• 한국식품조리과학회지
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• 제19권3호
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• pp.300-307
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• 2003

This research investigated the consumption of various rice-based processed foods of 279 housewives in Daegu. 70% of the housewives that responded to the question graduated from a high school or college, was 30∼40 years old and full-time housewives. The main places for purchasing the rice-based processed foods were large size discount store and supermarkets, as other industrial products and the family′s preference was the most critical factors in choosing the products. The fact that the main reason of purchasing the rice breads and cookies, instead of wheat, was "They may be good for health” indicated many housewives have a positive perception of rice-based foods. Among the rice-based processed foods, the using frequency of rice cake (dduk) was the highest, with rice cookies and rice drinks being the next most frequent. However, the frequencies of cooked rice (bob) and rice flour were very low. An analysis of the correlation for the using frequency of 15 rice-based processed foods showed that the use of rice cookies and breads, instead of wheat, was highly correlated to another 13 foods. The critical reasons why they do not consume cooked rice and rice flour were uncertainty of the purity of the rice and the addition of preservatives, and that with rice bread and noodles there was no information available about the products, and hey have a poor taste. The most common reasons of using cooked rice were no time to cook and simple curiosity about the products. However, the consumers were suspicious of containers, which were a potential cause of environmental hormones, and the high price of the products. Packed rice flour was mainly used as an ingredient to give the viscosity to a product. The advantages of using rice flour were that it was available to control the amount of buying and the convenience to buy. However, it was pointed out that the taste of products containing packed rice flour were poorer than that of rice flour ground at a mill.

• 수산경영론집
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• 제50권1호
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• pp.55-69
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• 2019

The purpose of this paper is to suggest an export strategy of seaweed products from Korea to Vietnam by analyzing the seaweed products consumption in Vietnam. This research surveyed 217 people in Hanoi and Ho chi minh, Vietnam. The result of the research revealed that consumers in Vietnam perceived seasoned kim as a healthy and easy-to-eat Korean food with snacks and side dishes, and it was recognized as a nutritious snack especially suitable for children to 20s. Kimbap is recognized as simple and healthy Korean food that is consumed as a substitute for meals at home, on the streets, and at restaurants. Sea mustard was the healthiest among seaweeds and are consumed in the form of sea mustard soup as good food for women, children, and the elderly. Summarizing the Vietnam seaweed market, it is a market that is similar to Korean seaweed consumer culture. In conclusion, we suggested a seaweed promotion strategy targeting women in their teens to twenties, communication on seaweed production process, experiential marketing strategy and seaweed food culture strategy.

• 한국식품위생안전성학회지
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• 제22권2호
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• pp.105-109
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• 2007

본 연구는 젓갈류 식품 중 가장 많이 소비되고 있는 새우젓의 미생물 오염도 및 안전성 평가를 위하여 재래시장(3곳), 백화점(3곳), 대형할인마트(3곳) 총 9곳에서 구입한 16개 제품을 대상으로 총호기성균, 대장균군, S. aureus의 오염도와 식염 및 중금속(Pb) 함량을 조사하였다. 총호기 성균의 오염수준은 평균 $3.35log_{10}CFU/g$를 나타냈고, 판매유형별로 비교하면 재래시장이 평균 $3.71log_{10}CFU/g$로 가장 높았으며, 백화점이 $3.16log_{10}CFU/g$, 대형할인마트가 $2.84log_{10}CFU/g$ 순으로 나타났다. 대장균군 오염수준은 16개 제품 중 8개(50%) 제품에서 양성반응을 보였고 S. aureus는 모든 제품에서 검출되지 않았다. 식염의 함량은 평균 $23.8%(17,9{\sim}28.3%)$로 나타났으며 중금속(Pb)은 단 1개의 제품에서 기준치 이하인 0.02ppm이 검출되었다. 결론적으로 시중에서 판매되고 있는 새우젓의 위생 상태는 양호한 편이나 판매유형별로 비교할 때 재래시장의 위생적 관리제도가 취약함을 간접적으로 드러내면서 젓갈류에 대해서도 HACCP 수준의 위생관리 필요성을 입증하였다.

• The International Journal of Costume Culture
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• 제12권1호
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• pp.52-70
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• 2009

Department store has actively expanded cultural center services by providing a series of educational courses in order to increase customer visits, enhance customer satisfaction, and ultimately increase sales. In this study, cultural center members' shopping behaviors and image building of the department store were explored through focus group interviews. Results generated from a total of 7 focus group interviews with female cultural center members in their 30's through 60's are as follows. First, the consumer group who attends courses for their own purpose is 45 to 55 year-old female customers who are actively involved in consumption at the department store for their own clothing, food and restaurant. They are not often engaged in impulsive either group shopping for clothing. They are satisfied with class quality compared to low tuition whereas dissatisfied with busy schedule of a lecture room and lack of special discount benefits for members. Second, the other consumer group who attends courses for their children is consumers in their 30's. They are charged in shopping for clothing for their husbands, children, and themselves. They are suffering time poverty due to nurturing their children, therefore, they want to shop more in the department store on the day of class. However, expensive kids-care facilities are barriers to do it. Convenience, familiarity and center of culture are important images of the department store, developed through frequent visits of these customers. Eight implications for marketing strategies were generated based on study results.

• 한국식품영양과학회지
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• 제46권1호
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• pp.115-122
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• 2017

본 연구에서 개발한 저나트륨 조리법으로 만든 한식 메뉴에 대해 단체급식소와 외식업소에서의 활용 가능성을 평가하고자 소비자 기호도 조사를 시행한 결과는 다음과 같다. 메뉴별로 성인남녀 50명 이상을 대상으로 9점 척도로 평가한 결과 전체적인 수응도 평균은 6.25점이었고, 쇠갈비구이(7.88), 불고기(7.63), 멸치볶음(7.46), 쇠고기장조림(7.45), 육원전(7.38), 돼지갈비찜(7.35) 순으로 전체적인 수응도가 높았고 시금치나물(5.04)이 가장 낮았다. 한편 성별에 따른 전체적인 수응도의 차이 분석 결과 떡국, 콩비지찌개, 육개장, 더덕구이, 오징어볶음, 멸치볶음, 고등어조림, 도토리묵 무침, 탕평채, 마늘종장아찌 등은 남자의 수응도가 여자보다 유의적으로 높았다. 또한, 본 연구에서 개발한 저나트륨 한식에 대한 전체적인 수응도와 평소 각 메뉴에 대한 기호도간에는 닭찜, 연근우엉조림, 고사리나물 등 총 27개 메뉴가 양(+)의 상관관계가 있었고, 평가 음식의 간(짠맛)의 정도와 전체적인 수응도 간에는 비빔밥, 비빔국수, 떡국, 숙주나물 등 총 26개 메뉴가 유의적인 양(+)의 상관관계가 있었다. 그리고 비빔국수와 도토리묵무침은 평소 싱겁게 먹을수록 전체적인 수응도가 유의적으로 높았으며, 전체적인 수응도와 연령 간에는 탕평채, 버섯전골, 쇠갈비찜 등 총 11개 메뉴가 양(+)의 상관관계가 있었다. 연구 결과를 종합해볼 때 평가대상 전 메뉴의 전체적인 수응도가 '보통' 수준 이상으로 평가되었으므로 본 연구에서 개발한 저나트륨 한식 조리법은 가정뿐만 아니라 단체급식소와 외식업소 등에서 효과적으로 활용 가능하다고 판단된다.

• 한국콘텐츠학회논문지
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• 제7권5호
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• pp.184-192
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• 2007

사회적 트랜드는 소비대중의 라이프스타일에 영향을 줌으로써 상품의 구매성향에 변화를 초래한다. 이런 연유에서 트랜드는 제품의 기획과 생산과정에서 중요한 고려 대상이 된다. 새로운 트랜드가 출현하여 어떤 변화가 일어났다면 우선 그 트랜드에 의한 영향의 폭과 깊이를 가늠해보는 것이 필요할 것이다. 최근 전 세계적으로 관심의 대상이 되고 있는 웰빙물결과 이로 인해 나타난 식품포장디자인의 변화는 주목할 만한 것이다. 본 연구에서는 웰빙트랜드의 영향으로 식품포장디자인이 어떤 형태로 변화되었는지에 알아보았다. 연구의 범위는 의식주 중에서 웰빙트랜드의 영향을 가장 잘 보여주는 식품을 대상으로 하였고 범위를 좁혀 공장에서 생산되고 대형할인점을 통해 판매되는 포장식품으로 한정했다. 식품포장디자인은 판매의 최종단계에서 소비자에게 충동적 구매를 유도하는 중요한 역할을 한다. 성공적인 디자인을 위한 제 요소들 중에서 색채는 그 중심적 위치에 있다. 색채는 트랜드의 변화를 민감하게 나타내고 소비자는 그 같은 상품의 구매를 통하여 심리적 욕구를 충족시킨다. 본 연구의 기초 자료는 시장조사를 통해 포장식품을 대분류한 후 사용된 색상을 추출하였다. 그 결과를 토대로 각4대 기본색상의 역할과 변화를 분석하여 트랜드의 영향을 구체적으로 제시하고자 하였다. 마지막으로 웰빙트랜드에 민감한 소비자를 대상으로 설문조사를 실시하였다. 이를 통해 다수가 공감하는 웰빙칼라를 선정하였다.

• 산경연구논집
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• 제10권6호
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• pp.39-50
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• 2019

Purpose - Since the local liquor industry uses the agricultural products produced in the region as the main raw material, cultivation of the industry can be a way to expand the demand for domestic agricultural products and can contribute to the income increase of the farmers. In addition, the local liquor industry can be developed into a region-specific industry differentiated from other regions by linking with the region's tourism resources. Therefore, in order to achieve various derivative effects through promotion of the local liquor industry, it is necessary to precisely understand the factors related to the purchase and consumption of local liquor which then will lead to an increase in consumption. This study analyzes the current status and problems of local liquor industries and examines the determinants of consumers' purchasing decisions of regional specialties through questionnaires. We will then propose a strategy to promote consumption of locally produced alcoholic beverages. Research design, data, and methodology - An online Domestic Consumer Survey was conducted to identify the actual purchases and uses of local liquors for 500 consumers nationwide. Based on the questionnaire results, the analysis uses an ordered probit model. Results - As a result of analyzing the effect of consumer characteristics on the purchase of local liquors, it was found that the average cost of drinking, income, local specialty, brewery experience, and health concerns have a significant effect on gender, drinking frequency. All the variables except the participation in the training of the special provincial manufacturing method were found to be statistically significant. The statistical significance was at a 1% significance level for the remaining factors excluding the bottle design. This shows that the higher taste, quality, price, and harmony with food, the higher the probability of purchasing local liquors. Conclusions - In the analysis of factors influencing the purchase intention of local liquors, it was found that factors such as taste, quality, price, and harmony with food had a significant effect. Given the diversity of purchasing factors, the importance of diversification strategies is emphasized again. In particular, it will be important to secure wide publicity for local liquors through various PR strategies.

• Journal of Animal Science and Technology
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• 제59권8호
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• pp.17.1-17.13
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• 2017

Background: Omega-3 long-chain (${\geq}C_{20}$) polyunsaturated fatty acids (${\omega}3$ LC-PUFA) confer important attributes to health-conscious meat consumers due to the significant role they play in brain development, prevention of coronary heart disease, obesity and hypertension. In this study, the ${\omega}3$ LC-PUFA content of raw and cooked Longissimus thoracis et lumborum (LTL) muscle from genetically divergent Australian prime lambs supplemented with dietary degummed crude canola oil (DCCO) was evaluated. Methods: Samples of LTL muscle were sourced from 24 first cross ewe and wether lambs sired by Dorset, White Suffolk and Merino rams joined to Merino dams that were assigned to supplemental regimes of degummed crude canola oil (DCCO): a control diet at 0 mL/kg DM of DCCO (DCCOC); 25 mL/kg DM of DCCO (DCCOM) and 50 mL/kg DCCO (DCCOH). Lambs were individually housed and offered 1 kg/day/head for 42 days before being slaughtered. Samples for cooked analysis were prepared to a core temperature of $70^{\circ}C$ using conductive dry-heat. Results: Within raw meats: DCCOH supplemented lambs had significantly (P < 0.05) higher concentrations of eicosapentaenoic (EPA, $20:5{\omega}3$) and EPA + docosahexaenoic (DHA, $22:6{\omega}3$) acids than those supplemented with DCCOM or DCCOC; Dorset sired lambs contained significantly (P < 0.05) more EPA and EPA + DHA than other sire breeds; diet and sire breed interactions were significant (P < 0.05) in affecting EPA and EPA + DHA concentrations. In cooked meat, ${\omega}3$ LC-PUFA concentrations in DCCOM (32 mg/100 g), DCCOH (38 mg/100 g), Dorset (36 mg/100 g), White Suffolk (32 mg/100 g), ewes (32 mg/100 g) and wethers (33 mg/100 g), all exceeded the minimum content of 30 mg/100 g of edible cooked portion of EPA + DHA for Australian defined 'source' level ${\omega}3$ LC-PUFA classification. Conclusion: These results present that combinations of dietary degummed crude canola oil, sheep genetics and culinary preparation method can be used as effective management tools to deliver nutritionally improved ${\omega}3$ LC-PUFA lamb to meat consumers.

• 동아시아식생활학회지
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• 제23권4호
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• pp.496-507
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• 2013

The purpose of this study was to investigate the perception and willingness to purchase of nanotechnology-based foods to find out the strategy for risk communication and social acceptance. The data were collected from 253 college students in Yeungnam region through a self-administered questionnaire. Frequency, Cronbach's ${\alpha}$, t test, one-way ANOVA, Duncan's multiple range test, Pearson's correlation coefficient analysis, and multiple regression analysis were conducted by SPSS Windows V.20.0. The level of concern about nanotechnology was relatively low, and the level of the perception about necessity for the development of nanotechnology-based foods was average. In addition, the respondents showed somewhat positive thoughts for the development of nanotechnology-based foods with beneficial effect, but they were worried about the risk for it. Percentage of correct answers on knowledge of nanotechnology and nanotechnology-based foods was not high, and the level of willingness to purchase them was average. According to the result of multiple regression analysis, factors affecting the willingness to purchase of nanotechnology-based foods were concern about health, perception about importance of food safety, perception about necessity for the development of nanotechnology-based foods, and perception about the development of nanotechnology-based foods with beneficial effect. On the basis of these results, it is necessary for consumers to offer the exact and reliable information on nanotechnology-based foods.

• 한국축산식품학회지
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• 제24권4호
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• pp.342-348
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• 2004

국내 시장에 유통중인 국내 및 수입산 냉장ㆍ냉동 목심의 관능적 품질 특성을 조사하기 위하여 총 6종의 수입산 및 국내산 냉장ㆍ냉동 목심을 구입하여 연령 및 성별로 구분된 60명의 관능검사요원을 대상으로 조사ㆍ분석하였다. 제품의 외관평가 조사결과, 소비자들은 지방색 및 지방부착도에서 높은 선호 경향을 나타낸 국내산 냉동 목심 A를 가장 선호하는 것으로 조사되었다(p<0.001). 척도 묘사 분석법을 이용하여 분석한 연령별 기호도 조사에 의하면 젊은 층인 20대의 소비자들은 국내산 냉장 목심 A를 30대와 40대의 소비자들은 북미산 냉동 목심 A를 가장 선호하였다. 삼점검사법을 이용한 외관 및 조리육의 식별 특성 조사에 있어서는 국내산 냉동 목심 B와 북미산 냉동 목심 A의 조합에서 가장 높은 식별강도를 나타내었다(p<0.001).