• Journal of the Korean Home Economics Association
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• v.45 no.9
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• pp.75-87
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• 2007

This study was conducted to determine what information regarding wedding services are most important to consumers, and the most common methods by which consumers gather this information so that wedding directors can disseminate information regarding wedding services effectively. In addition, this survey also evaluated the amount of information required by wedding directors so that they can best serve consumers. To accomplish these goals, a questionnaire survey was conducted between January 25 and February 27, 2007. A total of 290 questionnaires were used for the final analysis, which indicated that: 1. The needs for information related to wedding services was very high as index value 4.41. 2. Most consumers acquire information regarding wedding services while attending other wedding ceremonies and consumers value the advice of families, friends and relatives over information they obtain from the internet. 3. Consumers would like a wedding director to manage the wedding schedule and arrange the wedding procedure.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.115-127
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• 2009

The purpose of this study is, first, to identify consumption behavior regarding well-being foods of the present and the future; and second, to discover well-being food-related information consumers require and information sources they use most frequently during the purchase of well-being foods in order to enhance reasonable decision-making and satisfaction during the selection of well-being foods. This study conducted research on university students using questionnaires from March 10 to March 20, 2007, and a total of 323 copies are employed for the final analysis. The key findings include the following. 1. University students answered that they would commit to active well-being food-buying consumer behavior more in the future than the present. 2. They requested information about quality and price from the information concerning well-being foods the most. Also, consumers most wanted to obtain well-being-related information on the Internet. 3. Regarding the needs for well-being food-related information, the more highly they thought of well-being foods, the more they acquired existing well-being-related information. Furthermore, the more they would be active in well-being food consumption behavior in the future, the higher their needs for information were.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.137-152
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• 2022

Consumers' enhanced intention to adopt the Mydata service or their voluntary provision of personal information is a very essential element in the stable growth of the Mydata industry along with the creation of corporate values. The growing leakage of customer information according to the rising value of data can have negative impacts on the use of Mydata service and shrink quality custom service needs based on the personal information provided by financial consumers. This study set out to identify security risks that financial consumers could recognize and security factors that could supplement them and investigate the effects of these security factors on consumers' intention to adopt the Mydata service, thus providing useful implications for increasing the acceptance of financial consumers and finding a strategy to expand safe utilization. The findings raise a need to guarantee the stability and transparency of information provided by customers as information subjects, and they should be essential requirements for the Mydata service. The security factors applied to guarantee them should include convenience in terms of financial service.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.69-80
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• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.3
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• pp.243-256
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• 2017

This study attempted to improve frying powder products based on 272 consumers' purchase conditions. Factor analysis by type was conducted on purchase attributes of consumers who purchased frying powder by categorizing them based on five factors-namely, convenience, information, diversity, safety, and economy. Five main factors were divided into four purchase attributes named various pursuit, convenience pursuit, economical pursuit, and inform/safety pursuit. Purchasing status of frying powder products was analyzed according to three independent variables such as age, meal preparation type, and purchase attributes. The top motivation for using frying powder was convenience. According to the importance-satisfaction analysis survey, taste, expiration date, and certification mark were chosen as highly important and high satisfaction characteristics for frying powder (p<0.001), whereas nutrition, oil absorption, adhesiveness, crispiness, origin, and food additives were highly important and low satisfaction characteristics (p<0.001). In the conjoint analysis, crispiness was the most important attribute of fried food.

• Journal of Information Technology Applications and Management
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• v.27 no.3
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• pp.77-92
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• 2020

As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.

• 한국노년학
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• v.29 no.1
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• pp.21-35
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• 2009

The aim of this study is to make clear the characteristics of elderly comsumer behaviors and to provide information for the organ and company preparing aging friendly industry. This information is actual data which analyzed elderly consumer behaviors according to sociology of Population criterion. The first survey was conducted to 600 elderly about the degree of products preference, the criterion of products selection, actual purchaser, the preferring medium. To compare elderly consumer behaviors to young consumer behaviors, the second survey was conducted to 400 elderly and young persons. The results are in following. First, the crucial factors of elderly consumers making select products is the function of products. Second, when planning marketing for elderly consumers, company needs to investigate factors affecting elderly consumers behaviors, for instance the educational level, a monthly income level, age, sex, and so on. Third, elderly consumers were the most interested in health products. Specially, male elderly consumers in leisure sports and tour products. Fourth, elderly consumers is active for economic respect and independent for social respect.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.189-196
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• 2007

The purpose of this study was to find out the purchasing practices and consumer's needs for pet dog apparel to provide useful information for the manufacture of pet dog's apparel. Data were obtained from 203 consumers who have purchased dog apparel(55 male, 148 female). 57.9% of them were 20-30 years old, 27.9% were living in houses, 54.3% were apartment residents. The kinds of dog included were Shihtzu, Martise, and Yorkshireterrier, and 2/3 of the respondents own a single dog, the remainder have at least two dogs. The most important factor to consider when purchasing dog apparel was size, followed by comfort, design, and materials in that order, Most of the apparel was purchased with convenience as the primary consideration, and the average price was 10-30 thousands won, and the items were purchased at pet beauty shops or specialty shops. For materials, it showed that the majority preferred cotton or a cotton mixture which was woven or woven with knit. The survey revealed that the main purposes for the apparel were, in order, to protect the dog from cold weather and direct sunlight, to be good looks and to memorialize a special day. Consumers put the apparel on their dogs 1-3 times per week, on average, and also when they went out for a walk. They were satisfied with the design, color and quality of the material now on the market, but unsatisfied with size and price. They have a preference for cute, but simple designs and a functional style. The respondents wanted to have material that was mild or neutral, stain-resistant, and something that would repel insects.

• Journal of the Korea Society of Computer and Information
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• v.27 no.9
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• pp.157-167
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• 2022

This study attempted to investigate what kind of perception people in their 20s have about masks and to find out the characteristics of each type by categorizing the perception. The Q methodology was used for the study. The cognition types of masks were categorized into three. Type 1 was a 'always wear impact-important type' that always wears masks and thinks masks affect non-verbal communication and the wearer's image. Type 2 was a 'function-important negative recognition type' that wears masks to prevent germs and thinks that masks have a great negative impact. Type 3 was a 'concealment wear positive image type' that wears a mask to cover the face and thinks that a person looks young when wearing a mask. It is thought that the development of masks of various designs and functions reflecting the needs of consumers should be carried out. Also, it is thought that various products should be developed and sold so that consumers can choose according to important considerations such as design, fit, and function.

• Journal of the Korea Furniture Society
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• v.27 no.4
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• pp.271-279
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• 2016

In the modern society, social activities of married women are increasing along with the economic growth, which leads to low birth rates of the situation where most people give birth to only one or two children. Korea in particular records one of the lowest birth rates among many other nations of the world. Despite the situation where overall industrial consumer economy is not good, baby goods market is becoming more luxurious and diversified, and its scale is also growing. Desires of young parents in their 20s and 30s for their children leads to consumption desires of luxurious baby goods, and despite the fact that their taste level rises by easily gaining access to immense baby information via the Internet, our nation's baby furniture market is unreasonably lacking the ability to satisfy the needs of such consumers. Furniture culture of our nation today is based on the stand-up culture of the West. However, analyzing the life culture inside our homes, stand-up and sit-down cultures of the West and the East are coexisting complexly. Such life pattern can be more easily found in households with babies. As such, baby furniture that satisfies our unique life culture and has quality, design and price competitiveness is desperately needed. In such market state, this study is expected to make economic and cultural accomplishments by focusing on the newly embossing baby furniture market and developing products, delivering them to consumers to open new markets and developing into an industry.