그 결과, 습지생태공원 시나리오에 대한 용담댐습지의 총 가치는 약 420억원으로 나타났다.