• Journal of Multimedia Information System
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• v.8 no.1
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• pp.31-34
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• 2021

The classical HMM is defined by a parameter triple �� = (��, A, B), where each parameter represents a collection of probability distributions: initial state, state transition and output distributions in order. This paper proposes a new stationary parameter e = (e1, e2, …, eN) where N is the number of states and et = P(|xt = i, y) for describing how an input pattern y ends in state xt = i at time t followed by nothing. It is often said that all is well that ends well. We argue here that all should end well. The paper sets the framework for the theory and presents an efficient inference and training algorithms based on dynamic programming and expectation-maximization. The proposed model is applicable to analyzing any sequential data with two or more finite segmental patterns are concatenated, each forming a context to its neighbors. Experiments on online Hangul handwriting characters have proven the effect of the proposed augmentation in terms of highly intuitive segmentation as well as recognition performance and 13.2% error rate reduction.

• Geomechanics and Engineering
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• v.28 no.4
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• pp.347-358
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• 2022

The main concern of this article is to discuss the problem of a two-temperature fiber-reinforced micropolar thermoelastic medium with voids under the effect rotation, mechanical force in the context four different theories with memory-dependent derivative (MDD) and variable thermal conductivity. The three-phase-lag model (3PHL), dual-phase-lag model (DPL), Green-Naghdi theory (G-N II, G-N III), coupled theory, and the Lord-Shulman theory (L-S) are employed to solve the present problem. Analytical expressions of the physical quantities are obtained by using Laplace-Fourier transforms technique. Numerical results are shown graphically and the results obtained are analyzed. The most significant points are highlighted.

• Journal of Distribution Science
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• v.22 no.9
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• pp.119-128
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• 2024

Purpose: his study examines the effect of message valence on consumer perceptions of sales messages and salesperson evaluations in retail contexts. In contrast to previous studies on the negativity effect, it examines the positivity effect, which implies that the effect of positive information may outweigh that of negative information in certain situations. In addition, the current research examines how the content of the sales message influences consumers' perceptions of salespeople. Research design and methodology: The study presents an analytical model in which a potentially altruistic salesperson transmits quality information as a form of cheap talk. Several predictions were derived from the model and then empirically tested in two experiments. Results: When the sales message is about relatively less expensive products, positive information can be more credible and diagnostic than negative information. In addition, positive sales messages about the less expensive products signal the salesperson's benevolence. Conclusion: This paper is one of the few studies to predict and empirically test the positivity effect. It also contributes to the literature on trust in salespeople by showing that message valence influences buyers' perceptions of salespeople.

• The Transactions of the Korea Information Processing Society
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• v.3 no.5
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• pp.1059-1069
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• 1996

The purpose of this paper is to examine some effects of four menu types: icon menu, context menu, pulldown menu, and bar selection menu. In order to find whether there are some effects of menu types or learning stages (the first, intermediate and the last stage) on skill-based errors, each of the menus has been studied in relation to hyperemia instruction, menu search time, scholastic a chievements and learners' metacognitionon their errors. A further purpose of this paper is to suggest some strategies for enabling learner to select menus more efficiently in order to enhance the learner's own learning effectiveness in hypere mia instruction.The results of this study are as follows. The menu types had a significant effect on the low metacognition regulation group. The context menu types had a significant effect on achievements. In contrast, it was also noticed he the menu types did not have any significant effect on the high metacognition regulation group. The bar-selection menu type and the icon menu type had a relatively significant effect on skill-based errors in the first stage of learning.

• Coupled systems mechanics
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• v.7 no.4
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• pp.455-483
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• 2018

The study deals with physical modeling of a typical three storeyed building frame supported by a pile group of four piles ($2{\times}2$) embedded in cohesive soil mass using three dimensional finite element analysis. For the purpose of modeling, the elements such as beams, slabs and columns, of the superstructure frame; and that of the pile foundation such as pile and pile cap are descretized using twenty noded isoparametric continuum elements. The interface between the pile and the soil is idealized using sixteen node isoparametric surface element. The soil elements are modeled using eight nodes, nine nodes and twelve node continuum elements. The present study considers the linear elastic behaviour of the elements of superstructure and substructure (i.e., foundation). The soil is assumed to behave non-linear. The parametric study is carried out for studying the effect of soil- structure interaction on response of the frame on the premise of sub-structure approach. The frame is analyzed initially without considering the effect of the foundation (non-interaction analysis) and then, the pile foundation is evaluated independently to obtain the equivalent stiffness; and these values are used in the interaction analysis. The spacing between the piles in a group is varied to evaluate its effect on the interactive behaviour of frame in the context of two embedment depth ratios. The response of the frame included the horizontal displacement at the level of each storey, shear force in beams, axial force in columns along with the bending moments in beams and columns. The effect of the soil- structure interaction is observed to be significant for the configuration of the pile groups and in the context of non-linear behaviour of soil.

• Journal of Distribution Science
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• v.18 no.8
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• pp.113-125
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• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.361-369
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• 2019

With the commercialization of the ADAS functions, the need for the experience of the autonomous driving system is increasing, and the role of the artificial intelligence agent is attracting attention. This study is an autonomous driving experience experiment that verifies the effect of self-efficacy and agent embodiment. Through a simulator experiment, we measured the effect of existence of self-efficacy and agent embodiment on social presence, perceived risk, and perceived ease of use. Results show that self-efficacy had a positive effect on social presence and perceived risk, and agent embodiment negatively affected perceived ease of use. Based on the results of the study, we proposed guidelines for agent design that can increase the acceptance of the semi-autonomous driving system.

• The Korean Journal of Franchise Management
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• v.11 no.3
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• pp.19-26
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• 2020

Purpose: The old axion to put the customers first (e.g., customers are king, customers are always right) has been taken for granted in the service sector. In addition, many companies in South Korea are providing customer-first education for employees at their contact points to strengthen their competitiveness. However, excessive increase in the psychological power of the customer can lead to a problem of abuse of power, called 'Gap-jil.' Despite these concerns, most companies hardly discard policies to give high priority to customers because of the assumption that it enhances customer satisfaction leading to organizational performance. However, in recent years, some franchise catering companies have posted warnings about the abuse of power by customers, and a movement to pursue a power-balancing between service providers and their customers is spreading. Research design, data, and methodology: This research is conducted to reconsider the principle of the customer-first perspective and to create a basis for arguments that can solve the problem of abuse of power, which is recognized as a serious social problem. In this research, we test and analyze the effect of customers' psychological power in the context of a restaurant on expectation for service and response to service failure. Result: The result of an experimental study shows that the effect of psychological power on customer satisfaction can be somewhat negative. Also, customers with high psychological power are more likely to have high service expectations. Especially high psychological power of customers causes a difference in the expectation level of human factors such as employee attitude, while the difference in expectations of non-human factors such as restaurant atmosphere was not statistically significant. In addition, when customers with high psychological power encounter service failure situation, they are more likely to feel disappointment and regret with a service provider. Meanwhile, the effect of psychological power on complaining behaviors are not significant. Conclusions: The findings of this research provide meaningful implications that the service providers should reconsider their existing corporate culture and management policies that put customers first. In addition, the result of this research is provided meaningful opportunities to review the management philosophy for the company's customers and the education philosophy for the employee education.

• Asia Marketing Journal
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• v.14 no.2
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• pp.39-63
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• 2012

Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers' perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs. utilitarian and direct vs. indirect) and its timing (e.g., immediate vs. delayed). These studies have typically assumed that consumers' preference for reward programs has a positive effect on brand loyalty. However, Dowling and Uncles (1997) pointed out that this preference does not necessarily foster brand loyalty. In this regard, the present study verifies this assumption by examining the effects of consumers' perception of the value of reward programs on their brand loyalty. Although reward programs are widely used by online shopping malls, most studies have examined the conditions under which consumers are most likely to value loyalty programs in the context of offline shopping. In the context of online shopping, however, consumers' preferences may have little effect on their brand loyalty because they have more opportunities for comparing diverse reward programs offered by many online shopping malls. That is, in online shopping, finding attractive reward programs may require little effort on the part of consumers, who are likely to switch to other online shopping malls. Accordingly, this study empirically examines whether consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. Meanwhile, consumers seek utilitarian and/or hedonic value from their online shopping activity(Jones et al., 2006; Barbin et al., 1994). They visit online shopping malls to buy something necessary (utilitarian value) and/or enjoy the process of shopping itself (hedonic value). In this sense, reward programs may reinforce utilitarian as well as hedonic value, and their effect may vary according to the type of reward (utilitarian vs. hedonic). According to Chaudhuri and Holbrook (2001), consumers' perception of the value of a brand can influence their brand loyalty through brand trust and affect. Utilitarian value influences brand loyalty through brand trust, whereas hedonic value influences it through brand affect. This indicates that the effect of this perception on brand trust or affect may be moderated by the type of reward program. Specifically, this perception may have a greater effect on brand trust for utilitarian reward programs than for hedonic ones, whereas the opposite may be true for brand affect. Given the above discussion, the present study is conducted with three objectives in order to provide practical implications for online shopping malls to strategically use reward program for establishing profitable relationship with customers. First, the present study examines whether reward programs can be an effective marketing tool for increasing brand loyalty in the context of online shopping. Second, it investigates the paths through which consumers' perception of the value of reward programs influences their brand loyalty. Third, it analyzes the effects of this perception on brand trust and affect by considering the type of reward program as a moderator. This study suggests and empirically analyzes a new research model for examining how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. The model postulates the following 10 hypotheses about the structural relationships between five constructs: (H1) Consumers' perception of the value of reward programs has a positive effect on their program loyalty; (H2) Program loyalty has a positive effect on brand loyalty; (H3) Consumers' perception of the value of reward programs has a positive effect on their brand trust; (H4) Consumers' perception of the value of reward programs has a positive effect on their brand affect; (H5) Brand trust has a positive effect on program loyalty; (H6) Brand affect has a positive effect on program loyalty; (H7) Brand trust has a positive effect on brand loyalty; (H8) Brand affect has a positive effect on brand loyalty; (H9) Consumers' perception of the value of reward programs is more likely to influence their brand trust for utilitarian reward programs than for hedonic ones; and (H10) Consumers' perception of the value of reward programs is more likely to influence their brand affect for hedonic reward programs than for utilitarian ones. To test the hypotheses, we considered a sample of 220 undergraduate students in Korea (male:113). We randomly assigned these participants to one of two groups based on the type of reward program (utilitarian: transportation card, hedonic: movie ticket). We instructed the participants to imagine that they were offered these reward programs while visiting an online shopping mall. We then asked them to answer some questions about their perception of the value of the reward programs, program loyalty, brand loyalty, brand trust, and brand affect, in that order. We also asked some questions about their demographic backgrounds and then debriefed them. We employed the structural equation modeling (SEM) method with AMOS 18.0. The results provide support for some hypotheses (H1, H3, H4, H7, H8, and H9) while providing no support for others (H2, H5, H6, H10) (see Figure 1). Noteworthy is that the path proposed by previous studies, "value perception → program loyalty → brand loyalty," was not significant in the context of online shopping, whereas this study's proposed path, "value perception → brand trust/brand affect → brand loyalty," was significant. In addition, the results indicate that the type of reward program moderated the relationship between consumers' value perception and brand trust but not the relationship between their value perception and brand affect. These results have some important implications. First, this study is one of the first to examine how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. In particular, the results indicate that the proposed path, "value perception → brand trust/brand affect → brand loyalty," can better explain the effects of reward programs on brand loyalty than existing paths. Furthermore, these results suggest that online shopping malls should place greater emphasis on the type of reward program when devising reward programs. To foster brand loyalty, they should reinforce the type of shopping value that consumers emphasize by providing them with appropriate reward programs. If consumers prefer utilitarian value to hedonic value, then online shopping malls should offer utilitarian reward programs and vice versa.

• Journal of the Korea Safety Management & Science
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• v.8 no.6
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• pp.1-11
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• 2006

Since Zohar(1980) emphasized the influence of social, organizational, and psychological context in occupational safety and health study, the research in this area tends to be emphasizing the influences of personal and physical interaction. With this research trend, this paper is to examine the relationship between safety climate model and safety accident, and the interactional or moderating effect of personal and physical factor on the above relationship. Author conducted a survey to 292 manufacturing workers in construction industry, and the chief results of statistical analysis are as follows 1) management involvement, safety education, precaution activities, and safety system have negative effects on safety accident, 2) a-type personality has interactional effect on safety accident with communication, precaution activities, and safety system. 3) physical job load has interactional effect on safety accident with precaution activities, and safety system.