• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• 한국유기농업학회지
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• 제20권2호
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• pp.125-142
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• 2012

The purposes of this study are to analyze the effect of consumption of environment-friendly agricultural products (EFAP) on improvement of family health, and to suggest directions for improvement of family health. A survey was conducted for qualitative analysis regarding relationship between EFAP consumption and family health. The method of his study was employed Cross-tabulation and an Ordinal Logistic Regression Model to derive more significant results in analyzing factors of improvement of family health. The result shows that improvement of health has a significant positive relationship with consumption of EFAP. In addition, those consumers with high reliability and quality contentment are more likely to experience improvement of health. As consumers constantly eat EFAP, they are more likely to experience improvement of health. In order to provide consumer reliability of EFAP, more strict certification management system with sound monitoring and an appropriate penalty for violation should be established.

• International Journal of Advanced Culture Technology
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• 제3권1호
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• pp.78-85
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• 2015

In Thailand, the electricity consumption is very high with the intention of reduce high temperature in the building. Since 2000, a lot of people paying attention to Green-Building concept. A similar concept is natural building, which is usually on a smaller scale and tends to focus on the use of natural materials that are available locally. Therefore, the Earth-Block (EAB) product is appropriated approach to reduce energy consumption in the buildings. The EAB is produced with environmentally friendly process, which does not release harmful pollution and effective cost. The main significant character is durable materials for building construction. This study aims to develop the new thermal insulation by using soil-cement with vetiver grass fibre. Additionally, it describes the innovative systems used in production of EAB materials by mixing the soil-cement with vetiver grass fibre. This paper reveals lowest costs, space configurations changing and greater design flexibility for constructing the building.

• Journal of Dairy Science and Biotechnology
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• 제17권1호
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• pp.32-38
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• 1999

Korean dairy industry is placed on the very critical situation with the progress of free trade marketing system internationally. To keep and improve the dairy food market, better measures are imperative for dairy industry. Especially, the milk distribution system is premodern to some extent, in comparison with both the production and the processing part of dairy industry. Reform measures for the promotion of domestic milk consumption by lowering the distribution cost are as follows. First, out-sourcing of the logistics department can decrease the circulation cost of milk. Secondly, milk should be packed into large-size package(more than 1 liter) to save both package and distribution cost. Thirdly, milk should be distributed from plant to consumers through the hygienic distribution system including perfect cold chain system, Above reform measures can not come true through the efforts taken by one company but through co-worker, concerted research, and joint in-vestment among dairy companies that can reduce the distribution cost and provide consumers with the best service, eventually resulting in the increment of milk consumption.

• 산업융합연구
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• 제4권2호
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• pp.57-73
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• 2006

The purpose of this study is to analyze the recent consumption patterns and consumer's perception changes in the Korean beef market and thus to analyze whether there was any structural changes in beef consumption patterns in Korea. This current survey was conducted to examine consumer attitudes toward factors determining beef purchasing and improving distribution system. First, it is vital to cut beef production costs and expand high-quality beef in order to compete with imported beef. Second, it is also important to endeavor to enhance th safety of beef. Also consumers demand more information on the quality of beef. Third, promotion activities are very important to maintain Hanwoo beef market power. Forth, it is important to prevent imported beef from being sold as Hanwoo beef at retailers. Finally, we should pay more attention to maintain beef consumption data.

• International Journal of Advanced Culture Technology
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• 제9권1호
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• pp.40-51
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• 2021

There is a growing interest in ethical consumption, and consumers are demanding high levels of CSR for their companies. Transparent provision of corporate information among various areas of CSR is also an important topic in the recent consumption situation. In the global fashion industry, it is also a type of radical corporate transparency and ethical management, led by several advanced startups such as Everlane. As a result, the production process is being disclosed. This study empirically analyzes the influence of this fashion product process transparency on the consumer evaluation of the company. According to a survey of 200 Korean respondents, the transparency of the presented fashion firms had a positive effect on corporate trust and purchase intention. It was confirmed that it has. On the other hand, consumer involvement, which has been discussed as an important personal attribute in the associated consumption environment, has no significant moderating effect. In other words, consumers' subjective corporate ethics involvement did not have a significant influence on their corporate transparency evaluation.

• 유통과학연구
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• 제10권2호
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• pp.19-28
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• 2012

포화상태에 이른 우리나라 종합슈퍼들의 심각한 경쟁으로 인한 부작용을 해결할 수 있는 단서를 찾기 위해 본 연구는 종합슈퍼들의 다양한 마케팅 커뮤니케이션 요인들이 소비자들의 점포충성도에 미치는 직접적인 영향과, 마케팅 커뮤니케이션 요인들과 소비감정, 점포충성도 각각에 대해 소비가치와 소비감정이 유인가(valence)를 이끌어낼 수 있는지를 확인하고자 하였다. 특히 미래의 소비자인 대학생들의 관점에서 구성한 연구모델을 분석함으로써 장기적인 차원에서 종합슈퍼들이 경쟁력 강화를 위해 얻을 수 있는 단서를 찾고자 하였다. 본 연구의 수행을 위해 먼저 마케팅 커뮤니케이션의 각 요인들로는 선행연구를 근거로 광고, 퍼블리시티, 판매촉진, 구전, 물리적 환경을 채택하였으며, 가치는 쾌락적 가치와 실용적 가치로 나누어 분석하였다. 연구 결과는 다음과 같다. 첫째, 종합슈퍼들의 마케팅 커뮤니케이션 각 요인들이 점포충성도에 미치는 영향을 분석한 결과 광고, 퍼블리시티, 판매촉진, 구전, 물리적 환경의 각 요인들이 모두 통계적으로 유의미한 정(+)의 영향을 미치는 것을 확인하였다. 마케팅 커뮤니케이션 하위 요인들 중 어떤 요인이 점포충성도에 미치는 영향이 더 큰지를 확인한 결과에는 구전요인(β =.53, p<.01)만이 통계적으로 유의미한 결과를 보였다. 이에 대해서는 대학생들은 다른 요인들에 비해 구전 요인을 좀 더 점포를 신뢰하는데 중요한 요인으로 생각한다고 해석하는 것이 바람직할 것이다. 둘째, 종합슈퍼들의 마케팅 커뮤니케이션 각 요인들과 점포충성도의 관계에서 쾌락적 가치와 실용적 가치의 조절효과를 검증한 결과 유일하게 퍼블리시티와 점포충성도간에 실용적 가치만이 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 흥미로운 것은 실용적 가치가 퍼블리시티와 점포충성도 간에 부(-)적인 영향을 미치는 것으로 분석되었는데, 이는 최근까지 이슈화된 종합슈퍼들에 대한 매스미디어의 부정적 기사들에 대해 대학생들이 민감하게 반응한 결과로 해석할 수 있다. 셋째, 마케팅 커뮤니케이션 각 요인들과 소비감정 간에 소비가치의 조절효과를 검증한 결과 쾌락적 가치만이 퍼블리시티와 소비감정에 조절효과를 보이지 않았으며, 모든 요인들이 조절효과가 있음을 확인하였다. 따라서 대학생들이 인지하는 소비가치는 마케팅 커뮤니케이션과 점포충성도 간의 관계보다 소비감정 간에 더 영향을 미치고 있음을 알 수 있었다. 마지막으로, 마케팅 커뮤니케이션의 각 요인들과 점포충성도의 관계에서 소비감정의 매개효과를 검증한 결과 판매촉진을 제외하고 모든 요인들이 완전 매개 또는 부분 매개하는 것으로 나타났다. 이는 소비감정이 점포충성도를 높이는데 중요한 요인임을 시사하고 있으며 종합슈퍼들이 긍정적 소비감정의 증대를 위한 노력을 하여야 함을 의미한다고 판단된다. 말미에는 이 연구결과를 통해 얻을 수 있는 영향을 제시하였으며 향후에는 범위를 넓혀 일반인들을 대상으로 한 연구와 함께 세대 간 차이를 확인할 필요가 있음을 제안하였다.

• 한국가구학회지
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• 제24권1호
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• pp.51-59
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• 2013

In this study, a dwelling type of Korea and Japan was compared, and consumption rate of domestic timber and its usage was also investigated. In Korea, dwelling type of apartment which constructed by iron and steel-concrete is main shared, but a detached house which is shared at 60% of dwelling type of Japan is mainly constructed by timber. And the rate of the consumption of domestic wood in Japan is 73%. In Japan, there is an effort to substitute imported wood to domestic timber through the promotion of using of domestic timber. Whereas the needs on using of domestic timber gradually emerged. So, the legal about sustainable use of wood is approved by the National Assembly on May 2012. There is not active movement in the aspect of using of domestic timber yet. These causes to the geographical and environmental characteristics, but industry, policy, and the difference of recognize on domestic timber utilization is thought to do greater influence. Hence, it is recommended to make a portfolio of both balanced domestic timber usage and the change of awareness of people by referring to the example of Japan.

• 보건교육건강증진학회지
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• 제31권1호
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• pp.45-56
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• 2014

Objectives: This study aimed to examine how the relationship between socioeconomic factors at the macro level and suicide mortality rate of Korea was different from that of other OECD countries. Methods: We created OECD panel data of 29 OECD countries from 1985 to 2006 and analyzed the relationship between socioeconomic factors and suicide mortality rate for separate age and sex groups using a fixed-effect model. Economic factors included per capita GDP, per capita GDP growth rate, unemployment rate, and women's economic participation rate. Social factors included birth rate, alcohol consumption, and the percentage of population 65 and older. Results: Unemployment rate had a positive relationship with suicide in other countries but it had a negative relationship in some groups of Korea. Women's economic participation rate was both positively and negatively related with suicide in Korea but it did not relate to suicide in others. The negative relationship of birth rate and the positive relationship of alcohol consumption with suicide were evident in Korea, which were not found in other countries. The percentage of population 65 and older was negatively correlated in some female groups in Korea, while no significant relationship was found in other countries. Conclusions: Korea was substantially different from other OECD countries in the relationship between socioeconomic factors and suicide mortality rate.

• Journal of Dairy Science and Biotechnology
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• 제17권1호
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• pp.39-49
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• 1999

Since IMF relief financing, domestic economy has been rapidly cooled down. At this point that we predict an overall decrease of production and sale of industries, cooperative marketing activities of the whole dairy industry are required to promote milk consumption. As everyone knows, advertisement is only one of the various factors that affect sales. Other factors include price, distribution, package, promotion, and consumer's needs and taste. The objectives of the cooperative advertising campaign should be trial purchase of new consumers, maintenance of brand loyalty of existing consumers, more positive experience of using the product, and increase of frequency of purchase. Long term analysis is essential to making these kinds of behaviour changes. Also the objectives of the communication program should be a shift of awareness of milk from 'a basic health food for children' to a substitute to the beverage even for adults. To share database of consumers among companies, we need to find ways to use interactive on-line services, the internet, D.M. events and so on as well as the mass media. It should be a precondition that the main body of the cooperative advertisement includes the milk processing board, dairy companies, livestock cooperations, farmers and the Government. To assure continuous, activities to promote milk consumption, the Government should take the lead in legislating 'An enforcement ordinance for milk promotion and research', and seek complementary measures and support to establish the ordinance.