• 제목/요약/키워드: consumption style

검색결과 375건 처리시간 0.028초

역할완화 소비: 선행변수로서의 소비관련 변수와 결과변수로서의 패션의식 (Role-relaxed consumption: Consumption related variables as antecedents and fashion consciousness as a consequence)

  • 박혜정
    • 복식문화연구
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    • 제22권3호
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    • pp.411-430
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    • 2014
  • The purpose of this study is to identify the antecedents and consequence of role-relaxed consumption. Consumption-related variables were considered as antecedents, and fashion-related variable was considered as a consequence. Hedonic consumption, impulse buying, value consciousness, and brand sensitivity were included as consumption-related variables and fashion consciousness was included as a fashion-related variable. It was hypothesized that hedonic consumption, impulse buying, value consciousness, and brand sensitivity influence rolerelaxed consumption and then influence fashion consciousness. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. While hedonic consumption, impulse buying, value consciousness, and brand sensitivity were uni-dimensions, role-relaxed consumption and fashion consciousness were multi-dimensions. Factor analysis of role-relaxed consumption revealed two dimensions, 'self-centered decision making' factor and 'importance of intrinsic value' factor. In addition, factor analysis of fashion conscious revealed three dimensions, 'individualism' factor, 'dressing style' factor, and 'appearance' factor. Tests of the hypothesized path show that impulse buying and brand sensitivity negatively influence 'self-centered decision making' and that hedonic consumption and value consciousness negatively influence 'importance of intrinsic value'. While 'self-centered decision making'negatively influence 'dressing style' and 'appearance, 'importance of intrinsic value' negatively influences all factors of fashion consciousness. The implications of these findings and suggestions for future study are also discussed.

소비자의 라이프스타일 유형에 따른 점포선호 및 만족도의 차이 분석 (Consumers' preference for and satisfaction with retailing stores by life style)

  • 허경옥
    • 한국생활과학회지
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    • 제15권3호
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    • pp.385-395
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    • 2006
  • This study categorized consumer groups by their life styles and examined the differences in preferences for and satisfaction with retailing stores. The results of this study are summarized as below: First, consumers' satisfaction level was most high in department stores, and discounting stores, internet shopping malls, and home shopping channels took the next in order. Traditional Korean stores, on the other hand, were the last. Overall, preference level was high in discounting stores, department stores, and internet shopping malls in order. Second, the singles and the elderly tended not to be interested in societal issues and concentrate on consumption only. Third, the more interested they get in consumption, the more consumers prefer department stores, and consumers who are neutral in societal issues and consumption were more likely to prefer traditional Korean stores. In addition, those who participate in societal issues and concentrate on consumption preferred discounting stores, convenient stores, and home shopping channels in order. On the other hand, consumers who are more interested in societal issues and less concentrate on consumption were less satisfied with discounting stores and department stores, but more satisfied with internet shopping malls. Consumers less participating in societal issues and concentrating on consumption were more likely to be satisfied with department stores, but less with traditional Korean stores.

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외모에 대한 사회문화적 태도와 의복추구혜택이 패션제품의 양면적 소비에 미치는 영향 (The Effects of Sociocultural Attitude toward Appearance and Pursuit of Clothing Benefits on Ambivalent Consumption of Fashion Product)

  • 박은희
    • 패션비즈니스
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    • 제16권1호
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    • pp.137-149
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    • 2012
  • The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

생활특성과 착의량에 따른 바닥복사난방 공간의 열쾌적 범위 및 에너지 사용량에 관한 연구 (A Study on the Thermal Comfort Zone and Energy Use of Radiant Floor Heating by Residential Style and Clothing Level)

  • 김상훈;정광섭;김영일
    • 에너지공학
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    • 제24권1호
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    • pp.24-31
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    • 2015
  • 바닥복사난방 공간에서 생활특성과 착의량에 따른 열쾌적 범위를 제시하고 각 조건별 에너지사용량 및 비용을 산출하여 비교하는 것을 목적으로 하였다. 좌식생활이 입식생활보다 낮은 온도에서 중립적 온도를 나타냈는데 바닥표면과 인체사이의 국부적인 열전달이 전신온열감에 영향을 주었기 때문으로 판단된다. 착의량이 높을수록 낮은 온도에서 중립점 온도를 나타냈는데 착의량을 증가시키면 인체에서 방출되는 열손실이 감소하여 낮은 실내온도에서 동일한 열쾌적을 느낄 수 있기 때문으로 판단된다. 좌식생활방식이 입식생활방식보다 평균 6.0%의 에너지 사용량이 절감되는 것으로 나타나 좌식생활이 경제적인 생활방식으로 분석되었다. 착의량 1.2 Clo 상태가 착의량 1.0 Clo 상태보다 평균 13.5%, 착의량 0.8 Clo상태보다 평균 18.0%의 에너지 사용량이 절감되는 것으로 나타나 동절기에 착의량을 증가시키는 생활습관의 변화만으로도 에너지 절감 효과가 큰 것으로 분석되었다.

State-of-The-Art Factory-Style Plant Production Systems

  • Takakura, Tadashi
    • 한국생물환경조절학회:학술대회논문집
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    • 한국생물환경조절학회 1996년도 국제심포지움 21세기 첨단식물생산시스템의 실용화
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    • pp.1-10
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    • 1996
  • Factory-style plant production systems of various kinds are the final goal of greenhouse production systems. These systems facilitate planning for constant productivity per unit area and labor under various outside weather conditions, although energy consumption is intensive. Physical environmental control in combination with biological control can replace the use of agricultural chemicals such as insecticides, herbicides and hormones to regulate plants. In this way, closed systems which do not use such agricultural chemicals are ideal for environmental conservation for the future. Nutrient components in plants can be regulafied by physical environmental control including nutrient solution control in hydroponics. Therefore, specific contents of nutrients for particular plants can be listed on the container and be used as the basis of customer choice in the future. Plant production systems can be classified into three types based on the type of lighting: natural lighting, supplemental lighting and completely artificial lighting (Plant Factory). The amount of energy consumption increases in this order, although the degree of weather effects is in the reverse order. In the addition to lighting, factory-style plant production systems consist of mechanized and automated systems for transplanting, environmental control, hydroponics, transporting within the facility, and harvesting. Space farming and development of pharmaceutical in bio-reactors are other applications of these types of plant production systems. Various kinds of state-of-art factory-style plant production systems are discussed in the present paper. These systems are, in general, rather sophisticated and mechaized, and energy consumption is intensive. Factory-style plant production is the final goal of greenhouse production systems and the possibilities for the future are infinte but not clear.

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중국인 싱글족의 식생활 유형별 편의식품 소비와 삶의 질과의 관계 (Relations of Convenience Food Consumption and Quality of Life by Dietary Style of Chinese Singles)

  • 김보람;주나미
    • 한국식품영양학회지
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    • 제29권5호
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    • pp.746-752
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    • 2016
  • In this study, we analyzed the dietary style of Chinese singles; in addition, the effect of convenience food consumption on the quality of life of singles was evaluated through construct model development on the relationship between the frequency of consumption and satisfaction with convenience food and quality of life. A statistical analysis of 153 surveys from Tianj was conducted using SPSS 12.0 for Windows and SEM using AMOS 5.0 statistics package. The reliability of the data was confirmed by an exploratory factor analysis and Cronbach's alpha coefficient. The measurement model was confirmed as appropriate by a confirmatory factor analysis of the measurement model in conjunction with AMOS. The results of a factor analysis were as follows. Dietary style was categorized into four factors. The level of satisfaction with convenience food was categorized into seven factors and quality of life was categorized into four factors. The reliability of these findings was supported by a Cronbach's alpha coefficient of 0.6 and higher for all the factors. For the level of satisfaction with convenience food based on dietary style and the quality of life of singles, a structural equation model was constructed and analyzed. The results of all tests indicated that the model satisfied the recommended level of goodness of fit index and thus, the overall research model was appropriate. The current study highlights the increased interest in eating habits of singles and is necessary for further improvement in nutrition education.

대학생의 소비지향적 태도에 따른 과시소비 성향 (University Students' Conspicuous Consumption according to their Consumption-Orientation)

  • 오지현;계선자
    • 가족자원경영과 정책
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    • 제10권2호
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    • pp.43-59
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    • 2006
  • The purpose of this study was to examine university students' consumption-orientation and attitude toward conspicuous consumption as well as to identify the factors that are most influential on consumption-orientation and conspicuous consumption behavior. The major findings of this study are summarized below. First, the average scores of consumption-orientation and conspicuous consumption were 2.71 and 3.15 respectively, on a 5 point scale. Second, the most influential factor on university students' consumption-orientation was friends' influence. Third, the most influential factor on conspicuous consumption was students' perceived social status. Fourth, conspicuous consumption tendency and consumption-orientation were significantly higher for those students with larger amount of allowances, female students, or the students who are working. Fifth, the university students' consumption-orientation and conspicuous consumption tendency were significantly higher for the students whose parents' child-rearing style is inconsistent or excessive investment. Finally, the consumption orientation has a significant positive relationship with conspicuous consumption.

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Evaluation of Dietary and Life-Style Habits of Patients with Gastric Cancer: A Case-Control Study in Turkey

  • Yassibas, Emine;Arslan, Perihan;Yalcin, Suayib
    • Asian Pacific Journal of Cancer Prevention
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    • 제13권5호
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    • pp.2291-2297
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    • 2012
  • Objective: Gastric cancer is an important public health problem in the world and Turkey. In addition to Helicobacter pylori (H. pylori), smoking, alcohol consumption and family history, certain dietary factors have been associated with its occurrence. The impact of dietary habits and life-style factors on the risk of gastric cancer in Turkey were evaluated in this study. Design: A questionnaire was applied to 106 patients with gastric adenocarcinoma and 106 controls without cancer matched for age (range 28-85 years) and gender selected from a hospital based population. Adjusted odds ratios (ORs) and 95% confidence intervals (CI) were calculated with logistic regression analysis. Results: The incidence of H. pylori was 81.3% in patients. Frequent consumption of salty dishes, very salty foods like pickles, soup mixes, sausages, foods at hot temperature (ORs = 3.686, 7.784, 5.264, 3.148 and 3.273 respectively) and adding salt without tasting (OR = 4.198) were associated with increased gastric risk. Also heavy smoking and high amount of alcohol consumption (p = 0.000) were risk factors. Frequent consumption of green vegetables, onion, garlic and dried fruits (ORs = 0.569, 0.092, 0.795 and 0.041) was nonsignificantly associated with decreased risk. Conclusion: Improved dietary habits, reducing salt consumption and eradication of H. pylori infection may provide protection against gastric cancer in Turkey.

청소년 잡지에 나타난 의류광고의 사회적 의미 변화에 관한 연구 - 의류광고의 시각적 소구유형 및 소비가치에 관한 연구- (A Study on the Changes of Social Meaning of Aapparel Advertisements in Teenager's Magazines -Focus on appeals and consumption values-)

  • 황선진
    • 복식
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    • 제32권
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    • pp.69-82
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    • 1997
  • The purpose of this study was to investgate the social meaning and consumption values expressed on apparel advertisements In Teena-ger's magazines from 1976 to 1996. The results of this study were as follows. 1. As the number of the model in apparel advertisements was more than two people it was closely related to conformity and peer ac-ceptance of adolecent's developmental task. Also There were increasing number of foreign models and attractive and famous signers and talents. 2. The trend of appeals showed changing time and society. Since 1990 post-modern ap-proach has increased whereas rational and emotional approach were dominated in 1970s and 1980s. 3, The major consumption values in apparel advertisements were social value emotional value. From 1990 there were variety in consumption values related to adolescent's ap-parel advertisements. This results represented the possibility that apparel advertisements in adolescent's maga-zines not only mirror but mold change of con-sumption values and life style in adolescent. Especially to understand and predict the new generation in Korea educators and practi-tioners in Junior Fashion Market must try to study the current adolescent's life style and consumption values systematically.

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러시아와 한국 여대생 소비자의 의류 소비행동에 관한 비교연구 (Comparative Research on Clothing Consumption Behaviors of Female College Students in Russia and Korea)

  • 율리아페타이;여은아
    • 한국의류학회지
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    • 제30권7호
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    • pp.1103-1115
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    • 2006
  • In this study, clothing consumption behaviors of Russian and Korean female college students were compared. Data were collected by conducting surveys in Russia and Korea. In results, Russian female college students spent considerably more money on clothing than did Korean students, compared to the income level. Korean consumers bought clothing mostly in the department stores, whereas Russian consumers preferred large shopping centers, discount stores and traditional markets to shop clothing. As important factors affecting clothing purchase decision, Russian consumers considered country of origin while Korean consumers considered style. Korean consumers were satisfied more on domestic brands than did Russian consumers while Russians were more satisfied with foreign brands than did Koreans. Russian consumers considered diverse factors in forming attitude and buying intention toward domestic and foreign brands. In contrast, Korean consumers' attitude and purchase intention were influenced much by style. Based on study results, marketing implications were provided.