• 한국심리학회지 : 문화 및 사회문제
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• 제17권4호
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• pp.381-393
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• 2011

에코 드라이빙은 자동차의 증가로 인하여 발생하는 환경오염, 에너지 소비, 교통사고를 줄이기 위한 친환경 운전 방법이다. 에코 드라이빙을 향상시키기 위한 연구는 주로 공학적, 교육적 방법에 초점이 맞추어져 왔으나, 심리학적 처치를 통해 이를 줄이고자 하는 연구는 부족하다. 이에 본 연구는 행동주의 처치 기법의 하나인 자기-관리 기법이 운전자의 에코 드라이빙 행동에 미치는 효과를 검증하였다. 자기-관리 기법에는 세 가지 처치 요소가 포함되었다: 목표 설정, 셀프-모니터링, 보상. 자기-관리 기법의 효과성을 검증하기 위해서 정기적으로 운전을 하는 세 명의 직장인이 본 연구에 참여하였으며, AB 다중 기저선 설계가 사용되었다. 기저선 단계(A)가 끝난 후, 자기-관리 기법 단계(B)가 적용되었다. 자기-관리 기법 단계에서 각 참가자는 두 가지 운전 행동(e.g., 과속, 급출발)에 대하여 목표를 설정하였으며, 자신의 운전 행동을 매일 기록하였다. 기록한 운전 행동이 목표에 도달할 경우 보상이 주어졌다. 연구 결과, 자기-관리 기법은 운전자의 에코 드라이빙 행동을 효과적으로 향상시킬 수 있는 것으로 나타났다.

• 한국식생활문화학회지
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• 제38권1호
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• pp.1-14
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• 2023

This study was conducted to explore the change in the market issues on HMR (Home Meal Replacements) using local foods after the COVID-19 outbreak. Online text data were collected from internet news, social media posts, and web documents before (from January 2016 to December 2019) and after (from January 2020 to November 2022) the COVID-19 outbreak. TF-IDF analysis showed that 'Trend', 'Market', 'Consumption', and 'Food service industry' were the major keywords before the COVID-19 outbreak, whereas 'Wanju-gun', 'Distribution', 'Development', and 'Meal-kit' were main keywords after the COVID-19 outbreak. The results of topic modeling analysis and categorization showed that after the COVID-19 outbreak, the 'Market' category included 'Non-face-to-face market' instead of 'Event,' and 'Delivery' instead of 'Distribution'. In the 'Product' category, 'Marketing' was included instead of 'Trend'. Additionally, in the 'Support' category, 'Start-up' and 'School food service' appeared as new topics after the COVID-19 outbreak. In conclusion, this study showed that meaningful change had occurred in market issues on HMR using local foods after the COVID-19 outbreak. Therefore, governments should take advantage of such market opportunity by implementing policy and programs to promote the development and marketing of HMR using local foods.

• 문화기술의 융합
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• 제9권1호
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• pp.45-51
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• 2023

코로나19로 해외 관광이 어려워지고 외국인을 대상으로 한 국내 관광객 유치가 어려워짐에 따라, MZ세대들의 소비패턴을 통한 제주로 몰리는 현상 발생했다. 본 연구에서 제주도는 펜데믹 이후 국내 관광객을 다시 유치하고 대처 할 수 있는 방법을 제주도 농촌관광과 스마트글라스를 활용 연구하고 마을지도를 기반으로 관광할 수 있도록 모바일 애플리케이션이나 스마트글라스를 통해 구축한다면 스마트글라스를 통한 도슨트가이드 서비스는 관광객들에게 실감콘텐츠의 정보력은 도움이 될 것이다. 더 나아가 위치 기반 서비스를 도입하여 관광객이 움직이는 동선에 맞게 그 위치에서 필요한 정보를 제공한다면 상당히 유익할 것이다. 실제 한성백제박물관의 개발을 통하여 실행이 가능하다는 결론을 만들고 실감미디어의 구현이 다른 개발에 비해 쉽다는 점을 연구개발을 통해 기존 하드웨어에 실감미디어는 AR, VR과 같은 선택적 개발에 있어서 콘텐츠 제공이 다양하다는 점과 개발 예산과 시간이 작아도 개발이 가능하다는 점에서 관광 시티투어버스와 같은 유료서비스 및 제주 올레길과 같은 무료 관광코스에도 적용가능하며 관광객의 만족도를 높일 수 있는 사실에 기대해본다.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.152-161
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• 2023

Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

• 한국식생활문화학회지
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• 제24권4호
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• pp.351-358
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• 2009

The aim of this study was to compare the dietary patterns and behaviors of female university students according to their type of residence. The subjects consisted of 369 female students from the Gyeongju area. This cross-sectional survey was conducted using a self-administered questionnaire. The SPSS 14.0 statistical package was used for the data analysis. The results are as follows: the height and weight means were 162.7${\pm}$4.6 cm and 53.9${\pm}$6.7 kg respectively. For BMI, 44.2% of the subjects were with in the normal (18.5-23) and 49.1% were underweight and 6.2% were overweight. In terms of alcohol consumption, 78.9% of the subjects consumed alcoholic beverages, and there was no significant difference by the type of residence However, for drink proportion and the preferred type of alcoholic drink there were significant differences by the type of residence (p<0.001). Third, for smoking status and the intention of quitting smoking there were significant differences by the type of residence (p<0.000, p<0.05 respectively). Also, for exercise regularity and preference as well as food preference and taste, there were again significant differences by the type of residence (p<0.001). Finally, in terms of breakfast intake and kinds of foods eaten at breakfast significant differences were found by the type of residence (p<0.01).

• 한국식생활문화학회지
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• 제24권2호
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• pp.236-243
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• 2009

This study was performed to investigate the effects of aluminum sulfate administration on the brain tissues of old rats, when given at different concentrations. The experiment attempted to further ascertain whether aluminum exposure cause Alzheimer's disease. Seventy-five aged Sprague-Dawley rats were divided into five groups; a control group, 2 ppm aluminum sulfate group, 20 ppm aluminum sulfate group, 40 ppm aluminum sulfate group, and 200 ppm aluminum sulfate group, and were kept on the respective diets for 12 weeks. In order to understand the influence of aluminum on the brain, serum aluminum concentrations, phospholipid composition, and catecholamine concentrations were compared between the aluminum-treated groups and the normal group. According to the results, serum aluminum was higher in the aluminum sulfate-treated groups than in the normal group. Within the cortex, catecholamine concentrationes were significantly increased but cerebellum and brainstem tissue were significantly decreased, in the aluminum sulfate-treated groups compared to the normal group. For phospholipid composition, phosphatidyl inositol was significantly increased wherase phosphatidyl choline, phosphatidyl ethanolamine, and phosphatidyl serine were significantly decreased in the aluminum sulfate-treated groups versus the normal group. Based on the data, increased aluminum consumption in experimental animals causes increased serum aluminum levels and catecholamine variation. These phenomena are very similar to conditions of Alzherimer's disease. Therfore, the results of this experiment further suggest that aluminum cause Alzherimer's disease, coinciding with reports that aluminum is a cause of neurofibrilly tangles in the brain.

• 문화기술의 융합
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• 제9권4호
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• pp.229-238
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• 2023

본 연구는 새로운 비즈니스 모델과 산업 생태계가 형성되고 있는 메타버스 플랫폼에서 기존과는 다른 방식으로 이루어지는 마케팅 방식을 파악해 보는 것이다. 본 연구의 목적은 메타버스의 유형과 메타버스를 이용하는 주 이용자들의 특성에 따라 브랜드의 마케팅 방식이 어떻게 차별화되고 있는지를 파악하는 것이다. 연구 방법은 사례분석 방법으로 하였으며, 현재 가장 많은 활성 이용자 수를 가진 로블록스를 선정하였다. 나이키와 구찌 브랜드가 로블록스의 주 이용자층인 알파세대와 Z세대의 특성과 소비패턴을 어떻게 반영하여 마케팅하고 있는지 그 방식을 면밀히 분석하였다. 분석의 결과 첫째, 직접적인 마케팅이 아닌 게임을 비롯한 즐거운 콘텐츠로 접근하고 있었다. 둘째, 제공하는 콘텐츠에 브랜드의 스토리와 철학을 담아 전달하고 있었다. 셋째 가상과 현실을 연계시키는 방식을 취하고 있었다. 마지막으로, 메타버스를 통해 미래 잠재 고객들의 취향을 파악하고 데이터 수집하여 맞춤형 서비스에 활용하고 있었다.

• 문화기술의 융합
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• 제8권3호
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• pp.367-375
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• 2022

미디어 환경 및 문화 콘텐츠 소비가 변화하며 한류 현상 역시 시기별로 주목받는 콘텐츠의 유형과 장르가 변화하는 현실에서 이러한 한류의 변화된 흐름을 탐구해볼 시점이다. 더욱이 기존의 한류 연구들이 독립적인 개별 장르 현상만을 분석하거나 동아시아 국가에 집중해온 경향, 또한 한국 사회 입장을 중심으로 연구가 진행되어온 경향이 있는 가운데, 본 연구는 상대적으로 관심이 부족했던 비영어권 유럽 사회에서 한류 현상을 통해 수용자 자신이 처한 현실에서 실질적으로 갖는 사회적 의미에 대해 살펴보았다. 문화자본과 사회자본의 상호전환 관점에 기대어 분석한 결과, 한류 내러티브와 비-내러티브 모두 사회신뢰와 자국인 신뢰에는 부적인 영향이 있었지만 한국인 신뢰에 대해서는 정적인 영향을 미쳤으며, 대조적으로, 케이팝 대중음악은 사회신뢰와 자국인 신뢰뿐 아니라, 사회교류 활동 참여 및 연계적/결속적 관계망 모두에 정적인 영향을 미치는 경향이 있었다. 한류의 콘텐츠 유형/장르에 따른 문화소비는 사회자본과 한국에 대한 문화간 커뮤니케이션에 상이한 영향을 미치는 것으로 나타났다.

• 한국식생활문화학회지
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• 제23권5호
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• pp.655-661
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• 2008

The prevalence of atopic dermatitis (AD) in children has increased dramatically in recent years. Although AD has genetic determinants, this rapid increase is most likely due to changes in environmental influences--for example, dietary changes. The purpose of this case-control study was to assess the relationship between the risk of developing AD and dietary factors, including eating habits, food intake, and the consumption of various functional foods in children at ages of 7 or 8 years. 143 AD patients and 335 healthy children participated in this study. A mini-dietary assessment was utilized to evaluate the food intake and dietary patterns of the children, and other information, including demographic and socioeconomic characteristics, eating habits, and the frequency of functional food use was collected using a questionnaire. The results demonstrated that, among the demographic and socioeconomic factors assessed in this study, female gender, mother's employment, and the family history of AD significantly increased the risk of AD. However, no differences in dietary habits and specific food intake between AD patients and healthy controls were identified. On the other hand, the frequencies of taking multivitamin supplements, Spirulina, or gamma-linoleic acid were significantly higher in AD patients than in the controls. These data indicate that alterations in eating habits and the intake of certain foods may not be a critical cause associated with the risk of AD in school-age children, and caution should be taken in recommending food elimination diets for the purpose of preventing AD. Further studies are required in order to determine whether the intake of specific nutrients could contribute to the increase or prevention of the development of AD in school-age children.

• 한국식생활문화학회지
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• 제24권2호
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• pp.146-154
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• 2009

This study was conducted to investigate the vegetable eating behaviors and preferences of elementary school students by stage of change for vegetable intake. The subjects consisted of 191 fourth and fifth grade elementary school students from Gyeonggi province. The stage of change for vegetable intake was categorized into three groups: precontemplation (PC, 18.4%), preparation (P, 43.5%), and action/maintenance (A&M, 48.2%). The trend to eat a variety of foods was more distinctive as the students went from the PC to the A&M stage. The stage of change for vegetable intake was closely related with the kimchi-eating pattern of the students. The A&M group ate more vegetables than the PC group because they liked vegetables and/or wanted to prevent disease. The PC group had a lower tendency to follow recommendations for vegetable eating than the P and A&M groups. The PC group also had an incorrect notion that low vegetable consumption over an extended time would not have a big impact on their health. The vegetables of high preference for the elementary school students were potato, sweet potato, lettuce, radish, perilla leaf, cucumber, and cabbage. The vegetables of low preference were spinach, onion, balloon flower, and green pepper. The PC group had lower preferences for most vegetables than the P and A&M groups. Therefore, careful nutrition education is necessary especially for students in the PC group in order to explain the positive effects of vegetable intake and negative effects of an unbalanced diet. It is also necessary to survey students' tastes consistently and to develop recipes that encourage them to consume more vegetables agreeably.