• The Korean Journal of Community Living Science
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• v.28 no.2
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• pp.313-328
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• 2017

The purpose of this study was to analyze the role of perceived market influence, which is an important psychological factor influencing consumer behavior in the market, and explain how consumer beliefs related to the market can affect sustainable consumer behavior. First, this study found that gaps in perceived market influence were statistically significant for age and job. Second, environmental concern, organic food consumption (vegetables and meats), and purchase behavior of organic foods were found to be significantly different by degree of perceived market influence of consumers. The mean values were found to be high for the group having strong perceived market influence. This tendency suggests an association between higher perceived market influence consumers and more environmentally friendly consumer behavior. Lastly, this study used Structural Equation Modeling to analyze the effect of perceived market influence as a moderating variable and mediating variable on the relationship between environmental concerns and consumer behavior toward organic foods. The results show a mediating effect on perceived market influence, but a moderating effect could not be found. This result implies that perceived market influence might indirectly affect consumer behavior when transferring environmental concerns to consumer behavior toward organic foods.

• Journal of the Korean Home Economics Association
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• v.24 no.1
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• pp.114-127
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• 1986

Comsumer dissatisfaction is a concept which provides fundamental couse for consumerism movement. The purpose of this study are as follows; 1. To investigate the tendency of the housewive's consumer dissatisfaction. 2. To find out the determinants of the consumer dissatisfaction. The major results of empirical study are; 1) The ousewive's are dissatisfied with their consumption lives. 2) There is significant difference in sunsumer dissatisfaction according to the demographic variables such as housewive's age, education. 3) There is significant difference I consumer dissatisfaction according to sociopsychological variables such as disconfirmation, consumer attitude toward business, consumer experience. 4. Consumer dissatisfaction is influenced by disconfirmation, attitude toward business, consumer experience.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.47-67
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• 2021

The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.373-379
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• 2020

The purpose of this study is to investigate the factors affecting change in consumers' consumption tendency and the perception of aged meat. This study compared 2012 and 2019 results from beef consumer surveys. The importance of quality judgment criteria, taste determinants, and the perception that marbling is harmful to health were analyzed using regression analysis through the backward elimination method. As a result of the analysis, it was determined that the importance had increased for recognizing freshness, juiciness, tenderness, and ripening period, and for knowing that marbling was harmful to the health. Also shown was that the intention to purchase aged meat had an influence on whether the consumer favorably perceived the freshness, tenderness, and ripening period. This study analyzed how consumers' consumption tendencies changed to cope with these changes in consumer preferences. The basic data of the research analyzed consumption propensity, the intention to consume beef, and what factors influence the perception of mature meat. It is thought that there is a need to raise awareness about aged meat for diversification of consumer preferences and rational production and consumption in the future.

• Journal of Family Resource Management and Policy Review
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• v.3 no.1
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• pp.1-15
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• 1999

The purpose of this study is to find out the tendency of the new generation’s consumer roles and green consumption behavior for the environmental conservation. This study is also to reveal some fundamental information for an environmental education program which si able to support the new generation consumers to participate voluntarily in an environmental activity. The 500 subjects of this study were selected from the new generation consumers who wre residing in Seoul, 1998. The 414 data wre finally analyzed by Mean, t-Test, ANOVA, and Multiple Regression Analysis. The major findings were as follows: 1) the purchasing roles of the new generation consumer tended to be higher than the citizen participation’s roles. The variables with the higher score for the new generation’s green consumption behavior were in the rank of the isolation of environmental waste, the purchasing behavior of green product, the recycling environmental resource, and citizen’s participating roles in environmental activity. 2) the new generation’s consumer roles showed a significant differences, according to variables for the environmental value, environmental education, and participation of the environmental and societal activity 3) the green consumption behavior for the new generation consumers showed a significant differences, according to sex, environmental value, participation of the environmental and societal activity. 4) the most influential variables for the green consumption behavior of the new generation consumers were in the rank of consumer roles, educational values, and the participation of the environmental activity. As we see above, the consumer education for the new generations needs to focus on consumer’s roles that let them participate voluntarily in environmental and societal activity, as well as practice positively to use green environmental products whenever they select some items in the markets.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.221-228
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• 2009

Recently severity of ecological adaptation and climatic change due to global warming grows larger. According to the fourth report of IPCC in 2007, emission quantity of the earth greenhouse gas(GHGs) generated by activity of mankind increased with 80% since 1970. And it is forecasted that worldwide greenhouse gas will be increased with 25~90%(corresponding to $CO_2$) between 2000 and 2030. This increment of greenhouse gas($CO_2$) is expected to raise average temperature of the earth with the maximum $6.4^{\circ}C$, and sea surface with 59cm in 2090. Like this, destruction of environment by greenhouse gas is regarded as universal problem threatening the existence, not only the problem of one nation. Consequently, systematic correspondence to the global warming at the aspect of energy consumption is also needed in Korea. From the analysis result of 'Statistics of Energy Consumption' published by Green Korea in 2007, energy consumption increment of domestic universities was higher as many as 3.7 times than 22.5% of the whole energy consumption increment in our country. This says to be the direct example which shows that universities are huge sources of greenhouse gas emission. New constructing and enlarging buildings of each universities within campus are the most major reason for such a large increment of energy consumption in universities. The opinion that the possibility of causing energy waste and efficiency reduction is raised by increased buildings of universities has been propounded. That is, universities should make concrete goal and the plan for reducing emission of green house gas against climatic change, and should practice. Accordingly, there is the meaning that 2 aspects of environment-friendly design characteristics, that is application of energy utilizing technology, material usage of energy efficiency-side and environment-side, and introduction of natural element in the environmental aspect, were analyzed for facilities of university campus designed in environment-friendly point of view from initial stage of plan, and direction of environment-friendly design of university facilities in the future was groped in order to grasp environment-friendly design tendency of internal and external University facilities based on this analysis of this paper.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• The Korean Journal of Physiology
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• v.4 no.2
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• pp.45-51
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• 1970

In an attempt to better understand the effect of whole body irradiation on the spontaneous motility and oxygen consumption rate of the isolated mouse duodenum, a whole body X-irradiation of 1,000r. was given to albino mouse, and 1) the total length of contraction of isolated duodenum was recorded on kymograph every five minutes for 60 minutes, 2) glucose and 5-hydroxytryptamine(5-HT) were added to the reaction medium of Kreb's-Ringer-bicarbonate buffer(KRB) and response of the isolated duodenum to the drugs was observed, and 3) the oxygen consumption rate $(QO_2)$ of the isolated duodenum as well as the effect of glucose and 5-HT on $QO_2$ were measured by Warburg's standard manometric method and the comparison was made with the control(i.e. normal) group. The results thus obtained are summarized as follows. 1. The spontaneous motility of the isolated duodenum in the irradiated groups showed a significantly elevated pattern for the first 15 minutes comparing with the control. The motility, however, decreased after 15 minutes and remained so in the irradiated groups to the level of the nonirradiated control, but 24 hours post-irradiation group showed a tendency of an increased motility while one hour post-irradiation group showed no difference comparing with the control. 2. Addition of glucose produced generally elevated motility of the isolated duodenum in both irradiated and non-irradiated groups comparing with the control throughout the experiment, but no difference was observed in contractile amplitude between the irradiated and non·irradiated groups. 3. When 5-HT was added to the irradiated group, the contractile amplitude of isolated duodenum was similar to that of the control, and 5-HT alone caused a slight increase of the motility comparing with the control. 4. The oxygen consumption rate $(QO_2)$ of the isolated duodenum was found to be ,slightly increased in one hour post·irradiated group, but similar in 24 hour post·irradiated group comparing with the control. Glucose produced a significant increase of $QO_2$ in all the groups, but 5-HT produced a tendency of decrease of $QO_2$ in all the groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.980-990
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• 2008

This study tested how impulse buying behavior for apparel was related to hedonic consumption and impulse buying tendencies and emotion in the context of shopping. A total of 290 self-administered questionnaires were obtained from college students during scheduled classes. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among consumer tendencies of hedonic consumption and impulse buying, positive emotion, and impulse buying behaviors by LISREL 8.53. Findings showed that impulse buying behaviors for apparel could be classified into planned, reminded, and fashion-oriented impulse buying typologies. Hedonic consumption and impulse buying tendencies had significant effects on positive emotion. Positive emotion had a significant effect on planned, reminded, and fashion-oriented impulse buying for apparel. This study suggests that positive emotion plays an important role in determining impulse buying behaviors relevant to hedonic and impulse buying tendencies. Managerial implications for apparel retailers are discussed.

• Journal of Service Research and Studies
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• v.12 no.2
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• pp.80-93
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• 2022

This study is a study on a methodology that can extract various factors that affect purchase and use of products/services from the consumer's point of view through previous studies, and analyze the types and tendencies of consumers according to age and gender. To this end, we quantify factors in terms of general personal propensity, consumption influence, consumption decision, etc. to check the consistency of data, and based on these studies, we conduct research to suggest and prove data analysis methodologies of consumer types that are meaningful from the perspectives of startups and SMEs. did As a result, it was confirmed through cross-validation that there is a correlation between the three main factors assumed for data analysis from the consumer's point of view, the general tendency, the general consumption tendency, and the factors influencing the consumption decision. verified. This study presented a data analysis methodology and a framework for consumer data analysis from the consumer's point of view. In the current data analysis trend, where digital infrastructure develops exponentially and seeks ways to project individual preferences, this data analysis perspective can be a valid insight.