• Title/Summary/Keyword: context effect

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Gender Differences in Continuance Intention of On-line Shopping Services

  • Lee, Yon-Nim;Kwon, Oh-Byung
    • Asia pacific journal of information systems
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    • v.20 no.3
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    • pp.51-72
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    • 2010
  • Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lots of psychology studies have shown that women, more than men, were influenced by affective factors, gender-affection-continuance use linkage has not been examined in the context of on-line shopping services. Therefore, the primary purpose of this paper is to seek to examine gender differences in terms of influence of affective factor in the context of IS continuance use. Meanwhile, IS continuance has been an important subject of study in the IT research area. To date, to explain why and how users are motivated to continue to use on-line shopping services, lots of theory-based research such as expectation-confirmation model (ECM) has been proposed. In particular, various affective factors have been proposed to explain continuance use of on-line shopping services recently. Affective factors have been regarded as essential factors for increasing relational strength and satisfaction. Several affective factors have been studied by prior IS adoption and continuance studies. Among them are enjoyment and anxiety. In IS continuance research, positive affect has been commonly and narrowly conceptualized and measured as the enjoyment which a person derives from using computers. Hence, in this study, we introduced intimacy factor, which was conceptually related to the quality of interactions and relationships in previous research. It also has been regarded as essential factors for strengthening human relationships. As a result, we have observed gender effect while examining intimacy-continuance bond. As expected based on the previous literatures, women seem to be more sensitive in affective factors. The contribution point here is that we find evidence in the context of on-line shopping services.

Development of Context Awareness and Service Reasoning Technique for Handicapped People (멀티 모달 감정인식 시스템 기반 상황인식 서비스 추론 기술 개발)

  • Ko, Kwang-Eun;Sim, Kwee-Bo
    • Journal of the Korean Institute of Intelligent Systems
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    • v.19 no.1
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    • pp.34-39
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    • 2009
  • As a subjective recognition effect, human's emotion has impulsive characteristic and it expresses intentions and needs unconsciously. These are pregnant with information of the context about the ubiquitous computing environment or intelligent robot systems users. Such indicators which can aware the user's emotion are facial image, voice signal, biological signal spectrum and so on. In this paper, we generate the each result of facial and voice emotion recognition by using facial image and voice for the increasing convenience and efficiency of the emotion recognition. Also, we extract the feature which is the best fit information based on image and sound to upgrade emotion recognition rate and implement Multi-Modal Emotion recognition system based on feature fusion. Eventually, we propose the possibility of the ubiquitous computing service reasoning method based on Bayesian Network and ubiquitous context scenario in the ubiquitous computing environment by using result of emotion recognition.

The Context Change Potential of Questions and their Foci

  • Hong, Min-Pyo
    • Language and Information
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    • v.1
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    • pp.181-225
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    • 1997
  • The semantic and pragmatic effect of inerrogative illocutionary operator is analyzed in a dynamic setting in the framework of structured meaning representation with respect to the dialogue participants' shared common ground. I propose a framework for an optinal interpretation of focus phrases in terrogatives share the essential properties of focus in general, namely that they introduce alternatives to be taken advantage of by relevant focus-sensitive operators. The theory makes an interesting prediction on the distribution and interpretation of double questions in which one question gets modified by another. A further extention of the theory is spelled out to account for other non-assertional illocutionary operators like imperatives and their foci.

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The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry

  • Seong, Dusan;Kim, Sahangsoon
    • Asia Marketing Journal
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    • v.21 no.4
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    • pp.77-89
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    • 2020
  • Population-level learning has traditionally been used to provide an explanation for the underlying mechanism of industry change. But it has yet to examine the impact on strategic decisions such as market entry. This conceptual paper aims to provide an insight into how population-level learning affects entry likelihood by acting as a tool for interpreting population-level changes. We study this in the context of the fast-paced mobile gaming industry where population-level information is salient and develop a set of propositions with regard to the likelihood of entry.

A novel model of a nonlocal porous thermoelastic solid with temperature-dependent properties using an eigenvalue approach

  • Samia M. Said
    • Geomechanics and Engineering
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    • v.32 no.2
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    • pp.137-144
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    • 2023
  • The current article studied wave propagation in a nonlocal porous thermoelastic half-space with temperature-dependent properties. The problem is solved in the context of the Green-Lindsay theory (G-L) and the Lord- Shulman theory (L-S) based on thermoelasticity with memory-dependent derivatives. The governing equations of the porous thermoelastic solid are solved using normal mode analysis with an eigenvalue approach. In order to illustrate the analytical developments, the numerical solution is carried out, and the effect of local parameter and temperature-dependent properties on the physical fields are presented graphically.

A viscoelastic-micropolar solid with voids and microtemperatures under the effect of the gravity field

  • Said, Samia M.
    • Geomechanics and Engineering
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    • v.31 no.2
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    • pp.159-166
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    • 2022
  • The model of two-dimensional plane waves is analyzed in a micropolar-thermoelastic solid with microtemperatures in the context of the three-phase-lag model, dual-phase-lag model, and the Green-Naghdi theory of type III. Harmonic wave analysis is used to hold the solution to the problem. Numerical results of the physical fields are visualized to show the effects of the gravity field, magnetic field, and viscosity. The expression for the field variables is obtained generally and represented graphically for a particular medium.

The Effect of Environmental Orientation on Innovation, Environmental and Market Performance in Franchise Firms Context (프랜차이즈기업의 환경지향성이 혁신, 환경성과와 시장성과에 미치는 영향)

  • Kim, Min-Seong;Seo, Min-Kyo;Park, Soon-Woo;Lee, Yong-Ki
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.71-82
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    • 2014
  • Purpose - This study is to examine the effect of environmental orientation on innovation, environmental and market performance in Korean franchise firms' context. This study also investigates how environmental orientation, innovation and environmental performance play mediating roles between environmental orientation and market performance. For these purposes, the authors developed a structural model which consists of several constructs. In the model, environmental orientation was proposed to affect innovation and environmental performance, while innovation and environmental performance influence market performance. Specifically, innovation and environmental performance were proposed as core mediators between franchise firms' environmental orientation and market performance. Research design, data, and methodology - The data were collected from 155 franchise firms in Korea during January 2012. The results of factor analysis with reliability test with Cronbach's α warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures of each construct was warranted from the result of correlation analysis. The data were analyzed with reliability analysis, and structural equation modeling with SPSS Win/PC 18.0 and AMOS 18.0. Results - The results of the overall model analysis appeared as follow: χ2=52.388(df=21), p=.000. GFI=.932, AGFI=.854, NFI=.964, CFI=.978, RMSEA=.099, RMR=.059. Since the result of the overall model analysis demonstrated a good fit, we further analyzed our data. The findings can be summarized as follows: Firstly, the environmental orientation had a positive effect on innovation and environmental performance, but had not a direct effect on market performance. Secondly, innovation had a positive effect on environmental performance, but had not a direct effect on market performance. Thirdly, environmental performance had a positive effect on market performance. Conclusions - The results of this study show that, in order to achieve competitive advantages and environmental and market performance in turbulent market situation, franchise firms should emphasize internal and external environmental orientation, and put through improvements in perspective of technology, organization, and product. Consequently, this research suggests that environmental orientation is a motive for franchise companies' innovation, environmental performance, and market performance. It also suggests theoretical and managerial implications, limitations, and further research directions.

Moderating Effect of Color on Store Atmospherics Predictors

  • Verma, Pranay;Prashar, Sanjeev
    • Asian Journal of Business Environment
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    • v.7 no.1
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    • pp.13-23
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    • 2017
  • Purpose - Pleasing ambient colors, music, scent, layout and salespeople are hypothesized to positively impact shoppers' perceptions about the atmosphere of a store. Few studies on the interactive effect of these atmospheric factors have earlier been undertaken. This paper looks at the interactive effect of color on the other predictor variables. Research design, data, and methodology - This study is from field locations in the shopping malls located in Delhi NCR. A descriptive study was undertaken to decipher the interactive effect of color with music, scent, layout and salespeople. Moderation of color on music, scent, layout and salespeople is regressed on store atmospherics. The authors investigate the effects of color, light, music, scent, layout and salespeople on store atmospherics in a retail context. They also study the interactive effect of color with predictor variables which significantly influence the perception of store atmospherics. Results - The paper reveals that music, scent, layout and salespeople influence customer's perception about store atmospherics. The interactive effect of color with scent, layout and sales people influence customer's perception about store atmospherics significantly. It does not moderate with layout and music. Conclusions - Store color is important in predicting store atmospherics. Care is needed to ensure that the effects of different environmental stimuli match.

An Empirical Study on the Effects of Organizational Cynicism and EVLN Responses on Organizational Commitment and Pro-union behavioral Intentions

  • Seo, Yeon-Yong;Park, Sang-Eon;Kim, Chan-Jung
    • International Journal of Contents
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    • v.7 no.2
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    • pp.36-41
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    • 2011
  • This paper has investigated the effects of employees' organizational cynicism on their organizational commitment and pro-union behavioral intentions in the context of repetitively implementing business innovation program. The cynical responses about the business innovation program & projects have been classified into four categories; Exit, Voice, Loyalty and Neglect. The research samples have been drawn from managers and office employees at four business sites of conglomerates in Korea. According to the analysis, business innovation program which is continuous and repetitive has made managers and office employees have highly cynical attitudes. In turn, the organizational cynicism has accelerated their Exit and Neglect responses, but shrunk Voice and Loyalty responses. As a result, it has been confirmed that the organizational cynicism has a direct effect on organizational commitment and pro-union behavioral intentions. In addition, it has been concluded that Exit and Neglect had a negative effect on organizational commitment but a positive effect on pro-union behavioral intentions. Even though Voice and Loyalty had a positive effect on organizational commitment, they had no significant effect on pro-union behavioral intentions. Furthermore, no mediating effect has been detected. Implications and suggestions for future research were then discussed.

Effect of Workload on Job Stress of Ghanaian OPD Nurses: The Role of Coworker Support

  • Kokoroko, Emmanuel;Sanda, Mohammed A.
    • Safety and Health at Work
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    • v.10 no.3
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    • pp.341-346
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    • 2019
  • Background: Although the concept of workload is important to nursing practice, only a few nursing researchers have focused on the issue of workload within the nursing context. Knowledge of how the dynamics of workload affects the job stress of nurses working in a specific unit or department in a hospital setting, and the influence of coworker support on this relationship, still remains limited. This study, therefore examined the effect of workload on job stress of Ghanaian outpatient department nurses and the moderating effect of coworker support on this relationship. Methods: A cross-sectional survey design was used, and questionnaire was used to collect data from a sample of 216 outpatient department nurses from four major hospitals in Ghana. The data collected measured workload, job stress, and coworker support using National Aeronautics and Space Administration (NASA) Task Load Index, job stress scale, and coworker support scale, respectively. Data were analysed using descriptive statistics, correlation, and hierarchical regression. Results: High levels of workload were associated with high levels of job stress of the nurses. Also, higher levels of workload were related to higher levels of job stress for nurses who received high levels of coworker support, but this was not the case for those who received low levels of coworker support (reserve buffering effect). Conclusion: The finding reiterates the adverse effect of workloads on employees' health, and the reverse buffering effect implies that supporting a colleague at work should be conveyed in a positive manner devoid of negative appraisal.