• Journal of Digital Convergence
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• v.10 no.9
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• pp.253-262
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• 2012

This study tries to find the differences in attitude towards advertisement and corporate image according to the context of article in web contents, banner advertisement exposure and news type. The findings of this study are as follows. First, interaction effect between the context of Internet article on social contribution activity and attitude towards advertisement was confirmed. When the context of Internet article was negative, the news type that provides a photo with the article was more effective for the attitude towards advertisement. It is estimated that when a photo is provided with an Internet article for social contribution activity, the level of crowdedness increases and accordingly the negative context of the Internet article is cancelled out. Second, interaction effect between news type and advertisement type of social contribution activity article and attitude towards advertisement was confirmed. In the news type that provides a photo with an Internet article, corporate advertisement was more effective for attitude towards advertisement than product advertisement. Third, interaction effect between the news type of social contribution activity and corporate image according to advertisement type was confirmed. In the news type that provides a photo with an Internet article, product advertisement was more effective for corporate image than corporate advertisement.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.363-375
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• 2009

This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.8 no.4
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• pp.254-259
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• 2008

Uncertainty of result of context awareness always exists in any context-awareness computing. This falling-off in accuracy of context awareness result is mostly caused by the imperfectness and incompleteness of sensed data, because of this reasons, we must improve the accuracy of context awareness. In this article, we propose a novel approach to model the uncertain context by using ontology and context reasoning method based on Bayesian Network. Our context aware processing is divided into two parts; context modeling and context reasoning. The context modeling is based on ontology for facilitating knowledge reuse and sharing. The ontology facilitates the share and reuse of information over similar domains of not only the logical knowledge but also the uncertain knowledge. Also the ontology can be used to structure learning for Bayesian network. The context reasoning is based on Bayesian Networks for probabilistic inference to solve the uncertain reasoning in context-aware processing problem in a flexible and adaptive situation.

• Communications for Statistical Applications and Methods
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• v.11 no.2
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• pp.313-321
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• 2004

In this article we show that the tests of Robinson (1994) may have serious problems in distinguishing between fractionally integrated processes in the context of deterministic trends. The results are obtained via Monte Carlo experiments. A simple procedure, based on the t-values of the coefficients from the differenced regression, is presented to correctly specify the time series of interest and, an empirical application, using data of the US GNP is also carried out at the end of the article.

• Communications for Statistical Applications and Methods
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• v.13 no.3
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• pp.587-605
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• 2006

Recent results in applied statistics have shown that the presence of periodicities in time series may influence the estimation and testing of the fractional differencing parameter. In this article, we provide further evidence on the issue by using several procedures of fractional integration. The results show that in the presence of periodicities, the order of integration can be erroneously detected. An empirical application in the context of seasonal data is also carried out at the end of the article.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.129-136
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• 2012

This study is presented on the corporate advertising strategy utilizing internet on corporate social responsibility in the context of the articles. To this end, Internet articles divided into positive and negative contexts, and has even attracted the attention of Internet articles and high /low and then separated into groups on ad attitudes and corporate image, the interaction effect was examined. Firstly, the Internet, a low level of condition of the article noted, in the context of a positive than a negative context, recall rates were higher. Second, the context of Internet articles and attention on the interaction effect between attitude toward advertising appeared. Third, the context of Internet articles and attention on the interaction effects between the corporate image appeared. Finally, the context of Internet articles and attention on competitive interactions between the corporate management was effective. Thus, the context of Internet articles based on the level of attention and context to determine the effect of advertising by consumer advertising awareness and favorable attitude toward corporate advertising and corporate image enhancement and competitiveness of business management can be an effective strategic plan suggests that.

• Journal of Digital Contents Society
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• v.7 no.4
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• pp.301-308
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• 2006

There are some technologies such as USN, RFID, Home-network to advance the ubiquitous era. Those technologies embody Context-Awareness System. To Context-Awareness System is that human, objects and environment supply information with cable and wireless at real time. So private information, information privacy, a wide sense privacy will be faced on serious menace. In this article, I analyze threat of private information in Context-Awareness System under USN(ubiquitous Sensing Network) surroundings and present technology to protect private information. Each technology can apply subdivided protection province information privacy. I expect definition of information privacy, insight through technological presentation and total solution in this article.

• Journal of Christian Education in Korea
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• v.66
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• pp.49-74
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• 2021

This article is to an curriculum area's academic retrospection and hoping future of KSCRE through analyzing of the article in Journal of Christian Education. The methodology for analyzing the Journal of Christian Education is the historical perspectives which are divided into the period of beginning(1996-2010), the period of growth(2011-2015), the period of maturity(2016-2020). Three periods are categorized into curriculum theory, educational learner, educational context. The number of articles in three periods are eight article(25.8%), thirteen article(41.93%), ten article(32.26%). And seven article in curriculum theory, five article in educational learner, nineteen article in education context. Articles of curriculum theory have a tendency into the reconceptualization as the five articles of seven articles. This tendency will maintains in the future of the Christian curriculum by the nature of Christian education as interdisciplinary including theology. Educational learners in the study of Christian curriculum are female, laity, infant, parent which have not any tendency but variety of educational learners. Educational contexts have one article to the home, four articles to the church, fourteen article to the schools including theological schools. For the development of christian curriculum the christian curriculum is studied in balance of educational contexts.

• Journal of The Korean Association For Science Education
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• v.21 no.5
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• pp.822-840
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• 2001

This article presents a theoretical model for conceptual change that relates cognitive conflict and the role of context. The model assumes that students derive alternative conceptions from everyday contexts while scientific concepts presume an idealized context, and hence, that the source of cognitive conflict results from the difference between the two contexts. Test results and analysis of the model are presented by applying it in a class studying the inertial motion of bodies. The subjects are 37 seventh grade boys.

• Korea Information Processing Society Review
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• v.11 no.6
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• pp.56-75
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• 2004

In this article we address some system characteristics and challenging issues in developing Context-aware Middleware for Ubiquitous Computing. The functionalities of a Context-aware Middleware includes gathering context data from hardware/software sensors, reasoning and inferring high-level context data, and disseminating/delivering appropriate context data to interested applications/services. The Middleware should facilitate the query, aggregation, and discovery for the contexts, as well as facilities to specify their privacy policy. Following a formal context model using ontology would enable syntactic and semantic interoperability, and knowledge sharing between different domains. Moddleware should also provide different kinds of context classification mechanical as pluggable modules, including rules written in different types of logic (first order logic, description logic, temporal/spatial logic, fuzzy logic, etc.) as well as machine-learning mechanical (supervised and unsupervised classifiers). Different mechanisms have different power, expressiveness and decidability properties, and system developers can choose the appropriate mechanism that best meets the reasoning requirements of each context. And finally, to promote the context-trigger actions in application level, it is important to provide a uniform and platform-independent interface for applications to express their need for different context data without knowing how that data is acquired. The action could involve adapting to the new environment, notifying the user, communicating with another device to exchange information, or performing any other task.