• Journal of the Korean Home Economics Association
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• v.48 no.8
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• pp.113-128
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• 2010

The purposes of this study were 1) to divide consumers into segments according to their consumption attitude and subjective knowledge about natural dyed products 2) to develop a profile for each segment with respect to the media types, the preferred media programs, the information sources, the lifestyle activities and the demographics. Data(n = 213) was collected using questionnaires via the internet. By cluster analysis of the consumers' attitude and their subjective knowledge about natural dyed products, four groups were identified 1) the loyal consumption group (20.1%), 2) the conditional/reluctant consumption group(36.6%), 3) the negative/reluctant consumption group(24.2%) and 4) the non purchasers(19.1%). Several characteristics of these four groups were then compared by ANOVA and chi-square statistics. The results indicated that the consumption attitude and subjective knowledge could be the criteria for segmenting the consumers and that the segmented groups had unique consumer characteristics. Implications of this study were discussed.

• Journal of Korea Planning Association
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• v.53 no.6
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• pp.101-116
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• 2018

Paying an attention to the issue of energy poverty of low-income households and ensuing regressivity of energy consumption, this study empirically analyzes the effects of both household and housing characteristics on heating energy consumption in an integrated way and identifies their causal structure based on the 2016 Korea Housing Survey data provided by the Korean government. Multiple regression analysis shows that household income and deteriorated level of housing, such as age and degree of cracks have positive effects and floor area of housing has a negative effect on the heating energy consumption per unit area of housing (HECPUH). Path analyses further reveal that the direct effect of household income on HECPUH is offset by the indirect effects that are mediated by deteriorated level and floor area of housing, making the total effect statistically insignificant. As a result, there is no significant difference in HECPUH across all income strata, implying that low-income (high-income) households pay more (less) heating costs relative to their income level, since they reside in the houses with relatively low (high) energy efficiency. To deal with this regressive causal structure of energy consumption, a policy option is recommended to improve energy efficiency of low-income housing through the government assistance in its maintenance and repair.

• Journal of Distribution Science
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• v.11 no.11
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• pp.71-76
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• 2013

Purpose - This study investigated the effect of consumers' personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology - The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results - Consumers' personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers' attitude toward social commerce was utilitarian value. Consumers' personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion - The findings suggest that consumers' attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers' shopping value and build positive value about social commerce itself.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.62-71
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• 2017

This study classified cities across South Korea according to their urban characteristics, selecting representative cities for respective types, and drawing a relationship among urban characteristic elements, carbon emissions, and the energy consumption of cities. For the classification of cities, the elements of the urban characteristics were examined through a review of the related literature. Factor analysis was then carried out to select the variables from among these elements. The absolute coefficient value found in the analysis was set as a standard. A classification of cities across the country was performed using these variables, and representative cities were chosen for a comparison of the characteristics of each type. For an analysis of the relationships among the urban characteristics according to the type of city, the greenhouse gases, and the energy consumption of cities, emissions of greenhouse gases, electricity consumption, and oil consumption of the representative cities were compared and analyzed by correlation analysis. The analysis results indicated that the cause of greenhouse gas emissions and electricity consumption varies according to the elements of the characteristics of the representative cities, even when they show similar emissions and consumption.

• Journal of Power System Engineering
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• v.19 no.3
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• pp.29-35
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• 2015

Environmental pollution is produced by consumption of fossil fuel, therefore alternative fuels is interested for development of new energy resources and reduction of exhaust emissions for air pollution prevention. Biofuels are produced from new vegetable oil and animal fat, may be used as fuel without change of engine structure in diesel engine. In this paper, the test results on specific fuel consumption, combustion characteristics of neat diesel oil and biodiesel blends(10 vol.% biodiesel and 20 vol.% biodiesel) were presented using four stroke, direct injection diesel engine, especially this biodiesel was produced from biodiesel fuel at our laboratory by ourselves. This study showed that specific fuel consumption is increased slightly, on the other hand cylinder pressure, rate of pressure rise, rate of heat release and soot were decreased slightly in the case of biodiesel blends than neat diesel oil.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.61 no.5
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• pp.669-675
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• 2012

Recently, the amount of electrical heat pump(EHP), a electrical conditioning equipment, is sharply increasing due to the luxury and multi-story trend of building. Accordingly, the cooling load that occupying substantial part of summer electric consumption has increased dramatically, making difficulties in domestic supply of electricity in summer. There are some efforts to replace it with an alternative cooling equipment such as gas heat pump(GHP), a gas cooling equipment, in order to solve the problem of summer electricity supply through reducing the summer electricity peak. It is rare, however, to find studies on the actual effects of GHP on the reduction of summer electricity peak. This study, therefore, estimated the effects of the GHP on the summer electricity peak by the gas consumption and characteristics of gas cooling systems. In addition, electric substitution effects by gas cooling systems were analyzed through case studies in the summer of 2010.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.29 no.11
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• pp.605-611
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• 2017

The purpose of this study is to calculate the energy consumption rate based on data regarding energy use in office buildings, and to confirm the general characteristics of energy consumption. The energy consumption rate of the building is calculated by dividing the energy consumption by the floor area. The energy consumption rate of small-sized office buildings was calculated as $101.48{\sim}201.55kWh/m^2{\cdot}year$ and in the case of medium-sized buildings, the range was $92.77{\sim}177.89kWh/m^2{\cdot}year$. In the case of small buildings, it was found that the energy consumption was $73.24kWh/m^2{\cdot}year$ in electronic device, $34.31kWh/m^2{\cdot}year$ in hot water supply, and $18.37kWh/m^2{\cdot}year$ in heating. In the case of medium-sized buildings, electronic devices was $73.08kWh/m^2{\cdot}year$, lighting was $18.35kWh/m^2{\cdot}year$ and heating, $15.37kWh/m^2{\cdot}year$. In all of the study buildings, the peak heating energy use was observed from 8:00 a.m. to 10:00 a.m during the winter, and the peak power management was required. Energy use at and around the midnight hour is confirmed to be 40~60% of weekly working hours, so it is necessary to manage power use at night time as well as during the day. In order to improve the accuracy of future studies, it is necessary to make efforts to secure the data with standardized energy measuring units for the various type of buildings.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.567-576
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• 2012

This study aimed to analyze preferences depending on consumption value in relation to fashion jewelry design, colors, and materials. For this, 156 female consumers participated in it as subjects, and for a research tool of consumption value, VALS (Values and Life Style) technique was employed to make an empirical analysis by dividing it into three types such as principle-oriented value, status-oriented value and behavior-oriented value. Research findings indicate that above all, there are differences in preferences depending on characteristics of fashion jewelry design depending on consumption value. It was found that there are differences in preferences depending on numbers of setting of fashion jewelry depending on consumption value, but it was found that there are no differences in preferences depending on jewelry materials. In addition, it was observed that for color characteristics of fashion jewelry, there are differences in preferences depending on consumption value. There are differences in preferences for fashion jewelry depending on consumption value, which indicates that preferences for products change depending on consumers' consumption value rather than use value. And it can be an explanation for this reason. Therefore, it is necessary to work out a more efficient strategy through a process of setting up a target according to consumption value.

• Journal of Nutrition and Health
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• v.43 no.2
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• pp.161-170
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• 2010

We surveyed 837 students attending elementary schoolchildren in Korea for health functional foods (HFF) consumption and significant variables for their HFF consumption including demographic characteristics, parental health concern on offsprings, food eating frequency of subjects and beliefs on potential efficacy of HFF by subjects. The consumption prevalence of HFF was 45.9%, and among all types of HFF, nutritional supplements were taken most frequently, followed by apricot extract-fermented products > lactic acid bacteria containing products > EPA/DHA containing products > red ginseng products. HFF consumption was higher in subjects had parents of high education level (p < .05) and those from families with a high socioeconomic status (p < .01) in comparison to each corresponding group. Health concern on offsprings by parents (p < .001) and consumption ratio of HFF by family (p < .001) was higher in consumers than in nonconsumers of HFF. Total score of dietary assessment was higher in consumers than in nonconsumers of HFF (p < .01), and consumers had a more positive view concerning the potential efficacy of HFF than did nonconsumers (p < .001). Most consumers of HFF took HFF when they were healthy (42.5%), and they did not feel special effects through HFF consumption (47.7%). Most consumers of HFF got the information on HFF from family and relatives (24.8%), and most of them purchased HFF at pharmacy or oriental medicine clinics (53.9%). HFF consumers preferred multi-vitamins and Ca-supplements most among the vitamin mineral supplements belonged to HFF. Given the widespread consumption of HFF by elementary schoolchildren, the reasonable consumption of these products for the contribution to their overall health and well-being should be emphasized through nutrition education for them and their family.

• Journal of Families and Better Life
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• v.10 no.2
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• pp.1-18
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• 1992

The purpose of this study is to consider the socio-economic development and policy in each five-year economic development plan influences of urban households and to seek a plan of household stability and reasonable consumption expenditure on the aspect of Family economics. Data is based on the "Annual Report on the Family Income and Expenditure survey" of the National Bureau of Statistic Economic Planning Board, Republic of Korea and analyzed as follows: First, in analysis to the structure of consumption expenditure, the averaged percentage of each item to total consumption expenditure is estimated by each Economics Development Plan year. Second, in order to analyze the relative importance value of household consumption expenditure, priority correlation order is derived from comparison of characteristics of household consumption expenditures by multiple regression analysis. Third the patterns of consumption expenditure of salary and wage earner's households in all cities are estimated by the household consumption function, marginal propensity to consume, and income elasticity, according to socio-economic variable, and demographic variable. In the recent Korean economy, income level of household is increased and consumption expenditure level is largely increased because of the execution of economic development plan. But the improvement of income derives the increasment of the consumption needs and over-consumption trend is spread due to the import liberization. And above all, the reasonable household management and economic life are needed.