• 디지털융복합연구
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• 제17권6호
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• pp.11-17
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• 2019

본 연구에서는 문재인 정부가 추진하고 있는 정부혁신에서 주요 철학적 토대를 이루고 있는 사회적 가치에 대한 개념을 살펴보고, 특정 지자체에서 추진하였던 정부혁신의 사례를 분석하였다. 연구대상이 된 지방자치단체에 대한 사례를 통해 정부 혁신을 추진하는데 있어서의 시사점을 논의하고자 하였다. 사례 연구의 대상 지방자치단체는 행정안전부의 정부혁신 평가에서 사회적 가치 실현을 위한 정부 혁신을 훌륭하게 수행했다는 평가를 받은 기관이다. 본 연구에서는 해당 지방자치단체, 지역청년들을 대상으로 심층인터뷰를 진행하여 공동체 문제에의 적극적인 참여를 통한 정부혁신의 성공요인들을 살펴보았다. 우선 공동체 구성원들의 참여를 독려하기 위해서는 조례 등의 제도적 지원이 무엇보다 중요하다. 또한 지방자치단체 스스로 변화를 주도하며 공급자적 시각이 아니라 수요자 입장에서 그들의 목소리를 듣는 것 역시 중요함을 알게 되었다. 또한 본 연구결과를 통해 공동체 문제에 참여하는 주체들에게 지속적으로 참여하도록 하는 유인체계가 매우 중요함을 알 수 있었다. 이를 통해 지역공동체 문제에 대해 수요자 입장에서 접근하고 함께 문제를 해결해 나갈 수 있는 지속적인 시스템을 구축할 수 있다고 판단된다.

• 서비스연구
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• 제12권2호
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• pp.80-93
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• 2022

본 연구는 선행 연구를 통해 소비자 관점에서 제품/서비스에 대한 구매와 사용에 영향을 주는 다양한 요인들을 추출하고, 전체 연령과 성별에 따른 소비자의 유형과 성향을 분석할 수 있는 방법론에 관한 연구이다. 이를 위해서 일반적 개인 성향, 소비영향, 소비결정 등의 관점에서 요인을 수치화 하여 데이터 의 정합성을 확인하고 이러한 연구를 토대로 스타트업과 중소기업 관점에서 유의미한 소비자유형의 데이터 분석 방법론을 제시하고 입증하기 위한 연구를 수행하였다. 그 결과 소비자 관점에서의 데이터 분석을 위해 가정한 세 가지의 주요 요인인 일반 성향, 일반 소비 성향, 소비 결정 영향 요인의 상관관계가 있음을 교차 검증을 통해 확인하였고 소비자 관점의 데이터 분석 방법론의 정합성을 검증하였다. 본 연구는 소비자 관점에서의 데이터 분석 방법론과 소비자 데이터 분석의 프레임워크를 제시하였다. 디지털 인프라가 기하급수적으로 발전하고 개인의 선호도를 투영할 수 있는 방법을 강구하는 현재의 데이터 분석 추세에서 이러한 데이터 분석의 관점은 유효한 통찰이 될 수 있다.

• Industrial Engineering and Management Systems
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• 제13권3호
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• pp.289-296
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• 2014

With society becoming more advanced and complex, the required management engineering makes essential the development of human resources that can propose solutions for problems of new phenomena from a different perspective. As an example of such phenomena, we note a consumer electronics 'Eco-point' system campaign in this study. To mitigate global warming, revitalize the economy, and encourage the adoption of terrestrial digital compatible TVs, the consumer electronics Eco-point system campaign was implemented in May 2009 in Japan. In this study, we note a model which is constant term with exponential curve with notion of the growth phenomenon (Nakagiri and Kurita, Journal of the Operations Research Society of Japan, 2002). In our study, we call this model the 'differential equation model of the growth phenomenon.' This model represents a phenomenon with a hierarchical structure for capturing the properties of n species. In this study, we propose a new model which can represent not only the impact of largescale campaigns but also seasonal factors. Accordingly, we understand the phenomenon of fluctuation of sales of some products caused by large-scale campaigns and predict the fluctuation of sales. The final goal of this study is to develop human resources that can propose provision and solution for pre-consumption and reactionary decline in demand by understanding the impact of large-scale campaigns. As the first step of this goal, our objective is to propose a new regression method with different conventional perspective that can describe the fluctuation of sales caused by large-scale campaigns and show the possibility of new management engineering education.

• 산경연구논집
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• 제10권5호
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• pp.37-47
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• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• 복식문화연구
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• 제26권4호
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• pp.485-502
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• 2018

In this research, we conducted an empirical study using the theory of sociologist Jean Baudrillard to examine the phenomenon of contemporary people in Korea acquiring tattoos. The researcher classified the consumption behavior of modern society, as described by Baudrillard in The Consumer Society, into three keyword phrases: consumption by personal taste, coded consumption, and recyclage of consumption. Using this as the premise of the study, 18 men and women in their 20s and 30s completed questionnaires and interviews, and the results supported labeling tattoo consumption as consumption by personal taste, tattoos as coded consumption, and recyclage of tattoo consumption, similar to the consumption pattern that Baudrillard sees. First, the younger generations have consumed tattoos according to their personal preferences. They express themselves by tattooing for self-complacency, self-marking, pursuing individuality, overcoming the appearance complex, and seeking pleasure. Second, they have consumed socially coded tattoos. They say that tattoos domestically act as negative codes and symbolize individuals. Although tattoos are a symbol of artists who are relatively free from social norms, they are still a symbol of social misfits created as such by negative perceptions. Third, the pattern of tattoo consumption is like that of contemporary consumption. Tattoos already have become part of popular culture in Korea, and there has been a changing trend in tattoo culture. This study has significance in that tattoos were regarded as a consumption behavior that deviated, from the perspective of deviance. That phenomenon of today's tattoo culture of today was confirmed through the empirical study.

• 한국유통학회지:유통연구
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• 제10권4호
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• pp.41-67
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• 2005

본 연구는 신제품 입점 지원비의 규모에 영향을 주는 요인을 시장 지배력 측면과 효율성 측면에서 규명하고자 하였으며, 아울러 신제품 입점지원비가 신제품성과와 소비자가격에 어떠한 영향을 미치는지에 대해 연구하였다. 국내 제조기업 128개를 대상으로 실증분석을 하였다. 연구결과, 신제품 입점 지원비의 규모에 시장지배력변수 중 유통업체의 점포 브랜드 자산은 정의 효과를 보인 반면, 제조업체의 유통업체 대체가능성은 부의 효과가 있었다. 한편 효율성변수인 거래기간은 부의 효과를 보인 반면. 환경 붙확실성은 정의 효과가 나타났다. 그리고 신제품 입점 지원비의 규모는 제조업체의 신제품성과와 신제품 가격에 정의 영향을 미치는 것으로 나타났다. 끝으로, 연구의 시사점를 제시하였고, 연구의 한계점을 밝혔다.

• 디지털융복합연구
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• 제12권10호
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• pp.211-222
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• 2014

본 연구는 모바일 SNS 지속사용의도에 영향을 미치는 요인에 대해 살펴보았다. 또한 소비자의 지각된 가치가 지속사용의도에 미치는 매개역할을 검증함으로써 지각된 가치의 역할에 대해 알아보았다. 모바일 SNS 지속사용의도에 주요 영향을 미치는 요인으로 사회적 영향, 지각된 유용성, 지각된 개인사생활 우려, 지각된 사용노력을 제시하고 이러한 요인들이 지각된 가치에 영향을 미치고 궁극적으로 지속적인 SNS 사용의도에 영향을 미침을 검증하였다. PLS분석 결과 지각된 혜택으로 여겨지는 모바일 SNS의 지각된 유용성과 사회적 영향, 그리고 지각된 개인사생활 우려, 이용에 대한 노력 및 수고를 의미하는 지각된 비용의 네 가지 선행 변수들이 지각된 가치를 통해 SNS지속사용 의도에 유의적인 영향을 미치는 것으로 나타났다. 따라서 본 연구는 기존 연구들에서 간과되었던 소비자의 지각된 가치를 중심으로 하여 소비자의 인지적 측면에 중점을 두고 소비자 입장에서의 신기술에 대한 지속적 이용의도에 영향을 미치는 변수들을 탐색적으로 제시함으로써 기업의 관리자들에게 유용한 시사점을 제시한다는 측면에서 시사점을 지닌다.

• 한국가족관계학회지
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• 제22권2호
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• pp.119-145
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• 2017

Objectives: Grounded in a life-course perspective, this study examined the effects of non-coresident children's transitions to marriage and parenthood on the frequency of contact with their parents. Gender of adult children and the educational levels of both adult children and their parents were evaluated as potential moderators of the transition-contact linkages. Method: The analytic sample consisted of adult children aged between 20 and 50 whose parents participated in four waves of the Korean Longitudinal Study of Ageing (2006, 2008, 2010, 2012). For analysis, fixed effects regression models were estimated using the xtreg procedure in Stata. Results: First, transition to marriage was associated with a decrease in face-to-face contact, whereas a greater increase in contact with parents via phone, mail, email etc. occurred only among newly married with less than college education compared to the newlywed with college degrees. Second, transition to parenthood was associated with an increase in contact via phone, mail, email etc. In addition, a greater increase in face-to-face contact was found with parents who completed high school or more education compared to those with less than high school education. Conclusions: The findings suggest that adult children's transitions to marriage and parenthood may bring about increases in contact with their parents, particularly for adult children with less than college education and parents with more than high school education.

• Journal of Information Technology Applications and Management
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• 제30권2호
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• pp.1-18
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• 2023

Recently, as technology development has accelerated and product life cycles have been shortened, it is necessary to derive key product features from customers in the R&D planning and evaluation stage. More companies want differentiated competitiveness by providing consumer-tailored products based on big data and artificial intelligence technology. To achieve this, the need to correctly grasp the required quality, which is a requirement of consumers, is increasing. However, the existing methods are centered on suppliers or domain experts, so there is a gap from the actual perspective of consumers. In other words, product attributes were defined by suppliers or field experts, but this may not consider consumers' actual perspective. Accordingly, the demand for deriving the product's main attributes through reviews containing consumers' perspectives has recently increased. Therefore, we propose a review data analysis-based required quality methodology containing customer requirements. Specifically, a pre-training language model with a good understanding of Korean reviews was established, consumer intent was correctly identified, and key contents were extracted from the review through a combination of KeyBERT and topic modeling to derive the required quality for each product. RevBERT, a Korean review domain-specific pre-training language model, was established through further pre-training. By comparing the existing pre-training language model KcBERT, we confirmed that RevBERT had a deeper understanding of customer reviews. In addition, all processes other than that of selecting the required quality were linked to the automation process, resulting in the automation of deriving the required quality based on data.

• 한국IT서비스학회지
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• 제22권2호
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• pp.41-56
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• 2023

Metaverse is a three-dimensional virtual space where virtual and reality interact and co-evolutionize, and social, cultural, and economic activities are carried out in it to create value. Among the types of metaverse, the virtual world metaverse is expected to bring innovation beyond time and space in all areas of industry and society following the Internet. This study empirically analyzed factors affecting consumer's intention to use the virtual world metaverse by an innovation diffusion perspective. It was analyzed as an expanded technology acceptance model by setting relative advantages, ease of use, and visibility among the attributes of the innovation diffusion, and social presence, telepresence, and interactivity among the characteristics of the virtual worlds as factors. The proposed research model and hypothesis were verified through a PLS structural equation analysis based on a survey of 216 people. Studies have shown that relative advantage, telepresence, and interactivity have a significant effect on perceived usefulness and perceived enjoyment, but visibility does not have a significant effect on perceived usefulness and perceived enjoyment. It was found that ease of use had a positive effect on perceived enjoyment, social presence had a positive effect on perceived usefulness, and perceived usefulness and perceived enjoyment had a positive effect on the intention to use, respectively. This study is meaningful in that it empirically analyzed the factors affecting the intention to use the virtual world metaverse by dividing the psychological characteristics that induce consumer behavior into perceived usefulness which is an extrinsic motivation and perceived enjoyment which is an intrinsic motivation.