• Human Ecology Research
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• v.53 no.2
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• pp.143-155
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• 2015

This study analyzed domestic consumers' perceptions of and participation in consumer boycotts and its relation to ethical consumerism by surveying 1,000 people aged 20 or more with an on-line questionnaire. Collected data were analyzed in terms of frequency, factor analyses, cluster analysis, ${\chi}^2$, and one-way analysis of variance. The research findings are summarized as follows. First, consumers had an average (or higher) perception level of consumer boycotts and were categorized into consumer boycott groups of pursuit of self-realization, achievement of results, and pursuit of rationality according to perception patterns of consumer boycotts. Second, the consumer boycott group of self-realization exhibited a high intention for participation in economic and ethical consumer boycotts and was active in all aspects compared to other groups; in addition, the consumer boycott group of results achievement was in the lowest level of ethical consumerism with a low intention for participation in consumer boycotts and ethical consumer boycotts along with the lowest perception level for consumer boycotts as ethical consumption. The consumer boycott group of rational pursuit was comparatively skeptical about the influence of consumer boycotts and with a low level of deontological ethical consumerism. They had additional doubts about the effectiveness of consumer boycotts despite being active participants. The study contributes to the establishment of an ethical consumer behavior theory by investigating connections between the perception patterns of and participation in consumer boycotts as well as ethical consumerism as consumer boycotts conceptually expand as a form of ethical consumption.

• Journal of Global Scholars of Marketing Science
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• v.17 no.3
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• pp.21-37
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• 2007

This research investigates relationships between a company's corporate image and consumer attitudes toward brands in the company. It also examines the fit between a company and its individual products and consumer-company identification as intervening variables between the relationships. Data for this research were collected from 347 undergraduate students through a survey. They were asked to provide their perceptions on two brands for each of 8 large Korean companies. The results indicate that corporate image directly influences brand trust, whereas it does not affect brand trust indirectly, through company-product fit. Also, the results indicate that corporate image does not directly influence brand affect, whereas it does influence brand affect indirectly, through consumer-company identification.

• ETRI Journal
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• v.31 no.3
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• pp.304-314
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• 2009

Component-based software reuse has been generally regarded as a promising approach to improving software productivity and quality within software development. However, progress in component-based software reuse has been slower than expected. Much of the software reuse literature points to the lack of software components that can maximize users' benefits as the most important source of the slow progress. Considering that the underlying processes behind component-based software reuse are strikingly similar to commercial software marketing, this paper attempts to identify the aspects of software components that consumers value and to establish relationships between the identified aspects and consumer behavior in the software component market. More specifically, this paper focuses on the perceived subjective features of software components. This study was conducted in a web-based artificial market environment called "SofTrade."

• Journal of Digital Convergence
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• v.2 no.2
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• pp.29-44
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• 2004

The main objective of this study is to investigate the determinants of consumer trust in e-business. It examines consumer perceptions trust in a Web site and address following research questions: What factors influence consumer trust in a Web site and what specific Web site cues are associated with trust and satisfaction? We test our hypothesis in a empirical data from 568 consumers across 4 Web sites. By factor analysis, the results show that Web site characteristics are such as product information and purchase process , system stability, navigation, privacy(security), design, information of seller, pay methods, and customer service. We also find that brand and Web site characteristics such as Web site design, navigation, privacy(security), and customer service can explain over 59% of the variance in Web site trust and 60% in satisfaction. The results offer important implication for Web site strategies that include the manipulation of factors influencing Web site trust. And the future directions of the present research are discussed.

• Korean Journal of Artificial Intelligence
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• v.12 no.2
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• pp.25-33
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• 2024

This study examines the relationship between customer satisfaction and management response in the hotel industry amid the COVID-19 pandemic. By applying regression analysis and topic modeling to consumer reviews on online platforms, we assess how consumer perceptions and management behaviors have shifted since the onset of the pandemic. The findings reveal a significant decline in customer satisfaction linked to COVID-19. Significantly, while the pandemic has reduced overall customer satisfaction levels, high response rates and high review-response content similarity mitigate the impact of the crises. These results highlight the critical need for hotel managers to continuously monitor online reviews and adapt their engagement strategies to maintain and enhance customer satisfaction during ongoing and future crises. This research not only corroborates existing theories on customer satisfaction but also exposes novel dynamics introduced by the pandemic, offering new insights for effective customer relationship management in turbulent times.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.2
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• pp.39-47
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• 2024

This study investigates the impact of mega-influencers and micro-influencers on consumer trust, brand attitude, and purchase intention within the beauty industry. Methods: A survey of 160 adults was conducted in March 2024, analyzing responses to the influence of a beauty mega-influencer ("Isa Bae") and a micro-influencer ("Day Beauty"). Participants were surveyed online over two weeks, and the data were analyzed using statistical tools to compare the influence of both types of influencers. Results: The results indicated that mega-influencers had a more substantial effect on reliability and brand attitude compared to micro-influencers, although both types of influencers significantly influenced purchase intentions. Influencer attractiveness and expertise emerged as critical factors in shaping consumer perceptions and behaviors. Conclusion: This study provides insights into optimizing influencer marketing strategies by leveraging the distinct characteristics and scales of influencers to enhance consumer engagement and brand loyalty. The findings underscore the importance of choosing the appropriate influencer type to maximize marketing effectiveness and consumer trust in the digital marketing landscape.

• International Journal of Human Ecology
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• v.14 no.1
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• pp.13-27
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• 2013

Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.

• Journal of the Korean Society of Costume
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• v.42
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• pp.113-126
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• 1999

The purpose of this study was to identify the differences n preference of advertisement and intention to buy the advertised jeans among the consumer groups which perceived eroticism and attraction of female model in advertising differently. he data were collected using questio-nnaires which contained eleven advertisements of Guess jeans selected form Vogue magazine publ-ished from 1990 to 1996. Female college students (n=270) living in Seoul Korea participated in the study. The data were analyzed by one-way ANOVA. he results of this study were as follows:First there were significant differences in preference of advertisement and intentio to buy the advertised jeans among the consumer groups which had different perceptions of eroticism and attraction of model in the case of eleven advert-isements. Second consumer group which perceived model erotic and attractive highly had the most preference of advertisement and intention to buy the advertised jeans, However consumer group which perceived model low in two aspects had the lowest preference and intention to buy. Third consumer group which perceived model a low erotic but highly attractive women had a higher preference of advertisement and intention to buy the advertised jeans than consumer gorup which perceived model a highly erotic but low attractive women or the former group was similar in prefe-rence and intention to buy to the latter group.

• Journal of Family Resource Management and Policy Review
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• v.8 no.2
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• pp.15-26
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• 2004

This research evaluated counseling tasks performed by consumer counselors between Korea and Japan. Results of this research could be summarized as follows. First, not only female but also male counselors occupied counseling tasks in Korea, in Japan, all counselors were female, most of whom were married and older than in Korea. The average number of counselors in Korea was large than those in Japan, but income of counselors was higher in Japan. Average numbers of counseling were large, the level of perception on the significance of counseling tasks was lower in Korea, but degree of job satisfaction was higher in Korea than their Japanese counterparts. Second, evaluation scores of Korean counselors were higher than those in their Japanese counterparts in the light of objectiveness and fairness of counseling. On the other hand, the degree of job satisfaction among counselors and their perceptions on the significance of counseling tasks affected the evaluation scores. In contrast, both degree of job satisfaction and hours of job-training education generated those impacts. finally, Korean counselors highly evaluated their agencies' counseling tasks than their Japanese counterparts. In sum, this study showed that the overall performance of consumer counseling tasks was more positive in Korea than in Japan.

• Journal of Distribution Science
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• v.22 no.9
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• pp.119-128
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• 2024

Purpose: his study examines the effect of message valence on consumer perceptions of sales messages and salesperson evaluations in retail contexts. In contrast to previous studies on the negativity effect, it examines the positivity effect, which implies that the effect of positive information may outweigh that of negative information in certain situations. In addition, the current research examines how the content of the sales message influences consumers' perceptions of salespeople. Research design and methodology: The study presents an analytical model in which a potentially altruistic salesperson transmits quality information as a form of cheap talk. Several predictions were derived from the model and then empirically tested in two experiments. Results: When the sales message is about relatively less expensive products, positive information can be more credible and diagnostic than negative information. In addition, positive sales messages about the less expensive products signal the salesperson's benevolence. Conclusion: This paper is one of the few studies to predict and empirically test the positivity effect. It also contributes to the literature on trust in salespeople by showing that message valence influences buyers' perceptions of salespeople.