• The Research Journal of the Costume Culture
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• v.10 no.4
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• pp.336-349
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• 2002

The purpose of this paper is to examine the characteristics of consumption vision related to the apparel buying decision-making. They propose that consumers form mental images of future consumption situations and that these consumption visions influence their decision-making. Consumers can imagine themselves consuming apparel products and experiencing the consequences of this consumption. By imagining the likely outcomes, they are able to identify the salient characteristics of each alternative and develop beliefs about their outcomes. Also, they can experience affective reactions to the outcomes they imagines. In this way, they form the cognitive and affective basis for their preferences and construct several consumption visions in the apparel buying decision-making. A consumption vision is "a visual image of certain product-related behaviors and their consequences....(they consisted of concrete and vivid mental images that enable consumers to vicariously experience the self-relevant consequences of product use"(Walker & Olson, 1994). We conducted unstructured, depth interviews with 9 groups participating 48 students at universities located in Busan, based on the results of previous studies. The results show that consumption visions related to the apparel buying decision-making are characterized as self-image, reactions of others, affection and mood, visual imagine, and self-satisfaction. By constructing consumption visions based on the various perspectives, consumers are influenced in the apparel buying decision-making. Many subjects reported experiencing positive affect when imagining positive outcomes of product use. Other subjects mentioned using consumption visions for purely hedonic reasons. With no intention of purchasing apparel products, consumers may evoke consumption visions to escape from the daily life, to fantasize and daydream about pleasurable consumption situations, and to enhance the mood. That is, the consumption vision related to the apparel buying decision-making helps consumers anticipate an uncertain future and make the purchase of apparel products.

• The Journal of Fisheries Business Administration
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• v.41 no.3
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• pp.1-20
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• 2010

The purpose of this study is to identify specific patterns of Sasimi consumption in Korea using cluster analysis. The data applied in the analysis were collected from five major cities in Korea through telephone interview with trained surveyors. This study investigated three major topics; 1. Korean people prefer to eat Sasimi at the restaurants rather than at-home. 2. The quality of Sasimi is different according to where the eating place is located such as seaside or inland. 3. Determinants of Sasimi Consumption are different according to population characteristics, sex or occupation. The main findings of the study can be summarized as following three points. Firstly, Koreans preferred to eat Sasimi out 83.3% of respondents chose eat-out rather than eat-at-home. These are especially popular with men, 40' years older, self-employed, lived in capital area. Secondly, satisfaction level of Sasimi consumption was good in Choong-Cheung province. Since Chung-Cheong Province was located in the inland, the chance to eat Sasimi is lower than seaside. Thirdly, consuming decision factor of Sashimi was different across groups. None of decision factors take effect on Group 1 while indigenous variable of Sashimi has effect on Group 2 and external variable has effect on Group 3. Therefore, in order to increase Sashimi consumption, it is necessary to at-home consumption of Sashimi should be improved. Moreover, it is necessary to develop marketing strategy which fits in regional characteristics and to have government assistance.

• Korean Journal of Community Nutrition
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• v.25 no.6
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• pp.485-501
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• 2020

Objectives: The purpose of this study was to examine the biochemical characteristics and dietary intake of adolescents aged 12 to 18 years according to the frequency of milk consumption. Methods: Data from the 2010~2011 Korea National Health and Nutrition Examination Survey was used for the study. The study examined adolescents' (12~18 years) demographic characteristics (house income level, residence region, skipping or not-skipping of breakfast/lunch/dinner, eating-out frequency), anthropometric characteristics (height, weight, weight status), biochemical characteristics (fasting plasma glucose, blood urea nitrogen, creatine, triglycerides, cholesterol, HDL-cholesterol, hemoglobin, hematocrit) and nutrient intakes through quantitative and qualitative evaluation using the Korean Dietary Reference Intakes (KDRI), index of nutrition quality (INQ), nutrition adequacy ratio (NAR) of 3 groups (< 1/week, 1~6/week, ≥ 1/day) according to the frequency of milk consumption. Results: There were significant differences in gender and income levels among the 3 groups. There were no differences in height, weight, and weight status among groups. There were differences in biochemical characteristics and nutrient intake. In boys, there were differences in the mean of BUN and HDL-cholesterol, in quantitative intakes of riboflavin, calcium, phosphorus, potassium by KDRI levels, in qualitative intakes of riboflavin, calcium, phosphorus by INQ and riboflavin, calcium, phosphorus by NAR among 3 groups. In girls, there were differences in the mean of blood urea nitrogen, creatine, HDL-cholesterol, in quantitative intakes of protein, riboflavin, calcium, phosphorus by KDRI levels, in qualitative intakes of riboflavin, calcium, phosphorus by INQ and riboflavin, calcium, phosphorus by NAR among the 3 groups. Conclusions: In Korean adolescents, boys had a higher frequency of milk consumption than girls, and higher the income level, higher the frequency of milk consumption. Consumption of milk appeared to have a positive association with triglycerides, HDL-cholesterol, and indices related to muscle mass. Regular consumption of milk is an important factor in enhancing the intake of riboflavin, calcium, and phosphorus, which adolescents lack. The results of the study indicate a need to prepare an environment and education program to increase milk consumption in adolescents at home and school.

• Journal of Family Resource Management and Policy Review
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• v.16 no.1
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• pp.85-101
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• 2012

This study aims to identify the propensity to consume and housing characteristics according to life cycle as the main independent variable. It also tries to understand the consumption power and housing style of each cycle and analyze whether there are differences between each life cycle, ultimately aiming to match the propensity to consume and housing style with each cycle. For empirical analysis, on and off-line surveys of 488 people were collected and analyzed by cross analysis, factor analysis and analysis of variance. The prime research findings are as follows: First of all, factor analysis on propensity to consume showed four main sub-factors as rational consumption, conspicuous consumption, trend consumption, and status consumption. Secondly, current and preferred housing styles ranked from modern, natural, casual, classic and romantic, which proved that people are currently housed in preferred housing styles. Thirdly, in case of housing-related characteristics of life cycles, the size of the house increased as the levels progressed, and then decreased at level 6 when the children grew into adulthood. The majority of the population was paying a monthly rent, a few were leasing, and a very few owned their housing. 58% were living in apartments, but in levels 1-2, more were living in row houses and high-rise residential buildings, while in level 6 it was detached houses. Fourthly, the propensity to consume according to life cycle tended to shift from conspicuous and trend-based consumption to rational consumption as the cycles progressed. Fifthly, the preferred housing styles were modern and natural styles, regardless of life cycle. These study results can be applied to product development and marketing activities based on their accurate analysis of customers' needs, which can thus bring further customer satisfaction.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.181-191
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• 2020

The purpose of this study is to investigate and evaluate the characteristics of information consumption between rural and urban residents. In this study, the data were collected through a survey and in-depth interview consisting of 121 information consumption questions for the residents of 15 cities and rural areas located in Jilin Province, China, and 985 effective responses were analyzed using SPSS 23.0. Analysis of information consumption characteristics by age, type of household and gender for urban and rural residents showed that there was a large interaction between age and gender, age and type of household, type of household and gender. This study can contribute to narrowing the information service gap between urban and rural residents and utilizing the potential of information consumption. The study is limited to analyzing only residents of Jilin Province in China and needs to expand the scope of future investigations.

• Proceedings of the KIPE Conference
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• 2008.06a
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• pp.547-549
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• 2008

This paper presents a implementation of the monitoring program for the analysis of electric consumption characteristics in home appliances, which uses a Labview program from National Instruments Corporation. It is can provide to be easy for small-scale researcher, development groups or individual researcher to analyze electric power consumption characteristics. Also, this paper apply to actual private home and then, analyze result of monitoring and a database result of power quality etc, like the power consumption form, power factor and harmonic which follow season, and time zone. For this measured the apartment where the family which is four lives in the object.

• Journal of the Korea Society of Computer and Information
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• v.22 no.4
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• pp.123-130
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• 2017

This study investigates the variables associated with the conspicuous consumption patterns of children consumers. The empirical analysis was done on materialism, recognition of advertising, self-regulation ability, and impulsive consumption. The results were as follows. First of all, children consumers tend to a little higher self-directed conspicuous consumption than others-oriented conspicuous consumption. Second, as a result of analyzing conspicuous consumption according to social demographic characteristics, a high tendency of conspicuous consumption was shown in groups that think their household economic status is upper middle class. Third, the variables affecting conspicuous consumption patterns of children consumers were materialism, recognition of advertising, and impulsive consumption. Materialism, recognition of advertising, and impulsive consumption had a positive effect.

• The Journal of Industrial Distribution & Business
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• v.8 no.6
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• pp.75-86
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• 2017

Purpose - The purpose of this study is to grasp the concept, characteristics and application status of sharing economy, and to derive a research model based on sharing economic service, and to analyze factors and influences of consumers' intention to reuse of sharing economy. Research design, data, and methodology - The questionnaires were created to examine variables for practical and theoretical implications. After pilot survey, conducted for 24 days from March 10th to April 2st in 2017, total numbers were 377. But 330 copies were used for the analysis with IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. The structural equation model was applied for this. Results - First, sharing economic services remain at an early stage, but it is meaningful to identify the revenue mechanism of the business model of the sharing economic platform. Second, in this study, it is meaningful that we systematized the theoretical structure by examining existing studies on the characteristics of the sharing economic service and consumer characteristics, and by examining empirically. Third, Satisfaction and Reliability are related to the characteristics of Sharing Economic Service (Security, Convenience, Discount, Sharing, Social Interaction), Consumer Characteristics (Personal Innovation, Word-of-Mouth) It is meaningful to broaden the understanding of the factors by verifying the mediating effect. Fourth, the sharing economy business is meaningful in that it is a new consumption trend that changes the meaning of consumption to consumers. Gradually, more and more people are recalling that purchasing something is not consumption, but sharing and borrowing is also consumption. In other words, through the sharing economy, consumers can experience more products and services, have more choices, and are expected to have a positive impact on economic growth by increasing the utilization of idle resources. Conclusions - Currently, the sharing economy is growing rapidly all over the world. Therefore, in the subsequent study, it is necessary to compare Korea and China's sharing economy and study the cultural and social characteristics of Korea and China. In particular, I think that steady research is necessary for more precise and specific direction on the influence of the shared economy.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.21 no.9
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• pp.50-55
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• 2022

Acceleration performance, maximum velocity, urban driving energy consumption, and high-way driving energy consumption are important characteristics of electric vehicle driving. This study analyzes the effect of a gear ratio on these characteristics for a front wheel drive electric vehicle. The normalized sensitivity metric is used to compare the sensitivity of these scaled characteristics to the changes in the gear ratio. The sensitivity analysis results show that the normalized values are 0.95 for maximum velocity, 0.91 for acceleration performance, 0.51 for urban driving energy consumption, and 0.24 for high-way driving energy consumption. Therefore, the maximum velocity was affected the most by the changes in the gear ratio. These results can be used to determine the gear ratio of a front wheel drive electric vehicle to optimize the driving characteristics simultaneously.

• Journal of the Korean Society of School Health
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• v.29 no.3
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• pp.218-225
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• 2016

Purpose: The purpose of this study was to investigate the factors affecting energy drinks consumption among adolescents in South Korea. Methods: The study is a secondary analysis. Using statistics from the 11th (2015) Korea Youth Risk Behavior Web-based Survey, any variations among the subjects were presented as percentages and analyzed by $x^2$ test and logistic regression analysis. The study sample comprised 68,043 middle and high school students in South Korea. Results: In Model 1 including general characteristics, the significant factors of energy drinks consumption were gender, weekly allowance, cohabitation with family. and economic status. In the final model where health-related characteristics were added, the significant factors were gender, school type, weekly allowance, cohabitation with family, stress level, sadness, drinking, smoking and walking days. Conclusion: The result suggests that intensified education on energy drinks consumption is needed not only at schools, but in the whole community. Also, adolescents' awareness of potential health effects of energy drinks, in particular when mixed in alcoholic beverages, should be increased through health education.