• Title/Summary/Keyword: consumption behaviors

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A study on the difference of parent's consumer socialization function perceived by children according to consumption behavior patterns of children (아동의 소비행동 유형에 따른 아동이 지각한 부모의 소비자사회화 기능 차이에 관한 연구)

  • Kim, Hyo-Chung
    • Korean Journal of Human Ecology
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    • v.16 no.2
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    • pp.273-283
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    • 2007
  • The purpose of this study was to identify consumption behaviors among children and to examine the differences according to sociodemographic characteristics, factors related to allowance, and parents' consumer socialization function perceived by children. The data were collected from 291 elementary school students in Busan. The results of this study were as follows. First, regarding parents' consumer socialization function perceived by children, the level of child's participation and influence in consumption decision-making was the highest, whereas the level of parent-child communication about consumption was the lowest. Second, consumption behaviors among children were identified into 5 groups: impulsive consumption group, rational allowance management group, friend-dependent purchase group, planned purchase group, and effective goods management group. There were significant difference among them according to child's sex, allowance amount, allowance frequency, parents' guidance about allowance usage, parents' check after allowance usage, and 3 categories of parents' consumer socialization function perceived by children. These results imply that consumer education for parents should be developed and activated to improve consumer socialization function of parents.

The Relationship between Household Income, Consumption Wants for Education, Private Education Expenses, and Old-Age Economic Preparation Behaviors in Mothers with School-Aged Children (학령기 어머니의 가계소득, 교육소비욕구 및 사교육비와 경제적 노후준비행동 간의 관계)

  • Lee, Na-Young;Jang, Yoon-Ok;Jeong, Seo-Leen
    • Journal of Family Resource Management and Policy Review
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    • v.20 no.1
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    • pp.159-182
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    • 2016
  • The purpose of this study was to investigate the relationship between household income, consumption wants for education, private education expenses, and old-age economic preparation behaviors in mothers with school-aged children. The participants in this study comprised 393 mothers living with children aged 8.19 in Daegu. All participants had wage-earning husbands. A questionnaire was used to collect the data. Factor analysis was conducted using SPSS and structural regression analysis was performed using AMOS. The main results of this study were as follows: The participants' old-age economic preparation behaviors were influenced by their household income, the proportion of private education expenditures they paid, and the perceived burden the participants had of these private education expenditures. The consumption wants for education in mothers with school-aged children had no significant impact on the proportion of private education expenditures paid by the participants. Household income, proportion of private education expenditures, and perceived burden of the private education expenditures had a direct effect on the old-age economic preparation behaviors of the participants. When the perceived burden of the private education expenditures was mediated, the consumption wants for education in mothers with school-aged children had an indirect effect on their old-age economic preparation behaviors.

A Survey on Dietary Behaviors and Liquid Consumptions of University Students in Kongju of Chungnam Province in Korea (충남 공주지역 대학생의 식사행동 및 액체섭취실태 조사)

  • Kim, Sun-Hyo
    • Journal of Nutrition and Health
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    • v.42 no.4
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    • pp.327-337
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    • 2009
  • University students tend to have various dietary problems including undesirable dietary behaviors, inadequate intakes of nutrients and biased habits of liquid consumption. This study was conducted to find dietary behaviors (n = 357) by questionnaire survey and to examine dietary nutrient intakes (n = 60) and liquid consumption (n = 853) by food record method for 3-days among university students attended in K University of Chungnam province in Korea. Most subjects lived in the dormitory or self-boarding house, and they skipped breakfast most frequently and took breakfast most irregularly among three meals. Dietary mean intakes of energy, Ca, vitamin B2 and folate were lower than the KDRI (37-85%), and those of males were poorer than those of females. Ratios of energy intake among three meals and snacks were not distributed evenly, so the mean energy intake from snacks was higher and that from breakfast was lower than the ideal ratio, respectively. Daily mean consumption of liquid was 1,526.4 mL/d for males and 1,151.5 mL/d for females, and these intakes were more than the KDRI (1,300 mL/d for males and 1,100 mL/d for females). However, their sources of liquid consumption were not desirable because alcohol, soda, juice of fruit or vegetable and beverage mixed with fruit juice and/or vegetable juice were major sources of liquid as well as drinking water. These findings show that university students have poor dietary behaviors including frequent skipping of breakfast, irregularity of meals, inadequate intakes of nutrients and undesirable pattersirablliquid consumption including high portion of alcohol and soda as alliquid source, and these trends were stronger for males than for females. Therefore, we should endeavor to correct their meal problems id ated to dietary behaviors, nutrient intakes and liquid consumptions through nutrition education.

Differences in Sexual Attitudes, Sexual Permissiveness and Sexual Behaviors among Female High School Students According to Mass Media Consumption (여자고등학생의 대중매체 소비에 따른 성태도, 성허용성, 성행동의 차이)

  • Jung, Seungmin;Kim, Hye-Jin
    • Journal of the Korean Society of School Health
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    • v.33 no.1
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    • pp.1-9
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    • 2020
  • Purpose: sexual permissiveness, sexual behaviors and the consumption of mass media in female high school students. Methods: 306 students, from three different girls' high schools in Seoul, who understood the purpose of the study, participated as subjects in the research. The research tools were the mass-media consumption scale, the sexual attitudes survey, the sexual permissiveness survey, and the sexual behaviors scale. The data were analyzed using descriptive analysis, t-test, ANOVA with SPSS/WIN. 18.0 program. Results: The subjects' daily mass media consumption was 143.7 minutes of TV watching on weekdays, while 253.9 minutes on weekends, 88.5 minutes of Internet surfing, 57.8 minutes of listening to pop music. Watching TV music programs was 68.3 minutes a week. Watching TV 'alone' was 30.7% and Internet surfing in one's 'own room' was the highest at 39.9%. The average score of sexual attitudes, sexual permissiveness, and sexual behaviors was 25.7/55, 35.4/64 and 0.7/10, respectively. Sexual attitudes and sexual permissiveness varied according to how much time they spent surfing the Internet, with whom they watched TV, and how much time they spent listening to popular music; and sexual behavior differed according to the time spent on the Internet. Conclusion: Educational programs need to be developed to help young people control their media consumption behaviors. In addition, political attention and a proper system are needed to promote a healthier and sounder pop culture through a public review system.

Factors influencing fast food consumption behaviors of middle-school students in Seoul: an application of theory of planned behaviors

  • Seo, Hyun-Sun;Lee, Soo-Kyung;Nam, So-Young
    • Nutrition Research and Practice
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    • v.5 no.2
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    • pp.169-178
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    • 2011
  • Fast food is popular among children and adolescents; however, its consumption has often been associated with negative impacts on nutrition and health. This study examined current fast food consumption status among middle school students and explored factors influencing fast food consumption by applying Theory of Planned Behavior. A total of 354 (52.5% boys) students were recruited from a middle school. The subjects completed a pre-tested questionnaire. The average monthly frequency of fast food consumption was 4.05 (4.25 for boys, 3.83 for girls). As expected, fast food consumption was considered to be a special event rather than part of an everyday diet, closely associated with meeting friends or celebrating, most likely with friends, special days. The Theory of Planned Behavior effectively explained fast food consumption behaviors with relatively high $R^2$ around 0.6. Multiple regression analyses showed that fast food consumption behavior was significantly related to behavioral intention (b = 0.61, P < 0.001) and perceived behavioral control (b = 0.19, P < 0.001). Further analysis showed that behavioral intention was significantly related to subjective norm (b = 0.15, P < 0.01) and perceived behavioral control (b = 0.56, P < 0.001). Attitude toward fast food consumption was not significantly associated with behavioral intention. Therefore, effective nutrition education programs on fast food consumption should include components to change the subjective norms of fast food consumption, especially among peers, and perceived behavioral control. Further studies should examine effective ways of changing subjective norms and possible alternatives to fast food consumption for students to alter perceived behavioral control.

A study on the clothing conformity behavior of female consumers - focused on the vanity and clothing consumption value - (성소비자의 의복 동조행동에 대한 연구 - 허영심, 의복소비가치를 중심으로 -)

  • Lim, Kyung-Bock
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.137-150
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    • 2018
  • The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

A Study on the Meaning of Consumption Culture of Community Currency Movement: Focusing on "Hanbat-LETS" Participants' Consumer Behavior (지역화폐운동의 소비문화적 의미 연구: "한밭레츠" 참여자의 소비행동을 중심으로)

  • Chun, Kyung-Hee;Rhee, Kee-Choon
    • Korean Journal of Human Ecology
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    • v.14 no.4
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    • pp.593-611
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    • 2005
  • The purpose of this study is to explore the consumption cultural meaning of Community Currency Movement - a substitute currency institution - through an analysis of consumption behaviors and attitudes of Hanbat-LETS participants, who are recognized as the most active among Korea Community Currency Movements. The analytical method adopted in this study is the participation and observation method, along with the Focus Group Interview. Major findings are as follows: Hanbat-LETS participants experienced the following consumption behaviors and attitudes: economical consumption behavior creating the currency value, sustainable consumption behavior, consumption behavior shared with community, consumption behavior free from the need of competition and ownership, satisfaction from offering one's property, equal status and relationship among members, merry and happy attitude toward life. Community Currency Movement implies the consumption cultural meaning as followings: emergence of alienation through the realization of community society, practice of environment-friendly value, activation of region economy, development of one's ability and means of redemption of unemployment, construction of trustworthy society via trust.

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Influence of Psychosocial Factors on Energy Drink Consumption in Korean Nursing Students: Never-consumers versus Ever-consumers

  • Choi, Jihea
    • Child Health Nursing Research
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    • v.25 no.1
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    • pp.48-55
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    • 2019
  • Purpose: This study aimed to investigate the status of caffeine-containing energy drink consumption among Korean nursing students and to identify associated psychological factors. Methods: In total, 187 Korean nursing students participated in this cross-sectional study. A self-administered questionnaire was used to identify participants' general characteristics and psychosocial factors (self-esteem, academic stress, depression, and college adjustment) associated with energy drink consumption. Data were analyzed with SPSS using descriptive statistics, the $x^2$ test, the t-test, and logistic regression. Results: More than two-thirds (73.3%) of the participants had consumed energy drinks. Among the investigated psychological factors, depression appeared to most strongly influence energy drink consumption behaviors in this population. Conclusion: The consumption of caffeine-containing energy drinks was found to be common among nursing students preparing to become health care professionals; depressed nursing students were more likely to have consumed energy drinks than non-depressed students. Nursing educators should emphasize the early detection of unhealthy beverage consumption habits and provide appropriate education to enhance healthy behaviors in future health care professionals.

Attitudes and Behaviors Related to Fruit and Vegetables among Housewives in the Small City (소도시 주부의 과일과 채소에 관련된 행동과 태도에 관한 연구)

  • Jin, Young-Hee
    • Journal of the Korean Society of Food Culture
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    • v.15 no.3
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    • pp.175-188
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    • 2000
  • This study was to investigate the consumption pattern, behaviors, and motivational attitudes related to fruit and vegetables. Data were collected from 344 mothers whose children were attending an elementary school and a middle school in Kimcheon. The average vegetable expenses were under 10,000 won per week. The frequency of purchasing vegetables was 2-3 times a week. Housewives usually bought the vegetables at local markets and grand shopping centers. As for buying vegetables, housewives considered the organic vegetables, preference, price, and nutrition in order. In the family, the vegetables were favored by husbands most and by sons least. The average fruit expenses were under 10,000 won per week. The frequency of purchasing fruit was 2-3 times a week. Housewives usually bought the fruit at local markets and grand shopping centers. As for buying fruit, housewives considered preference, price, and nutrition in order. The fruit were favored by all members most and by husbands least. Housewives identified barriers to increasing vegetables and fruit consumption, including preference for other foods, lack of availability, cost, and time and effort to prepare. Several implications for nutrition interventions were suggested. First, a key motivation for these women was eating healthy food when they are pregnant, suggesting a persuasive appeal to use in interventions. Second, review of the women's current behaviors led to an identification of four specific behaviors that had the most potential for increasing overall consumption. Finally, the findings suggested ways in which nutrition interventions could address each of the barriers identified.

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A Study of College Students' Consumption Behavior from the Midwest(Yunnam) in China(Part I): The Effects of Materialism on the Consumers's Attitudes and Clothing Purchase Behaviors (중국 중서부 지역(운남성) 대학생들의 소비행동 연구(제1보): 물질주의성향에 따른 소비자태도와 의복구매행동분석)

  • Lee, Okhee;Kang, Youngeui
    • Journal of Fashion Business
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    • v.18 no.1
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    • pp.50-65
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    • 2014
  • This study investigates the effect of demographics and materialism on the consumers's attitudes and clothing purchase behaviors. The subjects compose of 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test were used for statistics analysis. According to our results, the factors of materialism, symbolic consumptions, and attitude toward fashion luxury products are identified: three factors of materialism (success symbols, practical living, and happiness pursuing), three factors of symbolic consumption (conspicuous, hedonic, communication), and five factors of attitudes toward fashion luxury products (quality, involvement, ostentation, luxurious aspect, pleasure). Among the demographics, gender, income, social stratification, father's education and job influenced the symbolic consumption, and desire's fashion luxury products. In addition, gender, income, social stratification, father's education and job influence the clothing selection standards and the extent of using fashion informations. Lastly, symbolic consumption, attitudes toward fashion luxury products, and apparel purchasing behaviors all proven to be significantly different among the 3 groups of materialism.