• 가족자원경영과 정책
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• 제20권3호
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• pp.115-129
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• 2016

This study is about the happiness of married women from the baby boom generation. The study aims to understand the impact of the married life of such women on the happiness index and to improve the happiness of married women by improving married life. The data for this study were drawn from the National Women and Family Panel Survey (4th year data) carried out by the Korean Women's Development Institute. The subjects for the final analysis totaled 885 married women from the baby boom generation, born between 1955 and 1963. Of these, 550 were married women in a dual income family, and 335 were married women in a husband-income family. IBM SPSS Statistic 21.0 was used. The findings from this study are as follows: First, the women's happiness index was higher in cases where the women had a more positive view of their husbands, the more often they were involved in leisure activities, the better their conflict resolution whenever there was a clash of opinions, and the more satisfied they were with the division of household labor. Second, in the case of dual income families, the women's happiness index was higher where they had a positive view of their husbands, their conflicts were better resolved, and the more satisfied they were with the division of household labor. Third, in the case of married women in a husband-income family, their happiness index rose the more positively they perceived their husbands, the more often they were involved in leisure activities together, and the more satisfied they were with the division of household labor.

• 디지털융복합연구
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• 제18권5호
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• pp.205-220
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• 2020

본 연구는 오랜기간 동안 연구돼 온 현실공간에서의 과시소비행동과 이미지 및 영상 기반의 SNS인 인스타그램에서의 과시소비행동 간에 차이를 비교하여, 변화된 과시소비에 대한 시사점을 제공하고자 수행되었다. 인스타그램을 적극적으로 이용하는 만 20세~59세의 218명을 대상으로 온라인 설문조사를 실시하여, 기술통계분석, 로지스틱회귀분석, 선형회귀분석을 통해 분석하였다. 그 결과 인스타그램에서의 과시소비행동과 현실공간에서의 과시소비행동의 소비품목, 지출액 그리고 행동에 미치는 영향요인에는 일부 차이가 있는 것으로 나타났다. 과시소비행동 이후, 인스타그램에서든 현실공간에서든 소비자들은 긍정적 감정이 소비자행복에 정적으로 유의한 영향을 미치고 있었다. 현실공간에 국한되어 있던 과시소비행동을 인스타그램이라는 새로운 환경적 요소를 반영하여 그 변화를 탐구한 점과 과시소비행동이 소비자 감정 및 행복에 미치는 영향을 살펴보았다는 점에서 본 연구는 과시소비행동의 연구범위를 확대했다는 점에 의의가 있다.

• 한국의류학회지
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• 제23권3호
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• pp.459-470
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• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• 한국간호교육학회지
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• 제27권4호
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• pp.392-401
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• 2021

Purpose: This study was conducted to identify the relationship of health status, aging anxiety, social networking, generativity, and happiness and to investigate the main factors influencing happiness of late middle-aged adults. Methods: The study collected data from a total of 153 middle-aged men and women aged 50 to 64 years old from a consumer panel of Macromill-Embrain, the biggest online survey provider in Korea. The data were analyzed using descriptive statistics, Pearson's correlation coefficient and a stepwise multiple regression using the SPSS 22.0 program. Results: The subjects' happiness mean score was 16.17±9.29. Statistically significant differences in happiness were found according to education (F=4.38, p=.014), economic status (t=5.13, p<.001), and religion (t=2.18, p=.031). Happiness was correlated significantly with health status (r=.41, p<.001), aging anxiety (r=-.62, p<.001), family support (r=.43, p<.001), friend support (r=.36, p<.001) and generativity (r=.63, p<.001). The factors influencing happiness of late middle-aged adults were generativity (𝛽=.37, p<.001), aging anxiety (𝛽=-.35, p<.001), family support (𝛽=.20, p<.001), and economic status (𝛽=.13, p=.033). The explanatory power of the model was 58.0%. Conclusion: This study will be used as basic data when developing a nursing intervention program for successful aging by identifying factors that affect the happiness of late middle-aged adults.

• 한국주거학회논문집
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• 제26권2호
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• pp.57-66
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• 2015

The purpose of the study was to find out the relationship between subjective happiness and satisfaction of social sustainability in residential environment. The data for the analysis were collected through questionnaire survey method from October 29 to November 10, 2013, and the sample consisted of 338 residents living in Seoul and Gyeonggi-Do province. The social sustianability was composed of locality, communality and organism. Locality composed of historical and cultural reflection of regional identity and of regions. Communality composed of social integration, community program and facilities. Organism composed of employment, self-sufficiency, welfare, population, safety and housing. The findings of the study were as followings: 1) The average of subjective happiness was 3.82 points, over neutral. 2) The social sustainability in residential environment was related with the subjective happiness. 3) In the social sustainability in residential environment, the residents was satisfied with locality and organism, but they was not satisfied with communality.

• 한국조리학회지
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• 제23권5호
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• pp.12-24
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• 2017

The purpose of this study was to examine the effects of consumption experience on customer satisfaction and customer happiness for dessert cafe. The survey was conducted with those who have visited dessert cafes in Seoul and Kyonggi area, using a convenience sampling method. After a total of 200 responses was collected, 172 responses were included for the multiple regression analyses in order to test the hypotheses. The results are as follows. First, it was found that consumption experience did not have an effect on customer satisfaction for dessert cafes. Second, the consumption experience (diversity, symbolism, sociality, and playfulness) of dessert cafe significantly impacted customer happiness. As a conclusion, consumption experience at dessert cafes has increased customer happiness by improving the psychological gratification rather than cognitive satisfaction.

• 가족자원경영과 정책
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• 제17권1호
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• pp.125-138
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• 2013

The purpose of this study is to determine which types of leisure activities promote happiness in young people. The ultimate goal of this study is to improve adolescents' levels of happiness and examine the academic and political challenges that occur in their social networks. In this study, subjects as "more than 4th grade of elementary school to less than a high school students". A sampling of the group was completed using a pre-percentage assignment and the data was analyzed according to gender and grade. The primary research method employed was internet research, and questionnaires were used as a secondary method of collecting information. The final analysis used 1.046 (final response rate 83.4%). The results of the present study were classified into the following four parts: social network and the characteristics of youths' subjective happiness; leisure activities according to the type of social network; differences in the level of subjective happiness organized according to the type of leisure activity; and the relative influence of variables that affect the level of subjective happiness. In conclusion, there is a strong correlation between social relationships, leisure activities, and youth's subjective happiness. An analysis of the difference in the level of subjective happiness according to the type of leisure activities of adolescents confirmed that the type of active participation in leisure and the type of indoor and outdoor activities variety were the highest in terms of contributing to the level of subjective happiness. Generally, a discussion of how the existing leisure life affects the subjective happiness of young people needs to be taken one step further. This difference was significant because the level of subjective happiness was confirmed according to the type of leisure activities. In addition, this study determined that leisure activities have an effect on subjective happiness and positively impact young people.

• 한국주거학회논문집
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• 제26권3호
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• pp.99-108
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• 2015

The purpose of this study was to determine the relationship between subjective happiness and social capital. The data for the analysis were collected via the questionnaire survey method, from October 29 to November 10, 2013. The sample consisted of 338 residents, living in Seoul and Gyeonggi-Do province. Social capital is composed of the social network, social trust and social norms. The social network is composed of the satisfaction of one's social relations, and the degree of social interaction. Social trust is composed of the trust in ones's neighbors and the local community. Social norms are composed of reciprocity, participation and a sense of belonging and solidarity. The findings of this study were as follows: 1) The average for subjective happiness was 3.82 points, over neutral. In particular, the subjective happiness of people over 50 years old was highest. 2) The social network, social trust, and social norms were related to the subjective happiness.

• 융합경영연구
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• 제10권3호
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• pp.9-19
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• 2022

Purpose: Previous studies have shown that consumers feel more happiness when they have experiential purchases than material purchases. This experiential advantage has aroused great concern of researchers in the field of social and consumer psychology. Focusing on this issue, the paper aims to tease out the relevant academic work and to further provide with some significant implications. Research design, data and methodology: The paper has divided the review into the following parts. Firstly, the connotation of experiential purchase and material purchase has been simply defined; Secondly, based on the logical framework of pre-factor variables, intermediary variables and regulating boundary conditions, this paper has collated the causal chain of the influence of purchases types on happiness; Finally, this paper has reviewed and summarized the shortcomings of existing studies, and have pointed out specific objectives of future research. Results: From the perspective of time utility and space form, this paper has expounded the substantive differences between the two types of purchase, which lays a foundation for the explanation of the follow-up mechanism. Moreover, the paper has mainly interpreted the intermediary mechanism from two aspects, namely, individual elements of consumers and social elements of consumption situations. Conclusions: This study expands the scope of previous happiness research and strengthens the negative events adaptation research.

• 한국의상디자인학회지
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• 제24권3호
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• pp.33-48
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• 2022

This study aimed to investigate bag purchase behaviors according to materialism value. The subjects were 443 male and female adult consumers in their 20s to 50s. The research method was a survey, and the questionnaire consisted of questions on materialism value, bag purchase behaviors, and demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, χ² test, factor analysis, cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. First, materialism value was derived from three factors (happiness pursuit, possession-oriented, and success judgment). Second, subjects could be divided into three groups (happiness pursuit group, success judgment pursuit group, and immaterialism group) based on the materialism value variable. Third, the derived groups showed many differences in bag purchase behaviors. The happiness pursuit group considered all bag evaluation criteria factors (practicality, aesthetics, economy, symbolism) and bag purchasing information sources factors (mass media and personal sources) more than other groups, and showed a tendency to prefer select shops and complex shopping malls as bag purchasing places. In addition, the average annual cost and frequency of purchasing bags of this group were higher than those of other groups. The success judgment pursuit group considered symbolism as a bag evaluation criteria more than other groups, and considered personal sources as bag purchasing information sources more than mass media sources, and preferred luxury stores and department stores as bag purchasing places. On the other hand, the immaterialism group considered practicality and aesthetics as bag evaluation criteria and placed less importance on all information sources than other groups, and preferred Internet shopping malls as purchasing places. This group had the lowest average annual purchase cost and frequency among the three consumer groups. This study suggested that materialism value is a useful variable to segment male and female adult consumer markets effectively, and to understand the bag purchase behaviors of consumer groups divided by materialism value.